Archiv für den Monat: Dezember 2017

Best of 2017: Our top 5 search industry articles

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.

So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry.

Our Industry category on Search Engine Watch covers any developments in the wider search industry, such as new search engines, the evolution of Web 3.0, or major changes to search engines like Google, Bing, Yahoo, etc. It also covers articles about strategy and how marketers should approach SEO, PPC and SEM in their day-to-day jobs: such as how to get execs excited about SEO, or how much SEO should really cost.

To the surprise of no-one, our most popular articles in this category tend to be things that Google is doing. So here is our very Google-centric list of the top 5 most popular Industry articles published in 2017.

#1: The 10 best Google Doodles of all time

Who doesn’t love a good Google Doodle? The creative and inventive Google Doodle, which we’re now accustomed to seeing on the Google homepage with regularity, actually began life in 1998 as a quirky out-of-office message to notify users that Sergey Brin and Larry Page, co-founders of Google, had gone to Burning Man festival.

Soon afterwards, Google began experimenting with Doodles to mark historical events, and the Doodle’s popularity was so great that it has become a regular fixture on Google’s homepage, with a dedicated team of around 10 staff members.

In our most-read Industry article of 2017, Clark Boyd looks back over nearly 20 years of Google Doodles to pick the 10 best Doodles of all time.

The 10 best Google Doodles of all time

#2: Google just released verified customer reviews: 3 ways to come out on top

Customer reviews are important for SEO and brand reputation, particularly in the new age of linkless link-building. But they aren’t always reliable. As such, Google’s introduction of Verified Customer Reviews, a method of leaving feedback in which you can guarantee that the reviewer is a genuine customer – was a big development.

Amanda DiSilvestro looked at how business owners can sign up for verified customer reviews, as well as three ways to make sure you come out on top.

Google just released verified customer reviews: 3 ways to come out on top

#3: A visual history of Google SERPS: 1996-2017

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

Since Google began as a college project named Backrub in 1996, those “ten blue links” which make up the Google SERP have undergone all kinds of evolutions, from the advent of local results in 2004 to the introduction of Google Suggest in 2008, to the more recent removal of the right-hand rail of search ads in 2016.

It can be easy to lose sight of just how much the SERPS have changed as a whole, over the years. This brilliant infographic by Clark Boyd, Safiya Lawrence and Chelsea Herbert looks back over how far Google has come, and considers the trends that predominantly define the SERPs today.

A visual history of Google SERPs: 1996 to 2017

#4: What do we know so far about Google’s new homepage?

And speaking of changes to Google… Without a doubt, the biggest change to come to the internet’s most popular search engine this year has been the launch of its new, feed-based mobile homepage in July.

Perhaps the most drastic update of the Google.com homepage since Google’s creation in 1996, the new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors.

On the heels of the new homepage’s US launch, Clark Boyd looked at what we knew so far about the homepage, why Google chose to launch it when they did, and the potential new opportunities for marketers.

What do we know so far about Google’s new homepage?

#5: Google Chrome SSL certificate proposal could affect millions of websites

In another major piece of news this year, potential millions of websites that use SSL certificates issued by Symantec and affiliated resellers faced finding out that their certificates were effectively worthless as far as Google Chrome was concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.

According to the Google Chrome team, Symantec had not properly validated thousands of certificates. In fact, the Chrome team claimed that “an initial set of reportedly 127 [misissued] certificates has expanded to include at least 30,000 [misissued] certificates, issued over a period spanning several years.”

Al Roberts looked at the news for Search Engine Watch and its potential impact for website owners

Google Chrome SSL certificate proposal could affect millions of websites

And that’s it for us in 2017! We hope you enjoy revisiting the best of our published content over the past 12 months, and we’ll see you in the new year!

Source:: searchenginewatch.com

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Artificial Intelligence

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost

Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next year. Or are they? IRL social media filters? TrendHunter

Snapchat Looking to Publish Content on Third-Party Websites With ‘Stories Everywhere‘. The word from Cheddar is that Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites. Let’s just hope it’s not too little, too late. Variety

The Price Of Mobile Ads Will Surge More Than 45% In 2018. Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group. Ad Exchanger

Data Shows Tablets Driving Highest Click-Through Rates. A new report reveals that tablet impressions drove 1.13% click-through rates that were the highest of any device in many categories such as Automotive, Consumer product Goods, Education, Financial, Food & Drink, Government, Home & Garden as well as Retail, Technology, Travel and Utilities. MediaPost

Has Teen Use of Facebook Peaked? According to Forrester Research data, Facebook is the only platform of the 6 major social networks that’s experienced a decline in usage among 12-17 year olds. MarketingCharts

Blockchain Pumping New Life Into Old-School Companies Like IBM. Demand for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 data centers that IBM rents out to other companies around the globe. The market for blockchain-related products and services will reach $7.7 billion in 2022, up from $242 million last year, according to researcher Markets & Markets. Bloomberg

Love In The Inbox: Americans Are Tied To Email, Study Finds. Email is not dead! 78% of Americans expect to use email as much or more than they now do in five years, according to Inbox Report 2018. MediaPost

On the Lighter Side:

MoonPie is brutally roasting people who insult the snack on Twitter – Business Insider

Wendy’s social media team hosted an ‘Ask Me Anything‘ forum on Reddit – LA Times

Jack in the Box Tests Munchie Meals for California Pot Smokers – AdAge

TopRank Marketing In the News:

Lee Odden – 140 of Today’s Top SEO Experts to Follow – Search Engine Journal

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Happy New Year from the Team at TopRank Marketing!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You | http://www.toprankblog.com

The post Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Artificial Intelligence

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost

Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next year. Or are they? IRL social media filters? TrendHunter

Snapchat Looking to Publish Content on Third-Party Websites With ‘Stories Everywhere‘. The word from Cheddar is that Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites. Let’s just hope it’s not too little, too late. Variety

The Price Of Mobile Ads Will Surge More Than 45% In 2018. Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group. Ad Exchanger

Data Shows Tablets Driving Highest Click-Through Rates. A new report reveals that tablet impressions drove 1.13% click-through rates that were the highest of any device in many categories such as Automotive, Consumer product Goods, Education, Financial, Food & Drink, Government, Home & Garden as well as Retail, Technology, Travel and Utilities. MediaPost

Has Teen Use of Facebook Peaked? According to Forrester Research data, Facebook is the only platform of the 6 major social networks that’s experienced a decline in usage among 12-17 year olds. MarketingCharts

Blockchain Pumping New Life Into Old-School Companies Like IBM. Demand for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 data centers that IBM rents out to other companies around the globe. The market for blockchain-related products and services will reach $7.7 billion in 2022, up from $242 million last year, according to researcher Markets & Markets. Bloomberg

Love In The Inbox: Americans Are Tied To Email, Study Finds. Email is not dead! 78% of Americans expect to use email as much or more than they now do in five years, according to Inbox Report 2018. MediaPost

On the Lighter Side:

MoonPie is brutally roasting people who insult the snack on Twitter – Business Insider

Wendy’s social media team hosted an ‘Ask Me Anything‘ forum on Reddit – LA Times

Jack in the Box Tests Munchie Meals for California Pot Smokers – AdAge

TopRank Marketing In the News:

Lee Odden – 140 of Today’s Top SEO Experts to Follow – Search Engine Journal

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Happy New Year from the Team at TopRank Marketing!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You | http://www.toprankblog.com

The post Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Happy 14th Birthday to @TopRank Online Marketing Blog

Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement.

December 28 is our blog birthday and what started simply as an experimental way to share resources and develop writing skills has turned into one of our most effective recruiting, marketing and community engagement tools. That success is thanks to a team effort including Ashley Zeckman with 360 career posts, who has served as blog editor over the past 2 years, Josh Nite with 113 posts, Caitlin Burgess with 106 posts, Tiffani Allen with 90 posts and our newcomers Anne Leuman, Nick Nelson and Elizabeth Williams. Caitlin and Josh in particular have been the backbone of our great content week after weeK!

Additional kudos goes to Josh and Tiffani for shooting fun weekly Friday News roundup videos each and every week of 2017, which you can see at TopRank Marketing TV.

While I’ve authored over 2,500 career posts out of 4,098 total, I didn’t do much blogging in 2017. Our continued success would not have been possible this year without our TopRank Marketing team creating, contributing and helping to promote our blog. Most importantly, it would not have been possible without the support of our community, industry influencers, clients and new subscribers.

Some ask whether a blog counts as social media. I can say our blog is intimately tied to our social network activity and we continue to receive comments on posts. So yes, a blog is very much a part of social media. Content is the Kingdom after all and blog content makes up much of what people share on the social web. Companies like ours and our clients are also leveraging social networks to source content, so it’s a dynamic cycle of creation and collaboration. This is what enables a very small team of marketers to scale quality content in a way that is meaningful to customers.

Being meaningful and relevant is at the core of the purpose for this blog. Being findable, useful and actionable on marketing is the reason this blog exists. Some of our best hires have said they heard about TopRank Marketing because of our blog. Conference organizers have engaged me and other team members to speak at events because of our blog. Fortune 500 companies have reached out and engaged our agency because of our blog. A book publisher engaged me to write Optimize in part because of this blog. Numerous partnerships, and friendships have been instigated because of our blog. One of the most satisfying things to experience is when a successful marketing executive of business owner approaches me at an event or sends a card saying thank you for our blog content and sharing that the content we share here has been instrumental in their career.

To help celebrate our 14th Blog Birthday, Id like to share a list of this year’s contributors and their most popular posts.

Caitlin Burgess
Caitlin Burgess
20 Talented Brand Marketers to Follow on LinkedIn 4,900 shares

Ashley Zeckman
Ashley Zeckman
5 Digital Marketing Brain Training Exercises to Keep You Sharp 2,900 shares

Josh Nite
Josh Nite
B2B Marketing: 20 Jokes Only a B2B Marketer Will Get 2,700 shares

Anne Leuman
Anne Leuman
How 7 Startups Skyrocketed to Success with Content Marketing 2,300 shares

Tiffani Allen
Tiffani Allen
Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research 1,200 shares

Nick Nelson
Nick Nelson
Digital Marketing Tools & Tactics: What the Trends Tell Us 1,200 shares

Alexis Hall
Alexis Hall
Everything You Need to Build a LinkedIn Marketing Tactical Plan 1,100 shares

Elizabeth Williams
Elizabeth Williams
Elevate your Marketing Career with One Simple Word: Strategy 737 shares

Amy Higgins
Amy Higgins
Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video 695 shares

Steve Slater
Steve Slater
How We’re Building a Digital Advertising & SEO Dream Team 683 shares

Debbie Friez
Debbie Friez
Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones 544 shares

Lee Odden
Lee Odden
New 2017 List: 50 Social Media Marketing Influencers 6,200 shares

The consistently awesome award goes to Josh Nite, who published 52 blog posts with an average of 936 shares each and a total of 48,653 shares across all of his posts in 2017!

The consistently popular award goes to Caitlin Burgess who published 49 blog posts and had the most popular post amongst our team for all of 2017!

Thank you to our team for your contributions in 2017!

Going forward into 2018, we’ll be taking much of Steve Rayson’s advice from his analysis and focus on fewer, but more in-depth posts. We’ll be publishing three times weekly instead of 5 during the first Quarter and see how our readers respond. While our editorial plan is very much driven by our own marketing objectives, performance analysis and understanding of customers, our community’s interests are also very important to us. What topics would you like us to cover in 2018? What formats are you most interested in? Who are your favorite writers here at Online Marketing Blog?

Thank you for reading and we wish you a happy and prosperous new year!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
Happy 14th Birthday to @TopRank Online Marketing Blog | http://www.toprankblog.com

The post Happy 14th Birthday to @TopRank Online Marketing Blog appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Happy 14th Birthday to @TopRank Online Marketing Blog

Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement.

December 28 is our blog birthday and what started simply as an experimental way to share resources and develop writing skills has turned into one of our most effective recruiting, marketing and community engagement tools. That success is thanks to a team effort including Ashley Zeckman with 360 career posts, who has served as blog editor over the past 2 years, Josh Nite with 113 posts, Caitlin Burgess with 106 posts, Tiffani Allen with 90 posts and our newcomers Anne Leuman, Nick Nelson and Elizabeth Williams. Caitlin and Josh in particular have been the backbone of our great content week after weeK!

Additional kudos goes to Josh and Tiffani for shooting fun weekly Friday News roundup videos each and every week of 2017, which you can see at TopRank Marketing TV.

While I’ve authored over 2,500 career posts out of 4,098 total, I didn’t do much blogging in 2017. Our continued success would not have been possible this year without our TopRank Marketing team creating, contributing and helping to promote our blog. Most importantly, it would not have been possible without the support of our community, industry influencers, clients and new subscribers.

Some ask whether a blog counts as social media. I can say our blog is intimately tied to our social network activity and we continue to receive comments on posts. So yes, a blog is very much a part of social media. Content is the Kingdom after all and blog content makes up much of what people share on the social web. Companies like ours and our clients are also leveraging social networks to source content, so it’s a dynamic cycle of creation and collaboration. This is what enables a very small team of marketers to scale quality content in a way that is meaningful to customers.

Being meaningful and relevant is at the core of the purpose for this blog. Being findable, useful and actionable on marketing is the reason this blog exists. Some of our best hires have said they heard about TopRank Marketing because of our blog. Conference organizers have engaged me and other team members to speak at events because of our blog. Fortune 500 companies have reached out and engaged our agency because of our blog. A book publisher engaged me to write Optimize in part because of this blog. Numerous partnerships, and friendships have been instigated because of our blog. One of the most satisfying things to experience is when a successful marketing executive of business owner approaches me at an event or sends a card saying thank you for our blog content and sharing that the content we share here has been instrumental in their career.

To help celebrate our 14th Blog Birthday, Id like to share a list of this year’s contributors and their most popular posts.

Caitlin Burgess
Caitlin Burgess
20 Talented Brand Marketers to Follow on LinkedIn 4,900 shares

Ashley Zeckman
Ashley Zeckman
5 Digital Marketing Brain Training Exercises to Keep You Sharp 2,900 shares

Josh Nite
Josh Nite
B2B Marketing: 20 Jokes Only a B2B Marketer Will Get 2,700 shares

Anne Leuman
Anne Leuman
How 7 Startups Skyrocketed to Success with Content Marketing 2,300 shares

Tiffani Allen
Tiffani Allen
Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research 1,200 shares

Nick Nelson
Nick Nelson
Digital Marketing Tools & Tactics: What the Trends Tell Us 1,200 shares

Alexis Hall
Alexis Hall
Everything You Need to Build a LinkedIn Marketing Tactical Plan 1,100 shares

Elizabeth Williams
Elizabeth Williams
Elevate your Marketing Career with One Simple Word: Strategy 737 shares

Amy Higgins
Amy Higgins
Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video 695 shares

Steve Slater
Steve Slater
How We’re Building a Digital Advertising & SEO Dream Team 683 shares

Debbie Friez
Debbie Friez
Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones 544 shares

Lee Odden
Lee Odden
New 2017 List: 50 Social Media Marketing Influencers 6,200 shares

The consistently awesome award goes to Josh Nite, who published 52 blog posts with an average of 936 shares each and a total of 48,653 shares across all of his posts in 2017!

The consistently popular award goes to Caitlin Burgess who published 49 blog posts and had the most popular post amongst our team for all of 2017!

Thank you to our team for your contributions in 2017!

Going forward into 2018, we’ll be taking much of Steve Rayson’s advice from his analysis and focus on fewer, but more in-depth posts. We’ll be publishing three times weekly instead of 5 during the first Quarter and see how our readers respond. While our editorial plan is very much driven by our own marketing objectives, performance analysis and understanding of customers, our community’s interests are also very important to us. What topics would you like us to cover in 2018? What formats are you most interested in? Who are your favorite writers here at Online Marketing Blog?

Thank you for reading and we wish you a happy and prosperous new year!


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
Happy 14th Birthday to @TopRank Online Marketing Blog | http://www.toprankblog.com

The post Happy 14th Birthday to @TopRank Online Marketing Blog appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com