Archiv für den Monat: Dezember 2017

Best of 2017: Our top 5 articles in PPC

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.

Yesterday, we kicked things off with a look at our top 5 articles about SEO, and if you missed that one, it’s definitely worth a read. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC.

We covered some fun ground with our PPC articles this year, from emoji in AdWords ad titles to the psychology of ad copy, to the impact of Google’s new ‘Ad‘ label on marketers. Let’s not waste any more time – here are our top 5 articles from 2017 about PPC.

#1: Emoji appear in Google AdWords ad titles

This was an interesting one. Just a couple of weeks after we wrote about Google’s decision to bring emoji back to the SERPs, emoji were spotted in the wild in AdWords ad titles, suggesting that Google had decided to go the whole hog in embracing emoji in both organic search and paid search ads.

Sadly, the test doesn’t seem to have lasted in the case of paid search, as Google’s official stance is still that emoji are “invalid characters” – but there have also been recent reports of people being able to bid on emoji in AdWords. Either way, the combination of fun emoji news with a potential big change for search marketers makes it no surprise that this was our most-read article about PPC in 2017.

Emoji appear in Google AdWords ads titles

#2: The psychology of language for paid search

When it comes to PPC best practice, there’s a vast amount of ground you can cover, from keyword bidding to demographic targeting, AdWords reports, landing page optimization and everything in between. But how often do we talk about the actual copy of the ads that are supposed to get consumers‘ attention?

According to Sophie Turton, Head of Content and PR at Bozboz, people don’t buy what you do; they buy why you do it. In her presentation at Brighton SEO in April 2017, she explained how search marketers can use psychology to make their paid search ads more effective. Tereza Litsa sums up the key highlights in an informative piece for Search Engine Watch.

The psychology of language for paid search

#3: 10 online marketing strategies to make you a unicorn [infographic]

It’s hard to go wrong with a good infographic, and Larry Kim of Wordstream has a great one which brings together 10 online marketing strategies to make you a unicorn – one of those magical campaigns that’s so effective, it performs in the top 1-3% of all marketing campaigns.

Sound like a dream come true? Check out Larry’s infographic, whose points he expands on in further detail in his post, and find out why you need to forget everything you know about Conversion Rate Optimization.

10 online marketing strategies to make you a unicorn [infographic]

#4: How to target high-income consumers with AdWords

There are many industries in which being able to target high net worth individuals with your paid search campaigns is extremely useful. If you think that AdWords doesn’t have this function, you might want to think again.

Wesley Parker reveals the secret behind a “deeply hidden gem within AdWords”, currently available for U.S. locations only, which allows you to target people based on their household income. With step-by-step instructions and screenshots, he explains exactly how to set this up, as well as how you can use layered targeting to pull in multiple different demographics.

How to target high-income consumers with AdWords

#5: How will Google’s new ‘Ad‘ label impact marketers?

In a major development for PPC, Google began testing a new look for its ad labels in January of this year, and in late February confirmed that this would be rolled out globally.

The new white label with green text and a green outline replaced the green label that was launched in June 2016, and blends much more seamlessly with the rest of the ad placement, perhaps creating less of a contrast between organic and paid search results. Clark Boyd considered Google’s motivation for the change, and the possible impact on search marketers.

How will Google’s new ‘Ad‘ label impact marketers?

Source:: searchenginewatch.com

Artdirektor Editorial Design

Arbeitgeber: Profilwerkstatt
Einsatzort: Darmstadt
Anstellungsart: Fest

Wir suchen ab sofort einen Artdirektor Editorial Design in Vollzeit für das Haus der Contentexperten in Darmstadt.

Nicht der Kanal entscheidet über den Erfolg von Kommunikation – es ist der Content, der entscheidet. Davon sind wir überzeugt. Die Pro lwerkstatt gehört mit mehr als 70 Mitarbeitern zu den Top-10-Agenturen im Bereich Corporate Marketing in Deutschland mit Büros in Darmstadt, München und Düsseldorf. Wir entwickeln seit mehr als 20 Jahren Medien und Storys, die Menschen für Unternehmen einnehmen.

Denn wir erzählen die richtigen Geschichten zur richtigen Zeit den richtigen Leuten.

Deine Aufgaben als Artdirektor

Du hast Spaß daran, Layouts zu entwickeln – Print und Digital. Die beiden Welten sind für dich nicht zwei, digital-first oder print-first sind für dich in der Sache einerlei. Du liebst die Entwicklung, aber auch, danach Aufträge eigenverantwortlich umzusetzen. Du zeichnest dich durch strategische und operative Erfahrung in der Betreuung und Weiterentwicklung von Kunden bei Editorial-Fragen aus. Du kennt visuelle Trends und Entwicklungen in Content Marketing und Kommunikation (Print und digital).

Das hast du im Gepäck

  • Abgeschlossenes Grafikdesign- oder Kommunikationsdesign-Studium
  • Lust auf ein junges, humorvolles und motiviertes Team, das sich gemeinsam den Kommunikations­herausforderungen der nächsten Jahre stellt
  • Mind. 3 Jahre Berufserfahrung, idealerweise in einer Agentur
  • Hohe Affnität zu digitalen Medien
  • Du bist Präsentationsstark
  • Du hast Pitcherfahrung

Was wir dir bieten

  • Wunderbare Kollegen, mit denen du viel Spaß hast
  • Schnell Verantwortung für große Projekte und Unterstützung bei eigenen Ideen
  • Agiles Arbeiten und Flexibilität bei der Arbeitszeiteinteilung und ein eigenes Notebook für das Arbeiten im Home Office
  • Div. Mitarbeitervergütungen von Gratisgetränken über Massagen oder Yoga bis hin zum Dienstrad
  • Sehr gute Weiterbildungsmöglichkeiten

Der Weg

Bewerbungen bitte per Mail (Betreff: AD 2018-01 DA) inkl. Arbeitsbeispiele und Gehaltsvorstellungen an: das-klingt-nach-meinem-job@profilwerkstatt.de

Source:: designmadeingermany.de

Best of 2017: Our top 5 articles in SEO

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.

First up is, of course, the bread and butter of Search Engine Watch: SEO. Several of our most-read articles in SEO were list articles (hard to go wrong with a good list), and they often dealt with how to prepare for the year ahead: how to plan your strategy for 2017, tips to boost your SEO in 2017, trends to watch in 2018.

If you missed any of these excellent articles when they were published, now’s your chance to check them out. And if you’ve already read them, well, it never hurts to refresh your knowledge.

#1: Five quick tips to boost your SEO in 2017

Everyone loves quick tips for SEO, and Tereza Litsa has some great ones to get your SEO off to a strong start in the new year. These might be tips for 2017, but they stand the test of time – there’s no reason why you shouldn’t apply these to your SEO going into 2018, if you haven’t already.

Five quick tips to boost your SEO in 2017

#2: Seven SEO trends to watch in 2018

What does the year ahead hold for SEO? While it’s hard to say exactly what will unfold in 2018, based on the events of this year and the prevailing winds in the industry, we can make a pretty good guess as to what the major trends will be. Tereza Litsa outlines seven you need to watch and account for in your search strategy next year.

Seven SEO trends to watch in 2018

After you’ve clued up on the trends ahead, don’t miss our follow-up article on how to optimize for them: How to future-proof your SEO for 2018.

#3: The 15 best Google Chrome extensions for SEO

Google Chrome dominates as the world’s favorite desktop browser, and its thousands of extensions give it an almost daunting level of customization. You can do just about anything with Google Chrome extensions, including – no, especially – SEO. But which are the best extensions to use?

Clark Boyd rounds up 15 Chrome extensions to aid you in your SEO efforts, from a quick site review to on-site content analysis, technical SEO and backlink analysis.

The 15 best Google Chrome extensions for SEO

#4: Building your SEO strategy in 2017: What’s most important?

In another enduring piece about SEO strategy for 2017, Marcela de Vivo looks at the areas you should be focusing on for SEO amid hundreds of possible ranking factors and points of optimization. Again, it’s still highly relevant as we come to the end of the year and well worth a revisit. How many of these areas did you nail in 2017?

Building your SEO strategy in 2017: what’s most important?

#5: How to create SEO-friendly content

The increasing merging of content and SEO, once thought of as separate disciplines, has been one of the enduring themes of the past couple of years. By now, if your content strategy and SEO aren’t at least on the same page, if not working hand-in-glove, then you’re definitely taking the wrong approach to both.

If you need a primer or a refresher on creating the best content to rank well in search, Tereza Litsa has you covered with her guide on how to create SEO-friendly content.

How to create SEO-friendly content

Check back tomorrow for our next set of highlights – the top 5 most popular articles in PPC.

Source:: searchenginewatch.com

25 Women Who Rock Digital Marketing – Nominated by Men

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing.

In the past I would ask each years‘ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in marketing that we had compiled over the years using Traackr’s influencer marketing software.

In 2017 I’m making another change: to ask influential men in the marketing industry to nominate women who are leading in the marketing world. I thought this was a timely and relevant way to help male leaders in our industry shine a light on their female counterparts, peers, superiors or subordinates.

The response from those who have shared nominations including multiple from Seth Godin has been great. I can’t thank the CEOs, VPs and Entrepreneurs enough who took time during the holidays to share nominees and their reasons why.

Interestingly, less than a third of the men I reached out to replied at all. In previous years when I have reached out to women, more than 75% would respond. I don’t know whether the holidays affected responses, but I didn’t get many “out of office” emails, so maybe it was something else.

Of greater importance is that this is a topic of interest to me and based on the response over the past 7 years, it is definitely of interest to our community. Below you’ll find a combination of familiar names and some that will likely be new. That’s what makes lists like this special – to find new talent, smarts and engagement amongst people you might not otherwise learn about.

A few notes: this list is not sorted in any particular order and along with the name of the nominee and credentials, I’ve included the name of the person nominating them and why. Enjoy!

Bernadette Jiwa
Bernadette Jiwa
@bernadettejiwa is Author of Thestoryoftelling.com

Bernadette was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Bernadette has written one bestseller after another, highlighting the real work of marketing. It’s not about manipulating clicks, it’s about doing work that matters.”

Porter Gale
Porter Gale @portergale is SVP of Partnerships at Globality Inc

Porter was nominated by Brian Solis @briansolis – Principal Analyst at Altimeter, a Prophet co.
“I first met Porter when she was CMO of Virgin America. But we didn’t meet because of her role, we met because she was looking to expand her horizons to help her brand but more importantly, her mind, explore new possibilities on the horizon. To this day, she inspires me with her humility and her drive to learn what’s next and apply it in places that are out of the proverbial “CMO” spotlight. She works with startups and big brands alike, but always with the same hunger and desire to help. To this day, she inspires me.”

Nancy Duarte
Nancy Duarte @nancyduarte is Principal at Duarte, Inc.

Nancy was nominated by Brian Halligan @bhalligan – CEO at HubSpot.
“Nancy has made true science out of how to convince people through the presentation format. I first found her by Googling who did the slides for Al Gore’s Inconvenient Truth a decade ago and frequently refer back to her work when building any important presentation.”

Aria Finger
Aria Finger @AriaIrene is CEO at DoSomething.org

Aria was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Aria runs the largest teen charity in the world exclusively via digital marketing. And they probably send more texts every day than any other organization I can think of. And she’s an extraordinary human, too.”

Carla Johnson
Carla Johnson @CarlaJohnson is Chief Experience Officer at Type A Communications

Carl was nominated by Michael Brenner @BrennerMichael – CEO at Marketing Insider Group.
“Carla in one of the brightest minds in B2B and always brings a strategic and creative approach to solving her clients‘ top challenges. When she’s on the stage delivering her awesome keynotes, Carla delights audiences with surprising insights and candor. An amazing storyteller, Carla has co-authored or authored 7 books, the most recent is the must-read “Experiences, the 7th Era of Marketing” co-authored by Robert Rose. Carla is also an amazing, fun, friendly and super-smart person so if you ever get the chance to meet her, just walk right up and say hello.”

Virginia Miracle
Virginia Miracle @VirginiaMiracle is Chief Customer Officer at Spredfast

Virginia was nominated by John Bell @jbell99 – VP Enterprise Digital Marketing at Travelers.
“Virginia brings a business rigor to marketing and a lifelong commitment to nurturing talent. She can quickly see through to marketing-that-matters, marketing that produces a result. At the same time, she is a magnet for smart people whom she has an innate ability to help develop. She is an empowering leader not a controlling one and that has helped so many top marketers – men and women become smarter, better, and terrific to work with.”

Ann Handley
Ann Handley @marketingprofs is Chief Content Officer at MarketingProfs.

Ann was nominated by Lee Odden @leeodden – CEO at TopRank Marketing.
“Ann brings humor, intelligence and the power to see right through marketing mediocrity to her ongoing content marketing party. Her advice, whether from the stage, one of her best selling books or our one on one discussions is always useful, clever and from the heart.”

Brooks Bell
Brooks Bell @brooksbell is CEO at Brooks Bell

Brooks was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“The doyenne of landing pages. Her firm now has more than fifty people who are helping the biggest companies in the world optimize their landing pages. Built from scratch, by hand.”

Liz Smith
Liz Smith is Head of Marketing and Partnerships at Adestra

Liz was nominated by Matt McGowan @matt_mcgowan – President at Adestra.
“Liz brings professionalism, humor, and extremely relevant and thorough guidance to the marketing organization within Adestra. Her understanding of consumer behavior coupled with the nuances that exist within the connected martech landscapes across Europe, North America, and APAC has helped drive success in each of these regions. She is well respected by all that work with her, moreover, she is a strong communicator, and nothing but a pleasure to work with. I am honored to be able to call her a friend and colleague.”

Maryna Hradovich
Maryna Hradovich @realMarynah is Vice President – Strategic Growth and Development at SEMrush

Maryna was nominated by Larry Kim @larrykim – CEO at Mobile Monkey.
“Maryna and SEMRush are building truly fantastic SEO products and doing a good job at marketing them, too. These products are helping millions of SEOs every day, including myself.”

Nicole Walters
Nicole Walters @NapturalNicole is Founder at Monetize Thyself

Nicole was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Nicole is funny, fast and smart. She’s exfoliated, honest and connected to an ever-increasing tribe of soloists, digital marketers and people intent on making a ruckus. Did I mention that she’s smart and funny?”

Molly Pittman
Molly Pittman is Vice President Marketing at DigitalMarketer

Molly was nominated by Mike Stelzner @Mike_Stelzner – CEO at Social Media Examiner.
“She is one of the leading experts in Facebook Messenger and bots. What I love about her is how she quickly understands and distills complex topics into actionable techniques that marketers can follow.”

Heidi Bullock
Heidi Bullock @HeidiBullock is CMO at Engagio

Heidi was nominated by Jon Miller @jonmiller – CEO at Engagio.
“Heidi has a unique skill set that makes her one of the most diverse marketers in B2B marketing. She perfectly blends creativity and innovation with a data-driven approach and an awesome, positive attitude. Her expertise in Account Based Marketing as well as traditional demand gen tactics are critical to our success; it’s the reason I knew I wanted her to lead my marketing organization.”

Alicianne Rand
Alicianne Rand @aliciannerand is Executive Director, Global Content Marketing at Estée Lauder Companies

Alicianne was nominated by Shafqat Islam @shafqatislam – CEO at NewsCred.
“Alicianne may be the best content marketing practitioner in the industry. She’s been in the trenches and done it, both at a high growth startup and a large enterprise. At NewsCred, 40% of our revenue was directly generated by her marketing team. At ELC, she ties content directly to online sales, not easy to do at a large company. Best of all, she is fearless, brilliant and an entrepreneur.”

Sonia Simone
Sonia Simone @soniasimone is Chief Content Officer at Copyblogger

Sonia was nominated by Brian Clark @brianclark – Founder and CEO at Rainmaker Digital.
“Sonia is not only one of the strongest female writers in the content marketing space, she’s one of the best writers period. Her unique mix of expertise, sass, and empathy clearly demonstrate how a distinctive voice can lead to content that resonates with the right people.”

Tina Eisenberg
Tina Eisenberg @swissmiss is Founder at Creative Mornings

Tina was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Tina makes online marketing breathe by taking it offline. Creative Mornings connects hundreds of thousands of people into a network that makes a difference happen, and she does it with flair and selflessness.”

Kerry Gorgone
Kerry Gorgone @KerryGorgone is Director of Product Strategy, Training at MarketingProfs

Kerry was nominated by Chris Brogan @chrisbrogan – CEO at Owner Media Group.
“Kerry delivers a lot of important underpinning work about legal and other structural issues. Plus her Marketing Profs podcast is informative and actually well researched.”

Monica Norton
Monica Norton @monicalnorton is Senior Director of Content Marketing at ZenDesk

Monica was nominated by Pawan Deshpande @TweetsFromPawan – CEO at Curata.
“Monica was a finalist for CMI’s Content Marketer of the Year. Monica created Relate, a brand media entity for Zendesk that barely mentions their product that is across a variety of content formats — articles, podcasts, print magazine, and in-person event. Relate’s website has in over 40,000 monthly visitors, an email database of 10,000, and hosts in-person events that attract 2,000 attendees. with 68% of the audience not being in their database previously.”

Britney Mulle
Britney Muller @BritneyMuller is Senior SEO Scientist at Moz

Britney was nominated by Michael King @iPullRank – Managing Director at iPullRank.
“Britney has incredible technical marketing skills, is a great speaker and someone I continue to learn from.”

Aimee Faulk
Aimee Falk is Customer Experience and Content Leader at 3M Safety & Graphics Business Group

Aimee was nominated by Carlos Abler @Carlos_Abler – Leader – Content Marketing and Strategy, Global eTransformation at 3M.
“Aimee embodies the rarest combination of vision, perseverance, excellence, adaptability, and generosity. Over the years I have watched her not only tirelessly innovate in the application of modern marketing strategies and techniques that add real value for the customer while driving quantifiable business results, but I have seen her generously work to lift up the practice of others. She has set an example of the future of marketing practice at 3M, and has the rhinoceros hide skin required to endure walk through the blazing headwinds of culture change to see her strategies through, and pave the way for future talent. I have seen her not only win internal awards, but mentor others to also be award winners. The world would be a much better place, with more Aimee Falks in it. It has been an honor to work by her side and count her as a friend.”

Michelle Robbins
Michelle Robbins @MichelleRobbins is SVP Content & Marketing Technology at Third Door Media

Michelle was nominated by Dennis Goedegebuure @TheNextCorner – VP Growth & SEO at Fanatics.
“Michelle brings years of experience in the search industry, shares this knowledge through multiple channels and inspires through constant learning new aspects of Marketing. Most importantly, she is the most wonderful person on the planet!”

Sophie Howard
Sophie Howard is CEO at Aspiring Entrepreneurs

Sophie was nominated by Jeff Bullas @jeffbullas – CEO at Jeff Bullas.
“Sophie is founder of several Amazon businesses. In 2017 she sold one of them for 7 figures after starting it just 14 months earlier. Now she teaches other aspiring entrepreneurs how to do it all without storing goods or even going near a post office. Today Sophie also runs a community to inspire aspiring entrepreneurs how to sell physical products online at “Product University”. She does all this while raising 2 young children in one of the beautiful corners of the world in Wanaka on the South Island of New Zealand. ”

Nancy Lublin
Nancy Lublin @nancylublin is CEO at CrisisTextline.org

Nancy was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Nancy used to run DoSomething, but once Nancy saw the power of interacting via SMS she left to set up CTL, which saves the lives of hundreds or thousands of teenagers every year. Via text! That’s what marketing looks like when you do it with heart. And Nancy does everything with heart.”

Margaret Molloy
Margaret Molloy @MargaretMolloy Global CMO at Siegel+Gale

Margaret was nominated by Sean Callahan @sean_f_callahan – Senior Manager, Content Marketing at LinkedIn.
“In her role at Siegel+Gale, Molloy has a platform to influence marketers in the U.S., in her native Ireland, and across the globe. One of her key messages, which is a useful one in today’s constantly transforming world, is that marketers must simplify their brand messages and customer experiences. For her insights and her results, The Drum recently recognized her as B2B Marketer of the Year. You’ll get absolutely no argument from me.”

Aleyda Solis
Aleyda Solis @aleyda is International SEO & Founder at Orainti

Aleyda was nominated by Dennis Goedegebuure @TheNextCorner – VP Growth & SEO at Fanatics.
“Aleyda flies the world to share knowledge, work with global clients and post the most awesome travel pictures of her adventures. Sometimes I refer to her as the hardest working woman in search, although there are so many other women who would fit that title.”

If you would like to see the previous lists of women who rock social and digital marketing that we’ve been publishing since 2010, here’s a list:

2010 – 25 Women That Rock Social Media

2011 – 25 Women Who Rock Social Media

2012 – 25 Women Who Rock Social Media

2013 – 25 Women That Rocked Social Media

2014 – 25 Women Who Rock Social Media

2015 – 50 Influential Women in Digital Marketing

2016 – 50 Influential Women in Digital Marketing: North Stars & Rising Stars

This year’s list is really just a sample, so for the men reading this post that would like to shine a light on a top digital marketing leader that also happens to be a woman, please share their name, title, company and why in the comments.


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25 Women Who Rock Digital Marketing – Nominated by Men

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing.

In the past I would ask each years‘ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in marketing that we had compiled over the years using Traackr’s influencer marketing software.

In 2017 I’m making another change: to ask influential men in the marketing industry to nominate women who are leading in the marketing world. I thought this was a timely and relevant way to help male leaders in our industry shine a light on their female counterparts, peers, superiors or subordinates.

The response from those who have shared nominations including multiple from Seth Godin has been great. I can’t thank the CEOs, VPs and Entrepreneurs enough who took time during the holidays to share nominees and their reasons why.

Interestingly, less than a third of the men I reached out to replied at all. In previous years when I have reached out to women, more than 75% would respond. I don’t know whether the holidays affected responses, but I didn’t get many “out of office” emails, so maybe it was something else.

Of greater importance is that this is a topic of interest to me and based on the response over the past 7 years, it is definitely of interest to our community. Below you’ll find a combination of familiar names and some that will likely be new. That’s what makes lists like this special – to find new talent, smarts and engagement amongst people you might not otherwise learn about.

A few notes: this list is not sorted in any particular order and along with the name of the nominee and credentials, I’ve included the name of the person nominating them and why. Enjoy!

Bernadette Jiwa
Bernadette Jiwa
@bernadettejiwa is Author of Thestoryoftelling.com

Bernadette was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Bernadette has written one bestseller after another, highlighting the real work of marketing. It’s not about manipulating clicks, it’s about doing work that matters.”

Porter Gale
Porter Gale @portergale is SVP of Partnerships at Globality Inc

Porter was nominated by Brian Solis @briansolis – Principal Analyst at Altimeter, a Prophet co.
“I first met Porter when she was CMO of Virgin America. But we didn’t meet because of her role, we met because she was looking to expand her horizons to help her brand but more importantly, her mind, explore new possibilities on the horizon. To this day, she inspires me with her humility and her drive to learn what’s next and apply it in places that are out of the proverbial “CMO” spotlight. She works with startups and big brands alike, but always with the same hunger and desire to help. To this day, she inspires me.”

Nancy Duarte
Nancy Duarte @nancyduarte is Principal at Duarte, Inc.

Nancy was nominated by Brian Halligan @bhalligan – CEO at HubSpot.
“Nancy has made true science out of how to convince people through the presentation format. I first found her by Googling who did the slides for Al Gore’s Inconvenient Truth a decade ago and frequently refer back to her work when building any important presentation.”

Aria Finger
Aria Finger @AriaIrene is CEO at DoSomething.org

Aria was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Aria runs the largest teen charity in the world exclusively via digital marketing. And they probably send more texts every day than any other organization I can think of. And she’s an extraordinary human, too.”

Carla Johnson
Carla Johnson @CarlaJohnson is Chief Experience Officer at Type A Communications

Carl was nominated by Michael Brenner @BrennerMichael – CEO at Marketing Insider Group.
“Carla in one of the brightest minds in B2B and always brings a strategic and creative approach to solving her clients‘ top challenges. When she’s on the stage delivering her awesome keynotes, Carla delights audiences with surprising insights and candor. An amazing storyteller, Carla has co-authored or authored 7 books, the most recent is the must-read “Experiences, the 7th Era of Marketing” co-authored by Robert Rose. Carla is also an amazing, fun, friendly and super-smart person so if you ever get the chance to meet her, just walk right up and say hello.”

Virginia Miracle
Virginia Miracle @VirginiaMiracle is Chief Customer Officer at Spredfast

Virginia was nominated by John Bell @jbell99 – VP Enterprise Digital Marketing at Travelers.
“Virginia brings a business rigor to marketing and a lifelong commitment to nurturing talent. She can quickly see through to marketing-that-matters, marketing that produces a result. At the same time, she is a magnet for smart people whom she has an innate ability to help develop. She is an empowering leader not a controlling one and that has helped so many top marketers – men and women become smarter, better, and terrific to work with.”

Ann Handley
Ann Handley @marketingprofs is Chief Content Officer at MarketingProfs.

Ann was nominated by Lee Odden @leeodden – CEO at TopRank Marketing.
“Ann brings humor, intelligence and the power to see right through marketing mediocrity to her ongoing content marketing party. Her advice, whether from the stage, one of her best selling books or our one on one discussions is always useful, clever and from the heart.”

Brooks Bell
Brooks Bell @brooksbell is CEO at Brooks Bell

Brooks was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“The doyenne of landing pages. Her firm now has more than fifty people who are helping the biggest companies in the world optimize their landing pages. Built from scratch, by hand.”

Liz Smith
Liz Smith is Head of Marketing and Partnerships at Adestra

Liz was nominated by Matt McGowan @matt_mcgowan – President at Adestra.
“Liz brings professionalism, humor, and extremely relevant and thorough guidance to the marketing organization within Adestra. Her understanding of consumer behavior coupled with the nuances that exist within the connected martech landscapes across Europe, North America, and APAC has helped drive success in each of these regions. She is well respected by all that work with her, moreover, she is a strong communicator, and nothing but a pleasure to work with. I am honored to be able to call her a friend and colleague.”

Maryna Hradovich
Maryna Hradovich @realMarynah is Vice President – Strategic Growth and Development at SEMrush

Maryna was nominated by Larry Kim @larrykim – CEO at Mobile Monkey.
“Maryna and SEMRush are building truly fantastic SEO products and doing a good job at marketing them, too. These products are helping millions of SEOs every day, including myself.”

Nicole Walters
Nicole Walters @NapturalNicole is Founder at Monetize Thyself

Nicole was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Nicole is funny, fast and smart. She’s exfoliated, honest and connected to an ever-increasing tribe of soloists, digital marketers and people intent on making a ruckus. Did I mention that she’s smart and funny?”

Molly Pittman
Molly Pittman is Vice President Marketing at DigitalMarketer

Molly was nominated by Mike Stelzner @Mike_Stelzner – CEO at Social Media Examiner.
“She is one of the leading experts in Facebook Messenger and bots. What I love about her is how she quickly understands and distills complex topics into actionable techniques that marketers can follow.”

Heidi Bullock
Heidi Bullock @HeidiBullock is CMO at Engagio

Heidi was nominated by Jon Miller @jonmiller – CEO at Engagio.
“Heidi has a unique skill set that makes her one of the most diverse marketers in B2B marketing. She perfectly blends creativity and innovation with a data-driven approach and an awesome, positive attitude. Her expertise in Account Based Marketing as well as traditional demand gen tactics are critical to our success; it’s the reason I knew I wanted her to lead my marketing organization.”

Alicianne Rand
Alicianne Rand @aliciannerand is Executive Director, Global Content Marketing at Estée Lauder Companies

Alicianne was nominated by Shafqat Islam @shafqatislam – CEO at NewsCred.
“Alicianne may be the best content marketing practitioner in the industry. She’s been in the trenches and done it, both at a high growth startup and a large enterprise. At NewsCred, 40% of our revenue was directly generated by her marketing team. At ELC, she ties content directly to online sales, not easy to do at a large company. Best of all, she is fearless, brilliant and an entrepreneur.”

Sonia Simone
Sonia Simone @soniasimone is Chief Content Officer at Copyblogger

Sonia was nominated by Brian Clark @brianclark – Founder and CEO at Rainmaker Digital.
“Sonia is not only one of the strongest female writers in the content marketing space, she’s one of the best writers period. Her unique mix of expertise, sass, and empathy clearly demonstrate how a distinctive voice can lead to content that resonates with the right people.”

Tina Eisenberg
Tina Eisenberg @swissmiss is Founder at Creative Mornings

Tina was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Tina makes online marketing breathe by taking it offline. Creative Mornings connects hundreds of thousands of people into a network that makes a difference happen, and she does it with flair and selflessness.”

Kerry Gorgone
Kerry Gorgone @KerryGorgone is Director of Product Strategy, Training at MarketingProfs

Kerry was nominated by Chris Brogan @chrisbrogan – CEO at Owner Media Group.
“Kerry delivers a lot of important underpinning work about legal and other structural issues. Plus her Marketing Profs podcast is informative and actually well researched.”

Monica Norton
Monica Norton @monicalnorton is Senior Director of Content Marketing at ZenDesk

Monica was nominated by Pawan Deshpande @TweetsFromPawan – CEO at Curata.
“Monica was a finalist for CMI’s Content Marketer of the Year. Monica created Relate, a brand media entity for Zendesk that barely mentions their product that is across a variety of content formats — articles, podcasts, print magazine, and in-person event. Relate’s website has in over 40,000 monthly visitors, an email database of 10,000, and hosts in-person events that attract 2,000 attendees. with 68% of the audience not being in their database previously.”

Britney Mulle
Britney Muller @BritneyMuller is Senior SEO Scientist at Moz

Britney was nominated by Michael King @iPullRank – Managing Director at iPullRank.
“Britney has incredible technical marketing skills, is a great speaker and someone I continue to learn from.”

Aimee Faulk
Aimee Falk is Customer Experience and Content Leader at 3M Safety & Graphics Business Group

Aimee was nominated by Carlos Abler @Carlos_Abler – Leader – Content Marketing and Strategy, Global eTransformation at 3M.
“Aimee embodies the rarest combination of vision, perseverance, excellence, adaptability, and generosity. Over the years I have watched her not only tirelessly innovate in the application of modern marketing strategies and techniques that add real value for the customer while driving quantifiable business results, but I have seen her generously work to lift up the practice of others. She has set an example of the future of marketing practice at 3M, and has the rhinoceros hide skin required to endure walk through the blazing headwinds of culture change to see her strategies through, and pave the way for future talent. I have seen her not only win internal awards, but mentor others to also be award winners. The world would be a much better place, with more Aimee Falks in it. It has been an honor to work by her side and count her as a friend.”

Michelle Robbins
Michelle Robbins @MichelleRobbins is SVP Content & Marketing Technology at Third Door Media

Michelle was nominated by Dennis Goedegebuure @TheNextCorner – VP Growth & SEO at Fanatics.
“Michelle brings years of experience in the search industry, shares this knowledge through multiple channels and inspires through constant learning new aspects of Marketing. Most importantly, she is the most wonderful person on the planet!”

Sophie Howard
Sophie Howard is CEO at Aspiring Entrepreneurs

Sophie was nominated by Jeff Bullas @jeffbullas – CEO at Jeff Bullas.
“Sophie is founder of several Amazon businesses. In 2017 she sold one of them for 7 figures after starting it just 14 months earlier. Now she teaches other aspiring entrepreneurs how to do it all without storing goods or even going near a post office. Today Sophie also runs a community to inspire aspiring entrepreneurs how to sell physical products online at “Product University”. She does all this while raising 2 young children in one of the beautiful corners of the world in Wanaka on the South Island of New Zealand. ”

Nancy Lublin
Nancy Lublin @nancylublin is CEO at CrisisTextline.org

Nancy was nominated by Seth Godin @ThisIsSethsBlog – Founder at altMBA.
“Nancy used to run DoSomething, but once Nancy saw the power of interacting via SMS she left to set up CTL, which saves the lives of hundreds or thousands of teenagers every year. Via text! That’s what marketing looks like when you do it with heart. And Nancy does everything with heart.”

Margaret Molloy
Margaret Molloy @MargaretMolloy Global CMO at Siegel+Gale

Margaret was nominated by Sean Callahan @sean_f_callahan – Senior Manager, Content Marketing at LinkedIn.
“In her role at Siegel+Gale, Molloy has a platform to influence marketers in the U.S., in her native Ireland, and across the globe. One of her key messages, which is a useful one in today’s constantly transforming world, is that marketers must simplify their brand messages and customer experiences. For her insights and her results, The Drum recently recognized her as B2B Marketer of the Year. You’ll get absolutely no argument from me.”

Aleyda Solis
Aleyda Solis @aleyda is International SEO & Founder at Orainti

Aleyda was nominated by Dennis Goedegebuure @TheNextCorner – VP Growth & SEO at Fanatics.
“Aleyda flies the world to share knowledge, work with global clients and post the most awesome travel pictures of her adventures. Sometimes I refer to her as the hardest working woman in search, although there are so many other women who would fit that title.”

If you would like to see the previous lists of women who rock social and digital marketing that we’ve been publishing since 2010, here’s a list:

2010 – 25 Women That Rock Social Media

2011 – 25 Women Who Rock Social Media

2012 – 25 Women Who Rock Social Media

2013 – 25 Women That Rocked Social Media

2014 – 25 Women Who Rock Social Media

2015 – 50 Influential Women in Digital Marketing

2016 – 50 Influential Women in Digital Marketing: North Stars & Rising Stars

This year’s list is really just a sample, so for the men reading this post that would like to shine a light on a top digital marketing leader that also happens to be a woman, please share their name, title, company and why in the comments.


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25 Women Who Rock Digital Marketing – Nominated by Men | http://www.toprankblog.com

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