Archiv für den Monat: September 2018

Ins neue Semester mit günstigen Adobe Tools für Studenten

Während meines Kommunikationsdesign-Studiums an der HTW habe ich nicht nur das Studentenleben genossen, sondern auch ein paar Studenten-Rabatte genutzt, die natürlich so nicht wieder kommen oder auslaufen wenn man nicht mehr studiert. Eins davon war das Adobe Creative Cloud Education Paket, bei dem man satte 65% sparen konnte.

Ohne die Adobe Software (in meinem Fall hauptsächlich Photoshop, InDesign und Illustrator, das hat sich auch bis heute nicht geändert) ist ein Design-Studium wohl nicht denkbar. Häufig ist die Software in den Hochschulen auf festen Rechnern installiert und kann natürlich vor Ort genutzt werden. Aber wer will schon bis spät in die Nacht in der Uni sitzen, um seine Projekte zu Ende zu bringen. Insofern ist das Adobe Creative Cloud Studentenabo ein wahrer Segen.

Studenten bekommen während der gesamten Studienzeit einen um 50% reduzierten Preis auf alle Abos der Adobe Creative Cloud Tools. Und im ersten Jahr gibt es sie sogar 65% günstiger!

Für nur 19,34 € pro Monat inkl. MwSt. seid ihr mit eurer Gestaltungssoftware ein Jahr lang immer auf dem neuesten Stand und arbeitet von Anfang an auf hohem Niveau mit über 20 professionellen Apps und Tools: Photoshop für Bildbearbeitung und Compositing, InDesign für Layouts (Print&Digital) oder Illustrator für Logos, Vektorgrafiken und Illustrationen. Mit Lightroom CC könnt ihr von jedem Endgerät aus euren Bildern den perfekten Look verpassen und mit Adobe Premiere Rush CC (bald erhältlich) auch von unterwegs aus Videos erstellen, bearbeiten und teilen. Außerdem habt ihr mit Adobe Stock die perfekte Materialsammlung für euer nächstes Kreativprojekt und könnt mit TypeKit ganz einfach auf tausende Schriften zugreifen, die ihr direkt für eure Projekte nutzen könnt. Mit Premiere Pro und After Effects könnt ihr auf Hollywood Niveau Videos bearbeiten und mit Adobe XD eure eigenen Apps prototypen.

Außerdem erhaltet ihr dank der Cloud alle Updates und neue Features unmittelbar nach Veröffentlichung, und eure Inhalte sind von jedem Gerät aus abrufbar.

Jetzt loslegen: Werdet kreativ und holt euch das 65% günstigere Adobe Creative Cloud Studentenabo.

Source:: designmadeingermany.de

Creating Density

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Mehr Bilder…

Der Folder zeigt, wie Statistiker und Grafikdesigner Edward Tufte komplexe Datenmengen visualisiert und so schwer erfassbare Sachverhalte einem breiten Publikum zugänglich macht. Schritt für Schritt entsteht dabei eine aussagekräftige Datenvisualisierung. Das Heft dient als Begleitheft einer fiktiven Ausstellung des Museums für Kunst und Gewerbe, Hamburg.

Ein Projekt aus dem 3. Semester Kommunikationsdesign an der Muthesius Kunsthochschule Kiel.

Designer
Paula Timm

Betreuung
Prof. Silke Juchter
Prof. Wolfgang Sasse

Source:: designmadeingermany.de

How WordPress errors can negatively affect your SEO

WordPress is such a popular Content Management System that it now powers up to 30 percent of all the websites existing over the Internet. Its popularity as a seamlessly easy-to-use website builder has made it the first choice of inexperienced and non-technical users who want to build their own websites through it.

To top it all, the amazing SEO plugins such as the Yoast SEO and the All-in-One SEO plugin have made it tremendously easy for new users to take care of their website’s SEO. However, the entire journey of handling a website is not a cakewalk, even with WordPress. There are always certain elements that will break havoc onto your site and make things go haywire. So, what are such issues that negatively affect a WordPress site’s SEO even when everything else is in place?

Let’s find out through this blog post where we talk about the most common WordPress errors that negatively affect our site’s SEO.

500 Internal Server Error

Definition: A very general HTTP status code, the 500 Internal Server Error is an indication of an unclear trouble with the website’s server. When the server can’t offer more specific information, it displays the 500 Internal Server Error.

How it affects the site’s SEO: If this error becomes a frequent one on your website, it will affect the reputation of your site for the visitors as well as the Search Engines It can eventually lead to a poor website experience for the users because obviously, no one wants to deal with a website that frequently displays errors.

404 Not Found

A failure to find the requested resource even after communicating with the server results in the 404 status code appear on the website. Visiting a web page that doesn’t exist returns this error to the user. They might not be a technical SEO problem but it is a Client-side Error which can affect the traffic on your website and even damage the reputation of your website. They create a poor experience on your site and can hurt your SEO in the long run.

404 Errors

These fall into the category of errors that don’t impact your WordPress site’s SEO directly but can affect the link equity and user experience over time on the website. These errors show up when there is no matching URL i.e. the content is not found or is unavailable. There are several kinds of 404 errors such as external 404s, Outgoing 404s, and Internal 404s.

If your website is returning these errors, you can try getting rid of them with the help of the Screaming Frog tool. Search Engines look at 404s in a manner that it helps them ascertain if the website is meeting the criteria and is taken care of. A User-Experience killer, 404 errors can decline the search clicks and eventually affect the site’s SEO.

Crawl Errors

Crawl errors do what they say. When your website fails at letting the Search engines bots crawl it i.e. visit each page of the website; this error occurs. Divided into two, these crawl errors are Site errors and URL errors i.e. when the entire site can’t be crawled and when a specific URL fails to be crawled, respectively. These errors do affect the ranking of your website as the bots are unable to crawl them and rank them.

502 Bad Gateway

Causing a little impact on the SEO, the 502 Bad Gateway error is returned when one server receives a bad response from another server. Also might be caused by your network, prompting your browser to think that something is wrong. But, always look out for the error.

504 Gateway Timeout

Fairly impacting the SEO of your site, this error happens when a Server doesn’t get a timely response from another server while trying to send you the page you requested or due to the corrupt databases.

Some tips to keep the errors in check:

  • Always check the code in the validator.
  • Never disallow search engines to index your site through CMS.
  • Always allow your website to be indexed in .htaccess.
  • Keep checking your site’s URL at regular intervals so that you can find and fix issues swiftly.
  • Always submit the site’s sitemaps to Google Search Console so that your website is not left out from search engines recognizing your sitemaps.

Bonus tips to take care of your WordPress website:

  • Always make sure that your website’s loading speed is taken care of and that your website load within 2 seconds from the time the request is made. Have a look at the WordPress speed optimization guide to take care of this aspect. And you need to choose a reliable and competent web hosting provider to take care of your site’s server.
  • You can also implement caching on your website to help the website load faster and enhance its user-experience, resulting in better SEO rankings.
  • Your site’s design can also kill its rankings and SEO. A minimal, responsive, and mobile-friendly design and improve its overall user experience, driving in more traffic and leads.
  • Never ignore WordPress tags if you want to play well when it comes to your WordPress site’s SEO. These tags help the readers and visitors easily find your website and ts articles in the search engine result pages.
  • Optimizing the images on the site is quite an untapped SEO move for website owners that can help them improve the SEO of their website.
  • The choice of the right themes and plugins can largely impact the appearance and performance of your website that play quite a decisive factor when it comes to the SEO of your website.

Conclusion

There are yet a lot of errors that can pop up on your website and affect the SEO of your WordPress website. It is important to keep them in check and negate their effect as and when they seem to surface. Only by keeping an eye on them and keeping your website together, you can run your WordPress website efficiently and smoothly.

Source:: searchenginewatch.com

Power Pages and Best Answer Content: Should You Go Long or Short Form?

Field Service Engagement

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic?

Is it better to use short form or long form content for content marketing?

From informal observations like ours on video and social media to formal studies in the marketing industry, much has been said about the topic of content length with some pretty compelling arguments in favor of long form content.

For example, BuzzSumo’s 2018 Content Trends Report says long form content consistently gains backlinks which is great for referral traffic and SEO. Another study from BuzzSumo and AppSumo reported in their analysis of 100 million articles that the longer the content, the more shares it gets. In Backlinko’s own research of 1 million Google search results, comprehensive content significantly outperformed shallow content. In that same study, the average word count of a Google first page result was found to be 1,890 words.

Does this mean you should always write 1,890 word blog posts? Do customers always want to binge on content?

Savvy marketers understand that statistical generalizations can be useful for making persuasive arguments but not always so useful in practice. As a long time B2B content marketing practitioner, here’s what I’ve found to be true when it comes to long form content.

Engagement and reach are intertwined when it comes to digital content. Search continues to be an important connector of brand solutions content with buyers at the very moment they need it. A number of analysis identifying the content types that fare best in search have superficially associated length with “better”.

“The idea that long form content is best can be misleading. Content depth and utility trump length for search engines and buyers.” @leeodden

The reality is that depth is better than length. It just happens that much of the content that covers a topic thoroughly also has length. But it is not the number of words that has merit. It’s the words used, structure, usefulness, citations and associated entities that matter most for search engines trying to understand and rank “best answer” content and people looking for solutions.

Google is essentially an answer engine and if companies want to be the “best answer” for what their potential customers are looking for, they’ll want to invest in content that is comprehensive and engaging on the topic.

For powerful content, publish powerful pages. One of the tactics to become the best answer for topics that are and important to customers and that represent the solutions from the brand are what we at TopRank Marketing call, “Power Pages”.

Best Answer Content works in tandem with the idea of Power Pages, which are encyclopedic treatments of a specific topic and will often serve as the hub of an idea with spokes to tangential and related ideas in the form of other pages or posts. Insights about customer interests, goals, pain points and questions about the topic all inform the creation of relevant Power Pages that meet the demands of customer intent.

Power Page Layout

The information architecture with Power Pages is very logical with attention to be both search and buyer friendly. Exploration of an issue from what it is, to how it can be solved, to evidence of credibility and triggers to take action can all be found within a single Power Page and it’s ecosystem of subordinate or related content.

For example, the Power Page below from Click Software on the topic of Field Service Engagement has performed incredibly well in search, on social and with customers.

Powerful content drives search traffic. While Power Pages play an important part of a Best Answer Content Marketing Strategy irregardless of how that content is promoted, successful marketers are paying special attention to their ability to attract customers at the moment of need. Of course I’m talking about Search Engine Optimization.

Optimization should be part of your ongoing content process. There are many ways companies are making it easier and more effective for Google to crawl, index and rank brand content. From ensuring pages are fast and mobile friendly with useful, logical content to optimizing for clickthrough in SERPs and adding signals of credibility / authority to content through attracted links from credible sources, influencer quotes and credible content like statistics and cited excerpts, the list of search performance optimization tactics is always evolving.

Optimize for people and search engines. Here is a list of 9 potential places where you can decide to put your target keyword phrase in your (long or short) power page. as long as it flows well and satisfies your brand standards:

  1. Title tag – this is also what is often used to pre-populate social shares and used for bookmark text
  2. On page title using the H1 tag
  3. Body copy of your page – of course
  4. URL of the page with words separated by hyphens: firstword-secondword-thirdword.html
  5. Image alt attribute – good for usability
  6. Meta description to inspire clicks when displayed in search results
  7. As synonyms or concepts related to the focus phrase (a must if you cover a topic deeply)
  8. In the form of questions that customers might ask – then you can answer them in your content
  9. Anchor text to related pages on your site

Remember, these are just options for optimizing your power page – you don’t need to use them all. The first priority should be to use the target keyword phrase with the frequency that will be useful to the reader.

So, is long form content really better than short form content? The answer is that your content should be whatever length and depth that will satisfy customer efforts to discover resources, understand solutions and to take action towards a solution. As questions these criteria are important to answer with every blog post or article:

  • What is it?
  • How does it work?
  • What do I do next?

For some topics, audiences and situations, the best approach might be content answers that go deep on a topic, but are not necessarily long on words. In other situations a topic might require a lengthy treatment in order to satisfy the buyers need to understand, consider and decide. The key is to create and optimize content that fulfills the customer’s effort at discovering, learning and deciding on a solution.

When it comes to long vs. short form content, the lesson to learn is to avoid just checking off boxes that say you need to write 2,000 (or 1,890) words to satisfy Google. Know your customers well enough through data to create a best answer content strategy and content mix that is relevant, optimized for discovery, useful and actionable. Make the length of your content more about the depth of topic necessary to satisfy customers and their search intent and less about fulfilling a generalization about content that might not even represent what your customers care about.

This post was inspired by an article that I was interviewed for on Marcom Insights.


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© Online Marketing Blog – TopRank®, 2018. |
Power Pages and Best Answer Content: Should You Go Long or Short Form? | https://www.toprankblog.com

The post Power Pages and Best Answer Content: Should You Go Long or Short Form? appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Biek Architektur

biek-architektur-1

Mehr Bilder…

Konstantin Biek realisiert seit 1999 mit seinem Frankfurter Architekturbüro Projekte in den Bereichen Gebäudemodernisierung, Erweiterung im Bestand, Einfamilienhäuser und vielgeschossige Mehrfamiliengebäude.

Um sich und die vielfältigen Projekte zeitgemäß präsentieren zu können, wünschte sich der Kunde ein neues Erscheinungsbild, das eigenständig und gleichzeitig zurückgenommen ist, um nicht in Konkurrenz zu den gezeigten Projekten zu stehen.

Entstanden ist ein Logo, dass durch das erweiterte Leerzeichen zwischen Kundenname und Branchenbezeichnung das Thema “Raum” subtil aufgreift und so trotz der reduzierten Erscheinung einen thematischen Bezug hat.

Das Corporate Design setzt auf viel Weißraum und vollflächige Farbe mit feinem Pattern, dass durch die flächendefinierenden Kreuze auch hier die Themen “Architektur” und “Raum” aufgreift.

Agentur
New Office

Artdirektor
Moritz Gemmerich

Source:: designmadeingermany.de