Archiv für den Monat: Dezember 2018

The Awesome List: WordPress SEO Plugins

plugins

The Awesome List: WordPress SEO Plugins was originally published on BruceClay.com, home of expert search engine optimization tips.

WordPress is a simple-to-use content management system that’s also free. It offers everyone from solo bloggers to the world’s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP!

Still, WordPress was made for users, not for Google or SEOs. That’s why SEO plugins exist — to plug in the holes with added functionality that helps your content be indexed by search engines and found by searchers.

As a marketer, content creator or analyst, how do you choose the best SEO plugin for your sites? Here, we’ll take a look at six plugins, their many features, and finally a price comparison chart so that you can compare them:

  1. Yoast SEO
  2. All-In-One SEO Pack
  3. SEO Ultimate
  4. SEO Squirrly
  5. SEOPressor Connect
  6. Bruce Clay SEO WP (our own)

Plugins often come in both free and premium versions; the premium versions unlock more functionality and service. I’ll address both versions where appropriate.

Plugin No. 6 is our soon-to-be-launched WP plugin, Bruce Clay SEO, which fills in the gaps left by other plugins on this list (see our list of what your SEO plugin is missing).

1. Yoast SEO

Yoast SEO is the most popular SEO plugin. It’s easy to use, driven by a simple user interface. The majority of people use the free version.

Here’s what the free version offers (from its plugin page):

  • XML sitemaps functionality at the push of a button
  • Full control over site breadcrumbs
  • Set canonical URLs to avoid duplicate content
  • Title and meta description templates
  • Content & SEO analysis to write SEO-friendly text
  • Snippet preview to show how your post or page will look in the search results (also on mobile)
  • Cornerstone content and internal linking features help optimize your site structure
  • Integrates with Google Search Console
  • Manage SEO roles to give people access to specific sections of the Yoast SEO plugin
  • Bulk editor to make large-scale edits to a site

Strengths: As a leading plugin, it’s driven by market awareness and brand presence. It’s easy to use. The free version is typically enough for most users.
Weaknesses: It’s built for everyone and no one industry in particular. As a result, some users feel the SEO recommendations are too generic. In addition, even though it’s fairly simple to use, the features may seem overwhelming to beginners.
Active installations: 5+ million
Rating on WordPress: 5 stars

Yoast offers a premium version for annual fees ranging from $89 for one site up to $756.50 for 15 sites. Additional offerings of the premium version include:

  • News SEO, video SEO, local SEO and WooCommerce SEO extensions
  • Premium users get one year free access to a support team
  • Insights tool shows you what your text is focusing on so you can keep your article in line with your keywords
  • Multiple focus keywords to optimize your article for synonyms and related keywords
  • Automatic internal linking suggestions of posts to link to
  • Social previews to help manage the way a page looks when shared on social networks like Facebook and Twitter
  • Redirect manager to address redirect errors from Google Search Console, deleted pages and changed URLs

2. All-In-One SEO Pack

All-In-One SEO Pack website logo

All-In-One SEO Pack offers entry-level features to assist with SEO for beginners. It also has advanced features and an API for developers.

Here’s what the free plugin offers (from its plugin page):

  • XML sitemap support
  • Image XML sitemap submitted to Google and Bing
  • Google AMP support
  • Google Analytics support
  • Support for SEO on custom post types
  • Advanced canonical URLs
  • Redirect attachment pages to parent post
  • Automatically notifies search engines about changes to your site
  • Built-in API so other plugins/themes can access and extend functionality
  • Provides SEO integration for e-commerce sites, including WooCommerce
  • Nonce Security built in
  • Automatically optimizes titlesfor search engines
  • Generatesmeta tags automatically
  • Avoids typical duplicate content found on WordPress blogs
  • For advanced users, fine-tune everything to optimize SEO
  • Override any title and set any meta description and keywords
  • Compatible with many other plugins
  • Translated into 57 languages
  • PHP 7 100 percent compatible

Strengths: As a leading plugin, it’s driven by market awareness and brand presence. Some users appreciate that you can turn off features you won’t need to use.
Weaknesses: This plugin is built for everyone and no one industry in particular. Some people comment that the user interface is not as friendly as they would like it to be, and say that for true beginners, it might be too complex to understand.
Active installations: 2+ million
Rating on WordPress: 4.5 stars

All In One SEO Pack offers a pro version for annual fees ranging from $97 for an individual to $699 for an agency. Additional offerings of the pro version include:

  • Advanced support for WooCommerce
  • SEO for categories, tags and custom taxonomies
  • Video SEO module
  • Access to video screencasts
  • Access to premium support forums
  • Access to knowledge center

3. SEO Ultimate

SEO Ultimate website logo

SEO Ultimate has the most robust feature set of the all-in-one-type WordPress SEO plugins. Check out its plugin page for more details on each of the following features.

Here’s what the free plugin offers (from its plugin page):

    • Title tag rewriter and meta description editor
    • Deeplink juggernaut
    • Open graph integrator
    • Rich snippet creator
    • Author highlighter
    • Link mask generator
    • Canonicalizer
    • 404 monitor
    • Permalink tweaker
    • Meta robot tags editor
    • SEO ultimate widgets
    • Plugin settings manager
    • SEO/SEM-enhancing custom HTML
    • .htaccess editor and the robots.txt editor
  • Textboxes to the end of your posts/pages that contain automatically generated link HTML
  • Meta keywords for posts, pages, categories, tags, terms and the homepage auto-generated and editable
  • “Read more” links include the posts‘ keyword-rich titles in the anchor text
  • Rel=”nofollow” settings when migrating from other SEO plugins
  • Dashboard of green/yellow/red indicators for SEO-friendliness
  • Buttons that make it easy for visitors to share content on social
  • Remove customizable “filler words” (like “the,” “with,” “and,” etc.) from post/page URLs
  • Access search engine webmaster tools

Strengths: This plugin has a nice set of robust SEO features. Also, the ability to import and export data from other sources, including other SEO plugins, is something users find handy.
Weaknesses: The free version is no longer being updated for WordPress. Because the tool is advanced, it requires training to get the most out of it.
Active installations: 100,000+
Rating on WordPress: 4 stars

SEO Ultimate+ costs from $49 for one site to $249 for 20 sites annually. $500 will get you unlimited sites. Additional offerings of SEO Ultimate+ include:

  • Structured data, schema and rich snippets
  • Global canonical manager
  • Alt attribute mass editor for images
  • Improved open graph options for social networks
  • The code inserter+ module
  • HTML and XML Sitemaps
  • Rel previous and next pagination optimization
  • SEO data transporter

4. SEO Squirrly

SEO Squirrly website logo

SEO Squirrly is an SEO plugin that aims to be an SEO advisor.

Here’s what the free plugin offers (from its plugin page – check it out for more in-depth information on each feature):

  • Keyword research
  • SEO Live Assistant
  • Audit Suite
  • Briefcase, keyword strategy assistant
  • Twitter Cards
  • Facebook Open Graph support for both images and video
  • LinkedIn titles, images and description for better sharing
  • Rich Pins for Pinterest
  • Snippet preview
  • Customize meta title and description
  • Sitemap
  • Blog feeds
  • SEO settings
  • Performance analytics
  • Works with multisites
  • Blogging assistant to help keep readers on the page longer

Strengths: Robust features. Works well with the WooCommerce e-commerce plugin.
Weaknesses: The plugin is free if you do less than five posts per month on one site; otherwise, you need to upgrade to the paid version. Some features that used to be included free are now separate paid products, such as search engine rank tracking.
Active Installations: 30,000+
Rating on WordPress: 4.5 stars

SEO Squirrly offers a premium version for monthly fees of $29.99 for pro and $71.99 for business. Additional offerings of the premium version include:

  • Up to seven sites
  • Full access to SEO Live Assistant
  • Unlimited optimized articles
  • Research on hundreds of keywords
  • Free images; find/insert tweets; find/insert wikis; find/insert news; find/insert blog articles
  • Advanced site analytics
  • Weekly audits on hundreds of pages

5. SEOPressor Connect

SEOPressor Connect website logo

SEOPressor Connect is the most advanced of these SEO plugins, in my opinion.

This is a paid plugin ($9 per month), and just some of the things it offers include:

  • Multiple keywords analysis
  • XML Sitemap generator
  • SEOpressor over-optimization check
  • Canonical link
  • Progressive LSI keywords engine
  • 301 URL redirect
  • SemantiQ density tells you if the content is related to keywords
  • On-page robot rules
  • Schema and Dublin Core markup support
  • SEOpressor site audit
  • SEOpressor local SEO
  • SEO trends
  • Google Knowledge Graph help
  • SEOpressor score manager for optimization
  • Optimize the homepage
  • SEOpressor smart link manager
  • On-page meta settings
  • Sitewide link policy
  • Facebook Open Graph customization
  • Automatic smart linking
  • Twitter Card customization
  • SEOpressor role settings

Strengths: Can be used on multiple domains and works well with other SEO plugins. Many people find it easy to use with a strong user interface.
Weaknesses: Computes its own scores and tracks them over time, but lacks a connection to performance analytics data or search results. This means that the trends could be misleading since they don’t reflect how your content is actually performing in the search engines.
Active installs & ratings: The plugin does not appear in WordPress’s plugin directory, so this data is not available.

6. Bruce Clay SEO for WordPress (now in beta)

While many of the above plugins compete with each other, our approach is different. Bruce Clay SEO WP™ is meant to supplement and extend the free versions with powerful needed features.

We gathered input from industry practitioners on what they wanted to see in an SEO plugin. Then we designed our plugin not to replace the plugins you may be using, but to provide much more data than is available today.

Of course, our plugin provides capabilities similar to others as well, but that is just in case you’re not using any other SEO plugins.

What makes this plugin unique: It enriches your publishing workspace with SEO insights based on real-time search results and analytics. In other words, you can see beyond the page you’re working on, without leaving WordPress. It’s the integration with our SEOToolSet™ and Google Search Console/Analytics that makes this possible.

The Bruce Clay SEO plugin works like software as a service (SaaS). Rather than a static one-size-fits-all checklist approach to optimizing a page or post, our plugin uses a live connection with the SEOToolSet software to analyze your keywords and competition in real time.

As a result, the optimization recommendations you see are customized. So your page can better compete in its specific ranking environment.

There’s no free version, but it’s priced affordably at $24.95/month per domain. (Try it! The first week is free — then you can decide if you want to keep it.)

As a bonus, plugin subscribers can also use the SEOToolSet itself. Data is shared between the plugin in WordPress and the user’s SEOToolSet account. Those who want to can run domain ranking reports and take advantage of many other external tools.

Bruce Clay SEO features are powered by patent-pending technology. WordPress users can:

  • Optimize a page or post for more than one keyword.
  • See clearly where keywords appear in the content through color coding.
  • Know which pages and posts are your top performers.
  • Identify problems with mobile usability and performance.
  • Check the site for duplicate content.
  • Evaluate top-ranked pages for your keywords in real-time.
  • Get recommendations for keyword usage in tags and content (even word count) based upon competitors.
  • Find out how much content has been written on your site per keyword.
  • See how each of your pages or posts is performing, using integrated Google Analytics data.
  • View top-performing posts or pages per author/contributor to the website as measured by visitors over a selectable period of time.
  • Find out when there is a possibility of duplicate content, like meta information or the content on a page.
  • Discover the page or post’s readability and compare it to keyword competitors.
  • Use along with Yoast, if desired. Compatibility is built in.

Want to be one of the first to get the Bruce Clay SEO plugin? We ship soon. You can watch our preview video and pre-register here!

Comparing Your Options

Now that you have a sense of what these 6 awesome WordPress SEO plugins do, here is a quick price comparison chart:

Plugin Free Version? Y/N Paid Version Cost SaaS? Y/N Domains Allowed
Yoast SEO Y $89-$756.50 annually N 1 to 15
All-In-One SEO Pack Y $97 to $699 annually N 1 to unlimited
SEO Ultimate Y $49-$500 annually N 1 to unlimited
SEO Squirrly Y $29.99-$71.99 monthly Y 1 to 7
SEOPressor Connect N $9 monthly N 1 to unlimited
Bruce Clay SEO WP N (first 7 days free) $24.95 monthly per domain Y 1 to unlimited

I want to know: Have you used any of the plugins in this list? Where do you think they have strengths and weaknesses?

Source:: bruceclay.com

Programming Posters – Creative Coding in the realms of Graphic Design

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Das gedruckte Poster, das wichtigste Medium zur Kommunikation im öffentlichen Raum seit Jahrhunderten, erlebt derzeit eine massive Transformation: Das Plakat der Zukunft, das „Poster 2.0“ ist weit mehr als nur eine statische Oberfläche aus Schrift und Bild. Es ist eine interaktive Anwendung, bewegt, datengetrieben, hörbar, intermedial. Das Poster der Zukunft involviert alle Sinne und alle Disziplinen. Und es verschmelzt Grafik Design mit den brandaktuellen Technologien.

Tim Rodenbröker lehrt Generative Gestaltung an der Hochschule Rhein-Waal in Kamp-Lintfort. Für die Vorbereitung seines aktuell laufenden Kurses „Programming Posters“ hat er mehr als 40 generative Design-Systeme entwickelt, die die visuelle Vielfalt der Disziplin katalogisieren und die Grenzen des traditionellen Mediums „Poster“ metaphorisch aufbrechen wollen.

Designer
Tim Rodenbröker

Source:: designmadeingermany.de

Four tools to discover and optimize for related keywords

Text Optimizer

SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value.

With such an important and complicated task in front of us, there’s never such a thing as too many tools.

Every keyword tool below has something new to bring to the table when it comes to helping you understand the topic better, expand your keyword list and diversify your organic rankings:

1. TextOptimizer

TextOptimizer is probably the most interesting tool on the list. For any term you put it, it will look at Google search result page, extract search snippets and apply semantic analysis to generate the list of all related topics, terms and concepts that form your topic cluster.

For example, for [grow tomatoes] it will generate the list of the following terms:

If you already have a page that you want to rank for that query, the tool will compare your existing text to the snippets Google returns for that query. It will then score your text and recommend expanding your content to include some of those suggested terms:

Text Optimizer score

The thing is, Google generates its search snippets based on which sentences from the ranked pages do the best job satisfying the query. This means that Google search snippets represent the best (in Google’s opinion) summary of the query topic.

By semantically analyzing those snippets and extracting related terms and topics from them, you will get a better understanding of what you need to include in your content.

Text Optimizer topics

It also shows subtopics and related questions (i.e. niche questions for each query you run) which helps you structure and format your content better.

Overall I have found the tool extremely helpful for creating more indepth content as it does a good job urging the writer to include the variety of related and neighboring terms (in order to increase your score)

There’s a good guide on how the tool works here. There’s also a handy Google Chrome extension to help you easier access the tool.

2. Serpstat Clustering Tool

Serpstat Clustering Tool is another innovative tool that uses Google to better understand and analyze relevancy.

This tool should be used to make sense of your long keyword lists. Instead of simply word-matching, the tool analyzes Google SERPs for every single term in your list and groups them based on how many overlapping URLs each query triggers in Google.

The logic is simple: The more identical results two SERPs have, the more related the search queries are.

This way, instead of creating a group based on a common modifier, the tool will form groups based on each keyword meaning and let you discover keywords which have no words in common, yet can (and should) be used within one copy:

Serpstat Clustering Tool

Read more about clustering here and about this grouping method here.

3. Spyfu Related Keywords

Spyfu has a separate tab listing related keywords to the one you put in. The nice thing about the tool is that it excludes phrases that contain your core term.

You can play with helpful filters to see more popular or less competitive keywords.

Spyfu related keywords

Read more about Spyfu related keyword analysis here.

4. Google: Related Searches, Google Trends, Google Correlate

Google is kind enough to provide us with lots of useful data that can be used for content planning and optimization. Here are three Google tools that are useful for discovering related terms:

Google Correlate

According to Google in the tool’s documentation,

Google Correlate is like Google Trends in reverse. With Google Trends, you type in a query and get back a series of its frequency (over time, or in each US state). With Google Correlate, you enter a data series (the target) and get back queries whose frequency follows a similar pattern.

In our case, we don’t have the data series, but the tool can also work with keywords: Simply put in your search term, and Google will calculate the trending pattern and show matching patterns.

Mind that correlation does not necessarily equal causation, so you may come across some funny terms. Don’t be discouraged! Keep running the tool and put together a list of related terms that do match your topic.

My favorite thing about the tool (and why I do use it) is that you can exclude your initial search term from the returned list which means you can prevent the tool from phrase-matching (which you already did when doing your traditional keyword research) and force it to come up with related phrases instead:

Google Correlate

Google Trends

Google Trends is a more straightforward tool: Simply type in your core term and scroll down to “Related queries”, i.e. “Users searching for your term also searched for these queries”.

The nicest thing about this tool is that it shows “Breakout” queries, i.e. queries that “had a tremendous increase, probably because these queries are new and had few (if any) prior searches.” These could be an opportunity for trending content!

Google Trends

Google’s “Searches related to”

Finally Google’s “Searches related to” can give you some ideas where to expand your core terms. Notice how Google is helpfully showing new terms it’s suggesting in bold:

IMN Featured Snippet Tool collects those results and organizes them by (1) query they are triggered by and (2) popularity (i.e. based on how many queries trigger them):

Featured Snippet Tool

Futher reading:

Expand your keyword lists! This will help you create more indepth content, diversify your rankings and generate expsoure from other Google search result sections, like featured snippets and “People Also Ask.”

The post Four tools to discover and optimize for related keywords appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Anonymes Lesen – Der Wert von Print in digitalen Zeiten

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Ein zukünftiger Wert von Printmedien wird der der Anonymität sein. Insbesondere der Wert des anonymen Lesens. Demnach werden diese Medien garantieren, dass der digitale Informationsweg umgangen werden kann und somit keine Daten und Spuren von dem entstehen, worüber wir uns informieren, was uns interessiert und was uns gedanklich beschäftigt. Das anonyme Lesen wird also eine Möglichkeit bieten, das private Recht auf Informa­tionsfreiheit und die daraus resultierenden freien Gedanken- und Meinungsbilder offline zu schützen.

Ein Beispiel: Wenn Sie sich mit Bargeld am Kiosk eine Zeitung, ein Buch oder ein Magazin kaufen, wird es keine digitalen Spuren von diesem Kauf und Ihren gelesenen Inhalten geben, die Dritte speichern und verwerten können. Niemand besitzt Informationen darüber, dass Sie sich über das englische Königshaus, Tiefseetauchen, Auswandern, politische Reden oder Outing informieren.

In seiner Masterarbeit »Anonymes Lesen – Der Wert von Print in digitalen Zeiten“, hat Jonas Cleve den Gedanken des anoymen Lesens und dessen Wert für uns persönlich und unsere Gesellschaft, theoretisch ergründet und gestalterisch aufgearbeitet.

Masterarbeit an der Hochschule Düsseldorf. Betreuung durch Prof. Victor Malsy und Alain Yimbou.

Designer
Jonas Cleve

Source:: designmadeingermany.de