Archiv für den Monat: Dezember 2018

Search industry news and trends: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry.

From alternative search engines to future trends, best online courses to algorithm updates, these were some of our highlights from the past year.

We also have a roundup of our top articles on SEO tips and tricks here.

1. No need for Google: 12 alternative search engines in 2018

While many of us use “googling” synonymously with “searching,” there are indeed a number of viable alternatives out there. In this article, we try to give some love to 12 alternative search engines.

Most of us can name the next few: Bing, Yandex, Baidu, DuckDuckGo.

But some on the list may surprise you — how about Ecosia, a Co2-neutral search engine? With every search made, the social business uses the revenue generated to plant trees. On average, 45 searches gets one more tree for our little planet.

2019 might be a year for a little more time spent with some G alternatives.

2. Which is the best search engine for finding images?

Human beings process visuals faster than they do text. So it makes sense that in the last decade, the number of images on the internet has ballooned.

In this post, we compare the best search engines for conducting three categories of image search on the web.

First, general / traditional image search, looking at Google, Bing, and Yahoo.

Then, reverse image search, looking at TinEye, Google, and Pinterest.

Third, free-to-use image search, looking at EveryPixel, Librestock, and the Creative Commons.

3. The 2018 guide to free SEO training courses online

As all good SEOs know, this is a never-ending process. The SEO world seems to be constantly evolving, and nearly everyone in the field has learned their snuff largely through online material.

For anyone who’s new to the scene, this can be an encouraging thought. We all started mostly just poking around on the interwebs to see what to do next. And happily, a lot of the best SEO material is freely available for all.

In this article, we look at the best online, free SEO training courses. From Google to Moz to QuickSprout and more, these are fundamentals that anyone can start with.

We also highlight a number of individuals and businesses to follow in the industry.

4. Video and search: YouTube, Google, the alternatives and the future

One third of all time spent online is accounted for by watching video. And, it’s predicted that 80% of all internet traffic will come from video in 2019.

This year was further proof that videos engage growing numbers of users and consequently have an impact on the SERPs. In fact, video has been seen to boost traffic from organic listings by as much as 157%.

In this article, we explore how the ways in which we search for video are changing. From YouTube to Google Search, Facebook to Vimeo, video — and how we interact with video content online — has seen some interesting changes.

5. Are keywords still relevant to SEO in 2018?

Sneak peak: this one starts out with, “What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster.”

We go on to explore why focusing on just keywords is outdated, how various algorithm updates have changed the game, and what we should do now instead.

Ps: the snarky take sticks throughout the read, along with the quality overview.

6. Google’s core algorithm update: Who benefited, who lost out, and what can we learn?

This was an interesting piece following an algorithm update from back in March. There were suspicions, Google SearchLiason tweeted a confirmation, and everyone had to reassess.

Via a simple query, “What’s the best toothpaste?” and the results Google outputted over the course of half a dozen weeks, we can trace certain changes.

What pages benefitted, what can those insights tell us about the update, and how do we handle when our content visibility nosedives?

7. A cheat sheet to Google algorithm updates from 2011 to 2018

Who couldn’t use one of these hanging around?

Google makes changes to its ranking algorithm almost every day. Sometimes (most times) we don’t know about them, sometimes they turn the SERPs upside down.

This cheat sheet gives the most important algorithm updates of the recent years, along with some handy tips for how to optimize for each of the updates.

Well, that’s it for SEW in 2018. See you next year!

The post Search industry news and trends: Best of 2018 appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Our Top 10 Search Marketing Posts of 2018

Woman looking out from heart-shaped cave at sky with pink clouds.

Woman looking out from heart-shaped cave at sky with pink clouds.

Search marketing has continued to mature throughout 2018. At each twist and turn along the way, we’ve done our best to not only cover each change, but also offer insight and research-based strategy to help savvy digital marketers along the way.

We’re fortunate to have a fantastic group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing search marketing insights, tips, and tricks this past year.

To help our blog community grow its search marketing knowledge, we’re happy to offer this list of our most popular search marketing posts of 2018.

Our Most Popular Search Marketing Posts in 2018:

1. Google Game Changers: 5 Recent Updates and How They Affect Marketers — Anne Leuman

2018 Google Updates & What They Mean for Marketers
The talented Anne Leuman wrote the most popular search marketing post of 2018 on our blog, taking an important look at how to up your Google game by understanding and utilizing HTTPS warnings and numerous other factors that were being rolled out this year.

Anne broke down some the latest and greatest game-changing updates from Google, what they mean for marketers, and how marketers can adapt. Check out all of Anne’s posts here.

2. TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019 — Tiffani Allen

SEO Trends & Predictions 2019
The second most popular search marketing post of the year is by Tiffani Allen, who deftly explores the top SEO predictions and trends marketers should know now and keep an eye on into the new year. Check out all of Tiffani’s posts here.

3. 5 Powerful Types (And Examples) of Link-Worthy Content — Anne Leuman

How to Create Link-Worthy Content
Anne also earned the No. 3 spot on our top search marketing posts of 2018 list, in an excellent post showing how to boost credible referrals, back-links, and organic visibility using five powerful types of link-worthy content.

4. Why Marketers Are Disenchanted with SEO — Anne Leuman

Why Marketers Are Turning Away from SEO
Anne also wrote our fourth most popular search marketing post of 2018, addressing why some marketers are disenchanted with SEO. She explores the modern marketer’s SEO struggles, and shows you why now is not the time to quit. Rather than abandoning a tried-and-true tactic, Anne looks at how to shift your search marketing strategy.

5. Redesigning Your Website? Make Sure SEO & Content Have a Seat at Website Migration Table — Alexis Hall

SEO and Content Integration During Website Migration
Alexis Hall earned spot the No. 5 on our top search marketing posts of the year list, with a helpful look at how SEO and content can combine to create a better website migration strategy. Alexis shows why SEO can’t stand alone, exploring how it needs a content lens to ensure solid performance after the migration switch is flipped. Check out all of Alexis‘ posts here.

6. Power Pages and Best Answer Content: Should You Go Long or Short Form? — Lee Odden

Long vs short form content
Our CEO penned the sixth most popular search marketing post of 2018, with a detailed look at a perennial question — which is better: long or short-form content?

Lee explains how savvy marketers know that while statistical generalizations have their place, they aren’t always so useful in practice. He then dives into the intertwining of engagement and reach, and looks at depth-over-length and authority signals. Check out all of Lee’s posts here.

7. The Key to SEO & Content Marketing Success: Understanding Search Intent — Anne Leuman

Tips for Understanding Search Intent
Anne makes another appearance on our best-of-2018 list with another excellent post, showing the key to SEO and content marketing success. She dives into understanding search intent in its four incarnations — informational, navigational, commercial, and transactional — and goes on to offer three steps for building intent into your strategy.

8. How to Leverage Influencer Marketing for Improved SEO #Pubcon Florida — Lee Odden

How to Leverage Influencer Marketing for Improved SEO
Lee earned another spot on our top search marketing posts of 2018 list, with a take-away-filled live-blog piece from the Pubcon Florida conference. Lee shares an impressive number of insights from a session that featured Marcela De Vivo of SEMrush and Dixon Jones of Majestic, showing some of the best methods for leveraging influencer marketing to improve SEO.

9. SEO + Paid Search: An Aristotelian Lesson in Search Marketing Integration — Anne Leuman

Paid and SEO Search Marketing Integration
Making an impressive fifth appearance on our search marketing top 10 list, Anne provides us an Aristotelian lesson in how SEO can combine with paid search for powerful search marketing integration. In this helpful post, Anne shows how integration makes the digital marketing world go round and how it can bring balance and harmony to your efforts.

10. Relationship Powered Link Building #Pubcon Florida — Lee Odden

Relationship Powered Link Building Pubcon
In Lee’s third appearance on our top 10 list, this piece covers a session presented by Ann Smarty of Internet Marketing Ninjas during the Pubcon Florida conference, sharing numerous actionable tips for link-building through relationships.

We can’t thank Anne, Tiffani, Alexis, and Lee enough for these top 10 search marketing posts of 2018 — congratulations on making the list!

Thanks TopRank Marketing Writers & Readers

Thanks to each of you who read our blog, and to all of you who comment on and share our posts on the TopRank Marketing social media channels. We hope you find continuing benefit from these excellent search marketing posts from 2018.

We published dozens of posts this year specifically about search marketing, and plan to bring you even more in 2019, so stay tuned for a new year of the latest helpful research and insight.

Please let us know which search marketing topics and ideas you’d like to see us focus on for 2019 — we’d love to hear your suggestions. Feel free to leave those thoughts in the comments section below.

The post Our Top 10 Search Marketing Posts of 2018 appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

SEO tips, tools, and how to’s: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO.

From how to’s to tips to tools, these were some of our highlights from the past year. SEW spark notes, if you will.

If you missed these pieces throughout the year, they’ll be worth a read. And if you’ve already read them, never hurts to refresh!

On Monday, we’ll have a roundup of our top articles on search industry news and trends.

1. How to force Google to recrawl your website

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.

While Google’s crawlers are obviously pretty good at their job — indexing countless new pages simply from natural traffic and links from around the web — it never hurts to give Googlebot a little assistance.

In this article, we look at a few ways to alert Google’s crawlers to new URLs on your site.

2. How to set up event tracking in Google Analytics

Because one can never have enough Google Analytics insight, right?

One of the most useful features in GA, event tracking lets you capture all kinds of information about how people behave on your site.

In this article, we go step by step through two different ways you can set up event tracking: first, by adding the code manually, and second, by using Google Tag Manager.

This is a great tutorial for anyone looking to familiarize themselves with the task.

3. A quick and easy guide to meta tags in SEO

Meta tags help search engines and website visitors determine what the content of your page is about.

They’re placed in the section of a HTML document and need to be coded into your CMS. Depending on the platform you use, this can be quite less intense than it sounds.

Many “out of the box” solutions provide extremely user-friendly, labelled sections such as “meta description” calling your attention to exactly what goes where.

In this article, we take a look at why meta tags are important, along with the six main types of meta tags to focus on for SEO.

4. An SEO’s survival guide to Single Page Applications (SPAs)

For anyone who’s ever had questions about what SEOs should do with Single Page Applications (SPAs), this article is for you. Long, thorough, entertaining, and full of resources.

We start out looking at how the popularity of SPAs, Angular, and React have spiked in the last several years. Many developers eagerly embrace JavaScript for website development — and while that may have been rather inconsiderate of SEO ease (what else is new), it seems JS really is here to stay.

This article is bit of a coming to terms with that reality, accepting SPAs as part of our SEO future, and even dipping our toes in, if you will.

We look at what developers like about JS, how it was never intended for web page content delivery, common SEO problems of SPAs, and a host of other questions you might be asking.

Finally, we end with eleven recommendations for further reading — really, this could become the whole rest of your holiday break — on how Google treats SPAs, core principles of SEO for JS and for SPAs, and more information than you could want.

5. How to check your Domain Authority: 4 tools to use

Domain Authority (DA) serves as a handy heuristic in the SEO industry. It helps tell us how likely a site is to rank for specific keywords, based on the SEO authority it holds.

Many SEOs use Domain Authority to sense-check the quality of their inbound links and to understand how these are affecting their own’s site’s SEO health.

In this article, we round up some of the best ways to check out domain authority. We look at what factors go into DA, and how these tools go about calculating it.

‘Domain Authority‘ was devised by Moz and they have naturally taken ownership of this name. Their suite of tools (some of which are discussed in this article) will reveal the authority of particular domains, but dozens of other free tools use Moz’s API to show these scores too.

6. 15 actionable SEO tips to improve your search rankings

This is another quite popular deep dive into SEO tips. We know “improving search rankings” gets a lot of fluff, but this is not that.

Here, we look closely at what makes RankBrain tick, and 15 ways to use that to your fancy.

Sections cover tips around optimizing keywords, optimizing title tags, optimizing descriptions, and reducing bounce rates and dwell times. Fun fact: research by HubSpot and Outbrain found that titles with brackets performed 33 percent better than titles without.

Questions about how to add LSI keywords? How long should long-form content really be? Benefits of long-tail vs medium size keywords? How much difference in clicks will a few characters too long in a headline actually make? All of that and much more (along with lots of screenshots) here.

7. 30 ways to market your online business for free

This article is a roundup of exactly what it sounds like — 30 ways to market your online business for free. It covers everything from emails to social media, from Google Analytics to Search Console, from forums to guest posting, from metadata to Schema.org.

While a few of the ways could be updated — posting to Google+, for instance, might be less helpful anymore — the list still provides some hefty inspiration to anyone needing a little boost of ideas for what to do online.

8. Four tools to discover and optimize for related keywords

This was a quite recent article that has soared. As we know, for SEO these days we need content that includes related concepts, satisfies intent, and provides value. The days of exact keyword matching are far behind us.

In this article, we have four great tools to use when optimizing for related keywords — and of course, how to use them.

For instance, the first tool in the list is TextOptimizer. It takes a term you give it, looks at the Google search results page, extracts snippets, and applies semantic analysis.

With that, it ouputs a list of all the related topics, terms, and concepts that form your topic cluster. From that cluster, it recommends you choose 15-25 of the words for a higher rank.

9. How to optimize your Google My Business listing

Lest we forget: local search.

For those looking to rank higher in searches tied to a user’s location — i.e. users that might be quite near your store and itching to buy something — a Google My Business listing is an essential first step.

This article gives a how to guide for first setting up your listing, claiming and verifying your business, filling out the information, and adding photos. From there, we go over gathering reviews, posting updates, monitoring your profile, and tracking data from Insights.

Of all the many, many things to do in SEO, optimizing a Google My Business listing is very straightforward. It can have a profoundly positive effect on your SEO — a whole wealth of ranking opportunity up for grabs.

The post SEO tips, tools, and how to’s: Best of 2018 appeared first on Search Engine Watch.

Source:: searchenginewatch.com