Archiv für den Monat: April 2019

Ostland – Hier lebt das “Wir”

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3x im Jahr wird das hauseigene Mitgliedermagazin „Weitblicker“ veröffentlicht, das einen emotionalen Einblick hinter die Kulissen von Ostland bietet. Von spannenden Hintergrundgeschichten über außergewöhnliche Mitglieder und interessante Nachbarn bis hin zu individuellen Ausflugtipps – Ostland informiert seine Mitglieder. Ab jetzt mit mehr Stil!

Denn an dem äußeren Erscheinungsbild und allen Stilfragen hat Rpunktmedia kreativ nachjustiert. Wir haben dem Magazin ein neues hochwertigeres Erscheinungsbild verpasst. Dazu gehören eine neue emotionalere Bildwelt mit ebenso inszenierten Themenseiten sowie ein ganzheitliches neues Design. Ein lesefreundlicheres Gestaltungsraster samt neuer Typografie und authentischen Bildern, gedruckt auf hochwertigem umweltfreundlichen Naturpapier für eine besondere Haptik.

Agentur
Rpunktmedia

Source:: designmadeingermany.de

How to check for duplicate content to improve your site’s SEO

SEO audit report that helps spot and rectify duplicate content

Publishing original content to your website is, of course, critical for building your audience and boosting your SEO.

The benefits of unique and original content are twofold:

  1. Original content delivers a superior user experience.
  2. Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content.

However, when content is duplicated either accidentally or on purpose, search engines will not be duped and may penalize a site with lower search rankings accordingly. Unfortunately, many businesses often publish repeated content without being aware that they’re doing so. This is why auditing your site with a duplicate content checker is so valuable in helping sites to recognize and replace such content as necessary.

This article will help you better understand what is considered duplicate content, and steps you can take to make sure it doesn’t hamper your SEO efforts.

How does Google define “duplicate content”?

Duplicate content is described by Google as content “within or across domains that either completely matches other content or are appreciably similar”. Content fitting this description can be repeated either on more than one page within your site, or across different websites. Common places where this duplicate content might be hiding include duplicated copy across landing pages or blog posts, or harder-to-detect areas such as meta descriptions that are repeated in a webpage’s code. Duplicate content can be produced erroneously in a number of ways, from simply reposting existing content by mistake to allowing the same page content to be accessible via multiple URLs.

When visitors come to your page and begin reading what seems to be newly posted content only to realize they’ve read it before, that experience can reduce their trust in your site and likeliness that they’ll seek out your content in the future. Search engines have an equally confusing experience when faced with multiple pages with similar or identical content and often respond to the challenge by assigning lower search rankings across the board.

At the same time, there are sites that intentionally duplicate content for malicious purposes, scraping content from other sites that don’t belong to them or duplicating content known to deliver successful SEO in an attempt to game search engine algorithms. However, most commonly, duplicated content is simply published by mistake. There are also scenarios where republishing existing content is acceptable, such as guest blogs, syndicated content, intentional variations on the copy, and more. These techniques should only be used in tandem with best practices that help search engines understand that this content is being republished on purpose (described below).

Source: Alexa.com SEO Audit

An automated duplicate content checker tool can quickly and easily help you determine where such content exists on your site, even if hidden in the site code. Such tools should display each URL and meta description containing duplicate content so that you can methodically perform the work of addressing these issues. While the most obvious practice is to either remove repeated content or add original copy as a replacement, there are several other approaches you might find valuable.

How to check for duplicate content

1. Using the rel=canonical tag

These tags can tell search engines which specific URL should be viewed as the master copy of a page, thus solving any duplicate content confusion from the search engines‘ standpoint.

2. Using 301 redirects

These offer a simple and search engine-friendly method of sending visitors to the correct URL when a duplicate page needs to be removed.

3. Using the “noindex” meta tags

These will simply tell search engines not to index pages, which can be advantageous in certain circumstances.

4. Using Google’s URL Parameters tool

This tool helps you tell Google not to crawl pages with specific parameters. This might be a good solution if your site uses parameters as a way to deliver content to the visitor that is mostly the same content with minor changes (i.e. headline changes, color changes, etc). This tool makes it simple to let Google know that your duplicated content is intentional and should not be considered for SEO purposes.

Example of resolving duplication of meta tag descriptions

Source: Alexa.com SEO Audit

By actively checking your site for duplicated content and addressing any issues satisfactorily, you can improve not only the search rankings of your site’s pages but also make sure that your site visitors are directed to fresh content that keeps them coming back for more.

Got any effective tips of how you deal with on-site content duplication? Share them in the comments.

Kim Kosaka is Director of Marketing at Alexa.com.

Further reading:

The post How to check for duplicate content to improve your site’s SEO appeared first on Search Engine Watch.

Source:: searchenginewatch.com

El Gindi

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El Gindi entwirft personalisierbaren, hochwertigen Goldschmuck, der über ein spezielles 3D-Druck-Verfahren produziert wird und es ermöglicht, individuelle Schmuckstücke mit klarer Formsprache herzustellen.

Grundlage des Gestaltungskonzeptes ist die Herkunft der Designerin Dina El Gindi, die ihre Wurzeln in Ägypten hat. Details aus hieroglyphischen Schriftzeichen werden mit einer modernen Typografie kombiniert und schaffen so ein Logo, das sowohl reduziert als auch einprägsam ist.

Kombiniert mit einer femininen Keyfarbe und klaren Farbflächen entsteht ein starker Look, der in einigen Medien mit Imagefotos ergänzt wird.

Agentur
New Office

Designer
Moritz Gemmerich

Source:: designmadeingermany.de

How to take advantage of the latest updates to Google Search Console

Preview of the UI of the old Google Search Console

After testing the Search Console for more than a year, Google announced its release from beta last year.

In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the new UI to the new features, the tool is currently performing at its best.

But it’s difficult to keep up with Google Search Console updates, let alone integrate them into your search marketing mix. However, because SEO is ever evolving, these updates always come at a good time. The following is a guide on the newest features you might not have heard of yet, and how to make use of them to improve your search marketing.

1. Improved UI

Preview of the UI of the new Google Search Console

The main source of confusion surrounding the new version of the Search Console has been how Google is handling the transition. For starters, not all features have been moved directly into the new version. All features and the reports they provide are being evaluated so they can be modified and presented to handle the modern challenges facing the SEO manager. Google even published a guide to explain the differences between the two versions.

Overall, the tool has been redesigned to provide a premium-level UI. As a marketer, this benefits you in one major way: without the clutter, you’re able to remain more focused and organized.

You can look at reports that matter the most, and even those you don’t have to spend too much time on because they’ve been made briefer. Monitoring and navigation are also more time-efficient.

These may not seem like a direct boost to your SEO efforts, but with this improved UI, you can get more work done in less time. This freed up time can then be channeled to other search marketing strategies.

2. Test live for URL inspection

The URL Inspection tool got an important update that allows real-time testing of your URL. With the “Test Live” feature, Google allows you to run live tests against your URL and gives a report based on what it sees in real time not just the last time that URL was indexed.

Google says this is useful “for debugging and fixing issues in a page or confirming whether a reported issue still exists in a page. If the issue is fixed on the live version of the page, you can ask Google to recrawl and index the page.”

The URL Inspection tool is fairly new. It’s a useful tool as it gives you a chance to fix issues on your page. So Google doesn’t just notice what’s wrong with your page — it also tells you, allows you to fix it, and reindexes the page.

URL Inspection has other features: Coverage and Mobile Usability.

i. Coverage – This has three sub-categories:

  • Discovery shows the sitemap and referring page.
  • Crawl shows the last time Google crawled the page and if the fetch was successful.
  • Indexing shows if indexing is allowed.

ii. Mobile Usability: It shows if your page is mobile friendly or not. This helps you optimize your site for mobile.

Overall, URL Inspection is a handy feature for easily identifying issues with your site. Afterward, you can then send a report to Google to help in debugging and fixing the identified issues. The feature is also useful for checking performance and making sure your site is SEO-optimized and your pages, indexed.

3. Manual actions report

From the menu bar, you can see the “Manual actions” tab. This is where you find the new Manual Actions report that shows you the various issues found on your web page.

Preview of the manual action report

As you’d expect, the report is brief and only shows the most important information. It can even be viewed as part of the report summary on the Overview page. If any issues are found, you can optimize it and request a review from Google. The major errors that can be found and fixed from here are mobile usability issues and crawl error.

This feature helps you, as a search marketer, to minimize the amount of time you take to review your website performance. It’s one more step to improving your website speed and overall performance because issues are quickly detected and fixed. And of course, it’s no news that speed is one of the key attributes of an SEO-friendly website.

4. Performance report

The “Performance” report feature was the first to be launched in the beta version of the Search Console so it’s been around for more than a year. It replaces Search Analytics and comes in a new and improved UI.

Compared to Search Analytics, the main strength of the new report is in the amount of search traffic data. Instead of 3 months, the Performance report incorporates 16 months of data. This data includes click, CTR, impression, and average ranking metrics at all levels (device, page, query, and country).

Preview of the performance report screen

Preview of the time-frame of data available on the performance report screen of the new console

You can use this data to optimize your website, improve mobile SEO, evaluate your keywords, check content performance and more. All these activities help improve your SEO.

5. Index coverage report

Index Coverage was launched alongside the Performance report. It’s an evolution of the previous Index Status and Crawl Errors reports.

Preview of the index coverage report screen

Providing site-level insights, the Index Coverage report flags problems with pages submitted in a sitemap and provides trends on the indexed pages, those that can be indexed.

By allowing you to see the indexing and crawling issues from Google’s perspective, the report pinpoints the problems limiting your ability to rank high on the SERP.

Conclusion

The Google Search Console will continue to be one of the best free SEO tools out there. Every new feature adds to it a new ability to help marketers better manage their SERP appearances. If you care about where and how you appear on search engines, these and any future updates, including how to use them, will be of much interest to you.

Joseph is the Founder and CEO of Digitage. He can be found on Twitter @josephchukwube.

The post How to take advantage of the latest updates to Google Search Console appeared first on Search Engine Watch.

Source:: searchenginewatch.com