Archiv für den Monat: November 2019

Shopicons

Mehr Bilder…

Shopicons ist ein schlicht und klar gestaltetes Iconset, das die 60 wichtigsten E-Commerce Symbole vereint.

Es wurde in vier verschiedenden Symbolstärken gestaltet, um eine nahtlose Integration in nahezu jedes Shopdesign sicherzustellen.

Alle Icons stehen unter einer Open Source-Lizenz als einzelne SVG– und PNG-Dateien zur freien Verfügung geladen werden.

Agentur
H2D2

Source:: designmadeingermany.de

The finite era of “actionable insights”

For years, “actionable insights” have been the Holy Grail for data analytics companies. Actionable insights, the thinking goes, are the end product of data collection, aggregation, analysis, and judgment. They enable a decision-maker to modify behavior and achieve desired outcomes.

The process begins with data collection, which can take many forms. There’s a big difference between collecting data and aggregating it in a meaningful way that can provide a picture of reality. That’s the “insights” part of the puzzle. First, you need high-quality data, then you need the technological prowess to clean and organize it.

With high-quality data that’s been cleaned and organized, the next step is to provide context. This is the realm of companies like Tableau, which provide tools that translate machine-friendly data points into human-friendly visualizations that strive to depict an objective picture of current conditions.

But whereas a snapshot of current conditions may, in fact, yield new and meaningful insights (for example, if I look ‘sales numbers‘ across an organization I can see which channels are over- or under-performing), human judgment has always been paramount in choosing a particular action. A perfect picture of static conditions doesn’t by itself offer any suggestions as to how to achieve particular outcomes. We still rely on management to tweak sales incentives or redistribute resources.

Or at least we did, up until recently. Machine learning is now shifting the balance of institutional decision-making. Advances in processing and algorithmic self-improvement mean that computers can now anticipate future outcomes and take steps to maximize particular ones. Intelligent systems can now see the world in shades of gray and evaluate likelihoods from multitudes of variables far beyond human comprehension.

That’s the world we currently live in, and the evidence is all around us. Machine learning algorithms have swayed elections by stoking targeted outrage. Our clothes, food, and consumer products are designed according to data-driven analytics. Every design feature in your favorite app is being constantly optimized according to how computers anticipate your future behavior. It’s why YouTube is actually pretty good at showing you videos that keep you engaged.

The day is coming when we will no longer require “actionable insights,” because the action will have already been taken. Nobody at YouTube is looking at your viewing history to determine what to recommend next. Computers do that. The value of the stock market is now largely driven by automated trading algorithms, and as a consequence, there are fewer stock analysts than there used to be. Not only can computers process information far better than humans, but they’ve also demonstrated better financial judgment.

The day will soon arrive when “actionable insights” will seem like a quaint notion from a simpler time. Computers will be smart enough to act on insights by themselves. In doing so, they may, in fact, diminish the need for human oversight.

Until then, however, human enterprise is still structured around hierarchies of decision-making and judgment. The CEO of a company still needs to delegate day-to-day responsibilities to human actors whose knowledge and judgment have proven sound.

And so, for now, we still need actionable insights. Data analytics companies will continue to build better mousetraps, until the day when there are no longer mice.

Gil Rachlin, SVP of Products and Partnerships at Synup.

The post The finite era of “actionable insights” appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Grateful and Glad: What the TopRank Marketing Team is Most Thankful For

What the TopRank Marketing Team is Most Thankful For in 2019

What the TopRank Marketing Team is Most Thankful For in 2019For centuries, American families and friends have come together on Thanksgiving Day to feast and give thanks for all of life’s beautiful gifts.

But I’ve said it once, and I’ll say it again—Thanksgiving isn’t limited to one day in the TopRank Marketing realm. Every day, I see attitudes of gratitude.

To date in 2019, our team has typed the words “thank you” in Slack communications a whopping 7,737 times, and “thanks” 4,113 times.

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via GIPHY

As is TopRank Marketing tradition, I’ve asked team members to share what they’re most thankful for in work and in life. Here’s what many had to say.

What the TopRank Marketing Team is Most Thankful for in 2019

Lee Odden

CEO

The B2B marketing industry brings together an amazing collection of disciplines, technologies and people from the analytical to the creative. When marketing works to connect people with the right solutions, it really can have a positive impact on the world.

I am very thankful to be a part of that industry and especially to be a part of the team at TopRank Marketing. The level of talent, focus and professionalism as well as awareness, empathy and curiosity amongst our team is something I am truly privileged to experience. The frequent kudos from our clients, influencers and community I hear about the work that our content, influence and search marketing teams are doing is a constant source of pride.

I appreciate the opportunity we have as a team to create meaningful experiences that inspire others in so many ways and look forward to our focus on creating impact in 2020.

Annie LeumanAnnie Leuman

Content Strategist and Project Manager

I feel very thankful to work with amazing colleagues, clients, and mentors. I truly believe I work with and for some of the best marketers in the game, and we’re constantly elevating our skills.

Whether it’s learning from each other or learning from experience, we’re growing our agency into a hyper-specialized team of marketers and I feel so lucky to be a part of it. I’m also thankful to TopRank for allowing me to spread my wings and take on new responsibilities. We’ve learned and grown a lot together in this past year and I can’t wait to see where we go in 2020.

Keith Widerski

Account Manager

I’m very thankful to be surrounded by the brightest minds in influencer and B2B marketing – and learning from these folks every single day. We have such an incredible team here at TopRank and I consider myself very fortunate to be a part of it. I cannot wait to see what 2020 has in store!

Josh NiteJosh Nite

Senior Content Marketing Manager

I’m thankful for the team that makes sure the work gets done: All our project managers, Annie on task management, and Caitlin on team management. There’s nothing more draining at work than a pile of unprioritized, vague tasks. I love having order, organization and direction in my workday, and that’s all due to their hard work.

On a personal note, I’m thankful for my wife, Jess. My best friend, best co-parent, and best partner in crime.

Ashley Zeckman

Senior Director of Digital Strategy

I’m thankful for many things, both big and small.

Professionally, I’m incredibly grateful that I have the opportunity to walk in the doors of TopRank Marketing each morning, where I’m given the space to learn, challenge the status quo, and collaborate with an amazing team to create meaningful experiences for our clients, their customers, and our stellar group of influencers.

I’d also like to give a special shout out to my mentors, clients and marketing friends, who have always given me something to aspire to, and provided me with so much more wisdom and direction than I would have ever been able to manage on my own. Thank you especially to Lee Odden, Ann Handley, Judy Tian, Garnor Morantes, Chris Penn, Tim Washer, Robert Rose, Michael Brenner, Cathy McPhillips, and Katie Martell. You’re all amazing.

Lastly, I’m thankful for my amazing boyfriend who is always my number one supporter and my misfit troop of naughty dogs (and cat) that always keep life interesting.

Birdie Zepeda

SEO Strategist

I am thankful to have joined the TopRank Marketing team in early 2019. I get the opportunity to work with so many amazing clients. I couldn’t have asked for a warmer welcome to the Midwest.

Jack Fitzpatrick

Influencer Marketing Strategist

I’m thankful for Instagram phasing out “likes”. I’ve had my fair share of “like-envy” in the past, and it is never a great feeling. It was a bold decision of their leadership to remove such an integral feature, and I’m interested to see if it fosters a healthier culture on the platform.

I’m also thankful for my newfound hobby of making bread. I’ve always enjoyed cooking, but the bread-making process, in particular, makes me feel more in touch with nature and the food I create.

Tiffani AllenTiffani Allen

Associate Director of Search & Analytics

I’m especially thankful for the search team at TopRank Marketing. We have such amazing opportunities to work with awesome clients, and really push the boundaries when it comes to strategic search marketing that gets serious results.

But, of course, we couldn’t do any of it without the support of the entire TopRank team; a team of super smart marketers that we have the privilege of working with are a constant source of support and inspiration!

Elizabeth Williams

Senior Account Manager

I couldn’t ask for more from a workplace. I’ve been surrounded by such amazing mentors who have supported me and helped me stretch myself professionally. I think 2019 has been one of my biggest years for professional growth. Thank you!

In my personal life, I am most thankful this year for the lifestyle transformation our family has made. From prescriptions to essential oils and homemade tinctures, and from hefty meat-eaters, to organic, to vegetarians—and onward to veganism! I’m so thankful for the improved health and energy we’ve all gained!

Debbie FriezDebbie Friez

Influencer Marketing Strategist

I’m thankful I have I fully embraced emojis this year, because they make my writing pop with visuals, which also makes me thankful that we have a fabulous design team at TopRank Marketing (because I would be an awful designer).

As I reflect back on the year, I am reminded how important it is to stop and smell the roses, and take time for work-life balance and professional development. I’m thankful for an organization that realizes this is a priority.

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via GIPHY

Lane EllisLane Ellis

Social and Content Marketing Manager

In 2019, I’m especially thankful for my wonderful family, friends, and associates.

Celebrating 18 years of marriage with my amazing wife Julie Ahasay tops my thankfulness list, along with the joy of having my parents Konnie and Bob in my life, as well as my astounding and always-inspiring 102-year-old grandma Lilly Haldorsen.

I’m thankful for over 35 years of using the Internet, which recently turned 50 as I wrote about here. I’m thankful to still be able to run, mountain bike, and ski the beautiful trails of Duluth, and for our three kind cats — ZuSu Pitts, Phineas Faustus, and Kukla Francis Oliver.

Now is the time to reach out and give the world and its endless opportunities a warm autumnal embrace, so here’s a big virtual hug to all of you I’m lucky enough to know, lovely family and friends. Thank you.

Happy Thanksgiving From the TopRank Marketing Team

Thank you clients, influencers, followers, and team members for coming together to drive personal, professional, and brand success.

Happy Thanksgiving!

Sincerely,

The TopRank Marketing Team

TopRank Team Boat Day 2019

The post Grateful and Glad: What the TopRank Marketing Team is Most Thankful For appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Top five SEO tools to generate more leads in 2020

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.

Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list?

Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.

1. Hello Bar

With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.

Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database. Here is an example of Hello Bar in action:

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Besides, you can use Hello Bar to create pop-ups that collect the name and email id of your visitors.

Pop-ups help to drive 1375% more subscribers.

An example of a Hello Bar pop-up is provided below:

SEO tool for lead generation - Hello Bar

Source

You can easily customize your headline, CTA and the overall design of the bar and the pop-up. The platform automatically chooses the best color combination for the CTAs so you don’t need to spend hours testing that.

With Hello Bar, you can customize your message targeting by:

  • Sending holiday-related messages to visitors during the holidays.
  • Customize your pop-up for the mobile audience as the screen size is less.
  • Customize your message based on the location of your customer.
  • Display the pop-up during the exit-intent, just when the visitors are planning to leave your website.

2. ClickMeeting

Webinars are one of the best ways to generate leads.

Webinars offer a dual advantage. Firstly, you can generate leads right when you run a webinar, and secondly, you can repurpose your webinar into a blog post.

Generate leads directly via webinars

With ClickMeeting, you can run custom webinars to share product demos, conduct training sessions or run online courses. You can customize your webinar with a few clicks, and run them without worrying about the type of device and operating system. You can even stream your webinar live to Facebook or YouTube, allowing you to acquire even more leads.

But the true SEO-based lead capture power of webinars is to be found in evergreen topics that will continue to attract relevant audience members over time.

A screenshot of a social media post Description automatically generated

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On-demand webinars are one of the fastest and easiest ways to expand your lead base.

Repurpose your webinar

Repurposing your webinar into a lengthy blog post, consisting of more than 2000 words, helps it to rank for new search queries. When your site achieves higher rankings for new keywords, it automatically maximizes your organic traffic, leading to more conversions.

Here are some great ways to repurpose webinars to generate leads:

  • You can divide your webinar recordings into short videos of three to five minutes each and post the video on channels like LinkedIn, Twitter, Facebook, and YouTube. Add a compelling call to action, and people who watch the video are likely to reach out.
  • Turn the entire webinar into a blog post and promote it on your social networks for added visibility. Try to present the blog post in a series of steps. This helps your site to get ranked as a featured snippet.
  • Turn your webinar Q&A into a support resource page. FAQ pages offer an excellent opportunity to rank as a featured snippet. When people find answers to questions related to your business niche, they will be all the more likely to connect with your business.
  • Create a transcript of your webinar and include long-tail (especially question keywords) in it.

3. VideoBoost

It is difficult to succeed in your lead generation efforts in 2020 without videos.

VideoBoost is an app that lets you create trendy videos easily. It has an impressive collection of ready to use video templates and marketing copy. You can easily brand it and start generating leads for your business.

Next time when you are planning to optimize your website for the festive occasion, head over to VideoBoost and create a video for your audience using video templates for Black Friday, Thanksgiving and Cyber Monday.

SEO tool for lead generation - VideoBoost

4. vCita

vCita offers a dynamic widget that you can add to your site to convert your visitors into leads or customers.

With vCita’s lead generation widget, you can capture leads from all the pages on your website with a floating CTA that follows the users from page to page.

The tool also lets your audience to book appointments without leaving the site. All the contact details of the visitors get stored in a built-in CRM that can be used later to trigger follow-up nurture messages via email or SMS.

The best place to start with this kind of strategy might be to identify the pages on your site with the most traffic from high-intent organic search terms rates and add the vCita widget to them. I am sure you’ll be able to notice the difference in the number of conversions happening on your site.

5. OptinMonster

OptinMonster is the most powerful conversion optimization tool in the world. It easily integrates with all the major email marketing and CRM platforms.

One of the tricks that OptinMonster uses to generate leads is via content upgrades. With the help of content upgrade, you offer users bonus content for performing an action on your site. This action can be – joining your email list or filling out a form.

SnackNation was able to generate 1200 new leads each month by using OptinMonster for content upgrades.

With features like MonsterLinks, you can convert any image or link into a two-step opt-in process. It works on the Zeigarnik effect which states that people are more likely to complete a task if they start it.

Final thoughts

SEO is all about generating relevant, and quality leads for a business. Moreover, your SEO strategy should also focus on converting the acquired leads. Both lead generation and CRO forms an integral part of a comprehensive SEO strategy.

Start making the most with the power of the above five SEO tools to generate quality leads in 2020 and ahead. Happy marketing!

Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch blog.

The post Top five SEO tools to generate more leads in 2020 appeared first on Search Engine Watch.

Source:: searchenginewatch.com