Archiv für den Monat: Januar 2020

Four common Google Analytics myths busted

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their own, they cannot tell a story. It’s your job as a marketer to deduce that story through sound and unbiased analysis and not fall for Google Analytics myths.

If Google Analytics terms and data confuse you more than they enlighten you, this article will help you understand four Google Analytics and SEO-related myths you need to avoid.

How do I use Google Analytics?

Business owners use Google Analytics (GA) to see what they’re doing right, in terms of getting quality traffic to their sites. If you’re a business owner hoping to expand your presence in online spheres, you’ll need analytics to measure your success.

With the use of metrics, Google Analytics tracks who visits your site, how long they stay, what device they’re using, and what link brought them there. With these data, you can discover how to improve your online marketing and SEO strategies.

Google Analytics basics

At first, it may seem like Google Analytics is serving you raw data that are too complicated to digest. Learning to speak the analytics language, though, it is easier than you think. Below are some basic terms to help you better understand the data reported by Google Analytics:

Pageviews

Pageviews are the total number of times a page on your site that users have viewed. This includes instances in which users refresh the page or when they jump to another page and promptly go back to the page they had just left. This underlines what pages are most popular.

Visits/Sessions

Sessions are measured by how much time users spend on your website, regardless if they spend it navigating only one or multiple pages. Sessions are limited to a 30-minute window. This means that if users stay on the site for 30 minutes but remain inactive and non-interactive with the page throughout, the session ends. If they leave the site and go back within 30 minutes, though, it gets counted as a session.

Average session duration refers to the average time users spent on your site. Pages per session, on the other hand, is the average number of pages that users view on your site within a single session.

Time on Page

This refers to the average time users spend on a page on your site. This can help you determine which pages users typically check out longer. This starts the second a pageview is counted until the subsequent pageview ends it.

Traffic

Traffic refers to the number of people accessing your website. This comes from a traffic source or any place where users come from before they are led to your pages.

Traffic is classified into direct and referral. Direct traffic comes from pageviews triggered by specifically typing the whole URL or when a user is given a URL directly without searching for it. Referral traffic is directed from links on other sites, like search results or social media.

Unique Pageviews

Unique pageviews are reported when your page is viewed once by users in a single session. These don’t count the times users navigated back to that page in the same session. For example, a user navigates the whole site in one session and navigates back to the original page three times; the Unique Pageview count is still at one, and not three.

Unique Visitors

When a user visits your site for the first time, a unique visitor and a new visit for the website is counted. Google Analytics uses cookies to determine this. If the same user comes back to the site on the same browser and device, it’s only counted as a new visit. But if that user deletes their cookies or accesses the site through a different browser or device, they may be falsely added as a unique visitor.

Hits

Hits are interactions or requests made to a site. This includes page views, events, and transactions. A group of hits is measured as a session, used to determine a user’s engagement with the website.

Clicks

Clicks are measured by the number of clicks you get from search engine results. Click-through rate (CTR) is the total amount of clicks divided by impressions or times you are part of the user’s search results. If CTR is dropping, consider writing titles and meta descriptions that capture your users‘ attention better.

Events

Events are actions users take on a particular site. This includes clicking buttons to see other pages or download files. You are looking at what kind of content encourages users to interact with the page, thereby triggering an event.

Bounce rate

Bounce rate refers to users‘ single-page sessions wherein they click on a page and exits quickly without interacting with a single element on the page. A high bounce rate can mean either that a user has swiftly found what they were looking for or that they did not think the content on the page was interesting enough to stay longer and engage.

Goals

You can input goals in your Google Analytics account to track user interactions on your site. These interactions include submitting a report, subscribing to your newsletter, or downloading files. If the user performs an event that you’ve identified as a goal, Analytics counts this as a conversion.

Four common Google Analytics myths debunked

Now that you have an overview of Google Analytics terms, below are five common misconceptions surrounding those terms and how to avoid these as a marketer.

1. The more traffic that goes to your site, the better

The myth

Generally, you’d want more people to visit your site. These huge amounts of visits, though, won’t matter if they don’t turn into conversions. Even if thousands of people flock to your webpages each day, if they don’t take the desired actions your SEO campaign is aiming for, these visits won’t provide any benefit for your site.

The truth

A good SEO strategy is built upon making sure that once you’ve garnered a pageview, the quality of your content drives the user to the desired action such as subscribing to a newsletter, for example.

Keyword research can help make sure that you use the right terms to get you a higher ranking on SERPs. The material on your site, however, is also crucial in satisfying your users‘ queries, enough to get a conversion.

2. Users need to spend more time on webpages

The myth

Users spending a few quick seconds on your page is not entirely bad. This may mean that these users are looking for quick, precise answers. Quality SEO delivers this to them through well-placed keywords and concise content. Hence, if they quickly get the answers they need, they tend to leave the site immediately.

The truth

Quality SEO content ensures that your material is written in such a way that it invites users to learn more about the subject, which can be seen when they are led to another page on your site. This leads them one step closer to taking the desired action on your site.

3. The amount of unique visitors is an accurate metric to measure audience traffic

The myth

The upsurge of unique visitors on your page doesn’t necessarily mean that the amount of your audience is blowing up. Unique visitors are measured by cookies used by Google to determine if it’s a user’s first time on a site. The same user accessing the same page through a different browser or a browser whose cookies have been cleared is counted as a unique visitor too.

The truth

If you’re looking to study your audience, it’s not enough to look at how many of them go to your page. You can refer to the Audience > Demographics tab and see who are navigating your site and from what marketing links they were directed from. With this information, you can determine what types of content gather the most traffic and from what avenues this traffic comes from such as SERPs or social media posts, for example.

4. Traffic reports are enough to tell if your campaign is successful

The myth

Looking at traffic reports alone is not enough to determine whether your SEO campaign is successful, or that your keyword research paid off. Although at first, it seems as though heavy traffic signals an effective online marketing strategy, it only counts the quantitative aspect of your campaign and dismisses the qualitative side.

The truth

Maximize all the reports on GA. All these are correlated with how your campaign is going. Reports are valuable in comprehensively addressing issues instead of nitpicking on a single aspect of a campaign because, for instance, a report suggests it’s not doing its job.

These points will help you clear the air when it comes to Google Analytics and help you correctly derive insights.

The post Four common Google Analytics myths busted appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Going international with SEO: How to make your WordPress site globally friendly

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting new prospects, high growth potential, or to escape a domestic audience that has become too saturated or competitive.

With only some limitations, the internet is a global phenomenon that effectively ties us all together with invisible strings. Send a Tweet from Prague and reply to it in Illinois. Publish an ebook in Seattle and share it with your friends in Beirut. There are practically no boundaries when it comes to sharing content online.

When it comes to your WordPress website, the one you’ve dedicated time, money and energy building, I expect that you will want it to possess the maximum global reach possible. This doesn’t just happen by chance and requires some key features within your site to make this happen. The following tips and suggested plugins should set you and your website on the path to international influence.

Four tips to help make your site globally friendly

1. Globalize your content

The foundation of an internationally appealing website is its content transcreation. This does not focus on the mere translation of words but ensures the recreation of meaning, intent, and context.

It is important to make sure that the meaning of the content does not change when translated into another language and does not convey your message wrongly. Cultural hazards are rife when it comes to the international expansion of any kind. To be accepted and welcomed in a different geographical area, you cannot afford to display misunderstood and potentially offensive content.

Unsurprisingly, over 73% of the global market prefers websites with content in their native language. If people cannot understand the content on your website, you cannot hope to keep their interest. In the same vein, inaccurate translations just won’t cut it. The best option is to find a content writer who can craft the copy in a specific language for better quality content.

2. Avoid rigid localized options

Some websites choose the default website domain and language based on dynamic Geolocation IP tracking. Others do not have rigid local settings and allow their websites to be accessed by users from anywhere. If you are hoping to reach as many readers as possible, this option is best. No matter the country from which your website is browsed, it can be accessed without limitations of location.

3. Avoid using text on images

Google cannot translate text on images. This is the same for logos, headings, and other information. This can be majorly off-putting for readers who do not understand some parts of your website. Further, no translator or software that runs on your multilingual site can translate graphical text. Therefore, avoid it altogether for the best results, or keep it to a minimum for a more international audience.

4. Localize checkout and shipping factors

Whether your WordPress site is an online store or sells software as a service that doesn’t require any shipping at all, your checkout process should be appropriately localized. Currency options are fundamental to users taking that final step to make the purchase. There are WordPress plugins available to allow for multiple currencies to be displayed and chosen from.

If you are giving the option of international shipping then inform the buyer beforehand whether or not the product is available for shipping to his local address. Make the option to convert the currency clear and choose a suitable API tool for currency conversions. In order to keep on track of abandoned cart figures, allow the user to view the delivery charges and taxes prior to checking out. Finally, remember that people from different locations are more comfortable with different payment methods- so ensure to provide multiple options.

Plugins to help make your site globally friendly

1. TranslatePress

This full-fledged WordPress multilingual plugin translates every aspect of your website. Its main feature is that it allows you to translate directly from the front-end. It allows you to easily switch languages during the translation- and the live preview is updated instantly. All translations of content, theme, plugins and even meta-data can be made without changing the interface.

It is ideal for manual translations. Do it yourself or assign a custom translator ‘user role‘ to any user on your site. Users will then be able to translate as and when they want, without needing access to the admin area.

Lastly, the plugin creates SEO friendly URLs for all languages and boosts you up the local SEO results. Ranking well will make this extra effort to globalize your site worth all the while. Once you have established yourself as an authoritative and respectably ranking website abroad, you’re in and can continue the normal operation of your site.

2. Multi-currency for WooCommerce

As discussed, the need for multiple currencies on your international online store is unchallenged. This plugin allows users to easily switch to different currencies and make use of currency exchange rate converter with no limits. It can be used to accept only one currency or all currencies. Multi-currency for WooCommerce will enhance your site’s user experience and will do so for free. It’s a no brainer.

Implementing these can surely get you some good traction for your WordPress site on a global scale.

Feel free to share your thoughts and queries in the comments section.

The post Going international with SEO: How to make your WordPress site globally friendly appeared first on Search Engine Watch.

Source:: searchenginewatch.com

The perils of tricking Google’s algorithm

Google webmaster guidelines

Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue?

Naturally, billions of websites are adopting innovative practices to gain Google’s attention and approval. In order to rank high on the SERP, businesses should comply with the Google updates that are introduced on a regular basis. But this, in no way, means finding loopholes in these search engine algorithms or adopting strategies to trick them. In fact, businesses employing such empty SEO tricks have to face the music later. Many firms already have experienced Google’s wrath in the past.

Google has been regularly introducing algorithm updates to improve the quality of its search results. But it also penalizes sites that employ unethical or outdated practices to rank higher. This can adversely impact a brand’s reputation and bottom line. Ideally, these updates should be used as a guide for improving a site’s UX, ranking on SERPs is an end result that will follow.

Read on to know the ill-effects of chasing Google’s algorithms. There’s also a bonus involved! You will also learn some effective tips to stay on top of these updates while boosting your business reputation.

1. Google penalties

Google’s algorithm updates are a solution to reward good content and identify and penalize websites using unethical and outdated SEO practices. Google absolutely doesn’t approve of tactics like keyword stuffing, buying links, linking to penalized sites, unnatural links, and others. Algorithm updates, Panda, Penguin, Pigeon, RankBrain, Broad Core, and others aim at improving the quality of search results for users.

Source: Google Webmaster Guideline

Thus, web developers, digital marketers, bloggers, and online businesses messing with these updates are penalized, sending their website plummeting down the SERP.

Google can penalize such websites in two ways –

A. Algorithmic penalty

Several other factors can cause your ranking to go down. Yet, with the introduction of an update, there’s a fair chance that your website may be affected. This is especially true if your site doesn’t adhere to the specific parameters assessed by the update.

For instance, Google Panda assigns a quality score to your site after checking for duplicate content and keyword stuffing. If your site has duplicate content, its ranking is bound to suffer.

Similarly, the latest January 2020 Core Update will be checking websites for authoritative and relevant content with a healthy E-A-T rating. So, if your website violates any of the guidelines shared by Google, it will automatically be penalized or filtered.

Make sure you check for issues in your domain on Google Search Console at regular intervals.

B. Manual penalty

This is a direct result of your website being penalized by a Google employee for not complying with the search quality guidelines. Manual penalties are Google’s way of punishing websites with spammy behavior. The Manual Actions Report on Search Console allows you to check such penalties, offering an opportunity to resolve them.

Check out this infographic by DigitalThirdCoast that shares an analysis of the businesses that tried to cheat Google along with the repercussions they had to face later.

2. Loss of reputation and credibility

Businesses obsessed with algorithm updates not only attract penalties but also lose focus on improving their site’s UX. Either way, the business loses its reputation and credibility. Lost reputation means an immediate loss of potential revenue, benefiting no one else but the competition.

Check out what John Mueller, Webmaster Trends Analyst at Google has to say about cleaning up the mess after being slapped by a Google penalty.

John Mueller's comment about Google penalties

Source: Reddit

Of course, there are ways to recover from Google penalties. But it takes a lot of effort to rebuild the business reputation and trustworthiness, let alone improving the firm’s online ranking and winning back the lost customers.

3. Marketing myopia

One of the gravest dangers of being preoccupied with Google algorithm updates is losing sight of the business vision and goals. Instead of focusing on the audience’s needs the firm tends to adopt an inward-looking approach only to satisfy Google.

Google will forever introduce these updates. There’s no end to their journey towards improving the quality of search results. Google is clearly focused on its vision. Are you?

Don’t lose sight of your vision. Use Google’s algorithm updates as a guide to steer closer to your business goals.

What can you do to rank better on Google?

1. Don’t perennially chase Google updates

Google makes minor changes in its algorithm almost every other day. In 2019 alone multiple updates were reported. Not all were confirmed as Google is less upfront about these updates.

List of Google's algorithm updates in 2019

Source: Moz

The sole objective of these updates is to create a better user experience. Merely chasing them and going all over the place with execution will not only land you with a penalty but also affect your reputation in the long term.

Stop obsessing about these updates and focus on making your website and content better each day.

2. Focus on delivering first-rate digital experience

Google’s algorithms are constantly judging and rating sites based on the quality of experience they offer and their E-A-T rating. In a nutshell, you need to prioritize these pointers.

A. Serve quality content

“Quality” seems to be a subjective term but not for Google. The search giant clearly states that the content on a website should be in-depth, relevant, useful, and from a credible source. Simply put, it asks us to create E-A-T worthy content.

This is especially true for the YMYL websites that affect an individual’s health, happiness, safety, or financial stability.

Google's page quality rating standards for YMYL websites

(Source: Google’s Search Quality Guidelines)

Ask yourself these three questions when creating a piece of content:

  • Is the content contributor an expert on the subject? (Expertise)
  • Is the content contributor an influencer or an authority in the domain? (Authority)
  • Is this content accurate and from a credible source? (Trustworthiness)

B. Work on your backlink profile

Backlinks are one of the top-ranking factors that help Google decide a website’s authority and credibility in its niche. Focus on getting quality backlinks from authority sites.

How?

Well, authoritative sites will award links to websites serving relevant, useful, and shareable content. Build authority by creating great content in various forms like videos, podcasts, case studies, infographics, and others.

You should also collaborate with experts for content-creation projects. For instance, expert roundups can not only strengthen your network with influential people in a niche but also provide solid content for your upcoming posts.

Tip to work on back links via roundup posts to rank well

(Source: https://www.rankwatch.com/future-of-seo.html)

Check out how RankWatch conducted an expert roundup involving 25 marketing experts like Rand Fishkin and Barry Adams to discuss the future of SEO. Such inbound link-building initiatives have earned the website a healthy number of backlinks from websites with healthy page authority (PA).

Here are the results as seen on MozBar.

Inbound link result on Mozbar

Source: Moz Analytics

C. Improve your site speed

A website’s bounce rate is directly proportional to its load time. Google recommends having a site speed index of under three seconds.

How page load time affects traffic

Source: Think with Google

If your website takes longer than three seconds to load, be prepared to wear Google’s “Badge of Shame”. You read it right! Google’s planning to slap slow websites with this badge.

Google's badge of shame

Source: Chromium blog

It’s best suggested to take effective steps to improve your site speed which will, in turn, boost your site’s UX and improve your ranking.

D. Avoid over-optimizing webpages

Google will see through any unscrupulous SEO hacks that are employed to game the system. Build sites to improve your audience’s online experience, not to trick Google. We will touch such unethical practices at the next point.

3. Play by the rules

Though Google isn’t transparent with its algorithm updates, it keeps sharing valuable tips for webmasters and content creators, encouraging them to serve quality content and boost their site’s UX. Use these tips to your advantage.

A. Take learnings from the search quality guidelines

Google wants webmasters to follow its guidelines when building sites and posting online content. So, it’s important to constantly stay updated about the current guidelines. Refer to the search quality guidelines when creating an SEO strategy for your business.

B. Avoid black and gray-hat SEO tactics

Avoid using black-hat SEO techniques and monetization schemes like keyword stuffing, private blog networks, spammy links, and affiliate links among others. Moreover, Google absolutely disapproves of gray-hat SEO tricks like buying expired domains, cloaking, dummy social accounts, and scraped content among others. These techniques normally go unnoticed but when used excessively are spotted by Google, attracting a penalty.

Therefore, it’s best to avoid both these unethical SEO tactics that only focus on tricking the algorithm. Make delivering value to users a priority!

4. Check for crawl errors

At times, your website isn’t featured in the top searched because Google’s spiders haven’t crawled it. One of the major reasons for this is a possible error in your code. Use Google’s Index Coverage report and URL Inspection tool to identify and fix the gaps in your code.

Also, remember to optimize your crawl budget to ensure that your important webpages in Robots.txt are crawled. Finally, watch out for 301 and 302 redirect chains that can hurt your crawl limit and cause the SE crawler to stop crawling your site.

Wrapping up

A website doesn’t enjoy high visibility on Google, it practically doesn’t exist. Therefore, everyone’s bending over backward to crack Google’s algorithm updates. However, businesses adopting strategies merely to trick Google are headed for a slippery slope.

Google’s algorithms are smart enough to identify and punish websites that are up to no good. So, take my advice – instead of trying to crack Google’s algorithm updates, work towards creating awesome content and offering the best experience to users. The tips shared in this post will guide you in the process.

George Konidis is the co-founder of Growing Search, a Canadian based digital marketing agency providing optimal SEO and link building services worldwide. He can be found on Twitter @georgekonidis.

The post The perils of tricking Google’s algorithm appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

Break Free B2B Interview with Margaret Magnarelli

Break Free B2B Interview with Margaret MagnarelliTrust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of trust built in. And content marketers have the opportunity to become trusty guides.

“No one knows everything about everything,” Margaret Magnarelli, Executive Director of Digital Product Evolution and Growth Marketing at Morgan Stanley, shared with us in a recent Break Free B2B interview. “So, we have to be able to give our customers as much information as we can… and take them as close to the line of purchase—to the experience of purchase—as we can.”

According to Margaret, understanding and leveraging the psychology of trust—the intellectual and emotional factors that guide our trust instincts—can be incredibly powerful. But building trust isn’t a solo marketing department endeavor (or ploy).

“If you want to be a trustworthy company… it can’t be just a marketing philosophy. It has to be a business philosophy,“ she said. “People can see through fake attempts to build trust. So, I would caution brands away from being all things to all people.”

[bctt tweet=“If you want to be a trustworthy company… it can’t be just a marketing philosophy. It has to be a business philosophy. @mmagnarelli #BreakFreeB2B #TrustInMarketing“ username=“toprank“]

From the four “trust factors” to engaging the C-suite around trust to key metrics, listen into Margaret’s full audio interview with TopRank Marketing President Susan Misukanis below.

Break Free B2B Interview with Margaret Magnarelli

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

  • 1:10 – Why marketers need to car about building trust
  • 2:50 – Four factors of trust
  • 5:20 – Trust as a corporate value
  • 7:12 – Where marketers can make a difference in building trust with consumers
  • 9:40 – Maintaining authenticity while tailoring messages to audience “weaknesses”
  • 10:57 – Building brand intimacy with consistency
  • 13:20 – The bottom-line impact of “trust incidents”
  • 15:16 – Engaging the C-suite around trust
  • 19:20 – Measuring and monitoring brand trust
  • 20:30 – Intertwining trust messaging in current content marketing projects
  • 22:18 – Building trust under pressure to drive results
  • 23:15 – The state of trust in marketing in 3 to 5 years
  • 24:57 – How marketers can break free

Sue: How are we providing prospective customers the information they need to bring them as close to the line of purchase as possible? How does trust factor in?

Margaret: … Trust comes out of two different parts of our brain. There’s the cognitive part of trust that comes out of logic and proof points and data. And then there’s the intuitive part of trust that comes out of our feelings and our intuition or heart. And interestingly enough, some of the research that has been done by marketing academics, has shown that [when there’s a] higher price point for a purchase, the more that process becomes intuitive rather than cognitive.

[bctt tweet=“Trust comes out of two different parts of our brain. There’s the cognitive part that comes out of logic, proof points, and data. And there’s the intuitive part that comes out of our feelings, intuition, or heart. @mmagnarelli #BreakFreeB2B “ username=“toprank“]

In any case, there are four major themes and factors into the trust analysis that we do. And they are benevolence, capability, authenticity and honesty.

So, benevolence: We want to know… does this person have our best interests at heart? Capability: Can they actually do the things that they say they can do? Authenticity: Are they real and genuine? And honesty: Are they truthful and transparent and what they’re doing? And so using these four factors, and making sure that we are telling our stories with that framework in mind can really help us to establish trust with consumers.

Sue: Where do you think the gaps are in terms of getting to that trust utopia?

Margaret: I think that part of it comes from people’s initial perspectives on trust. There’s one thing that we can’t really overcome as brands and that’s people’s trust disposition.

So, if you look at the psychological research—with Erik Erikson, the developmental psychologist—the first phase of development is earning trust. It’s the first task of the ego, he has said. And, and what, what that means is that we learn whether or not to be trusting individuals in those first 18 months of life because as babies if you’re crying, are your needs being met? Is someone coming to feed you or put you in bed or hold you? If you are not in a household that has that level of responsiveness and care, you might actually have a very low trust disposition— meaning that you are disinclined to trust, versus someone who was in a household that was very responsive to that and they have a high trust responsiveness.

Now that is something that our consumers all come to us with… it’s their personal history, and we have no ability to change that right. So where we have the ability to change things is in those four factors that that I was talking about—the capability benevolence, authenticity and honesty… The things that we could do more of as content marketers is, I think, the capability aspect… Making sure that we are not just telling people that we do with thing, but like really showing them…

So how can we actually in video form or even in text form, like really prove to the people that our products work? And I think that also comes out of using third party validation where we can… It’s hard for consumers to just believe a brand when they say they can do a thing. So if you have other people who say you can do a thing and you can do it well, and they can be your advocates, that’s really powerful. So that’s another area that I think that we really have the ability as brands to continue to leverage… Looking for our customers to help be our advocates, and looking for those outside proof points, and sharing those with our audiences so that they can understand how things work.

[bctt tweet=“It’s hard for consumers to just believe a brand when they say they can do a thing… That’s where third party validation can be really powerful. @mmagnarelli #BreakFreeB2B“ username=“toprank“]

Sue: You talk about “trust incidents”—Can you share a little bit about that?

Margaret: The main reasons that people lose trust with brands or what you would expect. So the primary one is poor product experience, like someone has not achieved the goal that they were looking to achieve with the product, or the product and didn’t deliver in some other way, or felt they felt negative after the product experience. The second one is poor customer experience.

But then some of the other reasons that people lose trust are again, things that you would probably expect, things like security breaches, leadership scandals, and that sort of thing… When something happens on a mass scale, like a leadership scandal or a security breach, companies really suffer the data shows that they suffer. I think it was an average 5% loss in revenue growth for the year that the trust incident happened; I believe that Accenture did that study.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

If you’re hungry for more insight and advice on the state of trust in marketing, check out our Trust Factors series:

The post Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com