Archiv für den Monat: Oktober 2021

Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers

B2B marketing conference attendees and speakers on stage image.

B2B marketing conference attendees and speakers on stage image.

What are some of the top autumn B2B search marketing conferences that will take place in virtual, in-person, and hybrid fashion?

As we close in on 2022, more physical marketing events are taking place than were available last year, while others either offer a hybrid online option or are still digital-only experiences.

To help you sort out the many B2B marketing conference options available this fall, we’ve compiled our latest list of the top B2B marketing events to elevate and inform your business strategy, with a special focus on events in the search marketing and SEO space, while still including several general B2B marketing events that feature search industry elements.

Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the latest industry research and insight to increase brand awareness, but sometimes finding events that match your business and B2B search marketing needs can be challenging.

In just the last decade the number of conferences has risen drastically, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially in world of B2B search marketing.

For this autumn we’ve gathered together events that place an emphasis on B2B search marketing in all its facets, and are happy to present them here, in chronological order. All events are virtual except where noted.

[bctt tweet=““We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi“ username=“toprank“]

Kick back and dig in to our collection of the top B2B search marketing and other B2B-related conferences and events taking place as we head towards 2022.

Autumn B2B Search Marketing Conferences to Inform & Elevate Your Strategy

Advertising Week New York — #AWNewYork
When: October 18-21, 2021
Where: New York City and virtual
Theme: Marketing & Sales
About: For 2021 a hybrid Advertising Week New York event will serve as a worldwide gathering of marketing, advertising, technology and brand professionals, offering major speakers including Amazon vice president of global brand and marketing Claudine Cheever, IBM Watson Advertising head of product marketing Lauren Lee and others. Kate Stanford, Google vice president for Ads Marketing will explore delivering empathy at scale and more, and is just one of six presenters from Google taking part in the event.

The Influencer Marketing Show — #IMSLONDON21
When: October 21, 2021
Where: London, UK. and virtual
Theme: Influencer Marketing
About: An in-person event in London, The Influencer Marketing Show offers brands, agencies, content creators and technology platforms a full day on influencer marketing education and strategy, with top speakers including Becky Owen, head of branded content – Creative Shop at Facebook, Madeline Orme, influencer strategist at Edelman, and others.

NOVEMBER

State of Search Conference — #StateOfSearch2021
When: November 1, 2021
Theme: Search Marketing
About: The one-day virtual State of Search Conference is set to explore search marketing, pay-per-click (PPC), and other search elements of digital marketing, featuring a variety of top industry speakers.

AI Summit Silicon Valley — #AISummit
When: November 2-4, 2021
Where: Santa Clara, CA.
Theme: Artificial Intelligence (AI)
About: Expected to take place in-personal, the 2021 version of AI Summit Silicon Valley presents all things artificial intelligence for business marketers, and includes leading speakers from AT&T, Xerox, HPE, IBM Services, Microsoft, Google and more, providing looks at modernizing the search stack using AI and other topics.

B2B Marketing virtual ABM Conference — #B2BMarketingABM
When: November 2-4, 2021
Where: London, UK and virtual
Theme: Account-Based Marketing (ABM) in B2B Marketing
About: The hybrid 2021 B2B Marketing ABM Conference is aimed at a deep-dive into the world of ABM for B2B marketers, with four content streams and three days of learning on-tap, and speakers from firms such as Autodesk, Dow Jones, Ericsson, and Panasonic, including sessions exploring intent data and more.

SEMrush Webinar — #SEMrush
When: November 4, 2021
Theme: Purpose-Driven Content & SEO
About: SEMrush’s November 4 webinar will examine the purpose-driven side of content and search optimization, with an eye towards driving organic search traffic and conversions, presented by Dale Bertrand, president at Fire&Spark.

Pubcon — #Pubcon
Where: Las Vegas, NV.
When: November 5, 2021
Theme: Search & Social
About: Now in its 21st year, Pubcon explores all aspects of search and social marketing, with this year’s old-school style single-day Pubcon Las Vegas offering a special focus on recent seismic changes in search engine marketing and optimization, with Pubcon’s famous industry networking opportunities.

SMX Next— #SMX
When: November 9-10, 2021
Theme: Search Engine Marketing
About: SMX Next explores actionable tactics to overcome today’s many search marketing obstacles, with session tracks dedicated to pay-per-click (PPC), SEO, link-building, and more, delivered by speakers including Microsoft senior director of product marketing Katy Hunter and Barry Schwartz, SEO editor at Search Engine Land.

DECEMBER / TBD / On-Demand / 2022

AdExchanger Industry Preview — #IP2021
When: On-Demand
Theme: MarTech
About: For 2021 AdExchanger’s Industry Preview is in podcast form, an annual global forum for marketing technology from AI to search and more, focused on what to expect in MarTech this year, with featured speakers from Axios, IBM, Amazon and others.

SMX Build— #SMX
When: December 14, 2021
Theme: Search Engine Marketing
About: SMX Build explores technical aspects of search optimization and SEO-friendly coding, with session tracks dedicated to discussion and live-coding examples, delivered by speakers to be announced.

The ABM Innovation Summit — #ABMSummit
When: TBD, 2021
Theme: Account-Based Marketing (ABM)
About: The ABM Innovation Summit explores account-based marketing’s role in B2B marketing and sales, with an eye towards the future. Last year’s event featured top speakers from firms including SAP, Salesforce, and Uberflip.

B2B Marketing Expo — #B2BMarketingExpoUSA
When: April 6-7, 2022
Where: Los Angeles, CA.
Theme: B2B Marketing
About: One of Europe’s top marketing events will bring its B2B Marketing Expo to California in 2022, expected to offer over 200 sessions, industry awards, and keynotes from top speakers from the American Marketing Association, EMRG, and others, including sessions dedicated to demystifying SEO and more.

Social Media Marketing World — #SMMW22
When: March 14-16, 2022
Where: San Diego, CA.
Theme: Social Media
About: Social Media Marketing World postponed its 2021 event and will hold an in-person conference in March, 2022, with a deep-dive into social media marketing focusing on new ideas and quality networking opportunities, including top presenters.

SearchLove 2021 — #SearchLove
When: March 24-25, 2022
Where: San Diego, CA. and virtual
Theme: Search Marketing
About: SearchLove provides a multi-day event focusing on search marketing for in-house and agency search engine optimizers, business owners, marketing managers and more, featuring top speakers including SparkToro’s Rand Fishkin, Moz‘ Britney Muller, and The Nature Conservancy’s Lindsay Mineo.

DigiMarCon Midwest — #DigiMarCon
When: June 9-10, 2022
Where: Chicago, IL. and virtual
Theme: Marketing & Sales
About: Now pushed out to 2022, the in-person or online DigiMarCon Midwest digital marketing conference offers up emerging strategies on paid search, search engine optimization (SEO), visual and voice search, plus the latest innovative technologies and best practices to move your business to the next level, featuring top speakers to be announced.

Email Innovations Summit — #EISConf
When: June 21-22, 2022
Where: Las Vegas, NV. and virtual
Theme: Email Marketing
About: As its name implies, the Email Innovations Summit focuses on the email aspects of marketing, discussing the cutting edge of email marketing trends and featuring top speakers from leading firms to be announced.

MozCon — #MozCon
When: July 11-13, 2022
Where: Seattle, WA. and virtual
Theme: SEO and Search Marketing
About: MozCon will take place in Seattle over three days in July in 2022, exploring the latest search, SEO, conversion marketing, and local search marketing trends, featuring top speakers from leading firms to be announced.

INBOUND 2022 — #INBOUND2022
When: TBD, 2022
Theme: Marketing & Sales
About: INBOUND 2022 will present some of the biggest names and brightest minds in sales and marketing and other industries, and offers speakers from firms including Intuit, HubSpot and others. Past sessions have focused on SEO strategies derived from product design methodology and more.

B2B Sales and Marketing Exchange — #B2BSMX
When: TBD, 2022
Theme: Marketing & Sales
About: B2B Sales and Marketing Exchange brings together thought leaders in ABM, revenue marketing and demand generation, including an array of top speakers.

Get Search Marketing Events On Your Radar

via GIPHY

We hope you’ve found several new and helpful virtual, in-person, and hybrid B2B search marketing events to put on your radar and attend this autumn, and that the networking and industry learning you’ll experience from either these conferences or the many others available will help you reach newfound levels of B2B marketing success in 2022 and well beyond.

Crafting award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Talk with us about how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

B2B Marketing News: B2B Tech Spending Rises, Twitter’s New Ad Features, Marketers See Diversity Progress, & New B2B Content Marketing Study

2021 October 15 CMI / MarketingProfs Chart

2021 October 15 CMI / MarketingProfs ChartNew Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making purchase decisions — two of several statistics of interest to digital marketers contained in recently-released survey data. Demand Gen Report

The future of events: B2B marketers weigh in-person vs. virtual attendance
73 percent of B2B marketers who are primarily focusing on physical events also plan to still attend virtual ones, with some 55 percent noting that in-person events will play a large role in their strategy, according to newly-released report data. SmartBrief

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
New personalization and data gathering technology that come in the form of digital streaming are part of the latest addition from Oracle’s CX Unity customer data platform (CDP), while Microsoft’s Dynamics 365 Customer Insights platform is slated to gain new insights from a combination of client website, mobile app, and other data, the firms recently announced . Chief Marketer

Twitter to sell mobile ad unit MoPub for $1 bln
Twitter will sell its MoPub mobile advertising company, which it acquired in 2013 for some $350 million, to AppLovin Corp for more than $1 billion, as Twitter places greater emphasis on new products aimed at doubling its revenue by 2023, the firm recently announced. Reuters

YouTube Tests New ‚Engagement Graph‘ Insights on Videos, Adds New Member Acknowledgement Feature
Google’s YouTube video platform is set to give live streamers an array of new tools for recognizing long-standing channel subscribers, along with additional options for viewing user engagement data and more, in its latest update, YouTube recently announced. Social Media Today

Global marketers are making headway with improving diversity in campaigns
Some 63 percent of global marketers have said that advertising campaigns featuring diverse people played a significant role in content decisions, with 34 percent having noted that an accurate representation of the world we live in was the most important objective for marketing campaign content — two of several statistics of interest to online marketers contained in recently-released survey data. The Drum

2021 October 15 Statistics ImageTwitter debuts new ad features, revamped algorithm ahead of ecommerce push
Twitter has launched a variety of new advertising options for digital marketers, including slide-show ads capable of linking to multiple destination landing pages or websites, along with updating how it matches relevant ads with users of the social platform, Twitter recently announced. Reuters

Snap Has More Advertisers On The Platform Than Ever Before
Snapchat has launched new features targeted at brands and advertisers utilizing the platform, along with a new augmented reality (AR) partnership, both part of Snap’s focus on attracting additional new advertising to the social destination. B&T

Instagram Adds Reels Ads into its Marketing API
Facebook-owned Instagram has launched features that will ease the process brands go through to incorporate advertising within its Reels short-form vertical video format, with the roll-out of a new Instagram Marketing API, the firm recently announced. Social Media Today

B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
69 percent of B2B content marketers said that they view video as a top area of 2022 investment, while some 77 percent said that their B2B content marketing strategy was different now compared to how it was prior to the pandemic — two of numerous statistics of interest to B2B marketers contained in newly-released study data. Content Marketing Institute

ON THE LIGHTER SIDE:

2021 October 15 Marketoonist Comic Image

A lighthearted look at the “we value your privacy” by Marketoonist Tom Fishburne — Marketoonist

Earth’s Unicorn Population Is Exploding — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lane R. Ellis — 10 Tips for Stretching Your Budget When Growing a Small Business — Small Business Trends
  • TopRank Marketing — Leading Influencer Marketing Agencies for 2021 (Updated) — Influencer Marketing Hub
  • Boomi — Boomi Positioned as a Leader in the 2021 Gartner Magic Quadrant for Enterprise iPaaS for the Eighth Year — Boomi (client)

Have you found your own favorite B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.

Thank you for joining us for this week’s TopRank Marketing B2B marketing news, and we hope that you’ll return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Tech Spending Rises, Twitter’s New Ad Features, Marketers See Diversity Progress, & New B2B Content Marketing Study appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

Porsche Now Pop-Up-Kit

Mehr Bilder…

Der Handel verändert sich – und fordert auch in traditionellen Branchen neue Formate.

Porsche Now ist die Antwort auf den Wandel im Automotive Retail. Eine flexible, multifunktionale Plattform, die als Fläche für Markeninzenierung, Event oder temporären Point-Of-Sale dient. Der modulare Aufbau ermöglicht eine schnelle, unabhängige und flexible Bespielung unterschiedlicher Grundrisse zwischen 50 und 350 Quadratmetern. Ein flexibles Rahmensystem zoniert Räume und trägt wechselnde Inhalte. Zusätzliche mobile Elemente ergänzen das Kit. Eine freie Anordnung und Skalierbarkeit ermöglichen spielerische und experimentelle Lösungen für die Raumgestaltung. Trotz des temporären Einsatzes sind Materialien und Verarbeitungsqualität auf höchstem Niveau und ermöglichen eine langfristige Nutzung. Durch die flexible inhaltliche Bespielung schafft das Porsche Now Pop-Up-Kit überraschende Erlebnisräume für die Zielgruppe sowie Präsenz an neuen Standorten.

Konzept, Entwurf und Design Guideline wurden für die Porsche AG entwickelt und als Brand Experience für die Hahn Gruppe am Standort Sindelfingen umgesetzt.

Source:: designmadeingermany.de

How to get buy-in from the C-suite

30-second summary:

  • Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation
  • There are three aspects you need to balance in order to win over C-suite
  • Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations

Your best ideas aren’t worth a dime without funding. What’s the key to funding? Executive buy-in! To understand how to get buy-in, you need to know your audience: the mighty C-suite.

Executives are busy, stressed, and care about three things and three things only – 1. Market share 2. Revenue 3. Talent. They want to know if the company is capturing more of the market, makes more money, and has the right people. Mind you, a healthy team and culture are part of talent.

So, whatever you need funding for needs to have a direct line to one of these three factors. Only a few projects can live outside of these and provide enough strategic value to be considered. Everything else gets a friendly head nod and then collects dust in backlog hell. Relevance is important!

But your success will also depend on strong storytelling. Think about it like packaging. A sports car needs a nice chassis, an iPhone needs a classy box, and your presentation needs a capturing narrative.

Designing a narrative

Stories are how we retain information. I’m not going to give you the whole spiel about how humans told stories around fire camps and painted the walls of caves. Let’s just say our brains still connect information with stories because they trigger emotions. We imagine ourselves to be part of the narrative. It even triggers certain parts of the brain – as if we were really in it!

Storytelling has two key components: a problem and a solution. The problem needs to be big, timely, and relevant. You don’t want to cut the problem definition short but take your time showing what the root issue is, its magnitude, and how it is connected to other problems. This is called issue framing. In the end, your audience should think “We need to take care of this right now!

Emphasize the problem with data or a strong construct of reasoning. The executives should be able to see the issue in one paragraph or on one slide without too much explanation. This is an important data visualization challenge. Problems often come down to a simple display or something not trending in the right direction or being too small/large compared to something else.

Seek to connect the issue to a larger goal of the organization or an existing problem. This is easier to grasp than dealing with a completely new problem. Plus, connecting your problem with another one has a carry-over effect of relevance. Suddenly, your point is top of mind.

The solution to the problem can be a set of prioritized actions or an outcome. Just like the problem, keep the solution simple. “Here are three things we’re going to do about it.” Show the time horizon and resources you need to solve the problem. You should be able to show one to three metrics to measure progress against the solution to give everyone an understanding of success.

This is how data and storytelling play together to lead up to a coherent narrative.

Building trust

Ideally, you gain the executives‘ trust over time to get the point fairly quicker and not have to develop a full pitch every time. Trust comes from keeping commitments. Following through. Keeping your word.

That’s why one of the best things you can do after a successful pitch that leads to funding is to follow up with progress and results. Showing things turn out the way you said they would displays to executives that they can rely on you.

On the other hand, not following up can stick out negatively and lead to uncomfortable questions during your next pitch. Even if results are not coming in, reaching out and showing you’re on top of it goes a long way.

Emotions matter as much as data

By now, you’ve realized that getting C-suite buy-in depends as much on evoking the right emotions as it does on data.

Be careful with evoking too much fear, it can lead to paralysis and panic. Be careful with too much excitement, it can come across as naive and unserious. Aim for just the right amount.

One factor that helps is timing. Bringing the narrative up at the right moment means executives are primed to listen and be open to understanding. That could be annual/quarterly planning or when the company hits a pivotal moment, but also strategy shifts or personnel changes in the C-suite.

Another factor that helps, are advocates and champions of your pitch. Talk to someone before you pitch and ask them for feedback. When people co-create, they get invested in the outcome.

Kevin Indig is Director of SEO at Shopify. He is also the creator of Growth Memo. You can find Kevin on Twitter at @Kevin_Indig.

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The post How to get buy-in from the C-suite appeared first on Search Engine Watch.

Source:: searchenginewatch.com

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022 Collage Image

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022 Collage Image

The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond.

To honor and celebrate our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum virtual event, we’re thrilled to publish our annual list of some of the world’s leading B2B marketing influencers.

Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional B2B influencers, and this year is no different.

MPB2B will take place October 13 – 14, 2021 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in an updated virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue.

In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our latest list of B2B marketing influencers — many who will be speaking at #MPB2B — to follow and learn from in 2022 and beyond.

List Methodology — Relevance Rules: Our starting point for this year’s list is a focus on the increasing value of resonance in today’s B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing.

Today’s B2B marketing influencers face greater expectations for sharing content than ever, and the experts on our list all rate especially well when it comes to audience engagement and resonance.

Using a variety of ranking signals, we’ve identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics.

Our list this year highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we’ve also placed increased importance on the degree to which each influencer’s social activity drives engagement on the topic of B2B marketing among their audience.

A variety of criteria go into such a ranking, including:

  • Audience resonance
  • Topical relevance of the content each influencer publishes
  • Network engagement with on-topic content

Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.

Network B2B Marketers

Many thanks go out to each of these generous B2B marketing influencers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other.

In our list for 2021 you’ll likely see a few familiar faces, along with many new B2B marketing industry influencers, together forming a refreshing mix of professionals to follow and learn from into 2022 and beyond.

If you’d like to follow all 50 top B2B marketers in one shot, we’ve made a handy Twitter list for you. Enjoy!

Ann-HandleyAnn Handley @MarketingProfs
Chief Content Officer, MarketingProfs
#MPB2B Speaker, Presenting: KICKOFF KEYNOTE

Michael BarberMichael J. Barber @michaeljbarber
Brand Consultant and Marketing Strategist

Andy-CrestodinaAndy Crestodina @crestodina
Co-Founder & CMO, Orbit Media Studios
#MPB2B Speaker, Presenting: Start Here: The (Non-Obvious) Prioritized Framework for Digital Marketing

David Meerman ScottDavid Meerman Scott @dmscott
Limited Partner and Strategic Advisor, Stage 2 Capital

Melanie-DezielMelanie Deziel @mdeziel
Chief Content Officer, StoryFuel

MargaretMolloyMargaret Molloy @MargaretMolloy
Global Chief Marketing Officer, Siegel+Gale

Jason MillerJason Miller @JasonMillerCA
Senior Director, Brand Marketing, CampaignX

David BerkowitzDavid Berkowitz @dberkowitz
Marketing Consultant, Serial Marketer

Joe PulizziJoe Pulizzi @JoePulizzi
Joe Pulizzi, The Tilt

Stefan DoeringStefan Doering @MrStefanDoe
Brand Strategy Lead, PwC

LeeOddenLee Odden @LeeOdden
CEO, TopRank Marketing
#MPB2B Speaker, Presenting: The State of B2B Influencer Marketing

Mark SchaeferMark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions

ChrisPennChristopher Penn @cspenn
Co-Founder and Chief Data Scientist, Trust Insights
#MPB2B Speaker, Presenting: What, Why, and How: Analytics Foundations of B2B Marketing

Justin LevyJustin Levy @justinlevy
Director, Social and Influencer Marketing, Demandbase

Larry Kim @larrykim
Founder, MobileMonkey

Amisha GandhiAmisha Gandhi @AmishaGandhi
SVP, Marketing, Tipalti

Ashley FausAshley Faus @ashleyfaus
Content Strategy Lead, Software Teams, Atlassian

Tom WebsterTom Webster @webby2001
Vice President, Strategy and Marketing, Edison Research

Dave GerhardtDave Gerhardt @davegerhardt
Chief Brand Officer, Drift

Cara HoganCara Hogan @CaraHogan27
VP of Enterprise Marketing, Tomorrow.io

Mary Ellen SlayterMary Ellen Slayter @MESlayter
CEO, Rep Cap

Jay McBainJay McBain @jmcbain
Principal Analyst – Channels, Partnerships & Ecosystems, Forrester

Juntae DeLaneJuntae DeLane @JuntaeDeLane
Founder & Chief Strategist, Digital Delane
#MPB2B Speaker, Presenting: Five Ways to Readjust Your Digital Marketing Plans for 2022

Jay BaerJay Baer @jaybaer
Founder, Convince & Convert

Justin KellerJustin Keller @justinkeller
Vice President of Marketing, Terminus

Peter IsaacsonPeter Isaacson @peisaacson
Chief Marketing Officer, Replicant

Pam DidnerPam Didner @PamDidner
Sales Enablement & Content Marketing Keynote Speaker, Relentless Pursuit
#MPB2B Speaker, Presenting: KEYNOTE with Pam Didner: It’s Time to Crush Your Campaign Plan

Joel HarrisonJoel Harrison @joel_b2beditor
Editor-in-Chief, B2B Marketing

Justin RondeauJustin Rondeau @Jtrondeau
Head of Growth & Acquisition, Teamwork

Scott MontyScott Monty @ScottMonty
Communications Executive, Chameleon Collective

Ashley ZeckmanAshley Zeckman @azeckman
Vice President, Inprela Communications
#MPB2B Speaker, Presenting: The SCHITT’s Method for More Successful B2B Influencer Marketing

Chris MoodyChris Moody @cnmoody
Senior Directory, Analyst, Gartner

Corinne SklarCorinne Sklar @csklar
Chief Marketing Officer, IBM iX

Jeannie WaltersJeannie Walters @jeanniecw
CEO and Chief Customer Experience Investigator, Experience Investigators
#MPB2B Speaker, Presenting: Three Universal Truths about Customer Experience

Jen SpencerJen Spencer @jenspencer
Chief Revenue Officer, SmartBug Media

John JantschJohn Jantsch @ducttape
Founder & President, Duct Tape Marketing
#MPB2B Speaker, Presenting: Rethinking the Customer Journey

Justin GrayJustin Gray @Jgraymatter
CEO & Founder, LeadMD

Kathleen BoothKathleen Booth @WorkMommyWork
Chief Marketing Officer, clean.io

Maureen BlandfordMaureen Blandford @MaureenB2B
Managing Director, B2B Unleashed

Melissa Ariana CaseMelissa Ariana Case @startabuzz
Director of Content & Communications, ControlUp

Oli GardnerOli Gardner @oligardner
Co-Founder, Unbounce
#MPB2B Speaker, Presenting: KEYNOTE with Oli Gardner: The Marketing IQ Manifesto

Charlie RileyCharlie Riley @Charlieriley
VP of Growth, Havoc Shield

Joe ChernovJoe Chernov @jchernov
Chief Marketing Officer, Pendo.io

Matthew T GrantMatthew T Grant @MattTGrant
Director, Content Marketing, LeanIX

Gemma DaviesGemma Davies @gdavies2
Senior Director, Head of Global ABM & CXO Engagement, Service Now

Gopi KallayilGopi Kallayil @GopiKallayil
Chief Evangelist, Digital Transformation and Strategy, Google

Kelvin GeeKelvin Gee @kgee
Head of Strategic Client Marketing, Central Programs, Oracle

Masha FinkelsteinMasha Finkelstein @masha3003
Marketing Technology Innovation and Best Practices, Intuit

Sangram VajreSangram Vajre @sangramvajre
Chief Evangelist & Co-Founder, Terminus

Tyrona HeathTyrona Heath @tyrona
Director, Market Engagement, The B2B Institute, LinkedIn

BONUS: In addition to this list of 50 B2B marketing über-smarties, here is a list of some of our most insightful articles about B2B content marketing from the past 12 months:

And here are the previous B2B marketing influencer lists we’ve published:

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the top-notch influencers on the list.

Be sure to connect with TopRank Marketing CEO Lee Odden at the virtual #MPB2B conference,as he presents „The State of B2B Influencer Marketing“ on Thursday, October 14 at 11:50 a.m. Eastern, and stay tuned for more B2B marketing industry coverage here on TopRank’s Online Marketing Blog.

The post 50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022 appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com