Archiv für den Monat: Oktober 2021

PPRO

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Unser Kunde PPRO ist ein Fintech Unternehmen, das 
Zahlungsdienstleistern und Händlern eine sehr sichere und lokale Zahlungsinfrastruktur bietet.

Durch diese Hilfe können Unternehmen ganz einfach und kostensparend eine globale Zahlungsplattform aufbauen und dadurch mehr Kunden in mehr Märkten ansprechen.

Wir haben PPRO dabei unterstützt ein modernes und einzigartiges Nuterzerlebnis auf ihrer Website zu schaffen.

Mit einem spannenden Storytelling und lebendigen Animationen denken wir das Thema Digital Payment ganz neu.

Source:: designmadeingermany.de

5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You

Black and white haunted marketing forest scene image.

Black and white haunted marketing forest scene image.

Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you?

As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await.

There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes.

Sit back, and let’s take a moment to look at five of the most monstrous and horrifying marketing moves that will only come back to haunt you, and in doing so we’ll go on a digital marketing ghost-busting adventure.

1 — Don’t Frankenstein Your Marketing Efforts

via GIPHY

Frankenstein is a symbol of all of those marketing pieces that don’t fit together, combined willy-nilly into a hodgepodge of fragmented marketing that doesn’t offer the kind of cohesive experience savvy marketers are constantly striving for.

A mad scientist can work in the movies, but when it comes to real-life B2B marketing, it pays to have a thoroughly sane and well-planned strategy, from concept creation and testing to deployment and measurement.

In today’s marketing landscape we’ve got more elements to consider for inclusion in digital efforts than ever before, however knowing which ones work harmoniously together and which don’t is key in order to keep from creating a marketing Frankenstein.

We’ve taken several looks at how B2B marketers can best keep their efforts harmonious and cohesive, such as in the following articles:

2 — Keep Dracula From Sucking The Life From Your Marketing

via GIPHY

Dracula and Nosferatu are symbols of marketing that sucks the life right out of your well-intended efforts.

Don’t let today’s digital draculas sabotage an otherwise excellent marketing effort, whether it’s in the form of “death by committee,” where the heart-blood of a campaign is weakened over multiple iterations, or by failing to begin with a strong message and then letting any energy it did have become hopelessly watered down.

Instead, infuse your B2B content marketing with healthy doses of the best answers and information your target audiences are seeking, and look to include energizing, memorable, and interactive elements to your marketing output.

We’ve got you covered with examples of B2B brands successfully using fresh and compelling elements to bring brand stories to life, including how influence can multiply those efforts, such as in the following articles we’ve published:

3 — Take The Wraps Off Mummified Marketing

via GIPHY

Don’t let your marketing get buried alive like a big-screen mummy, perhaps never to be unearthed and reach its full intended effect.

Instead, remember that there’s an ideal time and place to unwrap every good marketing effort. Even if a concept must be temporarily scrapped, it could come back to life later on and have great success if rolled out at the perfect time and to the right audience.

Timing is everything, as they say, advice that’s especially true in B2B marketing. It’s key to know your audience, what their paint points are, the questions they’re asking, and where they’re looking for answers. Then providing solutions becomes a task so clear that even a mummy could do it.

Here are several looks at learning more about your audiences, and how to release — or even, in the form of repurposed content, re-release — your best digital output:

[bctt tweet=““Timing is everything, as they say, advice that’s especially true in B2B marketing. It’s key to know your audience, what their paint points are, the questions they’re asking, and where they’re looking for answers.” — @lanerellis“ username=“toprank“]

4 — What Would Scooby-Doo? Unmask Your Mediocre Marketing

via GIPHY

Great B2B marketing doesn’t need to wear costume masks, as authentic best-answer content shines brightly on its own merits.

If your best content is hiding, don’t wait for Scooby-Doo and his Mystery Machine cohorts to unmask it for you. Instead, redouble your efforts to get creative in how and where you publish, share, and promote your top content.

There have never been so many digital communication channels as today, and in 2022 the options are bound to increase. More B2B marketers than ever are experimenting with and finding success using new social platforms, whether it’s on Discord, Reddit, TikTok or through new features on existing platforms.

To help find new destinations for publishing your B2B marketing content, take a peek as these article we’ve published on the subject:

5 — Let Casper Show That Not All Marketing Ghosts Are Ghoulish

via GIPHY

Every B2B marketer will eventually have one or more of the advertising ghosts we’ve looked at so far touch their lives and work, however these experiences don’t need to be sources of shame or distress.

Indeed, smart marketers are always learning from past haunted mistakes and sometimes-horrifying missteps, however as Casper the Friendly Ghost exemplified, it’s much better to embrace and own your unique history — warts and all — as it’s only through understanding what didn’t work that we can find what truly works the best.

Turning our marketing fears into successes and making learning a lifelong process is at the heart of the following pieces we’ve made available:

Send Marketing Cold Shoulders Back From Whence They Came

via GIPHY

By keeping Frankenstein’s disjointed efforts from your marketing, avoiding Dracula’s life-sucking bite, unwrapping mummified or mediocre marketing, and embracing our own haunted pasts like Casper, we can craft B2B marketing content that delights, informs, and drives business success.

No matter how you slice it, creating award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post 5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You

Black and white haunted marketing forest scene image.

Black and white haunted marketing forest scene image.

Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you?

As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await.

There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes.

Sit back, and let’s take a moment to look at five of the most monstrous and horrifying marketing moves that will only come back to haunt you, and in doing so we’ll go on a digital marketing ghost-busting adventure.

1 — Don’t Frankenstein Your Marketing Efforts

via GIPHY

Frankenstein is a symbol of all of those marketing pieces that don’t fit together, combined willy-nilly into a hodgepodge of fragmented marketing that doesn’t offer the kind of cohesive experience savvy marketers are constantly striving for.

A mad scientist can work in the movies, but when it comes to real-life B2B marketing, it pays to have a thoroughly sane and well-planned strategy, from concept creation and testing to deployment and measurement.

In today’s marketing landscape we’ve got more elements to consider for inclusion in digital efforts than ever before, however knowing which ones work harmoniously together and which don’t is key in order to keep from creating a marketing Frankenstein.

We’ve taken several looks at how B2B marketers can best keep their efforts harmonious and cohesive, such as in the following articles:

2 — Keep Dracula From Sucking The Life From Your Marketing

via GIPHY

Dracula and Nosferatu are symbols of marketing that sucks the life right out of your well-intended efforts.

Don’t let today’s digital draculas sabotage an otherwise excellent marketing effort, whether it’s in the form of “death by committee,” where the heart-blood of a campaign is weakened over multiple iterations, or by failing to begin with a strong message and then letting any energy it did have become hopelessly watered down.

Instead, infuse your B2B content marketing with healthy doses of the best answers and information your target audiences are seeking, and look to include energizing, memorable, and interactive elements to your marketing output.

We’ve got you covered with examples of B2B brands successfully using fresh and compelling elements to bring brand stories to life, including how influence can multiply those efforts, such as in the following articles we’ve published:

3 — Take The Wraps Off Mummified Marketing

via GIPHY

Don’t let your marketing get buried alive like a big-screen mummy, perhaps never to be unearthed and reach its full intended effect.

Instead, remember that there’s an ideal time and place to unwrap every good marketing effort. Even if a concept must be temporarily scrapped, it could come back to life later on and have great success if rolled out at the perfect time and to the right audience.

Timing is everything, as they say, advice that’s especially true in B2B marketing. It’s key to know your audience, what their paint points are, the questions they’re asking, and where they’re looking for answers. Then providing solutions becomes a task so clear that even a mummy could do it.

Here are several looks at learning more about your audiences, and how to release — or even, in the form of repurposed content, re-release — your best digital output:

[bctt tweet=““Timing is everything, as they say, advice that’s especially true in B2B marketing. It’s key to know your audience, what their paint points are, the questions they’re asking, and where they’re looking for answers.” — @lanerellis“ username=“toprank“]

4 — What Would Scooby-Doo? Unmask Your Mediocre Marketing

via GIPHY

Great B2B marketing doesn’t need to wear costume masks, as authentic best-answer content shines brightly on its own merits.

If your best content is hiding, don’t wait for Scooby-Doo and his Mystery Machine cohorts to unmask it for you. Instead, redouble your efforts to get creative in how and where you publish, share, and promote your top content.

There have never been so many digital communication channels as today, and in 2022 the options are bound to increase. More B2B marketers than ever are experimenting with and finding success using new social platforms, whether it’s on Discord, Reddit, TikTok or through new features on existing platforms.

To help find new destinations for publishing your B2B marketing content, take a peek as these article we’ve published on the subject:

5 — Let Casper Show That Not All Marketing Ghosts Are Ghoulish

via GIPHY

Every B2B marketer will eventually have one or more of the advertising ghosts we’ve looked at so far touch their lives and work, however these experiences don’t need to be sources of shame or distress.

Indeed, smart marketers are always learning from past haunted mistakes and sometimes-horrifying missteps, however as Casper the Friendly Ghost exemplified, it’s much better to embrace and own your unique history — warts and all — as it’s only through understanding what didn’t work that we can find what truly works the best.

Turning our marketing fears into successes and making learning a lifelong process is at the heart of the following pieces we’ve made available:

Send Marketing Cold Shoulders Back From Whence They Came

via GIPHY

By keeping Frankenstein’s disjointed efforts from your marketing, avoiding Dracula’s life-sucking bite, unwrapping mummified or mediocre marketing, and embracing our own haunted pasts like Casper, we can craft B2B marketing content that delights, informs, and drives business success.

No matter how you slice it, creating award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post 5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

Thieme Musterbox Veredelung

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Druckerei Thieme benötigte eine Musterbox, um ihre verschiedenen Veredelungstechniken auf Bierdeckelkarton zu zeigen: Tiefprägung, Stanzenerstellung, Heißfolienveredelung und Neon Pantone als Sonderfarbe im Fokus. Die Musterbox ist wie ein Geschenk gestaltet und wird an potenzielle Neu- und Bestandskunden versendet. Das von mir entwickelte interaktive Package Design regt dazu an, sich mit dem Inhalt zu beschäftigen und damit zu spielen.

Die Coins wurden so gestaltet, dass sie durch den Einarmigen Banditen passen. Sonne und Mond haben genau den Abstand zueinander, dass ein Polaroid-Bild perfekt Platz findet. Außerdem sind die Karten Puzzleteile, die zusammen ein großes Gesamtbild ergeben.

Fotos von Laura Morgenstern

Source:: designmadeingermany.de

10 Actionable B2B Content Marketing Insights From New Research

Professional black women leading group of fellow B2B marketers around table image.

Professional black women leading group of fellow B2B marketers around table image.

Where is B2B content marketing headed in 2022 and beyond?

Continuing an impressive and time-tested marketing tradition, the recently-released twelfth annual B2B Content Marketing Benchmarks, Budgets, and Trends research report from Content Marketing Institute (CMI), MarketingProfs, and ON24 offers up a bountiful array of insights for B2B content marketers, and helps us answer this key question and several others.

The 54-page 2021 edition provides a comprehensive look at how some of the top content marketers have been making an impact and achieving success during the past year, even with the unprecedented challenges we’ve all faced.

B2B content marketing is growing in importance, scope, and adoption by organizations of all sizes, and is poised to see further expansion in 2022 and beyond, as we’ll examine.

Let’s take a look at some of the insights and revelations from the research data that you can take action on and use today in your own B2B content marketing efforts, and include in your strategy for 2022 and well beyond.

1 — More B2B Content Marketing & Greater Success From Defined Strategies

The research’s own introduction summarizes as a key finding the significant success that content marketing has had in the B2B landscape over the past challenging year.

It should come as little surprise, as other recent research has also revealed that content-based business models are on the uptick, such as new report data from the Interactive Advertising Bureau (IAB) contained in its latest “The Economic Impact of the Market Making Internet” study, published every four years.

The new IAB data showed that over half of all U.S. advertising and media employment is now derived from the Internet, with a healthy proliferation of business based on content creation — a fact that is backed up throughout much of CMI’s recent research.

Having a documented content marketing strategy is a basic yet vital factor seen in the most successful organizations, with 62 percent of the survey’s top performers having a defined strategy in place, compared to only 40 percent of all content marketers taking part in the study, while just 11 percent of the least successful performers said that they had a documented content marketing plan in place.

CMI MarketingProfs Image

2 — More Successful B2B Organizations Outsource, Use Content Marketing Tools

A majority of the top marketers in the research — some 57 percent — say that their organization outsources some content marketing functions, a statistic that meshes with the importance of creating best-answer content, whether in-house or in the form of a top award-winning outside agency such as TopRank Marketing.

While only half of marketers who describe their organizations‘ approach to content marketing as minimally or not at all successful say that they use content creation, calendaring, or collaborative workflow tools, a hefty 83 percent of the most successful organizations did make use of such technology, the report noted.

3 — Measurement, Creativity & Consistency Present In Top B2B Content Marketing

Another differentiator that places a stark contrast between the most and least successful content marketers is that 90 percent of the top performers have a program in place to measure the performance of content marketing efforts, while just 39 percent of the least successful organizations use such measurements.

Across the board, today’s B2B content marketers view 2022 with optimism for content marketing, as witnessed by 75 percent of those at the most successful organization who expect content marketing budgets to increase in 2022, with even 61 percent of those having the least success also expecting to spend more on content marketing next year.

The most successful firms utilizing content marketing tend to place a higher value on the attribute of creativity, a trait 92 percent of top content marketers said their organization sees as helping to craft successful content, while just 63 percent at lower-performing organizations strongly value such creativity in content marketing, the report noted.

Consistency has always been an important element of the process of content marketing, especially in the B2B landscape, however the new research shows just how key consistent customer experiences have become, with 81 percent of the most successful content marketers noting that their organization provides consistent content, while just 30 percent of those at the least successful firms remain consistent throughout the customer journey.

4 — Bolstering Customer Loyalty & Nurturing Audiences Are Key

Another glaring contrast between the most successful and the least successful B2B content marketers is how each utilizes content marketing to build customer loyalty and to nurture new leads or audiences, the research reveals.

78 percent of top performers make a point to use content marketing in loyalty-building programs targeting existing customers and clients, while only 34 percent of the least successful performers do.

64 percent of top performers use content marketing to nurture audiences, subscribers, or leads — a tactic that just 23 percent of the least successful organizations use.

[bctt tweet=““B2B content marketing is growing in importance, scope, and adoption by organizations of all sizes, and is poised to see further expansion in 2022 and beyond.” — Lane R. Ellis @lanerellis“ username=“toprank“]

5 — Empathy Allows B2B Marketers To Capture Greater Attention

The new research shows a general uptick in how content marketing has succeeded in capturing attention in the B2B realm even as competition has escalated as the pandemic has continued, and that the global health crisis has brought the practice of content marketing to more organizations, becoming an essential element to some.

Empathy has been a top concern when it comes to garnering that attention, the research also shows, a finding that we’ve emphasized, most recently in our senior content marketer Joshua Nite’s look at, “Why Empathy Matters More than Ever in B2B Content Marketing (And How to Get It Right).”

More than half of B2B content marketers in the new research said that over the past year it’s become more challenging to capture the attention of audiences.

6 — Video Investment In 2022 & A Different B2B Content Marketing Landscape

As I covered recently in our weekly Friday TopRank Marketing B2B marketing industry news, 69 percent of B2B content marketers said that they view video as a top area of 2022 investment, according to the new research.

Some 77 percent of B2B content marketers said that their content marketing strategy was different now compared to how it operated prior to the pandemic, with 4 percent noting an extreme difference, 15 percent who said it was very different, 22 percent who noted that it had differed slightly, and 36 percent who’ve noted a moderate difference in strategy.

2021 October 15 CMI / MarketingProfs Chart

7 — Large & SMB Organizations Benefit From B2B Content Marketing

CMI’s research pointed out that successful B2B content marketing helps organizations of all sizes achieve successful marketing outcomes.

From smaller B2B organizations that saw 27 percent of marketers in their ranks report high levels of content marketing success, to 30 percent from those at large companies, content marketing was seen a bringing success due to the value that it provides regardless of organizational size.

In 2021 75 percent of B2B marketers working at larger firms said that their organization utilized outsourcing, up from some 71 percent in 2019 — and even more tellingly, up significantly from last year’s 61 percent, the CMI research has noted.

8 — Putting Audience Needs & Journey Stages First

87 percent of the most successful B2B content marketers said that their firms focus on putting the needs of their audience ahead of their own organizations‘ sales or promotional messaging, compared to only 41 percent of those from businesses with the least successful content marketing efforts, the research showed.

Similarly, 62 percent of those at top performers noted their organization crafted content with an eye towards the specific stages of buyer journeys, with just 17 percent of low performers taking these element into account in their efforts.

CMI MarketingProfs Image

9 — Virtual Events, Research & Blog Posts Are Primary Elements

Today’s B2B marketers have more variety and choices than ever when it comes to the elements that can be used in content marketing, however certain digital assets have performed better than others.

The B2B content assets producing the best results over the past year include virtual events, research reports, blog posts under 3,000 words, eBooks and whitepapers, and the venerable case study, all ranking above video in the new research.

CMI MarketingProfs Image

The nearly exponential increase in both the variety and volume of digital assets B2B content marketers are using every day now makes it more important than ever to accurately keep track of vast amounts of content, which is why more B2B firms are also taking a look at an implementing digital asset management solutions, as I explored recently in „Optimizing Digital Assets: How B2B Marketers Can Combine the Best of External & Internal Search Findability.“

10 — Content Marketing Hits Multiple B2B Targets

Finally, with all of these increasingly important B2B content marketing elements coming together to form a cohesive strategy, the CMI research has shown the top goals content marketing has brought to organizations from small or large.

80 percent of B2B content marketers said their organization’s content marketing efforts created brand awareness, with 75 percent noting it built brand credibility and increased trust, while 70 percent found content marketing successful in educating their audiences.

Additional benefits achieved by content marketing were greater loyalty among existing clients and customers, lead generation and nurturing, and content marketing’s ability to successfully drive attendance to virtual, in-person, or hybrid events.

CMI MarketingProfs Image

Blast Off By Turning B2B Content Marketing Insights Into Action

via GIPHY

The 10-plus insights we’ve shared here can help propel your own B2B content marketing efforts to new heights in 2022 and beyond.

In order to help you further all aspects of your B2B content marketing strategy, here are five bonus articles we’ve recently published, each exploring how to craft successful best-answer content:

Content marketing takes on added scope and potential for greater and more authentic audience connections when it joins with B2B influencer marketing, an area our CEO Lee Odden explored recently in an episode of our Inside B2B Influence podcast featuring Brian Solis, global innovation evangelist at Salesforce, „Inside B2B Influence: Brian Solis of Salesforce on the Future of Influence in B2B Marketing.“

No matter how you tilt it, creating award-winning B2B content marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post 10 Actionable B2B Content Marketing Insights From New Research appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com