Archiv für den Monat: Dezember 2021

The Age of Data – Embracing Algorithms in Art & Design

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An anthology of genre-redefining data-based art. Featuring 40 artists, designers and studios.

Art is constantly evolving, inviting experimentation, and, in today’s digital age, uses artificial intelligence to create entirely new realities. Data as a tool of expression is used by artists as an equal partner to break new ground at eye-level, while at the same time redefining the concept of art to revolutionize the world of design.

This volume focuses on the esthetics and creativity of a new generation of designers who are using algorithm-supported tools along the vertical, from graphic design to 3D animation, kinetic objects and real-time visuals, to robotics and spatial installations, as well as hybrid approaches between digital and analog.

For this compendium, the editor was able to involve the biggest names in the world of data-driven design to present their most important work on the basis of facts, aspects, and stories and to provide insights into their creative processes. These range from the vision via the underlying code and challenges in the implementation concept, to the finished work. On a theoretical level, the presented works are significantly enriched by interviews and texts of experts and insiders of the scene.

The Age of Data shows the future of art and design in this day and age in which the whole world is under close scrutiny due to the pandemic. It is an invitation to taking the next steps and a motivation to keep up with the ongoing data based design developments

68 Euro


B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts

2021 December 31 McKinsey Chart

2021 December 31 McKinsey ChartFiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers contained in recently-released Dun & Bradstreet study data. MediaPost

Oracle to Buy Cerner in $28B Health Care Play
Oracle has announced that it will acquire medical records firm Cerner for some $28.3 billion, a move that will bring a vast expansion to Oracle’s health care segment and bolster the reach of both firms, following a similar move by Microsoft earlier this year, Oracle recently announced. CFO

B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
The B2B technology category is forecast to see a two percent decrease in 2022 in the U.S., while accompanied by a three percent increase in overall sales placing the annual figure at some $106 billion, according to newly-released report data from the NPD Group. MediaPost

YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version
Google’s YouTube has rolled out new features to its mobile YouTube Studio app, which will bring B2B marketers the ability to perform more complex community comment filtering, along with several new analytics upgrades, YouTube recently announced. Social Media Today

Study: Brands Are Making Personalization A New Priority
During 2021 some 31 percent of brands said that they were able to personalize the majority of digital interactions, a figure that was up from 10 percent in 2020 — one of several statistics of interest to online marketers in recently-released survey data. MediaPost

[bctt tweet=““You can’t solve personalization before you solve customer understanding.” — Tom Treanor @RtMixMktg“ username=“toprank“]

PR Pros to Turn More to Social Engagement to Measure Efforts
60 percent of communications professionals have said that they plan to use social media engagement as a public relations (PR) metric in 2022, with 28 percent noting that they expect to report on consumer sentiment, according to newly-released survey data. MarketingCharts

2021 December 31 Statistics ImageMeta Unveils Future Ad Manager Updates Focusing On Outcomes
Facebook parent firm Meta has launched a new Outcome-Driven Ad Experiences (ODAX) feature, offering advertisers six primary objectives including awareness, traffic, engagement, app promotion, leads, and sales, in a program that could make its way to Facebook and Instagram in time, Meta recently announced. MediaPost

LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace
Microsoft-owned LinkedIn (client) has rolled out a new campaign focusing on efforts that highlight how professionals are shifting to expressing more of their authentic selves in today’s new hybrid and remote workplace environments, LinkedIn recently announced. Social Media Today

Brands That Make Life Simpler Score With Global Consumers
76 percent of global consumers have said that they’re more likely to recommend brands that deliver simple experiences, up from some 64 percent in 2018, according to newly-released survey data of interest to digital marketers. MediaPost

B2B buyers and sellers put digital commerce on a faster track
It’s not unusual for B2B customers to use 10 or more channels for interactions with suppliers, up from just five in 2016, while some two-thirds of B2B buyers are choosing either remote human interactions or digital self-service methods — two of numerous findings of interest to marketers contained in newly-released survey data of U.S. B2B decision makers. Digital Commerce 360


2021 December 31 Marketoonist Comic Image

A lighthearted look at the “definition of insanity” by Marketoonist Tom Fishburne — Marketoonist

Ugly Sweater Party Winner Didn’t Realize That Was The Theme — The Hard Times


  • Lee Odden — Optimize for Search and for Trust [Video] — Oracle CX
  • Lee Odden — The Age of Authenticity — Arshiya Kapadia
  • Lee Odden — Ask the Experts: Trends to Grow Your Business [Podcast] — Pam Didner
  • Lee Odden — 12 Social Media Marketing Experts Share Their Best Advice — CocoFax
  • TopRank Marketing — How To Value Your Working Experience As A Freelance Event Planner — Event Planner News

Have you come across your own favorite B2B marketing news for the week? Please drop us a line in the comments below.

Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll come back again next Friday for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts appeared first on B2B Marketing Blog – TopRank®.


Mayya Geo

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Mayya Georgieva ist eine bulgarische Designerin und Künstlerin, die in Berlin lebt. Sie hat mehr als zehn Jahre lang in den Bereichen Design, Kunst und Technologie gearbeitet. 2021 entschied sie sich, ihre persönliche Markenidentität und Website weiterzuentwickeln.

Das verbesserte Brand Design basiert auf einer ansprechenden Kombination von leuchtenden Farben, Mustern, Animationen, geometrischen Formen und Typografien. Das zentrale Element ist das einzigartige Logo mit seiner stilisierten Kalligrafie. Die Hauptfarbe ist blau. Die gesamte Farbpalette besteht aus kräftigen, verspielten Tönen, die Aufmerksamkeit erregen und Fröhlichkeit vermitteln.


Wrapping up 2021 with our top 10!

Wrapping up 2021 with our top 10!

30-second summary:

  • 12 months, several curveballs, and some masterstrokes
  • If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by
  • Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking

As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage.

#1 – Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma. This piece touched upon every aspect, angle, and action point that SEOs needed to know.

#2 – The search dilemma: looking beyond Google’s third-party cookie death

The ad tech and search industry continued to remain precarious that Google will use the cookie deprecation as a new way to establish market dominance to feed its own interests. Google expert, Susan Dolan drew from her rich experience and detailed realities of the search scape. She also shared insights and predicted future key themes that rose out of the 3p cookie death.

#3 – Everything you need to know about the Google MUM update

As the industry bid farewell to BERT, Google’s Multitask Unified Model (MUM) update in June 2021 opened new search experience dimensions. The cranked-up competition for search visibility between businesses and advertisers – left SEO practitioners and agencies with yet another burning question, “How will we win MUM’s good graces?” Joe Dawson’s comprehensive guide left no stone unturned.

#4 – Why killing your content marketing makes the most sense

“Kill your darlings”, yes, we said it! Though it sounded outlandish, this piece held wise and valuable advice from best-selling author Joe Pulizzi on why this could be one of the best business decisions you could’ve made in 2021.

#5 – Quora and Reddit: Powerhouses for SEO and marketing in 2021

Everyone is obsessed with Google, but did you know Reddit is the seventh most popular website in the US while Quora has a DR of 91? This guide shone a light on how your search strategy could take advantage of these platforms with diversification, tap into great brand-building opportunities, and enhance your E-A-T standing.

#6 – Now is the best time to stitch your search marketing loopholes before 2022

The third-party cookie still stands at a crucial intersection between digital marketing, SEO, paid media, web design, and several business tangents. The industry needed to think hard and think differently for a contingency plan. SEO pioneer, serial entrepreneur, and best-selling author, Kris Jones helped weave a tight SEO and search marketing strategy way ahead of 2022. Why? Because a stitch in time saves nine.

#7 – Seven first-party data capturing opportunities your business is missing out on

The internet continued zigging in a privacy-focused direction as a response to consumers‘ increasing demand for a transparent, responsible, and ethical outlook towards their data. First-party data became indispensable and consumer trust, invaluable. While the playing field inched closer to the great reset, we revealed some hidden first-party gems every business could use to redesign their search marketing strategies.

#8 – UX: an important SEO ranking factor

The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s. Since then, SEO practitioners saw seasons change and the Page Experience, paired with data analysis finally etched UX as a key ranking factor. Atul Jindal condensed years of his experience working with fortune 50 companies into this SEO guide to help you win at SEO and search experience.

#9 – Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

The pandemic didn’t let us forget that while every business is unique, budgets too took a hit, making allocation stringent. But why did so many businesses still stick to the “big guns” when allocating spending? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion. They produced some truly unique insights that would make stakeholders rethink their media spending habits.

#10 – Core Web Vitals report: 28 Ways to supercharge your site

Everyone remembers the chaos surrounding the Core Web Vitals in early 2021. SEO folks were keen to get ahead on optimizing their site and Twitter threads were full of speculation. Armed with information, we shared a 28-point checklist on action items to spot, optimize, and embrace the inevitable rollout of these new ranking factors.

Thank you for being valuable supporters throughout our journey. Team Search Engine Watch wishes everyone a happy year-end and an adventurous 2022!

*Ranked on page views, time on page, and bounce rate.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

Join the conversation with us on LinkedIn and Twitter.

The post Wrapping up 2021 with our top 10! appeared first on Search Engine Watch.


Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts

Multiracial professional B2B marketers faces collage image.

Multiracial professional B2B marketers faces collage image.

Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us.

We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing — which will celebrate its 19th year in 2022.

To help our blog community grow its search marketing knowledge, we’re happy to offer our annual list of the most popular search marketing and search engine optimization (SEO) posts of 2021 we’ve published throughout the year.

Our Most Popular Search Marketing Posts in 2021:

1. 6 Timeless SEO Tips Content Marketers Can Do Now — Lee Odden

How can content marketers improve their search visibility? The best SEO advice isn’t worth much if it’s never implemented.

In our most popular search marketing post of 2021, our CEO Lee Odden shared six timeless SEO tips that you can implement right now, including:

  • Avoid overuse of pronouns
  • Facts tell, stories sell
  • Links are like electricity
  • Be the best answer
  • Close the gap with an SEO audit
  • Always be optimizing

Check out all of Lee’s 2,600+ posts here, and follow him on Twitter and LinkedIn.

[bctt tweet=““Strive to ‚be the best answer‘ for what customers are looking for by creating content that is in-depth, engaging, and inspires deeper click-throughs into your site.” — Lee Odden @LeeOdden“ username=“toprank“]

2. SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy — Lane R. Ellis

People pushing giant puzzle pieces together at sunset.

Why should B2B marketers should turn segmented SEO and content marketing efforts into an integrated strategy?

In the second most popular search marketing post of the year, I shared why uniting the two forms a more powerful and harmonious B2B marketing union, examining:

  • SEO Specialists Gain By Reaching Out To Content Teams
  • Audience Insights Benefit Both SEO & Content Marketing
  • Content Teams Thrive By Making SEO A Fundamental Concern
  • United SEO & Content Form A Powerful B2B Marketing Union

You can check out all of my posts here, and follow me on Twitter and LinkedIn.

[bctt tweet=“Marketers need to break free over the next 10 years by radically changing how they work with sales, stopping the baton hand-off model and moving much more of an integrated team. ” — Jon Miller @jonmiller“ username=“toprank“]

3. Trust and the Search for Answers: How Influence Optimizes SEO Performance — Lee Odden

influence search optimization

How can B2B marketers optimize content for trust?

In the number three spot on our top search marketing posts of 2021 list, Lee shared how trusted content elevates the strength of brand search visibility, and why taking optimization to the next level creates even better customer experiences.

Lee shared fascinating and powerful ways to align your content, SEO and influencer engagement opportunities, including:

  • Identify experts creating on-topic content with great search visibility
  • Seek influencers with Knowledge Panels in Google
  • Evaluate influencer’s link attraction rates when they publish or contribute content
  • Provide influencers with SEO audits of their blogs so they can improve their search visibility

[bctt tweet=““Creating best answer content means an approach to content marketing that involves aligning the best practices of SEO and content strategy with influencer marketing and employee advocacy.” — Lee Odden @LeeOdden“ username=“toprank“]

4. What 5 Recent Search Marketing Changes Mean For B2B Marketers — Lane R. Ellis

Black woman marketer deep in thought image.

How can B2B marketers adapt to new changes in search engine marketing?

From Google’s “About This Result” and feedback features to its new Display & Video 360 data insights, Google Discover, TensorFlow ranking updates, and Bing search engine result page (SERP) chatbot and related-image features, in our fourth most popular search marketing post of 2021 I shared five recent changes, including:

  • Learning More With Google Discover
  • Google’s “About This Result” & Feedback Features
  • Display & Video 360 Bring New Google Data Insights
  • Google TensorFlow Ranking Updates
  • Bing’s New Chat & Related Image Features

[bctt tweet=“The biggest overarching trend in SEO in recent years which will undoubtedly continue in 2021 is the focus on E-A-T: expertise, authoritativeness, and trustworthiness. — Lily Ray @lilyraynyc“ username=“toprank“]

5. Beyond SEO: B2B Content Optimization for Trust and Customer Experience — Lee Odden

B2B marketing optimization

How does B2B content optimization work to build greater trust and better customer experiences?

In the fifth most popular search marketing post of 2021, Lee shared how to take optimization beyond search and into customer experience with a more holistic B2B content strategy, including:

  • What Can Be Searched Can Be Optimized
  • Optimize For Customers
  • Optimize For Experiences
  • Great Content isn’t Great Unless it’s Findable and Credible
  • Go Holistic with B2B Content or Go Home

[bctt tweet=““B2B marketers that do not consider creating credible content experiences after the sale are missing out on substantial opportunities to serve customers and subsequently, generate increased revenue.” — Lee Odden @LeeOdden“ username=“toprank“]

6. Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success — Lee Odden

Content Marketing Optimization Audits

How do SEO and content marketing strategy interact with one another in a cohesive way?

In our sixth most popular search marketing post of 2021, Lee walked us through the five fundamentals of SEO and audit reports to help you boost your content marketing success, including:

  • Keyword Research
  • Content Audits
  • Technical SEO Audits
  • Inbound and Internal Linking Audits
  • Social Media Audits

[bctt tweet=““To understand where SEO can create performance optimization opportunities, it’s important to evaluate the current situation and uncover the gaps that represent opportunities for improvement through a series of audits.” @LeeOdden“ username=“toprank“]

7. 5 Tips for Empowering Enterprise SEO Success — Lee Odden

Enterprise SEO

How can B2B marketers empower enterprise SEO?

From ongoing education and energizing advocates to marketing results and customizing communications, in our seventh most-read search marketing article of the year, Lee shares how, and why even the best SEO advice isn’t so great if it’s never implemented. Learn all five ways to empower SEO at enterprise companies, including:

  • Ongoing Education
  • Energize Advocates
  • Market Results
  • Be Available
  • Customize Communications for the Enterprise

[bctt tweet=““Successful enterprise SEO projects require a unique combination of creative and mechanical SEO expertise as well as large company political savvy.” — Lee Odden @LeeOdden“ username=“toprank“]

8. Optimizing Digital Assets: How B2B Marketers Can Combine the Best of External & Internal Search Findability — Lane R. Ellis

Professional black woman with digital assets collage image.

How can B2B marketers optimize a digital asset workflow that combines best practices for search findability both externally and within your business?

In our eighth most popular search marketing post of 2021, I shared how to bring it all together with a digital asset management (DAM) solution, including a look at the following key areas:

  • What Are Digital Assets In B2B Marketing
  • Better Search Findability Externally
  • Better Findability For Your Organization
  • Bringing It All Together With A Digital Asset Management Solution

[bctt tweet=““The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis“ username=“toprank“]

9. Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers — Lane R. Ellis

B2B marketing conference attendees and speakers on stage image.

What are the top conferences and events B2B marketers should be considering for hybrid of in-person learning?

In the last decade alone the number of conferences has risen drastically, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially in world of B2B search marketing.

These 19 hybrid and in-person B2B marketing conferences and events will help elevate and inform your search strategy. From #Pubcon & #SearchLove to #MozCon & more, in our ninth most popular search marketing article of 2021, I share them all.

[bctt tweet=““We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi“ username=“toprank“]

10. How Influencers & Best Answer Content Help B2B Marketers Dominate in Search — Lee Odden

Be the Best Answer with B2B Content

How can optimized best-answer content help B2B marketers dominate in search?

Rounding out our top ten list of search marketing posts for the year, Lee has shared the SEO value that influencers can bring to content marketing through expertise, authority and trust, including a helpful look at the following advantages B2B influencer marketing offers:

  • Industry experts can add credibility to brand content
  • Influencers can help lesser known B2B brands build their exposure and credibility in the marketplace more quickly
  • Trusted influencers can help B2B brands c0-create more authentic content that resonates with buyers
  • Influencer partners can help B2B brands create more content than they could on their own
  • Key opinion leaders can drive conversations about topics important to brands and their customers through content
  • Influencers can help create and promote brand content to new audiences that ignore traditional tactics like ads
  • B2B brands that develop relationships with the experts in the industry that customers listen to can realize important marketing objectives like increased advocacy for the brand and its solutions

[bctt tweet=““Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking.” — Lee Odden @LeeOdden“ username=“toprank“]

Thanks TopRank Marketing Readers

Thanks to each of you, our TopRank Marketing blog readers, for continuing to read and learn from us, including these top 10 search marketing posts of 2021.

We published dozens of posts this year specifically about search marketing, and plan to bring you even more in 2022, so stay tuned for a new year of the latest helpful search industry research and insight.

Please let us know which SEO-related topics and ideas you’d like to see us focus on for 2022 — we’d love to hear your suggestions. Feel free to leave those thoughts in the comments section below.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

To learn more about the rising power of influence in B2B, watch our CEO Lee Odden in the comprehensive new webinar „How to Accelerate B2B Marketing Results by Working With Influencers,“ and learn how to create greater content marketing impact with influence.

The post Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts appeared first on B2B Marketing Blog – TopRank®.