Archiv für den Monat: Juli 2022

B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

2022 July 29 Digital Commerce 360 Chart

2022 July 29 Digital Commerce 360 ChartThe Metaverse Is No Game for B2B Marketers
72 percent of global business executives have said that they expect the metaverse to eventually effect their organization in a positive way, with some 41 percent expecting it to have a breakthrough or transformational impact in the future, according to newly-release survey data of interest to B2B marketers. Association of National Advertisers (ANA)

[bctt tweet=““As the audience in the metaverse grows, it will amplify its overall utility. Building a business in the metaverse becomes more meaningful with millions of people in it.” — Sam Huber @SamHuber“ username=“toprank“]

The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Even with a robust 54.7 percent B2B trade show market growth and accompanying value expected to hit $10.2 billion in 2022, a full recovery to pre-pandemic levels isn’t set to occur until after 2026, while the business information market segment is poised to expand beyond pre-pandemic levels in 2022, reaching over $66.1 billion, according to recently-released U.S. B2B forecast data. MarketingCharts

WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
69 percent of global marketers have recently made changes to their agency roster or plan to do so, even as 75 percent of advertisers have noted that they were at least satisfied with their present agency roster arrangements, up from 2018 figures — two of several findings of interest to digital marketers contained in newly-released World Federation of Advertisers report data. MediaPost

LinkedIn Launches Native Carousel Posting Option
Microsoft-owned LinkedIn has rolled out an expanded test of its swipeable photo and video carousel post feature — part of the professional platform’s efforts to share information in more visual formats — with a full roll-out to creators expected this fall, LinkedIn (client) recently announced. Social Media Today

Where multicultural marketers can best engage audiences
When it comes to media spending, multicultural groups have continued to be under-represented, despite 42 percent of U.S. multicultural adults reporting that they are spending significantly more time online compared to a year ago — well above the 27 percent of other demographics, with social media and podcasts two of the top format opportunities for marketers looking to reach multicultural audiences, according to newly-released survey data. SmarkBrief

Podcast Consumption Rebounds After Q1 Dip Among Young Listeners
The number of U.S. daily podcast listeners climbed to 29 percent during the second quarter of 2022, rebounding from a drop of 22 percent during the first quarter of the year, while 86 percent of marketers have said that they find podcasts to be an effective channel, according to recently-published survey findings . MediaPost

2022 July 29 Statistics ImageGoogle says the cookie is here to stay until 2024
Search giant Google has pushed out its depreciation of third-party web browser tracking cookies until the second half of 2024, further extending a previous delay, as the firm continues to evaluate and test its Privacy Sandbox and other replacement technologies, Google recently announced. The Drum

Amazon Business debuts first major campaign in grab at office supplies category
Amazon Business has expanded its move into the B2B landscape with the rollout of new campaigns centered around consolidating business supply purchases, as the organization seeks to grow its offerings to the businesses it serves, including some 80 Fortune 100 companies, Amazon recently announced. Marketing Dive

Google Launches Ad-Creation Tools, Resets Improvements For Gmail, Calendar
Google has rolled out expanded advertiser collaboration features, including video creation within its popular Google Ads offering — featuring a new Asset Library with voice-over capabilities — along with upgrades to email and calendar tools, Google announced recently. MediaPost

B2B marketplaces enter the digital commerce mainstream
B2B marketplace sales climbed by 131 percent during 2021 to reach $56.5 billion, and are expected to keep pace and hit $130 billion in 2022 — two of several statistics of interest to B2B marketers contained in newly-released report analysis. Digital Commerce 360

ON THE LIGHTER SIDE:

2022 July 22 Marketoonist Comic Image

A lighthearted look at “How Same-Day Delivery Works” by Marketoonist Tom Fishburne — Marketoonist

‘Anti-Instagram‘ App BeReal Soars to Top of Apple Charts — PetaPixel

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — B2B Influencer Marketing Guidelines For Thought Leadership — Forbes
  • TopRank Marketing — 20 Key Insights from TopRank’s 2022 B2B Influencer Marketing Report [Infographic] — Social Media Today
  • Lane R. Ellis — Jargon, post-sale content, and a study on Millennial decision makers — Cronycle
  • TopRank Marketing — 86% of B2B marketers are successfully working with influencers—here’s what they’re doing — Agility PR Solutions
  • TopRank Marketing — 20 Key Insights from the 2022 B2B Influencer Marketing Report — Red Website Design

Have you run across your own favorite B2B marketing news this week? If so, please don’t hesitate to let us know in the comments below.

Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope that you will return next Friday for another selection of the most up-to-date and pertinent B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

B2B Marketers on the Move: Shining Light On Summertime B2B Industry Movers

Summertime B2B marketers on the move business people image

Summertime B2B marketers on the move business people image

Summer is in full swing, and today’s B2B marketing landscape burns bright with consistent changes, often accompanied by growth that happens so fast that it can be difficult to fully appreciate, no matter the season.

For over two decades, TopRank Marketing has been honored to help a wide selection of the world’s top B2B marketers and major brands elevate and go beyond merely being competitive, to standing out from the crowd with an array of creative, award-winning successes. In this spirit, we like to regularly take the time to congratulate and honor business marketers, thought leaders, industry influencers, as well as our own talented team members who have recently seen career advancement.

When B2B marketers take on new leadership roles, it’s only natural to look for trusted resources to help professionals in new positions hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for so many stellar marketers in new leadership roles. We’re also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations.

We extend summertime congratulations to our B2B technology industry partners, clients, associates, friends and teammates in this sixth edition of B2B Marketers on the Move.

Summertime B2B Marketers on the Move

Michelle RobbinsMichelle Robbins has taken a new position as business analytics manager at LinkedIn*.

Focus on growth opportunities, in organizations with strong leadership and access to mentors, and seek a challenge instead of a title. I’ve benefited greatly from being curious, expanding my own capabilities with continued learning, and pivoting to where that curiosity takes me.

Alex PavelichAlex Pavelich has taken a new position as senior product manager — identity, at Experian.

Don’t be afraid to lean into your interests. Finding the intersection of my interests and skill set has brought me the greatest success.

Neal SchafferNeal Schaffer has taken a new position as chief marketing officer at Cheeki.

If you want to speak the language of modern marketing, you need to understand the voice of the customer. The only way to do that is to spend more time consuming the exact same content that they are consuming. It sounds like a no-brainer, but I have dealt with many companies who had little to no alignment between their marketing and the customer voice, and as a result found it difficult to gain traction with their marketing.

Anna HenwoodAnna Henwood has taken a new position as CEO at Stickybeak.

No matter what stage you are at in your career, I encourage you to get really clear on what you want to be (rather than what you want to do). What type of behaviors and experiences bring you joy and energy? The job title, and company don’t matter if you have this.

Scott CowleyScott Cowley has been promoted to associate professor of marketing at Western Michigan University.

I tell all of my digital marketing students to ask potential employers about how they invest in employee education. A company that values its people will make sure they are educated by the best, even if they have to travel.

Katelyn DrakeKatelyn Drake has taken a new position as director of agency marketing at TopRank Marketing.

Be authentic. Be open, honest and true to your own values. Have a growth mindset. Never stop learning and remember that any obstacle can be used as an opportunity to take initiative, lead by example and show others what you and your team are capable of. Build your network. Surround yourself with people who inspire you and constantly stretch, challenge and motivate you personally and professionally.

Adam DunnAdam Dunn has taken a new position as senior motion graphics / compositior / director in residence, at InfiniteWorld.

Video marketing is intriguing, because it brings in real-life storytelling. The biggest factor in successful video content is cohesiveness of vision.

Adam is a TopRank Marketing alumni, and was featured in our Break Free B2B Marketing video interview and podcast series, in „Break Free B2B Series: Adam Dunn on Creating Blockbuster Video Content in B2B.“

Dave LloydDave Lloyd has been promoted to senior manager, SEO – document cloud at Adobe.

I made a positive career shift 6 years ago — grateful daily for the learning, challenges, connections, and growth. It’s all about delivering client value through innovative delivery and strong teamwork.

Lauren VaccarelloLauren Vaccarello has taken a new position as chief marketing officer at Salesloft.

Time off makes you remember why you love your career in the first place. I love marketing and leading. I love inspiring people to go farther than they thought they could. The best thing about time off is letting your brain wander. I reflected as much on what I was proud of as things I would do differently. I had fun taking the guardrails off, pondering big questions and ‚what ifs’… What if I totally changed my career? What if I could truly inspire change? What if I could materially impact the trajectory of a company’s success? What if I could leave any legacy I want?

Lindsay SchleismanLindsay Schleisman has been promoted to head of global public relations at Danfoss Power Solutions.

Liz GreyLiz Grey has taken a new position as social media manager at NSW Department of Education.

While a voice alone may be quiet, together those voices create a roar. And whether it’s sport, or any other facet of society facing injustice, it’s that roar that will help to #breakthebias many women face today.

Meagan DahlMeagan Dahl has been promoted to corporate experiences strategic advisor at Humana.

Tom TreanorTom Treanor has taken a new position as chief marketing officer at Snipp Interactive.

Ad hoc, unsustained and spreadsheet-based influencer marketing programs will end up being a big waste of time and money! To be successful, commit to a sustained strategy, leverage technology and/or agencies to drive the process, and measure the impact and adjust as you go.

Tom is one of the top B2B influencer marketers featured in our all-new 59-page 2022 Influencer Marketing Research Report, and has been featured on the TopRank Marketing blog several times including in the Break Free B2B Marketing video interview and podcast series, in „Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization.“

Yuri KlebanYuri Kleban has been promoted to global product lead manager (partnerships) at Google.

Travis MeeksTravis Meeks has been promoted to vice president of marketing at AnalyticsIQ.

No matter how big the audience or how many impressions may be guaranteed, the most successful marketers still turn to and rely on quality data to gain insight into the hearts and minds of their customers and prospects to drive their strategy.

Thanks To Each of These Leaders For Helping Elevate the B2B Marketing Industry

We extend bountiful thanks to each of the talented B2B marketing professionals we’ve featured here who have recently been promoted or taken new industry positions. We’re certain that you’ll elevate and reach newfound heights when it comes to the performance you’ll deliver in your new roles.

You can find the previous edition of B2B Marketers on the Move here.

If you’re looking for a new change of your own, be sure to check out our own list of current job openings at TopRank Marketing on our careers page.

*LinkedIn is a TopRank Marketing client.

The post B2B Marketers on the Move: Shining Light On Summertime B2B Industry Movers appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

Seven SEO roles that are key contributors to brand success in 2022

Seven SEO roles that are key contributors to brand success in 2022

30-second summary:

  • SEO is important for brand success and there are several key roles that contribute to this
  • Some of these roles are obvious, but others are ones you may not immediately associate with SEO
  • Each of these roles has a different but important contribution to make
  • An effective multidisciplinary SEO team will have good communication, clear roles and responsibilities, and realistic expectations
  • By following these tips, you can set your team up for success

SEO is more than just a one-person show. It takes a team of dedicated professionals working together to achieve success. In this article, we will explore the different roles that are key to brand building in 2022.

Whether you’re a CEO who wants to understand why SEO is important for your business brand or an SEO pro who wants to build a case for improving SEO processes at your company, we have you covered.

Why is SEO important for brand success?

There are many reasons why SEO is important for brand success. Here are some of the most important ones:

1. SEO helps you reach new customers

Customers who are actively searching for businesses like yours are more likely to convert than those who stumble upon your website by chance. In fact, organic search is one of the most effective channels for generating leads in 2022.

U.S. organic search visits by engine _ Statista - SEO roles and brand success - why SEO matters

Source: Statista

2. SEO builds trust and credibility

When customers see that your website is ranking high in search results, they will automatically perceive your brand as more trustworthy and credible. This is especially important for small businesses that are competing against larger, well-established companies.

3. SEO drives traffic to your website

The higher your website ranks in search results, the more traffic it will get. And the more traffic you have, the more opportunities you have to convert leads into customers.

4. SEO helps you stand out from your competition

If your competitors are not investing in SEO, then this is a great opportunity for you to differentiate yourself and gain an edge over them.

5. SEO is an ongoing process

Unlike other marketing channels (such as paid advertising), SEO is an ongoing process that needs to be regularly worked on in order to maintain and improve your rankings. This means that it can provide you with long-term results, which is essential for any successful business.

Business roles that are key to SEO success

There are many different roles within a company that contribute to SEO success. Some of them might seem obvious, but some of the others might be roles that you wouldn’t have immediately thought of when considering your SEO. It just goes to show: that SEO strategy is something that can be woven into your business operations at every level.

Here are my top six roles:

1. CFO (or another senior executive that holds the purse strings)

Why? because without a proportion of your marketing budget being ring-fenced for SEO, nothing else matters. The CFO or other senior decision-maker at your company needs to understand the importance of investing in SEO. Without a budget for SEO, none of the other roles on this list will be able to do their jobs properly.

2. Brand designer

This is perhaps an obvious one, but your brand designer mustn’t be overlooked: the person responsible for designing your brand identity should have a good understanding of SEO. This is because they need to create a branding strategy that includes keyword research and other SEO best practices.

Even the name of your brand is important, because it’s an opportunity to get important keywords into your website domain and across your web pages, and it may also be used as anchor text when other websites link to yours.

Side note: you should make sure that SEO becomes part of your next brand audit.

3. SEO consultant

The person responsible for your overall SEO strategy must work towards building your brand.

An SEO consultant is responsible for developing and implementing your overall SEO strategy. This includes researching keywords, optimizing website content, and building links. But it also goes beyond that. A good SEO consultant will also work on building your brand by creating a strong online presence and ensuring that your website is visible to your target audience.

4. Content marketer

The person who has a foot in the SEO camp and a foot in the marketing camp. This might be an in-house role at your company, or it might be a service you outsource.

A content marketer is someone who understands both SEO and marketing. This person is responsible for creating high-quality content that not only ranks well in search results but also resonates with your target audience.

5. Web designer

Why? Because the person who decides what the website design looks like will have a big impact on the SEO friendliness of the website.

The web designer plays a crucial role in determining the SEO friendliness of your website. This is because page design, navigation decisions, and site architecture will all have a huge impact on SEO performance.

6. Web developer

Because technical SEO has never been more important.

Your web developer is responsible for the technical aspects of your website, such as its code and structure. This is incredibly important for SEO because it can impact things like site speed and crawlability.

This is one of the many reasons that using an off-the-shelf website builder is not a viable option for a business serious about its web presence.

7. PR manager

Because this person needs to know how to get the most SEO impact from promoting the company in a traditional PR sense.

A PR manager needs to have a good understanding of both SEO and link building. This is because they need to promote your company in a way that will help you earn high-quality links.

Your PR person will naturally always be looking for ways to get your business mentioned by other publications and websites. This lends itself perfectly to a clever strategy of building backlinks to your website.

Tips for effective multidisciplinary SEO teams

Now that we’ve gone over the various roles that are important for successful SEO, let’s talk about how to build an effective multidisciplinary team.

  • Make sure everyone is on the same page by having regular meetings and communication. This will ensure that everyone is aware of the latest changes and developments.
  • Establish clear roles and responsibilities. This will help avoid duplication of effort and ensure that everyone is working towards the same goal.
  • Encourage collaboration between team members. SEO is a complex field, and it’s important to have different people with different skill sets working together.
  • Set realistic expectations. SEO takes time, and it’s important to set realistic expectations for what can be achieved.

Following these tips will help you build an effective multidisciplinary SEO team that can help take your brand to the next level.

Final thoughts

SEO is a complex and ever-changing field. But one thing is for sure: it’s only going to become more important in the years to come. If you want your brand to be successful, you need to make sure that SEO is a key part of your overall strategy.

The roles we’ve discussed in this article are all crucial for successful SEO. So if you’re serious about your brand’s online presence, make sure you have the right team in place.


Joe Dawson is Director of strategic growth agency Creative.onl, based in the UK. He can be found on Twitter @jdwn.

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The post Seven SEO roles that are key contributors to brand success in 2022 appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible

Making B2B content more influential woman at laptop image

Making B2B content more influential woman at laptop image

When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential.

  • Credible: Does the content position its author or brand as a knowledgeable and authoritative expert in their space? Enough so that it aids in justifying a decision to invest in their solutions?
  • Authentic: Is the content reflective of what that person or brand is really about? Does it instill trust through truth and transparency?
  • Influential: Does the content actually shift perceptions and drive the reader or viewer toward some sort of action?

These three qualities, in a nutshell, differentiate marketing content from plain-old “content.” When all three are realized in the hearts and minds of your audience, a piece of content is almost guaranteed to achieve its objectives — provided you have the right promotion plan in place.

I’ve written on this blog in the past about ways to infuse credibility, avoid authenticity pitfalls, and bolster influence through co-creation. The possibilities hardly end there, and the best practices are forever evolving.

That’s why I was thrilled to dive into the new 2022 B2B Influencer Marketing Research Report. It’s filled with timely data, insight, and guidance from top voices in the industry. The profiles, interviews, and survey findings within can inform a framework for developing reliably credible, authentic, and – above all – influential content in today’s B2B marketing environment.

Here are three big things I took away:

1 — Credibility Comes With Connection

There are many “proof points” for credibility that are weighed differently by different people. One theme that came through in the report was that, in terms of influencer effectiveness, connection to the audience is a crucial driver.

In her profile interview, Ann Handley, chief content officer at MarketingProfs, cited these top qualities of a great influencer:

  • Have a rapport with an audience
  • Feel accessible
  • Be relatable
  • Be likeable. (Do you listen to recommendations from people you don’t like? I don’t.)

Sure enough, Ann embodies these traits herself as an influencer through a bold, memorable personality, and the knowing way in which she communicates with fellow writers and content marketers. She conveys that sense of ‘talking with,‘ not ‘talking at.‘

Ann also said that, as an influencer, she looks at potential brand partners through the same lens. Her top priorities, after using and/or respecting the company’s product, are “Feel rapport with the brand and with the people behind the brand,” and “Have a sense that we see the world in a similar way. (Not exact, maybe. But similar.)”

These are wise questions to ask yourself when devising B2B content and aiming to build credibility. How can you develop a sense of rapport, and give that sense that you share a similar worldview with the people you want to engage?

Our survey found that the three influencer qualities deemed most essential by respondents are:

  • Relevance of audience (98%)
  • Audience sees them as trustworthy (87%)
  • Subject matter expertise (78%)

For relevance and trust to outrank subject matter expertise is telling. It’s all about connection.

[bctt tweet=““The #B2BIMReport from @TopRank found that relevance and trust outweigh expertise in terms of essential influencer qualities. It’s all about connection. #B2BInfluencerMarketing.” — Nick Nelson @NickNelsonMN“ username=“toprank“]

2 — Authenticity is Earned Through Actuality

“Actuality” is defined as “actual existence, typically as contrasted with what was intended, expected, or believed.” It’s the best way to describe the function of authentic content – building confidence that your actual brand matches up to the intentions, expectations, or beliefs that it puts forth.

This, by extension, helps people gain confidence that your actual product or service can deliver on what it promises.

There are several dependable methods for adding an authentic touch to content. It begins with taking a clear stance and expressing a distinct point of view. The content has to have an actual purpose.

Another key factor is bringing out real voices, faces, and personalities. Buyers don’t trust brands, per se – they trust the actual people associated with brands. It’s a proxy effect. Elevate those people to magnify it.

For example, nearly two-thirds of respondents (65%) in the B2B Influencer Marketing Research Report said that internal executives have been effective at increasing the influence of their brands.

The report also revealed a possible area of untapped opportunity. While internal execs were the second-most common type of B2B influencer, behind industry experts/analysts, we found that only 42% of brands are featuring employees in this way, and only 12% are featuring their prospects.

If you want current and future prospects in your audience to see themselves in the content, why not feature others who might be in their exact same position? And if you want these prospects to see what your brand is actually about, why not feature the human beings who comprise it?

[bctt tweet=““The #B2BIMReport reveals a key opportunity for authenticity-building content, with only 42% of brands positioning employees as influencers. #B2BContentMarketing.” — Nick Nelson @NickNelsonMN“ username=“toprank“]

3 — Influence is Unlocked by Initiative

Do you have the power and penchant to act or take charge of something before others do? That’s initiative, and it’s what marketers should always be aiming to project with B2B content.

Brands need to lean into the second part of the phrase “thought leadership” by presenting an adaptive, proactive, forward-looking front. The stories we tell with our content and the people we partner with to tell them can be extremely powerful in this regard.

“I believe storytelling will gain prominence in B2B marketing as brands seek to connect to their audience in new and different ways,” shared Unconventional Ventures founder Theodora Lau in the B2B Influencer Marketing report. “And we have a unique opportunity to help shape the stories through a lens of shared purpose and vision of the future.”

Buyers have a wide range of differing priorities, but they all want to work with companies that are a step ahead, ready to help them meet the emerging challenges of their industry head on. B2B content marketing can make this case, when done well.

It’s one reason co-creating with established and recognized influencers continues to gain popularity: these folks have a finger on the pulse of their respective niches. The impact of these partnerships is proven out by example after example shared in the report.

When your B2B content connects with its target audience, conveys what your brand is actually about, and demonstrates the initiative of a leader ready for what’s next … you’ve got the recipe for credible, authentic, and influential content.

Download 2022 State of B2B Influencer Marketing Report

The post Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio

2022 July 22 MarketingCharts Chart

2022 July 22 MarketingCharts ChartBrands Are Investing More Social Budget On Creator Partnerships
74 percent of marketers expect to invest a quarter or more of their social media budgets on partnerships with content creators over the next three to six months, with 53 percent looking to strengthen their social community and some 41 percent using creator partnerships to promote brand values — three of several findings of interest to B2B marketers contained in newly-released Sprout Social study data. MediaPost

[bctt tweet=““Creators are the backbone of our business. We take enormous pride in connecting them not only with listeners, but also with advertisers to help them monetize their work.” — Lee Brown of @Spotify“ username=“toprank“]

LinkedIn Business Manager is now in public beta
Microsoft-owned LinkedIn has begun public testing of its previously-announced LinkedIn Business Manager, aimed at making it easier for marketers to manage advertising for multiple accounts on the professional platform, with an array of new integrated dashboard and campaign-related features, LinkedIn (client) recently announced. Search Engine Land

Meta May Soon Enable Users to Set Up Various Facebook Profiles Tied Back to a Master Account
Facebook parent Meta has begun a test that allows users to have up to four separate additional Facebook profiles, a move that would bring an array of new possibilities to marketers utilizing the platform, Meta recently announced. Social Media Today

Research Points To Power Of Social Brand Conversation On Consumer Decision Making [Study]
56 percent of consumers see brand conversations conducted via social media as having as much or more impact on purchase decisions than traditional reviews, with always-on brand conversations being viewed as important throughout the purchase journey — two of several statistics of interest to digital marketers contained in recently-released joint Twitter and Publicis Media survey data. MediaPost

Content Marketers Are Facing A Range of Issues with Integrated Technology
Business intelligence analytics, marketing automation, personalization, and digital asset management (DAM) were the top four technologies content marketers said they use, while the integration of this array of technology was seen as the leading obstacle that content marketers face, according to newly-released marketing technology report findings from Parse.ly. MarketingCharts

ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
The Association of National Advertisers (ANA) has published its initial selection of influencer marketing measurement guidelines, covering social platforms Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, LinkedIn, and Snapchat, the ANA recently announced. MediaPost

2 in 3 Multicultural Internet Users Have Upped Their Online Activity
Multicultural groups have continued to be under-represented when it comes to media spending, despite an increased presence online, as some 66 percent of multicultural adults said they had spent more time online compared to a year ago — more than the 55 percent of all other groups, according to newly-released survey data of interest to B2B marketers. MarketingCharts

Google Ads Creative Studio Launches With Custom Video And Display Ads
Search giant Google has globally released its previously-announced Ads Creative Studio platform, with an array of features centered around working with multiple versions of video campaigns, with display advertising soon to be added to the mix, while the new platform is able to work in conjunction with Google Ads, Display and Video 360, and Campaign Manager 360 offerings, Google recently announced. MediaPost

The Best Times to Post on Social Media in 2022 [Infographic]
When is comes to the top times for achieving engagement on social media posts, Wednesday through Friday were seen as best for Twitter, Tuesday through Thursday for LinkedIn, and Monday, Wednesday, and Friday for Facebook — some of the findings of interest to digital marketers contained in a newly-released analysis of over 37 million social posts. MarketingProfs

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers?
79 percent of B2B marketing professionals pinpointed the registration forms contained on the website of their organization as the top B2B tactic for acquiring customer and prospect data, with 54 percent pointing to content downloads or offer forms that exist on their own dedicated landing pages, according to recently-released survey data of interest to B2B marketers. MarketingCharts

ON THE LIGHTER SIDE:

2022 July 22 Marketoonist Comic Image

A lighthearted look at “How Same-Day Delivery Works” by Marketoonist Tom Fishburne — Marketoonist

TensorFlow Lite – On A Commodore 64 — Hackaday

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — New Report Reveals 86% of B2B Marketers are Successfully Working with Influencers — Associated Press / AP
  • Lee Odden — This Week in Marketing: Get Data-Driven to Reach for the Stars — LinkedIn (client)
  • TopRank Marketing — Total Annarchy Newsletter #117: Writing inspo from the best thing on Netflix — Total Annarchy / Ann Handley
  • Lee Odden — Does SEO Still Matter to Content Marketing When Google Takes Your Clicks? — Content Marketing Institute

Have you found your own top B2B marketing news this week? If so, please don’t hesitate to let us know in the comments below.

Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and please return next Friday for another selection of the most up-to-date and pertinent B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com