Kategorie-Archiv: Allgemein

Anny Wang, the ultimate expression of visual flow

The visual artist and designer of Swedish spaces, Anny Wang, is proof of how curiosity and creativity surpass the importance of formal training. A recent graduate of the School of Design and Crafts at the University of Gothenburg, Wang has accumulated the respectable portfolio of a seasoned professional with years in the sector, when in reality, at 23 years of age, she has barely waded into her adult life. However, such precision, proactivity and suggestion of ideas are the fruit of experimentation driven by restlessness and impatience.

Unrestricted by structure, she defines herself as a designer of spaces and furnishings as well as a visual artist, recoiling from the more vernacular title of interior designer. Meanwhile her growth in these disciplines came along in a way best described as rebellious. Originally from a small Swedish village, Wang was rarely touched by any type of artistic influence; art was not a topic of conversation in her normal circles. In fact, her parents hoped she would dedicate herself to a more classic occupation and that she would become a doctor. Hence it is evident that it was by pure adolescent rebellion that Wang decided to pursue shapes and colors and dedicate herself to art.

Amongst her many forms of expression, it’s worth noting the artist has designed furniture, patterns and clothing, although what gives her the most pleasure is her experimentation with three-dimensional digital spaces. Her 3D illustrations often challenge the laws of physics, as does her project Physlab, in collaboration with musician and architect Tim Söderström, where the expected is not what takes shape, simply for the pleasure of eluding the numbness that can overrun us when we know what will happen and therefore provoke a reaction.

Iridescence, pastels, textures, geometry and, above all, shiny objects, are the most hypnotic elements that Wang will incorporate along the way to build these animations and illustrations to which she does not dedicate too much thought, but simply lets the flow go from her mind to her hand in favor of visual experimentations. Through the marrying of all of these elements—with superposition, angulations, reflections, shadows and more—Wang creates spaces as dreamlike as they are realistic that bring out the desire to inhabit them in the digital world.

No doubt, her unbridled focus on visual expression is the greatest thing she could have created for herself in the face of a very promising career. For now, all of this has led her to become an apprentice and intern for David Thulstrup in the study of architecture and design. She will refine her industrial, spatial and graphic design capabilities, although looking to the future, Wang maintains a professional spectrum that is broad and open.

Source:: blog.fotolia.com

New Features for Video Contributors

We are experiencing a video revolution. Over 1 billion hours of videos are being consumed per day on YouTube alone, and by 2020, nearly 80% of all Internet traffic is projected to come from video consumption. Stock video plays an important role in fulfilling this demand, gracing televisions, movie theatres, computer screens, and everything in between.

At Fotolia by Adobe, we’re committed to building the best marketplace for both content creators and content consumers. Last September, we launched the Adobe Stock Contributor Portal, aimed at making submission easier and more convenient for our contributor community. Since then, we’ve been improving and adding new features, and we’re excited to announce these updates specifically for video contributors.

CSV Uploads

Dealing with metadata just got a whole lot easier! Now you can attach a CSV file containing tagging information including titles and keywords, and we’ll match them to your clips. If you have more then 500 clips, we also offer a video mail-in service. Get all of the details on this program here.

Upload from Premiere Pro CC

Videographers can take content that they have prepared to be suitable for the stock marketplace and upload it directly to the Adobe Stock Contributor Portal from Premiere Pro CC in just a few simple steps.

Select Adobe Stock from the publish tab from the Export Settings dialogue to send your clips to Adobe Stock, and finish up the submission process through our Contributor Portal.

Here’s a quick step-by-step walkthrough:

Try out the Adobe Stock Contributor Portal today!

Source:: blog.fotolia.com

Stock Content Wanted: Summer Lifestyle

Summer is just around the corner, and with school breaks and family holidays on the horizon, and our buyers are looking for authentic and timely images of the season from around the world. If you’re planning on heading out for vacation, that’s a perfect opportunity to shoot local, in-demand content for the stock marketplace.

If you have content that falls into any one of the below categories, we encourage you to upload them today! If you are using Lightroom CC or Bridge CC, you can upload your images directly to the Adobe Stock Contributor Portal,

Summer activities

Individuals and groups engaged in summer activities, such as swimming, sun tanning, surfing, and vacationing. Emphasis on diversity and authentic interactions between subjects. Stock photo veteran Peter Hannert of Cavan Images advises to focus on interactions between people rather than just landscapes, as as these interactions are always unique, and so you have a greater opportunity to capture something truly special.

Seasonal food

Food and beverages typical of summer, including barbecues, iced beverages and fruits. People interacting with each other in social settings around food.

Bodies of Water

Tranquil and tumultuous depictions of oceans, lakes, seas, and ponds. Families and individuals enjoying the scenery and participating in water sports and activities.

Adrenaline sports

Action-packed water sports, such as paragliding, hang gliding, sailing, swimming, surfing, diving, and jet skiing.

Cabins and lodges

Tranquil homes in rural environments, including tents, camper vans, cabins and lodges. Groups of people and individuals enjoying peace and quiet in these surroundings.

Connected Travel

Technology enabling travel. People using mobile devices to plan trips, check in to hotels and flights, and to stay connected to family and the office from remote parts of the world.

Local Content

Scenes from major North and South American cities including Los Angeles, New York, Buenos Aires, Sao Paulo, and Rio de Janeiro. Scenes from major Europeans cities such as London, Paris, Madrid, and more. Scenes from Asian cities including Beijing, Shanghai, Tokyo, and Seoul. See the complete list of our cities in our Content Needs PDF. Local content is always in demand!

Remember that if you are shooting recognizable people or landmarks, you will need to obtain a release in order to submit those images and videos. Visit our HelpX page for more information.

If you need a little inspiration, check out our dedicated summer lifestyle gallery and our trip to Tahiti with travel magazine Tiny Atlas Quarterly.

Source:: blog.fotolia.com

Lotta Nieminen, blessed designer of eternal youth

The portfolio and curriculum of Finn Lotta Nieminen appears to betray an age she nowhere near corresponds with, as if her work spanned the decades. But this illustrator and graphic designer has just barely gotten started, and her already long list of pieces and clients make her worthy of being the only graphic designer to be recognized in Forbes magazine’s celebrated list of 30 under 30.

Born to a traditionally creative family, logic would suggest that Nieminen follow in the footsteps of her painter grandmother, her textile designer mother, or her musician father. However, she battled against all of these with an inherent defiance that ultimately led her to where she really belonged. Because, if there was something that consumed her hour after hour of her childhood, it was drawing. So much so that at 12 years old, she had already won her first prize, creating and designing a little magazine, Frendi, full of fashion photography she’d designed, all entirely on her own.

Nieminen arrived at this discipline by surprise and by accident upon discovering that what had truly inspired her all her life had a name, and it was called ‘graphic design‘. So once she was set in her discipline, with her style highly defined, her career did no more than shine. Such is the case that she, along with her minimalist and colorful illustrations, decided to leave her native Finland in search of greater creative challenges. Just when she had it all, she ventured to New York as an intern in nothing less than Pentagram Design in one of the largest design studios.

Despite having her own visual identity, Nieminen diverges in two directions when designing. On one hand, her illustrations are full of life and color, like tiny universes neatly distributed in large spaces, with the perfect balance between the infantile and the mature. Her designs, on the other hand, turn the noise down to a minimum and work across a bounty of space that grants a calmness and clarity. We could say that Lotta’s graphic design, sober, pastel, elegant, is what one seeks out when navigating the seas of the Internet in search of inspiration.

Today, Lotta runs her own studio and combines her talents in design and illustration at her own fancy, to the point that she only admits those works by brands or products in which she really believes and finds inspiration in and is passionate about. Meeting those requirements, her detailed and joyful illustrations have reached the pages of The New York Times, Le Monde and the International Herald Tribune. Other clients in her portfolio include Google, who commissioned the new design in their calendar app; Hermès, for whom she designs display windows, and Volkswagen, IBM, United Airlines, Monocle, Newsweek, Wired UK, New York Magazine, Vanity Fair and Bloomberg Businessweek, among others.

Despite considering herself “creatively satisfied”, Nieminen is nowhere near satiated and continues exploring new mediums. To her talents in editorial design, design of websites, branding design, packaging and even direction of art in advertising campaigns, add several works in carpeting, wines and cushions, for example. What is clear is that this young, multi-disciplined designer has so much still to offer.

Source:: blog.fotolia.com

How to Onboard Your Selected Search Agency [Checklist]

Search Agency Onboarding Checklist

How to Onboard Your Selected Search Agency [Checklist] was originally published on BruceClay.com, home of expert search engine optimization tips.

Whether for the first time or the tenth, reducing the ramp up period when onboarding a new SEO agency is going to save you time and money. Plus, an effective onboard process lays the path to a productive partnership.

There are two parts to effectively onboarding a selected new agency:

1. Educating your agency about your business, and
2. Understanding their process, workflow and digital strategy for your business.

Here you’ll find a checklist and expanded description of checklist items for both steps.

1. Educating Your New Agency

At my agency, we use a new client questionnaire to build a brand brief for all our clients. Whether you or your agency is compiling the brief, the end product should provide clear answers on your audience, marketplace, competitors, marketing strategy and history, unique differentiators, and success metrics.

To get to know everything about one another, you’ll want to share everything about how you work and learn everything about your new agency’s processes. Even before your first meeting, put together a brand brief about your business to give to your agency.

Here’s your checklist for educating your new agency.

✓ Company overview
✓ Value proposition
✓ Competition and positioning
✓ Goals and KPIs for digital marketing
✓ Analytics setup and KPI tracking
✓ Website hosting and CMS
✓ History of marketing campaign service providers
✓ Audience
✓ Brand voice and messaging
✓ Writing style and tone
✓ Types of content
✓ Any other context

Company overview: Along the way from interviewing the prospective agency to inking the deal, you’ve given the 30-second elevator pitch of your business to people at your new agency, for example, their sales team. This brief is a great way to assure communication of your company’s background to your new agency’s operations team.

Value proposition: What sets you apart from anyone else in your industry or selling a similar product or service? What value do your customers hold when they align themselves with your business?

Competition and positioning: Who are your main competitors that court the same audience as you do? How do you position yourself as distinct within your industry?

Goals and KPIs for your digital marketing: What concrete and defined goals would you like accomplished through your SEO and digital marketing activities? What will you use to measure project success?

Analytics setup and KPI tracking: What analytics software is in place to track the accomplishment of your goals and KPIs? What formal conversions and microconversions are being tracked in your analytics setup?

Website hosting and CMS: How and where is your website hosted and content managed? Will your SEO agency have access to the system?

History of marketing campaign service providers: Who have you worked with before — agencies and vendors — for content, SEO, SEM, web development, design and other digital marketing work? Can you summarize the projects and what worked and didn’t work about them? Be sure to explain if you’ve ever suffered a traffic loss.

Audience: Describe everything you know about your customers — demographics, what they value, what they need and want. Of course there could be a few different types of customers who you speak to.

Brand and messaging: What exercises have you performed to clearly state what your brand stands for and the voice and messaging you use to convey it in graphics and text?

Writing style and tone: Humor, authority, stories, complexity of language — what guidelines can you convey to your SEO agency that communicates the tone of the brand? Inform them of any words that are taboo.

Types of content: What do you want your agency to know about the content you’ve created before and of competitors‘ content you’d either like to emulate or avoid?

Any other context: If there’s anything else of note to convey to your agency, this is the place to include it.

2. Understanding Process, Workflow and Strategy

Step 2 of onboarding a new agency is finding out their process and workflow in order to create an expectation for receiving deliverables and responses for requests. You’ll need to get a concrete outline of the search strategy they will be using for your site.

Soon after selection of your agency, you want to become familiar with the inner workings and processes of your analysts and others on your production team, expanding your knowledge of the selected agency beyond their sales team that you’ve been speaking to before this. Here’s your checklist for understanding the process, workflow and strategy to be driving your search campaigns.

✓ What is the timeline of deliverables?
✓ How often is the project plan updated?
✓ How often will you be in communication?
✓ What processes do they have for editing your website?
✓ What schedules and forms do they have for reviewing new content and design changes?
✓ How do their capabilities for implementing recommendations align with your needs?
✓ What commitment to service do they make?
✓ Is your SEO a senior or a junior analyst?

What is the timeline of deliverables? When can you expect to see the project plan, have scheduled calls, and receive audits and reports? Do they run in sprints? You want to understand their tactical scheduling.

How often is the project plan updated? As a living and evolving document, at what interval will the project plan be updated? This is strategic in nature and is key to accomplishing your project goals and KPIs.

How often will you be in communication? What is the communication cadence of your agency team members? How often can you expect to hear from them? How quickly can you expect to hear back from them when needed? Is there a dedicated point of contact for your project?

What processes do they have for editing your website? Do they work through your staff to avoid errors? By a similar turn, what do their processes look like for evaluating links, server performance and other SEO levers?

What schedules and forms do they have for reviewing new content and design changes? In what format can you expect to receive new content or site edits? How are recommended changes tracked as the document passes hands?

How do their capabilities for implementing recommendations align with your needs? Who and what is available regarding labor and resources for education, mentoring, development, content and so on?

What commitment to service do they make? What assurance do they make regarding your dedicated staff and the meeting of your KPIs?

Is your SEO a senior or a junior analyst? How many years of experience do members of your team have? As a point of context, Malcolm Gladwell famously said it takes ten thousand hours of practice to become an expert.

Keys to a Good Partnership

It’s been said before, but the key to a lasting relationship is communication. Ensure you’re communicating with your partner and they with you, and come prepared to do the work to see the gains you want.

Other resources:

We can help your team as an invested partner in your SEO success. Our services are tailor-made to match your goals and audience. For results-driven digital marketing, let’s talk.

Source:: bruceclay.com