Kategorie-Archiv: Allgemein

Stock Content Wanted: Plus Size

The stock industry is an ever-changing landscape that continues to evolve and change with the times. We’ve seen the shift from stereotypical, staged images to more natural and relatable images. Another need we are seeing in the marketplace is the demand for diversity, both in terms of racial representation and more varied body types.

These images reflect the realistic majority of female body types as opposed to an idealized minority. As a culture, we are moving beyond this traditional perception of women, and as image suppliers to the marketplace, our goal is to ensure that the Adobe Stock collection supports positive body image and celebrates women of diverse body types and ethnic backgrounds.

We encourage photographers, videographers, and illustrators to depict models of different ethnic backgrounds and body shapes. If you have this content in your archives, submit them today!

We’re looking for naturally posed, beautifully lit images of plus size models in everyday situations – images that celebrate our differences and reflect the real world.

Remember to include a model release when submitting photographs and videos that feature recognizable people. If you are submitting images through the Adobe Stock Contributor Portal, our integration with Adobe Sign lets you send and receive model releases directly from the Adobe Stock Contributor Portal.

See more inspirational images on Fotolia that embrace all shapes and sizes.

Source:: blog.fotolia.com

Contributor Spotlight: Anne Bracker

Anne Bracker is a Kansas-city based graphic designer and vector artist who is artfully balancing a full-time design gig and a successful stock career. We caught up with her to learn more about her background and why she decided to get into stock in the first place.

Fotolia: Can you tell us a little bit about yourself and your background?

Anne Bracker: My name is Anne Bracker and I’m from Kansas City. I’ve been in the design industry for about 15 years, doing everything from prepress to production to agency work. Right now I’m a full-time graphic designer, and I also create vector artwork on nights and weekends to make extra money. I love being creative all the time, not just at work, so it’s a great outlet for me.

Fotolia: Did you always want to be a creative professional growing up?

AB: I always loved art and drawing as a kid, but I was a little worried about pursuing a career in just ‘art,‘ because I’d always heard it was hard to make a living as an artist. Then I found out about graphic design, so I decided to major in that in college instead of painting or ceramics. I am so glad I chose graphic design, because the internet has really opened up tons of career options in the design field.

Fotolia: Why did you decide to get into stock?

AB: I started working at a small agency in Kansas City a few years ago, and they used a lot of stock photos and vectors in their work for clients. I was usually the person searching for these, and that’s what really got me thinking about becoming a contributor. Now I have over 1000 images in my portfolio. It’s been really great having my work online – and I’m able to reach a way bigger audience than what I’d be able to do on my own.

Fotolia: How do you balance your job at the office with creating content for the stock marketplace?

AB: It can sometimes be a little rough. I have a commitment to create at least one new image every day, and sometimes life can be crazy! But I get it done, even if it means ‘making up‘ days I missed. Plus, with stock, I can create whatever I want wherever I want. I can put a movie on and sketch ideas, head to a coffee shop and work from there, or even meet up with other designers for a ‘freelance and stock images night‘ where we bring our computers and work on projects while catching up. So at the end of the day, it doesn’t really feel like work at all!

Fotolia: What types of images tend to sell the best for you?

AB: I’d say the best-selling images have been ones that target a specific industry, like healthcare or business. I like to do icon sets, because pretty much every business has (or needs) a website, and that means the web designer will probably need icons. I generally just try to guess what my end user, the designer, will be looking for.

Fotolia: Do you have any images that you can share from your Stock portfolio?

AB: This is a graphic I made for the eclipse. It’s not even ‘correct‘ for what a solar eclipse looks like, but it still resonated with people as an eclipse graphic, so it sold fairly well. Images for upcoming events or holidays can sell really well.

Sometimes I try to focus on a concept and make a few images around that concept. I also try to keep graphic designers in mind when I’m making these since they’re my target market. This graphic provides a designer with an already-made book template and download button that might save them 30 minutes or more. And the book and button can be separated easily – I try to make sure it’s easy for the designer to add or remove elements from my designs.

Fotolia: Do you have any advice for people trying to build up their stock portfolio?

AB: I would recommend having a weekly or daily creation goal and sticking to it. My goal is to create one a day, but of course you have to do what works for you. If that’s 3 per week, then great. But if you’re only able to create only one piece a week, you’re probably not going to see the kind of revenue results you want. Also, make sure your keywords are on point – that’s how people are able to find your images. It’s important to have relevant and specific keywords rather than trying to fill up all 50 slots.

Fotolia: What are some projects or skills you’re excited to develop in the new year?

AB: I would love to learn Premiere and After Effects inside and out. I think video is going to continue to become a more important part of a designer’s required skill set as time goes on, so I need to jump on that trend!

See more of Anne’s work on Fotolia.

Source:: blog.fotolia.com

New Features for Contributors from Adobe Stock

Want to spend more time creating great stock content and less time managing your submissions? With an Adobe Stock Contributor account, you can use our tools to reach Adobe’s market of millions of global creative professionals faster.

Your Fotolia account instantly syncs with Adobe Stock, so you can access your dashboard and complete sales history right away. You’ll still be able to access your Fotolia account and carry out your workflows as usual after you create an Adobe Stock Contributor account.

Here are some brand new features in Adobe Stock that you can take advantage of as soon as you sync your account.

Customized Headers

Now you can select a custom header image to be displayed at the top of your contributor page. Simply select an image from your portfolio and tap the “Make profile cover image” option.

The images are automatically cropped from the center, so we recommend choosing landscape images with a focus point in the middle.

Curated Collections

Curate custom collections to merchandise your content and present your best work to buyers. From the portfolio tab, select the pieces you want to bundle in a collection, and tap the “Add to a collection” button. You can create a new collection, or add to an existing collection.

You can include up to 1000 assets in a collection. You can create as many collections as you like, but only two will be displayed on your public contributor page. To select which galleries to display, go to the Collections section, and you will see that each collection has an option to “Feature on my contributor profile.”

Whether you want to showcase your latest shoot, share thematic galleries, or even categorize your work by content type, the choice is now yours! With custom collections, you can keep your contributor page fresh and up to date, so customers can see something new and different each time their visit your portfolio.

Sync your Fotolia account to Adobe Stock today to try out these new features!

Source:: blog.fotolia.com

The WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3

bridging the gap

The WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3 was originally published on BruceClay.com, home of expert search engine optimization tips.

Announcing Bruce Clay SEO WP™

If you’re a WordPress publisher, you have many options for boosting your search engine optimization. You may be using Yoast SEO, All in One SEO, or another plugin to help you cover many SEO bases for the content you publish.

However, as I’ve been pointing out through this series of posts, current SEO plugins don’t go far enough. A lot of enhancements are needed to take you from just “best practices” to targeted and specific guidance that shows you how to get the maximum visibility for each of your posts.

In Part 1 and Part 2 of this series, I explained gaps that currently exist between SEO plugins available and the needs today. It’s a topic I’ve been thinking about for well over a year, as well as dreaming, planning and developing …

Now in this Part 3 post, I’m pleased to share a solution that has been months in the making.

The Bruce Clay SEO plugin for WordPress brings the power of our proprietary SEO diagnostic tools to the WordPress environment. And it adds search ranking and analytics performance metrics to the WordPress interface.

The combination of the new plugin and the SEOToolSet™ powering it is a MASSIVE difference-maker. We set out to “bridge the gaps” and enable any WordPress copywriter, editor or publisher to implement smarter SEO improvements, monitor their content’s reach, and much more.

Introducing a new WordPress plugin that bridges the gaps to add search ranking and analytics performance metrics to the WordPress interface. Sign up here for an invitation

Here’s what WordPress SEO has been missing until now.

Competitive Insights

Optimizing content based on SEO best practices is like trying to do surgery with a cookie cutter.

Smart SEO considers the variety of pages that Google is already ranking for any particular query. You can then improve a page that matches the query intent and content type to be the best result.

To make this easy for WordPress users, the new plugin presents customized guidance on how you should alter your content elements. Recommendations reflect what Google is rewarding in the search results per keyword. The Bruce Clay SEO WP plugin brings insights from analyzing the top-ranked competitors right into the publishing environment.

You can also see which of your posts are succeeding in the search results. Based on metrics from Google Search Console like pageviews from Google visitors, you’ll know your best performing content from an SEO perspective and be able to create more unicorns like it.

Until now, you haven’t been able to easily see what competitors are doing. And you don’t receive guidance adjusted per keyword for your content targets. That ends here.

Keyword and Content Insights

What’s the optimal reading level for your content? It depends. Each keyword query can have its own set of signals when it comes to the search engine algorithms and what searchers expect. So readability scores naturally vary based on the query.

Smart readability goals should assess the reading level of your page or post compared to the top-ranking pages for the targeted keyword. This lets the author instantly know if the new content is on par with the competition at the top of the search results.

Keywords shouldn’t be limited to one per post, either. While the premium versions of some plugins do let you specify more than one focus keyword, most of the SEO plugins used today do not. Authors need to be able to focus on more than one keyword per page and know what the optimization targets are for each. So we created our plugin with this ability built in.

Once you’ve selected your keywords, how do they appear through your content? It’s valuable to distribute keywords throughout the content. If you’ve mentioned them only near the top, or clustered them in just one paragraph, a search engine bot might not consider your page as relevant as another page that uses the phrase throughout.

Color coding shows you where your keywords appear, using a different color to highlight each focus keyword. So at a glance you can check your keyword distribution before you publish to make sure you’ve used them consistently, not too much and not too little, throughout your post.

Sitewide Insights

SEO includes improving a site’s “Expertise, Authority and Trustworthiness.” One way you grow your expertise on a subject is by developing a lot of content around it. Search engines evaluate a site’s depth of content on a theme to help determine its expertise.

Until now, SEO plugins haven’t shown you an analysis of your content depth site-wide within the WordPress environment. But that’s exactly where you need to plan and create!

So the plugin tells you how many times you’ve written about a topic in the past. And, by integrating data from Google Search Console, you can see exactly how many times you’ve focused on a keyword and how those posts are performing — without leaving WordPress.

Duplicate content is another headache for SEO-savvy publishers. To avoid inadvertently duplicating page elements, the plugin checks and alerts you when there is a possibility of duplicate content.

For example, you’ll know if the title tag, meta description or the content on a new page appears on multiple pages of the site. Where you previously had to go to an external tool to check and fix duplication issues, you’ll now see them reported at the point of publishing.

One more important sitewide analysis you can now get from the comfort of WordPress is access to all-important mobile performance stats. Rather than having to check various external tools, you can confirm the “mobile-friendly” score of your pages and see details about issues with mobile usability that could impede the site’s SEO and user experience. This is increasingly important with Google’s promised mobile-first index rolling out in the coming months.

Author Metrics

Which pages are your top performers and who are your top authors? These can change daily or weekly if you’re running a busy enterprise blog. But the standouts are incredibly helpful to know — especially if you plan on creating a reward system to encourage authors to hit certain goals for page views, engagements, or posts published.

When authors and publishers can access data that shows top-performing posts by author, a system of gamification and incentive can be fostered.

What you’ll get from the Bruce Clay SEO plugin for WordPress is access to data on the top performing posts or pages by contributor to the website as measured by actual visitors over a selectable period of time. It’s a scoreboard right in your WordPress environment.

Access to the SEOToolSet Engine Powering the Plugin

Enriching your publishing work space with both performance insights and optimization targets customized based on real-time search results is what makes the new plugin from Bruce Clay unique. To accomplish it, there’s actually a huge engine working behind the scenes to deliver insights inside the WP plugin ━ and plugin users can access that proprietary software, too, as part of their subscription!

Called the SEOToolSet, it’s a software suite for the serious search optimizer. As a Bruce Clay SEO WP user, you don’t ever need to leave WordPress or check out the full SEOToolSet at all. But here are a few reasons I think you’ll like the SEOToolSet and want to explore:

  • An SEO tool with a site spider that proactively and regularly searches your site and alerts you of potential issues.
  • An SEO tool that complements your plugin with historical keyword ranking reports.
  • An​ SEO tool that offers inbound (backlink) analysis and link quality scores.
  • An SEO tool that complements your plugin with a detailed analysis of a page as seen through the eyes of Google, including resolved and executed JavaScript, WP custom fields, images, and tags.

It’s the combination of the new plugin and the SEOToolSet™ powering it that will put you light years ahead of your competition!

Finally, the SEO Plugin You’ve Been Waiting For!

Now is your chance to try Bruce Clay SEO WP™ completely FREE.

You can be part of our special FREE preview release. You’ll be test driving the tool to give us early user feedback and getting access to the cutting-edge of WordPress SEO.

Sign up here for an invitation to our limited free preview release. See what your SEO has been missing!

Bruce Clay SEO WP™ gives you smarter SEO insight. It adjusts recommendations per keyword, so you can optimize content in real-time as you create it. It integrates analytics and the power of the SEOToolSet to help your site earn traffic from search.

If you have friends or colleagues that could benefit from better WordPress SEO tools, then share this post series with them. And if you just like how we think, then tell everyone.

Source:: bruceclay.com

Happily Ever After: The Art of Storytelling in Wedding Imagery

Weddings and movies have much in common. In the same way that a film delivers a narrative with a beginning, middle, some tears, some cheers, and an ending, wedding photographs tell and celebrate the story of bride and groom. Couples are looking to document their special day and share it with their friends and families for years to come, and it’s the privileged responsibility of the wedding photographer to immortalize the bride and groom’s romance.

We spoke with Jen Huang and Alina Schessler, wedding photographers and Fotolia contributors, about how they incorporate storytelling into their work, and their tips for creating lasting memories for the couples on their special day.

Understand Your Client.

Jen began her career with film photography. Though she’s sought out for her signature dream-like images, each couple walks away with a distinct and unique set of images. As a part of the preparation, Jen gets a feel for the couple’s personality. Whether you’re working with an energetic bride with a flair for drama, or a quiet bride who is a little shy, you want to mold their poses and settings to fit their individual personalities.

Set Up the Scene

Any nervousness or stiffness will come through in the shot, so in order to achieve natural images, the couple has to be comfortable. Not everyone loves being in front of the camera, so Alina has a little trick to make the couple feel at ease: “Sometimes I ask the couple to tell jokes, or to whisper to each other what they like most about the other person, so they smile or laugh genuinely.” This authenticity makes for beautiful, emotional, and true portrayal of the couple in love.

Jen takes a cinematic approach to directing her clients. For example, rather them asking the couple to kiss each other, she instead asks them to walk, then choose a moment on their own to embrace. “This way, I’m creating a ‘perfect‘ scene for a candid kiss, and every one of my couples can have classic a kissing photo that is all their own,” says Jen.

Control What You Can.

Of course it’s impossible to control every moment of the wedding, but there are certain elements you can maneuver to ensure you get the right shot. Jen styles, directs, and controls the lights, backdrop, and props as much as possible, and allows candid moments to happen within those controlled environments. “When I arrive at a bride’s getting ready room,” Jen shares, “I ‘redecorate‘ and place the bride and her maids in a clean, open, light filled space. They can continue having hair and makeup done, getting dressed and helping each other, but the scene looks finished and polished.”

In this shot of the bride getting ready for the ceremony, Jen set up her model in front of the antique mirror and waited for natural moments to emerge. When the bride lifted her hands to check her make up, Jen was able to capture the delicate motion on camera.

Pay Attention to Details.

Environment plays a critical role in setting the mood and tone of the wedding. Couples spend months planning their nuptials, getting the details just so. Photograph the venue and the surroundings, including flowers, décor, furniture, and everything in between, as each wedding will have distinctive details. Snapshots of moments as the day unfolds, like the setting of the table or tweaking of the floral arrangements, help add descriptive elements to tell the story of the wedding.

Customize Classic Moments.

Oftentimes the photographs the client asks for end up being a common “wedding” shot. A bride’s dress hanging in the in the window is a popular image, but as Jen explains, the reason people love it so much is because it shows the moments leading up to the ceremony. It captures the feeling of anticipation and excitement, a feeling something we can all relate to. But even classic shots can be tailored to the bride and groom with the right lighting and props.

Know When to Blend in.

When it comes to photographing ambiance and guests, it can be helpful to blend in with the crowd. Alina finds that people can often tense up when they see that she is the designated photographer, which can lead to posed and stiff shots. For that reason, sometimes she chooses to work with smaller cameras: “People aren’t looking at me all the time thinking that I’m the photographer, so they act more naturally, and I can get more natural photos.”

Submitting Wedding Images to Stock

When submitting wedding photographs to sell on your stock portfolio, be sure to get a release for any recognizable people or places. Keywording is also critical in helping buyers find your images in the image bank. Make sure your keywording is relevant, accurate, and prioritized in order of importance. In addition to the subject matter in your submissions, also think about conceptual terms like love, romance, relationship, and celebration. If you’re submitting images via the Adobe Stock Contributor portal, our auto-keywording tool can help you out with generating relevant keywords.

See more dreamy and romantic images of weddings and starry-eyed couples in Jen and Alina’s portfolios.

Source:: blog.fotolia.com