Kategorie-Archiv: Allgemein

Fotolia members: Welcome to Adobe Stock.

After 10 years of delivering amazing stock images to customers all over the world, Fotolia was acquired by Adobe in 2015. Our promise was to build on Fotolia’s foundation and create an even better experience for purchasing and selling royalty-free stock.

Adobe Stock is a leading, comprehensive marketplace for digital creative assets. Given our progress, we’ll close Fotolia on November 5, 2019.

Get all the best from Fotolia and more.

In addition to the Fotolia images and videos you love, Adobe Stock delivers Premium Collection images from leading artists and Editorial Collection content covering news, sports, and entertainment. You’ll also get design templates, and 3D assets to make any creative project great.

Adobe Spark, and from within Microsoft PowerPoint. No more jumping back and forth from Fotolia to your favorite apps — now you can stay in your creative zone and get projects done faster.

Search is better with Adobe Stock, too. Use keywords as well as intuitive features powered by Adobe Sensei, Adobe’s AI technology to find images that are visually similar to other reference images or search for images based on aesthetic characteristics like depth of field, and more.

Moving from Fotolia to Adobe Stock is quick and easy.

If you’re an eligible Fotolia customer, you can transfer your account in three easy steps and use your remaining credits and/or downloads on Adobe Stock.* As a bonus, you’ll get at least 2x the number of HD files that you would on Fotolia.com..

Please note that Adobe Stock Credits and / or Downloads that you receive as part of this Offer are valid for 1 year from the date of the initial Transfer or each Monthly Quota (as applicable) and can only be used on the Adobe Stock website, not on the Fotolia website.

Simply log into your Fotolia account and then follow the instructions at the top of the page. The transfer takes just a few minutes and includes your current lightboxes, shopping cart, and license history — with unlimited downloads of past purchases. If you’re not able to initiate the transfer online, contact your local Customer Support to discuss your options.

The Fotolia contributor platform is merging with Adobe Stock, too.

Currently, Fotolia contributors can continue to sell licenses to their content on both Adobe Stock and Fotolia. As of February 5, 2019, the Adobe Stock Contributor portal will be the one place to upload, index, and submit your content. However, even after February 5, 2019, you can continue to sell licenses to your content on both Adobe Stock and Fotolia and earn royalties for sales of licenses of your content on both websites. You will also be able to view the tax center and delete content via the Fotolia contributor portal. See the Fotolia Contributor FAQ for more information.

Log in to the Adobe Stock Contributor portal and sync your account in one step to access your content and sales history. Save time with features like auto-keywords, learn about bestselling content from our Contributor of the Week spotlight, and promote your work by creating a beautiful Adobe Portfolio website showcasing your Adobe Stock content for free.

Upgrade your experience. Upgrade your stock.

We look forward to having you join the Adobe Stock family. For more details about the Fotolia closure and how to transfer your account, please read our FAQ.

*Eligibility conditions apply. Please see our FAQs and the Fotolia Transfer and Migration Terms here

Source:: blog.fotolia.com

Organic Results Disappear? What To Do in the Near Future of SEO

Bruce Clay's Ask Us Anything playlist on YouTube has 64 videos

Organic Results Disappear? What To Do in the Near Future of SEO was originally published on BruceClay.com, home of expert search engine optimization tips.

Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun!

In an industry like organic search engine optimization, the pieces never stop moving for long.

Example #1: AI

We’ve just begun to see the impact of artificial intelligence on marketing and the world.

AI is ramping up with businesses in general, but surveys vary widely on how many organizations have implemented AI in their operations so far. Statista found 5 percent while Narrative Science reported a whopping 61 percent of survey respondents saying that they were using AI in 2017.

AI is impacting search much faster.

Search engines have been driving AI at full throttle for years. Google’s complex algorithms can now improve on their own, thanks to machine learning powered by artificial intelligence.

With AI, the search engines — and eventually businesses in general — can evolve at a superhuman pace.

Only by keeping our eyes on the horizon can SEOs keep up. The horizon gives you the long-range view, the big picture. To see that, I look through two lenses:

  • What’s good for the user.
  • What’s good for Google.

To See the Future of SEO, Follow the Money

When I try to anticipate where SEO is going, the most important question I ask is: How will Google make money?

Remember when we saw Google move ads out of the sidebar? That was in February 2016, and Bing followed suit in March 2018.

Organic listings felt the pinch as the space at the top of a SERP opened up to allow up to four paid ads.

Google search results with all ads above the fold

But the disappearance of organic results above the fold had just begun.

Example #2: Local Listings

A “local pack” complete with map entered the SERP picture. It gave local businesses a chance to show up organically on Page 1 when the searcher was physically nearby.

The local pack did push other top organic results (such as national brands) farther down the page for certain queries. On the upside, it also created a whole new field of competition that many SEOs welcomed.

But Google needed to make money … enter local search ads. These ads often appear above organic listings in the Local Pack and map results, especially for mobile users.

Ads in the local pack

More ads directed at local businesses arrived. Google Home Services, now expanded and rebranded as Local Services ads, feature many types of local businesses vetted by Google.

LSAs play to both priorities, helping users and profiting Google. And they appear right at the top of the SERP — filling the above-the-fold space with non-organic listings.

Google's Local Services ads at top of SERP

For many queries, the space given to local listings offers mostly ads.

The Disappearing Organic Space

A slew of other changes have arisen in the same way … first as an organic feature, and then converted to a space for revenue-producing ads for Google.

Today, organic web listings may be crowded down the page by many features:

  • PPC ads (paid)
  • Shopping ads (paid)
  • Local Services ads (paid)
  • Local pack entries (may be paid)
  • Featured snippets (may be paid in the future — expect it)
  • News
  • Images
  • Videos

Folks, organic listings will soon disappear above the fold.

What’s an SEO to Do?

Sites need to take advantage of the organic SEO opportunities that do exist today, among them:

  • Use structured data elements and structured data markup. Doing so will help you grab featured snippets. In turn, your content becomes more likely to come up in text and voice search results.
  • Answer questions in your content. This can help you rank for long-tail queries and show up as the answer under “People also ask” questions.
  • Be optimized for local search, if applicable to your business.
  • Serve site visitors well, with great content and a positive experience. Give visitors what they want pain-free, and they may come back on their own.
  • Don’t forget any of the normal SEO to-dos, from optimizing on-page content to making sure your site is crawlable. (See our SEO Checklist for the essentials.)

Looking at the future of SEO, I have one more piece of advice to add to this list.

Videos Are Crucial for Winning Back the SERP

Videos appear prominently in Google search results, especially for queries with a “how to” intent.

Videos can even take the featured snippet (aka Position 0). Take a look at the examples below:

SERP with multiple YouTube video links

All these video links fill the space above the fold. They count as “organic” results. However, when you click a YouTube video result, what do you see first? You see an ad.

Since video results create ad revenue for Google/YouTube/Alphabet, organic has ads!

Videos are crucial for winning back the SERP and preparing for the near-future of SEO.
Click To Tweet

“How To” Will Rule Organic Results

Videos often answer questions more efficiently than any other format.

From how to use a staple gun to how to grow your business, you’d probably rather watch someone tell you how, in living color, than read an article looking for the answer. And you’re not alone.

In one year, YouTube viewers spent over a billion hours watching just videos with “how-to” in the title. That’s according to YouTube executive Malik Ducard.

YouTube sees more than an ad opportunity here. It’s launching a new YouTube Learning channel with a $20 million investment. In addition to supporting independent content by “Edu Tubers,” the channel plans to showcase original educational programs made by YouTube, as well.

Why Video Is a Best Play for SEO

Video search results can make the Google family of companies more money than ever. Recently, YouTube started counting an ad “view” at only 10 seconds, not 30.

With Google making money indirectly through “organic” video results, I predict that videos will rank more and more prominently in search results. That’s especially true for how-to types of queries.

Any business or organization would be wise to invest in video. I recommend that you collect your niche’s most-asked questions and start filming answers.

One of an SEO’s best plays today is to create videos that answer how-to questions.
Click To Tweet

Case in point: We produce our Ask Us Anything series as a playlist on our YouTube channel. Each video answers a specific question about SEO, PPC, content or social in a short video. People can submit their digital marketing questions.

Our Ask Us Anything playlist is growing, now at 64 videos and counting.

We’re making lots of videos that answer questions for users.

Last Thoughts

At what point does Google become all ads, and “free” organic results become a billable premium service?

With voice search, AI will make the spoken results better — and Google will need to charge for answers since nobody will see the SERP ads.

The way Google implements changes over time is seen as evolutionary, not revolutionary. The result? People will not know that all that appears above the fold is ads.

Ads will always be needed for search engine revenue. Organic results will be pushed down, or become something people pay for.

This means organic results will disappear above the fold.

Source:: bruceclay.com

The One Thing Your Business Can Immediately Take Away from Google I/O

Google I/O conference

The One Thing Your Business Can Immediately Take Away from Google I/O was originally published on BruceClay.com, home of expert search engine optimization tips.

Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future.

Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I/O conference

Kicking off the conference, CEO Sundar Pichai opened a two-hour keynote to a packed audience of developers, tech reporters and others who were joined by viewers in 85 countries watching online to hear what was new from the tech giant, including one overarching announcement:

We have shifted from a mobile first to an AI first world.

This shift into an “artificial intelligence first” world will impact the way customers find your business AND the way you interact with those customers.

Lots of articles no doubt list the many Google feature announcements coming out of the I/O conference. But here, we zero in on something that all business owners should be aware of as we move forward into this AI-powered, machine learning-based new world…

Focus on solving user problems

One thing becomes clear as you watch the tech giant unveil feature after feature: Each new product is designed to solve a problem. You could say this is the key to Google’s success.

During yesterday’s keynote alone, Google announced many coming AI-enabled features that exemplify this problem-solution strategy. Here are just a few.

  • Google Assistant will be much more connected, even allowing people to type their interactions through a phone instead of speaking them — because there are times you don’t want people to overhear what you’re saying.
  • Google Photos is getting Photo Sharing, a new feature that can recognize people in your photo and proactively suggest sending them the file — because people have a problem following through and sharing their photos.
  • Google Visual Positioning Service will be able to guide your indoor movements through a store such as Lowes to help you find what you want — which solves a big problem for visually impaired people, not to mention the rest of us who need help navigating aisles.
  • Google Lens is a fascinating new AI feature that takes visual identification to new heights. In one application, Lens can remove obstructions in front of a subject, such as a chain link fence (see demo tweeted below), and fill in the missing elements — because people want to be able to take better pictures.

Yes, this is a real thing real people at Google are working on. #Googleio2017 pic.twitter.com/vZJqkHBtH3

— Golden Krishna (@goldenkrishna) May 17, 2017

Let’s apply Google strategy to your business. In a nutshell:

“Your greatest opportunities as a business are probably hiding under the cloak of user problems.”
Click To Tweet

To find the opportunities awaiting discovery for your own business, ask yourself two questions:

  1. What do people complain about in my industry? Complaints expose problems just waiting for a new product, service or technology to solve. This kind of negative feedback also provides clues for how to best engage your prospective customers.
  2. What is difficult or time-consuming for prospective customers to accomplish today? In addition to listening for pain points, also just observe. Look for processes that everyone just accepts, but which require a lot of time and effort to do.

If your business innovates a solution to a problem, you can make people’s lives or jobs easier, potentially jump ahead of your competition, and grow your business.

But even if you’re not going to invent the next great product, by understanding people’s needs better you can offer solutions more effectively. Your marketing campaigns will ring truer (and have better click-through rates!) if they come from a point of empathy.

Solving people’s problems underlies the majority of Google’s advancements. Make it your business’s mantra, too.

Note: You can watch Google I/O to see various presentations live May 17–19 (check out the schedule here).










Source:: bruceclay.com

Pinterest in bing

Pinterest Pins sind jetzt in bing.com zu sehen.

Das die bing.com Bildersuche jetzt auch in Pinterest sucht, macht die Plattform sehr attraktiv aus SEO Sicht.

Immer wenn du die bing.com Suche benutzt wirst du auch Bilder von Pinterest sehen.
Einen kleinen Wermutstropfen gibts aber aquch, zur Zeit gibt es dieese Funktion nur für den US Markt, noch.   😉

Durch dieses Feature kann man unter Umständen noch mehr Traffic auf seine Webseite bekommen. Die Keyword suche die durch bing bei Pinterest macht dieses möglich.

Ein kleines Beispiel… Die strickst Topflappen, also bist du ein Topflappenherstellen 😉

  • du erstellst dir ein Topflappen board auf Pinterest was mit Suchmaschinenoptimierten Keywords ausgestattet ist.
  • Bing’S neue Suche trifft dann auch dich bzw dein Pinterest Board, wenn nach Topflappen gesucht wird
  • Man sieht deiner wunderschönen Topflappen und die Suchenden klicken darauf und kommen „automatisch“ auf deine Webseite mit all diesen schönen Produkten die du herstellst.

Und das alles nur, weil du ein paar kleine Suchmaschinen Optimierte Keywords verwendest.

google pagerank

Ist ein Verfahren von Google zur Bestimmung des Wertes ihrer Webseite.Die Einstufungen sind Werte von 0 – 10.

Das ist jedoch der einzigste Wert den Google über eine Webseite bekannt gibt.
Der Google Pagerank gibt keine Rückschlüsse über die Qualität oder den PageRank bzw über die Position in der Google Suche bzw in der Ergebnislisten von Google.
Es ist nur ein Wert von vielen den Google nutzt um die Position / Rank der Webseite zu definieren.