Kategorie-Archiv: Allgemein

Your everyday search terms reimagined by Stefan and Janni Dahl

Stefan and Janni Dahl are the owners of Flamingo Images in Copenhagen – a successful commercial advertising photography business focused on lifestyle, fitness, and corporate photography. The creative duo was among the group of local contributors who Adobe Stock recently asked to take part in a creative challenge. Their quest? To rethink some of the most searched-for keywords on Adobe Stock and come up with a fresh visual interpretation.

Going the extra mile.

So how did Stefan and Janni take their selected search terms to the next level? Having gone for business, team, and travel, they decided to focus on two things: the right location and the right people

Impressively, they managed to get permission to shoot “air side” at Copenhagen Airport – the area beyond security. This is no easy feat given the licenses and authorization required. “In this business, you spot good locations when they are there,” Stefan says.

Next up were the models. As with most of their shoots, the pair decided to work with non-professionals. According to Stefan, “ordinary” people are often easier to mold. “You can get them to be the person you want them to be in the picture,” he explains. It just requires good direction.

Get a closer look at the airport shoot in the video below:

Understanding the client.

Having been in the business for many years, Stefan and Janni know the key to success. “You really have to critique your own work,” says Stefan, “you need to find out what the customer actually wants, and then make sure you meet those needs.”

We couldn’t agree more with this sentiment. To meet the needs of our clients, we don’t only offer diversity in terms of content, but also in terms of formats. Alongside classic photos, Adobe Stock also offers Videos, 3D Assets, Vectors, Templates and Illustrations. The latter offers digital and hand-drawn illustrations from some of our most expressive artists. From landscapes and objects to more imaginary scenes and ideas, this additional set of images adds further options to help you find the perfect match for your projects.

Big elephant, walking in the apartment rooms. 3d concept

To learn more about the different formats available, simply start exploring for yourself! And stay tuned… In our next blog, we’ll introduce another part of the project. Discover how Anna Cor – a local contributor for the Adobe Stock Premium Collection – selected her three search terms and took them to the next level as part of the Adobe Stock challenge.

For now, don’t forget to check out a short video on our website that introduces all the contributors that took part.

Source:: blog.fotolia.com

Your favorite everyday search terms. Revisited. Remixed. Reinvented.

Adobe Stock is all about diversity of content, offering creatives everywhere 120 million assets to set their work apart. Pushing the boundaries of “classic” stock photography is part of the mission, which is why we sent three of our contributors on an exciting quest to change the face of what stock content can be.

The task.

We asked Anna Cor, Mike Fouque, and Stefan and Janni Dahl aka Flamingo Images to rethink some of the most searched-for keywords on our database and create their own unique visual interpretation – stock photography reimagined. “Food”, “beach”, “office”, “team”, “sport”, “cat”, “business”, “coffee”: These are some of the everyday search terms our talented three were allowed to choose from. The stock photo shoots that resulted from this dazzled us with their creativity!

The execution.

We followed each contributor as they got to work, documenting how they designed, directed, and edited their images. From cosmopolitan Copenhagen through bustling Berlin to the sundrenched south of France, we watched the artists combine their individual styles and locations to make the ordinary… extraordinary. Get a glimpse for yourself:

The results.

So, which of the most common keywords did our contributors go for? How did they tackle the task of combining individual search terms that were previously not related? And what do their final creations look like? All will be revealed in the next few weeks – stay tuned.

Meanwhile, you can take a closer look at the participating artists‘ work here:

Source:: blog.fotolia.com

The One Thing Your Business Can Immediately Take Away from Google I/O

Google I/O conference

The One Thing Your Business Can Immediately Take Away from Google I/O was originally published on BruceClay.com, home of expert search engine optimization tips.

Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future.

Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I/O conference

Kicking off the conference, CEO Sundar Pichai opened a two-hour keynote to a packed audience of developers, tech reporters and others who were joined by viewers in 85 countries watching online to hear what was new from the tech giant, including one overarching announcement:

We have shifted from a mobile first to an AI first world.

This shift into an “artificial intelligence first” world will impact the way customers find your business AND the way you interact with those customers.

Lots of articles no doubt list the many Google feature announcements coming out of the I/O conference. But here, we zero in on something that all business owners should be aware of as we move forward into this AI-powered, machine learning-based new world…

Focus on solving user problems

One thing becomes clear as you watch the tech giant unveil feature after feature: Each new product is designed to solve a problem. You could say this is the key to Google’s success.

During yesterday’s keynote alone, Google announced many coming AI-enabled features that exemplify this problem-solution strategy. Here are just a few.

  • Google Assistant will be much more connected, even allowing people to type their interactions through a phone instead of speaking them — because there are times you don’t want people to overhear what you’re saying.
  • Google Photos is getting Photo Sharing, a new feature that can recognize people in your photo and proactively suggest sending them the file — because people have a problem following through and sharing their photos.
  • Google Visual Positioning Service will be able to guide your indoor movements through a store such as Lowes to help you find what you want — which solves a big problem for visually impaired people, not to mention the rest of us who need help navigating aisles.
  • Google Lens is a fascinating new AI feature that takes visual identification to new heights. In one application, Lens can remove obstructions in front of a subject, such as a chain link fence (see demo tweeted below), and fill in the missing elements — because people want to be able to take better pictures.

Yes, this is a real thing real people at Google are working on. #Googleio2017 pic.twitter.com/vZJqkHBtH3

— Golden Krishna (@goldenkrishna) May 17, 2017

Let’s apply Google strategy to your business. In a nutshell:

“Your greatest opportunities as a business are probably hiding under the cloak of user problems.”
Click To Tweet

To find the opportunities awaiting discovery for your own business, ask yourself two questions:

  1. What do people complain about in my industry? Complaints expose problems just waiting for a new product, service or technology to solve. This kind of negative feedback also provides clues for how to best engage your prospective customers.
  2. What is difficult or time-consuming for prospective customers to accomplish today? In addition to listening for pain points, also just observe. Look for processes that everyone just accepts, but which require a lot of time and effort to do.

If your business innovates a solution to a problem, you can make people’s lives or jobs easier, potentially jump ahead of your competition, and grow your business.

But even if you’re not going to invent the next great product, by understanding people’s needs better you can offer solutions more effectively. Your marketing campaigns will ring truer (and have better click-through rates!) if they come from a point of empathy.

Solving people’s problems underlies the majority of Google’s advancements. Make it your business’s mantra, too.

Note: You can watch Google I/O to see various presentations live May 17–19 (check out the schedule here).










Source:: bruceclay.com

Pinterest in bing

Pinterest Pins sind jetzt in bing.com zu sehen.

Das die bing.com Bildersuche jetzt auch in Pinterest sucht, macht die Plattform sehr attraktiv aus SEO Sicht.

Immer wenn du die bing.com Suche benutzt wirst du auch Bilder von Pinterest sehen.
Einen kleinen Wermutstropfen gibts aber aquch, zur Zeit gibt es dieese Funktion nur für den US Markt, noch.   😉

Durch dieses Feature kann man unter Umständen noch mehr Traffic auf seine Webseite bekommen. Die Keyword suche die durch bing bei Pinterest macht dieses möglich.

Ein kleines Beispiel… Die strickst Topflappen, also bist du ein Topflappenherstellen 😉

  • du erstellst dir ein Topflappen board auf Pinterest was mit Suchmaschinenoptimierten Keywords ausgestattet ist.
  • Bing’S neue Suche trifft dann auch dich bzw dein Pinterest Board, wenn nach Topflappen gesucht wird
  • Man sieht deiner wunderschönen Topflappen und die Suchenden klicken darauf und kommen „automatisch“ auf deine Webseite mit all diesen schönen Produkten die du herstellst.

Und das alles nur, weil du ein paar kleine Suchmaschinen Optimierte Keywords verwendest.

google pagerank

Ist ein Verfahren von Google zur Bestimmung des Wertes ihrer Webseite.Die Einstufungen sind Werte von 0 – 10.

Das ist jedoch der einzigste Wert den Google über eine Webseite bekannt gibt.
Der Google Pagerank gibt keine Rückschlüsse über die Qualität oder den PageRank bzw über die Position in der Google Suche bzw in der Ergebnislisten von Google.
Es ist nur ein Wert von vielen den Google nutzt um die Position / Rank der Webseite zu definieren.