Archiv für den Autor: Andreas

Marketers, Assemble! The Super-Powered Team-Up of Content Marketing Confluence

Content Marketing Super Team

Content Marketing Super Team

It’s been a spectacular decade to be a nerd. The superheroes we love leaped from the page to the multiplex, each movie connected to the rest with the kind of complex storytelling we love in comic books.

It started with Iron Man in 2008. This weekend, „Avengers: Infinity War“ hits theaters, with over two dozen heroes throwing down against a celestial being with godlike powers (who, for some reason, has a chin that looks like a raisin).

The Avengers and Content Marketing

The California Raisins reboot looks really dark.

I’m pretty stoked.

Team-up events like this are great because a superhero team is always more powerful than the sum of its parts. They can use their powers to complement each other in unexpected ways:

  • Spider-Man uses webbing to make a slingshot for Captain America’s shield
  • Thor throws his hammer through portals that Doctor Strange makes
  • The Hulk throws Hawkeye to safety

You get the idea. When a team is really working together, all of them do better.

Which, of course, makes me think all about content marketing. At TopRank Marketing, we believe the present and future of reaching an audience depends on confluence, a superhero team-up of all our content marketing tactics and channels working together.

Here’s a quick guide to the members of our superhero “team,” and how they assemble to amplify each other’s superpowers.

The Content Marketing Super Team

Content: Captain America

Captain America is the heart and soul of the Avengers team. He’s not the most powerful guy on the team, though he does pack a mean punch. His primary value lies in bringing humanity to a team of gods, aliens, and androids. He unites the team and gives everyone their marching orders, leading the charge on the ground.

Your content should be at the heart of your marketing super team, too. It should speak directly to your target audience on a human-to-human level. Your content can emotionally engage, deliver value, and ultimately persuade people to take action.

SEO: Spider-Man

Spider-Man is the lone “street level” hero on the Avengers team. He started out doing solo work cleaning up the streets of Queens. As part of the team, his main role is to assist the heavy hitters, tying their attacks together with his web-slinging, wall-crawling acrobatics.

SEO used to be the biggest deal in marketing, a strategy and tactic all unto itself. Now SEO works best as part of a team. Great content (preferably co-created with influencers) can benefit from a light dusting of SEO. Just remember that with SEO power comes responsibility: Use SEO to boost great content, not to trick search engines into ranking mediocre content higher.

Influencers: The Incredible Hulk

There’s one thing for sure about the Hulk: He’s a hard guy to ignore. Not only is he capable of punching an airplane out of the sky, he’s 10 feet tall and green. He’s not great on stealth missions, is what I’m saying, but if you want to make a splash, he’s your man.

Influencers share some of the Hulk’s properties (hopefully not the “giant rage monster” part). Some influencers make their living off of being seen, which means they have a built-in audience you can reach with their help. Some are more on the Bruce Banner side, with smaller followings that are still valuable if they’re your target audience.

Organic Social: Hawkeye

Hawkeye is one of two Avengers with no super powers, but he proves his value to the team with his technological savvy and arsenal of specialized arrows. He excels at precision strikes that hit valuable targets.

Organic social used to be a more high-powered team member, but the rise of the algorithm in social media feeds have reduced its reach and power. Still, it’s good for getting the word out to a select audience – you just have to be more strategic on your social channels to compensate for the lack of power.

Digital Advertising: Iron Man

Iron Man takes Hawkeye’s precision strike capability and adds extra maneuverability and power. He can swoop in and blast a target with an arsenal of rockets and pulse rays, all while delivering devastatingly sarcastic quips.

Digital advertising gives you the ability to hit precise audiences at scale. There’s more of a cost associated with it than with organic tactics, but it’s an investment that can get substantial returns.

The Content Marketing Super Team at Work

As you can see, each member of our super squad is powerful on its own. But the magic really happens when all these tactics work together. And you can’t plan that kind of teamwork in the heat of the battle, either. It has to start before a single word of content is drafted.

When we’re creating content, first we determine search demand. Looking at what people are searching for helps us narrow down our topics and makes sure the content will have SEO built in.

Then we search for influencers who are experts on the topic and have a sizable, relevant following. We invite influencers to co-create the content with us. True collaboration with influencers makes them far more likely to be excited about the resulting assets, which means they’re more motivated to share.

Part of our content creation process is designing images and messages for organic social amplification. We provide influencers with everything they need to share the asset on social media. Influencer shares are crucial for reaching the target audience, so we make it as easy for influencers to share as possible.

Finally, we use paid social to amplify the content directly to our clients‘ most valuable audience. We create unique social images and messages to compel people to take action.

It’s easy to see how the super-team approach makes each tactic work better. Each of the tactics is working toward the same unified goal: reaching an audience and persuading them to take action.

Content Marketers, Assemble!

What turns a ragtag group of marketing tactics into an elite audience-persuasion force? Strategy and communication. In our agency, we have a content team, an SEO team, a social media team, etc. But we make sure the teams are working together by design. We regularly meet together to make sure we’re all sharing the same vision. And we also share best practices with each other. The more each of us knows about everyone else’s area of expertise, the stronger we all are.

Want more insight into how content marketing tactics can be brought together for maximum impact? Here’s some more light reading:

The post Marketers, Assemble! The Super-Powered Team-Up of Content Marketing Confluence appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

How to select the best caching solution for WordPress

There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page to load in 2 seconds or less, which is quite a task to accomplish as a new website owner.

Interestingly, even a single second of delay in page response can result in a 7% reduction in conversions, and Google’s algorithms favour fast-loading websites in the form of search engine rankings. With so much at stake with regard to your website’s loading time, the pain is real. So, how does one make sure that WordPress websites are fast to load?

Caching is an efficient solution

Caching serves the purpose of creating and keeping a static version of your website and serving it to a requesting visitor when they access your website for the second time or more. It enhances your site’s user experience by swiftly presenting the static version without any delay.

This delay, otherwise, is simply caused when a visitor is trying to access a website from their browser and all the website elements such as the posts, slider, headers, CSS files, JavaScript, images, videos, etc., take their own time to get downloaded on the browser. When caching is in place, your website is ever-ready to deliver a cached/static version – quickly.

If you are new to website creation, how do you implement Caching on your website? What are the ways and means? Are their tools that can help you do it?

To start, you must test your website for its speed monitoring using tools such as:

These tools are a great way to figure out anything that might not be going well on your website’s backend when it comes to its loading time and similar issues. Since WordPress websites have their own share of down time owing to a number of factors, you cannot always act laid back when it comes to the performance and WordPress security of your digital property. If you would like to learn about striking a balance with your WordPress site’s security apart from its performance, you can read more here.

Broadly divided into two, WordPress Caching can be determined as:

  1. Browser Caching: Reducing the load on the server is a great way of optimizing your website’s speed and that is what Browser Caching does. It reduces the number of requests per page, resulting in the superpower where your website loads faster.
  1. Server Caching: Used by websites that have spiked traffic rates, Server Caching is largely about when data is cached on the server itself, helping with the loading revisions.

The best plugins to incorporate caching onto your WordPress site

You can choose from the following list of plugins to manage caching on your WordPress website.

  1. WP Super Cache

Total number of downloads: 2+ million

One of the best caching plugins in the WordPress repository, WP Super Cache is a great cache management plugin. Generating static HTML files for your WordPress website, the plugin serves cached files in three ways, which are based on speed. It employs methods like Apache mod_rewrite and a modification of your .htaccess file to serve supercached static HTML files.

  1. W3 Total Cache

Total number of downloads: 1+ million

Highly recommended by web hosts and developers, this plugin has continued to reign the WordPress caching market for a number of years. By employing browser caching, it renders pages quickly, which results in reduced page load time, and further garners more page views and increased time on site.

A great plugin in itself, W3 Total Cache contributes to improvement in your site’s SEO, offers content delivery network (CDN) integration, and overall user-experience on the WordPress site.

  1. WP Fastest Cache

Total number of downloads: 600,000+

The plugin serves the usual caching functions, offers SSL and CDN support, allows Cache Timeout for specific pages, enable/disable cache option for mobile devices and for logged-in users. Available in over 18 languages, the plugin does not require the user to modify the .htacces file and is pretty simple to set up. However, it does not currently support WordPress Multisite, but it is hoped that the plugin developers are working towards introducing this. Also, their premium version has much more to offer.

  1. Cache Enabler

Total number of downloads: 40,000+

Working its way to improving the performance of your website, the Cache enabler plugin offers WordPress multisite support. Its disk cache engine is efficient and fast and the plugin can be easily setup. One of the unique features of this plugin is its ability to create two cached files: plain HTML one and gzipped (pre-compressed files). It also offers the features of clearing the cache in either a manual or an automated manner.

  1. Hummingbird Page Speed Optimization

Total number of downloads: 10,000+

A great speed optimization caching plugin by WPMU Dev, the Hummingbird plugin features file compression, minification and full-page, browser and Gravatar caching. It also provides performance reports for your WordPress site so that you can maintain its speed. Its scanning feature keeps a check on files that might be slowing your site and provides probable fixes.

NOTE: While caching is great, you will also need to implement other efforts if you really want to increase your website’s speed. Some of the things that you can easily do are:

  • Invest in a reliable web hosting service and go with a hosting plan that suits the size of your business website
  • Getting a CDN service is a great way to cater to your site visitors from various geographical locations without having them to wait up a bit too long for the server to fetch your site data
  • Declutter your website’s database, uninstall plugins and themes that you no longer need
  • Always use a WordPress theme that has been optimized for speed.

Conclusions

Website speed matters, and caching is one of the easiest ways out there to accomplish a fast loading site. Since your site’s speed has a direct relationship with user experience and the traffic it drives in, it follows that search engine optimization also slides in. Therefore, you must direct all your efforts into making sure that your website is capable of impressing its visitors with an unmatched speed.

Lucy Barret is an experienced Web Developer and passionate blogger, currently working at WPCodingDev.

Source:: searchenginewatch.com

Bedrohte Ordnungen – Krisen anders denken

DITHO_BO_02

Mehr Bilder…

Gesellschaftliche Krisen gab es in der Antike genauso wie heute. Gesellschaften wandeln sich und Neues entsteht. Das Forschungsprojekt Bedrohte Ordnungen zeigt, wie sich Veränderungen nach bestimmten Mustern vollziehen und wie Menschen mit der Bedrohung umgehen. An der Universität Tübingen wird geforscht, was unsere Gesellschaft aus vergangenen Krisen und Katastrophen lernen kann. Die digitale Ausstellung stellt multimedial zwölf Fälle Bedrohter Ordnungen vor und eröffnet neue Perspektiven auf Krisen in Vergangenheit und Gegenwart.

Agentur
Ditho

Source:: designmadeingermany.de

How to use CRO as a power boost for paid search, social ads and SEO  

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.

Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking on-site conversions. The AdWords department was focusing on getting clicks without any insight into whether or not they were getting leads. Back-of-the-napkin calculations showed that the average cost per acquisition (CPA) was $1,100. The estimated customer lifetime value was $1200. You can do the math.

This is an extreme case, but the truth is, if you don’t have a page that converts, you end up just paying for clicks instead of conversions. CRO can help you get more from your advertising dollars.

How to get a higher return on paid search with CRO

1. Use CRO to improve the landing page experience and turn more visitors into customers

When we make the landing page more compelling and user-friendly, it lifts conversions and starts an upward spiral of success: higher conversions > lower CPA > higher return on ad spend (ROAS) > increased ad budget > increased overall revenue and profit.

It may take a few tests to get a strong lift in conversions; it depends on how much research goes into building your test hypotheses. A legal services firm saw the positive impact of CRO in the very first test they ran on their paid search landing pages. Originally, the value proposition above the fold was not scannable and not easy to understand quickly. The CRO team at 3Q Digital created a variation that described the benefits the firm’s services clearly and concisely using the headline and a bulleted list. As a result, lead form submissions went up by 24% at 95% statistical significance.

Control:

Variation:

2. Use CRO to determine the best landing pages for paid traffic

When dedicated landing pages for search ads are not available, a lot of companies drive paid traffic to the homepage. Chris Goward’s “scent trail” metaphor shows why this might be hurting their results. Imagine: the ad promises a solution to a specific need the customer has – the “prey scent” is very strong. The customer clicks the ad and lands on the homepage that offers multiple products or services – the “scent trail” became much weaker. The customer now has to figure out how to get to the product or service they were originally interested in. This creates friction, and the risk of a bounce is very high.

CRO can help map out an effective customer journey from ad to conversion. The good news is, you don’t always have to create new landing pages from scratch. Simply redirecting paid traffic to a different page on the website can increase conversion rates. Here is how a regional bank reaped the benefits of this approach.

The bank was looking for a way to get more website visitors to submit a loan application. Paid search campaigns were driving people to the homepage. However, Google Analytics and Hotjar data showed that after landing on the homepage, many users instantly clicked the ‘loans‘ tab in the top navigation. Our CRO team hypothesized that sending paid traffic directly to the loans page would better match the high motivation of the users and would increase conversions. It worked – with loans page as the new landing page for paid traffic, there was 51% lift in loan application submissions.

Control – homepage:

Variation – loans page:

If you do have custom landing pages for search campaigns, make sure to track their post-click performance. A story shared by Momoko Price shows why it matters:

“A client shared their PPC landing page metrics with me but hadn’t actually calculated which landing page variants were performing best past the click (they were only looking at impression-to-ad CTR, but not the landing page conversions-per-PPC click rate). After looking into it, I discovered that the highest-performing PPC ad-group was driving traffic to a *sub-optimal* landing page variant. By directing that traffic to the highest performing landing page variant, we were able to substantially lower the overall CPA.”

3. Use CRO to increase lead quality

With CRO, you can make informed changes to the landing pages that drive not only initial conversions, but also deeper metrics, such as sales, LTV, and ultimately profit.

Steven Shyne, senior CX strategist at 6D Global shares a story about an experiment that impacted both conversions and lead quality:

“Our client, a telecom solutions provider, was debating whether or not to show pricing on the landing page. On the one hand, there was pressure from internal stakeholders and competitors to list the prices. On the other hand, the company provides customized quotes to its customers based on their business needs, and showing boilerplate pricing would go against this core value proposition. Our hypothesis was that removing pricing from the landing page would encourage prospective customers to fill out the form and request a precise quote. This would increase engagement with the sales team and improve metrics all the way through the sales funnel.

“The variation with the pricing information removed showed a 47% increase in qualified leads. Our client is continuing to see very strong performance and we are continuing to test/optimize when, where, and if at all we show pricing, all the way from ad unit to landing page to lead qualification page.”

Control:

Variation:

In summary, the connection between paid search and CRO is natural and profitable.

Miguel Madrigal, search account lead at 3Q Digital sees CRO as a big value multiplier: “As performance marketers, there is only so much we can do on the front end. We can take the search queries, match them to keywords and ad copy, then mirror the ad copy on the landing page. If we tie these pieces together, we have done everything in our power. Working in tandem with CRO, always iterating, we can use the engagement and traffic we already have to drive better results.”

How to get more from social ads with CRO

There is a lot of pressure on social ads and landing pages to be both relevant and engaging. CRO can provide a valuable boost and help beat cat videos in the battle for customer attention.

Here’s how you can use CRO to make your social ad campaigns more effective.

1. Use CRO to create compelling ad copy and landing page copy

Conversion research can help identify the customers‘ biggest pain points, desires and objections and translate them into effective copy. Customer interviews, surveys, Exit Intent Polls, customer reviews mining, etc., are great sources of powerful messaging that speaks to customers in their own language and drives action.

Talia Wolf, CEO at GetUplift, always uses in-depth conversion research to inform Facebook Ad and landing page copy:

We use our emotional targeting research to optimize every step in the funnel, including social ads and social content. During a project with Fiverr last year, we worked to identify the prospects‘ stage of awareness and their emotional drivers. We discovered where the customer was emotionally in the buyer journey. These insights helped us write new Facebook ad copy, choose new hero images and craft a new landing page strategy which got a 17% increase in conversion rates.”

2. Use CRO to optimize the landing page experience for the visitors coming from social media

Scott Olivares, growth and conversion director at Nabler, shares a story about how tailoring the landing page to social traffic helped boost engagement:

Our client, an online university, invests heavily in social media advertising. All of the visitors from their campaigns go to landing pages made specifically for those campaigns. The lead acquisition rate was pretty bad, which made the cost per lead very high.

“In our research, we discovered that desktop visitors had a much higher conversion rate than mobile visitors – at least double. However, mobile visitors made up about 80% of all traffic. When we looked at the landing pages, we saw that they were very text-heavy and obviously designed with desktop in mind. We came up with a new experience designed specifically for mobile visitors referred by a social media site – people who are looking for a quick endorphin boost from something funny or interesting, that doesn’t take too much effort to consume. Our new experience condensed all the content into about five single lines listing the excuses that people usually have for not going back to school. The excuses were crossed out with a plus sign next to them. Clicking the plus sign revealed why that particular excuse was no longer valid at this university.

“This had a tremendous impact and many more mobile visitors began down the lead path. The lead start rate increased by 19% with 95% statistical significance.”

Control: Variation:

CRO can help you make the most of your investment in paid traffic – both search and social. If your focus is organic traffic, CRO can help on this front as well.

How to get more from SEO with CRO

First, the burning question: does CRO help or hurt SEO?

Rand Fishkin from Moz has the answer:

“The truth is, there is no conflict between the two. Here are the broad elements that factor into the page’s ranking ability:

  • keywords and on-page (content and HTML source code)
  • content quality
  • user and usage data
  • domain authority
  • page authority (individual shares and links)
  • SPAM analysis

Changes made to the page with CRO affect just the first three factors. Nothing you’re going to do with CRO is going to have a negative effect on your domain authority, your page authority or SPAM analysis. If you are doing high-quality CRO and your conversion rate is rising, you are positively impacting two of the factors: your content quality signals and your user and usage data (with improved user experience, more people are spending time on the page, more people are engaging, Google ranks the page higher). The only factor we need to worry about is keywords and on-page. Here you just need to stick to some basic principles:

  1. Put the words and phrases you are trying to rank for into HTML page title – you probably won’t be messing with your HTML page title when you are doing CRO anyway
  2. Use your target words and phrases in the URL (URL doesn’t matter much for CRO)
  3. Use your target words and phrases in the headline – headline does matter for CRO, but you almost certainly want to have the terms and phrases you are going after in your headline for SEO as well as CRO.

Long story short – there is no CRO requirement that would interfere with getting your SEO right.”

The goal of SEO pages is providing information, building awareness and authority; however, it doesn’t mean they can’t have commercial value and generate conversions. You can use CRO to turn SEO pages into additional funnel entry points.

Harrison DeSantis, SEO account manager at 3Q Digital, firmly believes in optimizing SEO pages for conversions: “I wish I could use CRO on every SEO account! We are putting in effort to drive traffic to these pages; I want to make sure we don’t squander it. Since SEO pages are top of the funnel, most visitors might not become customers right away, but then there are those organic visitors who are ready to convert. We want to make it as easy as possible for them to take action. Not everyone is going to do it, but everyone needs to know that they have the option to take the next step – the end game they can go back to when they are ready.”

Here is an example of how a company used this approach and saw substantial lifts in conversions on SEO pages:

A platform for getting psychic advice has a dozen high-ranking SEO pages. However, in the past these pages generated very few registrations – most visitors left immediately after reading the content. Conversion research showed that the next steps on SEO pages were not obvious, the visitors were not engaging with the call to action on the right rail, possibly because of “banner blindness”.

Our CRO team ran a test placing a call to action into the body of the article, directly in the line of sight of the reader. The goal was to create interest and provide an easy opportunity to take action. The experiment was successful – the variation showed a 94% lift in registrations at 99% statistical significance.

Control:

Variation:

In the follow-up test, the team focused on improving the mobile experience on SEO pages by adding a “sticky” drawer CTA with an offer relevant to the article content. The variation provided the page visitors an opportunity to enter the funnel easily at any point during their session. The variation showed a 349% lift in registrations at 99% statistical significance.

Control: Variation:

Conclusion

CRO is a superpower that can help you amplify results from paid search, paid social, and SEO, and position your business to scale effectively online.

Here is a checklist of how you can use CRO to make the most of your user acquisition dollars:

  • Use CRO to improve relevance and clarity and ease of landing page experiences for paid search campaigns.
  • Use CRO value proposition testing to create winning ad campaign copy.
  • Use CRO to determine the best pages to drive paid traffic to.
  • Use CRO to increase lead quality.
  • Use CRO to inform ad and landing page copy for paid social campaigns.
  • Use CRO to tailor landing page experience for social traffic.
  • Use CRO to drive conversions from SEO traffic.

Svitlana Graves is CRO specialist at 3Q Digital.

Source:: searchenginewatch.com

A Non-Agency Guy Reflects His First Year at TopRank Marketing

TopRank Marketing Team

TopRank Marketing TeamLiking where you work is not an optional luxury. At least it sure shouldn’t be.

Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I’ve been there and I’m sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field.

So last year, when I decided to pursue a new professional venture, finding the right culture fit was a huge priority for me. As I started exploring the possibility of joining the TopRank Marketing team, I had some reservations; not because of anything specific to the company, but because it’s an agency.

I hadn’t work at agencies much in the past. I was familiar with the stereotypes, the paradigms, the lamentations. While confident in my skill set being very applicable in this world, I couldn’t help but wonder if it was the right world for me.

Would the constant reality of client demands stifle my creativity? Would the permeating structure of workflow management systems prove suffocating? Would I be intimidated as a newbie working alongside people who’ve been in such a setting forever?

Well, as you can tell, I took the plunge. And I’m very glad I did. I’m coming up on my one-year anniversary here at TopRank Marketing and can happily say that up to this point, it has been an extremely rewarding experience, unhindered by those negative agency archetypes mentioned above.

If you’re a talented writer, strategist, SEO or analyst considering a career move, I highly recommend checking out TopRank Marketing — even if you’ve never worked in an agency. Here are five reasons I’ve felt right at home.

#1 – Business Casual

I’m not just talking about dress code. The environment here here strikes the right balance between business and casual. In the years prior to coming aboard, I’d spent time working downtown at a big corporate bank as well as at an ultra-leisurely tech startup, so I’ve experienced both ends of the spectrum and didn’t love either extreme.

I know from speaking to others that certain agencies can veer a little too far in the direction of informality, with flip-flops and Monday morning mimosas and lax attendance standards. From my view, these kinds of things can quickly become distractions, preventing people from being seriously focused on their work. At TopRank Marketing, the vibe is laid back enough that it’s always comfortable and easygoing, but not so much that anyone is apt to lose sight of their duties or commitments.

#2 – Cool Clients

Working with big-league clients also helps us keep our eyes on the prize. One thing that has become quite clear to me in my time at TopRank Marketing is that we are very deliberate about the businesses we engage as an agency. There’s a strong emphasis on finding the right fits and aiming high.

Partnering with recognizable and respected enterprise companies such as Dell, LinkedIn, and SAP keeps us on our toes and challenges us to raise the bar. I’m continually impressed by the innovation and big thinking on display in these organizations.

During client meetings, I get to interact with sharp people and I find there’s a high degree of mutual respect. I haven’t personally encountered exasperations with companies that just don’t „get it,“ which I hear a lot about from friends and peers working at other agencies.

#3 – Awesome Team

Not only do our clients keep me on my toes — so do my coworkers. To me, this is probably the most invigorating aspect of working at TopRank Marketing. Each day I get the chance to absorb knowledge from tremendously adept and skilled pros in various disciplines. This is by design; attracting and retaining high-caliber talent is central to our operation.

The collaborative culture enables our team to collectively reach new heights. I’m fortunate to build out my own expertise by learning from our specialists in search, SEO, strategy, analytics, design, content and more. Hopefully I’m able to impart some of my own knowledge as well.

#4 – Growth Opportunities

Just a few months after starting here at TopRank Marketing, I was able to attend Digital Summit Minneapolis and rub shoulders with some of the industry’s biggest names as a representative of our agency. It was a cool opportunity right out of the gates, and speaks to the windows that are opened for anyone with such aspirations. I’ve also gotten to write several times for the renowned TopRank blog, providing me with a platform for visibility and brand-building in the marketing community.

As employees we are adamantly encouraged to branch out, gain new competencies, take on speaking engagements, and become public faces for the agency if they show that initiative. There’s a very legitimate and earnest focus on personal development that I believe to be rare.

#5 – Taking Pride

It’s honestly cool to tell people where I work.

I’ve quickly learned that TopRank Marketing has a stellar rep, fueled in large part by our CEO Lee Odden, who regularly appears as a keynote speaker all around the world promoting our brand and extolling our talent. Being able to work with prestigious international clients gives me a daily feeling of impact and accomplishment. There’s also a certain thrill inherent to being on the cutting edge with so many tactics and frontiers — most notably B2B influencer marketing at the moment.

I Guess I’m an Agency Guy Now

I’m not going to say it’s easy, nor that every day is free of stress or struggle. But I’m not sure I would even want that. I will say that on those more difficult days, I always have the support and structure necessary to overcome.

I had no idea what to expect with my first real venture into the agency world, but what I’ve found at TopRank Marketing is an accommodating environment, meaningful work, amazing colleagues, clear avenues for growth, and a real sense of pride.

That pretty much covers the checklist I had coming in. If yours looks similar, and you think you’ve got a professional skill set befitting one of our openings, you should get in touch and see if TopRank Marketing might be a match for you. Even if the word “agency” makes you bristle a little bit.

I might be biased, but not without good reason.

The post A Non-Agency Guy Reflects His First Year at TopRank Marketing appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com