B2B Content Promotion in 2023: Channel and Format Trends [Report]
97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. MarketingProfs

“Content marketers, particularly in the B2B space, absolutely must be in that precious 25.6% minority who set aside more than 4 hours a week to promote their content.” — @Mike_Allton of @Agorapulse
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Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, and smart personalization rounded out the list of top methods for achieving top brand experiences, according to recently-released survey data. MarketingCharts

OpenAI unveils Dall-E 3, latest version of its text-to-image tool
The latest incarnation of OpenAI’s image-generation technology Dall-E 3 features numerous improvements including more accurate image creation — especially when it comes to the inclusion of text — along with several new safeguards against undesirable content, the OpenAI group recently announced. Reuters

YouTube Adds New Clips Insights to Further Inform Content Strategy
With its newest YouTube Studio feature, Google’s YouTube now lets users see data about the clips that have been created from their videos, offering brands and marketers new insight into those portions of video content that are resonating the most with audiences, YouTube recently announced. Social Media Today

Google announces new Bard features as traffic continues to lag ChatGPT
Google has updated its Bard generative AI offering, including the addition of Bard Extensions for better integration with an array of other Google services, along with a search comparison feature that lets users see how Bard’s AI-driven output differs from that of the firm’s traditional search, Google recently shared. Reuters

3 Important Social Media Trends of Note for 2023 [LinkedIn Usage Poll]
43 percent of respondents to a recent social media poll have said that they were spending significantly more time on the LinkedIn social platform during 2023, with 36 percent noting that they have spent somewhat more time on the professional platform, with a scant 15 percent indicating they were spending less time on LinkedIn, according to recently-published survey data of interest to B2B marketers. Social Media Today

Organizations‘ Generative AI Use Most Prevalent in Marketing and Sales
14 percent of professionals in sales and marketing have said that they are regularly using generative AI — the leading job function doing so among organizations, with 13 percent of those in product or service development doing so, followed by 10 percent of those in service operations, according to newly-published generative AI usage survey data of interest to digital marketers. MarketingCharts

Elon Musk says Twitter, now X, is moving to monthly subscription fees and has 550 million users
The head of the business formerly known as Twitter and now known as X has said that the social media platform will move towards making X a subscription-based service, while also noting that the platform has some 550 million monthly users, X recently announced. CNBC

Meta is expanding its verification program to businesses
After a period of testing, Facebook and Instagram parent firm Meta has begun rolling out an updated Meta Verified program that allows brands using its two primary platforms to subscribe to a verification program that offers check-mark badging, protection against impersonation accounts, along with greater published content reach, Meta recently announced. TechCrunch

X Is Testing an Expanded Profile Bio Section to Provide More User Context
X has begun tests that aim to provide more robust biography information to brands using the platform, expanding on the limited brand biography options Twitter has had since its inception, likely to be tied into the firm’s forthcoming subscription plan offerings. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at “Productively Unproductive” by Marketoonist Tom Fishburne — Marketoonist

New iPhone 15 Includes 12 Animal Sounds And Colorful Lever — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• LinkedIn Marketing Solutions/Adobe — These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing — Adweek
• Lee Odden / TopRank Marketing — Feeling B2B with Pam Didner: A B2B Marketing Expert Interview — MarketingProfs
• TopRank Marketing — How to Find Influencers on LinkedIn Who Match Your Brand — LinkedIn (client)

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Joanna Lord @JoannaLord
Lisa Buyer @lisabuyer
Melanie Mitchell @MelanieMitchell
Scott Stratten @unmarketing
Carolyn Shelby @cshel

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you uncovered your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thank you for joining us for this week’s Elevate B2B Marketing News, and we hope you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

A favorite classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts to follow — a helpful compilation extracted from top industry leaders and the hundreds of fantastic #CMWorld 2023 speakers.

List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of content marketing.

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. This list is just a starting point to help expand your own content marketing learning.

In this year’s list there are plenty of familiar faces along with many new additions. We expect to learn new lessons from each of these 50 content marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

We extend special thanks to Stephanie Stahl, who as general manager of Content Marketing Institute has passionately continued on the ambitious mission of CMI founder Joe Pulizzi.

Stephanie Stahl @EditorStahl
General Manager, Content Marketing Institute

Now let’s jump right in with this year’s list of 50 top content marketers to follow and learn from.

Top 50 Content Marketing Influencers To Follow

Ann Handley @marketingprofs
Chief Content Officer, MarketingProfs

Joe Pulizzi @JoePulizzi
Founder, The Tilt

Andy Crestodina @crestodina
Chief Marketing Officer and Co-Founder, Orbit Media Studios

Deane Barker @deane_barker
Global Director of Content Management, Optimizely

Joanne Sweeney @JSTweetsDigital
CEO, Public Sector Marketing Institute

Mike Allton @mike_allton
Head of Strategic Partnerships, Agorapulse

Marcus Collins @marctothec
Clinical Assistant Professor of Marketing, University of Michigan – Stephen M. Ross School of Business

Amber Naslund @AmberCadabra
Enterprise Sales Leader, Marketing Solutions, LinkedIn*

Derek Thompson @DKThomp
Writer & Editor, The Atlantic

Avinash Kaushik @avinash
Chief Strategy Officer, Croud

Melanie Deziel @mdeziel
Speaker & Consultant, StoryFuel

Dennis Shiao @dshiao
Founder and Head of Retention, Attention Retention

Lee Odden @LeeOdden
Founder and Board Advisor, TopRank Marketing

Beverly Jackson @BevJac
Vice President of Brand and Product Marketing, Zillow

Marcus Sheridan @TheSalesLion
Owner and Partner, IMPACT

Mariah Obiedzinski @MariahWrites
AVP of Content Marketing, Stamats

Meghan Keaney Anderson @meghkeaney
Vice President of Marketing, Jasper

Michael Barber @michaeljbarber
Vice President of Marketing, Charter School Capital

Andrew Hanelly @hanelly
Chief Strategy Officer, Revmade

Ann Gynn @anngynn
Principal Consultant, G Force Communication

Christopher Penn @cspenn
Chief Data Scientist, Trust Insights

Melissa Breker @melissabreker
Digital Transformation Leadership Coach and Founder, Breker Group Consulting

Jay Acunzo @jayacunzo
Co-Founder, Creator Kitchen

Amy Balliett @AmyBalliett
Senior Fellow of Visual Strategy, Material

Stephanie Losee @slosee
Director, Executive & ABM Content, Autodesk

Michelle Garrett @PRisUs
Public Relations Consultant, Garrett Public Relations

Pierre DeBois @ZimanaAnalytics
Founder and CEO, Zimana

Zontee Hou @ZonteeHou
Head of Strategy, Convince & Convert

Bert van Loon @bertvanloon
Co-Founder, Content Marketing Fast Forward

Pam Didner @pamdidner
B2B Marketing Consultant, Relentless Pursuit

Nancy Harhut @nharhut
Co-Founder and Chief Creative Officer, HBT Marketing

Amy Higgins @amywhiggins
Director, Content Strategy, Lyra Health

Sydni Craig-Hart @SydniCraigHart
CEO, Smart Simple Marketing

AJ Wilcox @wilcoxaj
Founder and CEO, B2Linked

Carmen Hill @carmenhill
Principal Content Strategist & Writer, Chill Content

Wil Hart @wilbhart
Co-Founder, Smart Simple Marketing

Christine Michel Carter @cmichelcarter
Director of Content Marketing Strategy, Lexia Learning

Val Swisher @valswisher
Founder and CEO, Content Rules, Inc.

Andrew Davis @DrewDavisHere
Keynote Speaker and Author, Monumental Shift

Ahava Leibtag @ahaval
President, Aha Media Group

Bernie Borges @bernieborges
Vice President Global Content Marketing, iQor

Carlijn Postma @carlijnpostma
Author, Speaker and Entrepreneur, Carlijn Postma — Binge Marketing

Michael Brenner @Brennermichael
CEO, Marketing Insider Group

Mark Bornstein @4markb
Vice President, Marketing and Chief Evangelist, On24

Dusty DiMercurio @dustycd
Senior Director, Industry & Portfolio Marketing, Autodesk

Wendy Covey @wendycovey
CEO and Co-Founder, TREW Marketing

Dan Cafiero LinkedIn
Senior Program Manager, Account Based Marketing and Paid Media, Seagate Technology

Robert Rose @Robert_Rose
Chief Strategy Advisor, Content Marketing Institute

David Fortino @David__Fortino
Chief Strategy Officer, NetLine*

Liz Willits @lizwillits
Founder and Owner, Content Phenom

Jacqueline Loch @jacquelineloch
EVP Social + Emerging Platforms, SJC Communications

We Hope To See You At Content Marketing World 2023

Using the most detailed statistical analysis — no matter how comprehensive and well-researched — can only take you so far in finding the people who you’ll consider the most relevant and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other content marketers that influence you in the comments section below or on our social media accounts on LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.

To further your own content marketing expertise, here’s a bonus list of some of our top recent posts about content marketing:

• Growth Strategy: How Content Marketing Propels B2B Brand Growth Today
• A Home-Run for Humanizing B2B Content: Why Generative AI Can Only Get Your Business to First Base
• The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage
• 5 Tips to Make Your Content More Accessible & Inclusive
• 3 Ways B2B Content Marketing Elevates Lasting Customer Loyalty
• What Is B2B Content Marketing? And How Does It Launch the Success of B2B Brands?

If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details about Lee’s session:

Wednesday, September 27 – 1:45pm Eastern
Workshop with Lee Odden
Presenting: You’re Doing SEO All Wrong: How to Optimize Content for Search Intent.

We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

*LinkedIn and NetLine are TopRank Marketing clients.

The post Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023 appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com