Archiv für den Autor: Andreas

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks.

This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996.

The upgraded, dynamic entry point to the world’s biggest search engine will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop.

Let’s take a look at what’s changing and how, as well as what it might mean for marketers.

What’s different about the new homepage?

Google’s new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors.

On the Google.com website (via a mobile device), there are now four icon-based options: Weather, Sports, Entertainment, and Food & Drink.

The ‘Weather‘ and ‘Food & Drink‘ options can be used straight away, as they take the user’s location data to provide targeted results. The ‘Sports‘ and ‘Entertainment‘ options require a little more customization before users can benefit from them fully. Without this, Google will just serve up popular and trending stories within each category.

In the example below, I tapped on the ‘Sports‘ icon, then selected to follow a baseball team, the Boston Red Sox. Based on this preference, Google then knows to show me updates on this team on my homepage. The results varied in their media format, with everything from Tweets to GIFs and videos shown in my feed.

This means that rather than encountering the iconic search bar, Google logo, and the unadorned white interface we have all become accustomed to, each user’s feed will be unique. As I start to layer on more of the topics I am interested in, Google gains more information with which to tailor my feed.

On the Google mobile app, based on my selection above, my homepage looks as follows:

This is quite a big departure and is an experience we should expect the Google.com website to mirror soon. For now, the latter retains enough of the old aesthetic to be recognizable, but the app-based version is more overt in its positioning of suggested content.

The trusty search bar is still there, but users are encouraged to interact with their interests too. The interface is designed for tapping as well as typing.

Sashi Thakur, a Google engineer, has said of the launch,

“We want people to understand they’re consuming information from Google. It will just be without a query.”

It is essentially an extension of the functionality that has been available in Google’s Android app since December. Google will also continue to use push notifications to send updates on traffic, weather, and sports, based on the user’s set preferences.

Why is Google launching this product now?

Google has struggled to find a significant commercial hit to rival its hugely lucrative search advertising business. That business relies on search queries and user data, so anything that leads users to spend more time on Google will be of significant value.

The same motive has led to the increased presence of Google reservations, which now allow users to make appointments for a range of services from the search results page.

As Google stated in their official announcement, “The more you use Google, the better your feed will be.”

Users type a query when they have an idea of what they want to find; Google is pre-empting this by serving us content before we are even aware of what exactly we would like to know. By offering a service that will increase in accuracy in line with increased usage, Google hopes users will get hooked on a new mode of discovering information.

This also allows Google to incorporate a number of other initiatives it has been working on, such as fact-checking and Google Posts.

You’d be forgiven for wondering whether Google is trying to find its way into social media again. After the demise of the short-lived Google+ platform, Google has seen Facebook grow as a credible threat in the battle for digital advertising dollars.

Facebook’s algorithmic news feed has been a significant factor in its rise in popularity, and with Google Posts incorporated into this news feed, there are certainly elements reminiscent of a certain social network in Google’s new homepage initiative. Readers may also recall the launch of iGoogle in 2005, a similar attempt to add some personalization to the homepage.

That said, it seems more likely that these changes have been rolled out in response to recent launches from Amazon than as a direct challenge to Facebook.

Amazon has made an almost dizzying amount of product announcements and acquisitions of late. As a pure-play ecommerce company, their rapid growth will have been cause for consternation at Google and there is a need to respond.

Of particular interest in relation to the new Google feed is the very recent launch of Amazon Spark, a shoppable feed of curated content for Amazon Prime members. It is only available via the iOS app for now, but it will be launched on Android soon too.

Spark is a rival to Instagram in some ways, with its very visual feed and some early partnerships with social media influencers. It is also similar to Pinterest, as it encourages users to save their favorite images for later and clearly tries to tap into the ‘Discovery‘ phase that Pinterest has made a play for recently.

Amazon has also launched its ‘Interesting Finds‘ stream, which works in a noticeably Pinterest-esque fashion:

Google has taken aim at Pinterest with its ‘Similar items‘ feature and its revamped visual search technology, which feeds the new Google Lens.

In Google’s announcement of the new homepage, they make use of the verbs “discover” and “explore”. Both Amazon and Pinterest have tried to shape and monetize these phases of the search-based purchase journey; Google evidently thinks its homepage needs to take on a new life if it is to compete.

Will it open new opportunities for marketers?

Almost certainly. We should view this as a welcome addition to the elements of current search strategies, with a host of new opportunities to get in front of target audiences.

Google is not launching this product because of any existential threat to its core search product, which still dominates Western markets:

Source: Moz/Jumpshot

The update should encourage a shift in user behavior. As people get used to the new experience, they will interact with Google in new ways and marketers need to be prepared for this.

From a paid perspective, we can expect to see new options open to advertisers, but not in the immediate future.

Amazon has two innate monetization mechanisms within Spark: users have to sign up to Prime (for an annual fee) to get access and, when they do, they are served a shoppable list of results. It comes as no surprise when we are on Amazon that we will be asked if we want to buy products.

That is not always the case on Google, where the initial purpose of the news feed is to gain traction with users and encourage them to spend more time within the site.

Options for sponsored content and (almost inevitably) paid ecommerce ads will come later, once a large and engaged user base has been established.

Source:: searchenginewatch.com

Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

119 Facts About Email Marketing [Infographic]
Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs)

Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen
A new report from Nielsen’s Total Audience Report for the first quarter of 2017 highlights how unique and diverse Gen Z is in media consumption. This report shows a device ownership and other technology breakdown by generation, and why Gen Z is more able to adapt to new technologies than other generations. (AdWeek)

Snap Inc. Launches ‘Snap Publisher‘ Ad Creation Tool
Snap Inc. recently launched a new self-serve ad tool to encourage more advertising spend, which is now global, instead of limited to certain regions. A new creation platform was also announced to launch soon called Snap Publisher. This new platform offers templates to create ads and simply upload your brand logo, tagline, content and video. (Social Media Today)

Ask A Question, Get an Answer in Google Analytics
If you know what data you need, and want it quickly, just ask Google Analytics and get your answer. This new voice feature uses the same natural language processing technology as other Google products like Android and Search, and will be available in English to all Google Analytics users over the next few weeks. (Google Analytics Solutions Blog)

Work Smarter and Stay Connected with the New LinkedIn App for Windows 10
The new LinkedIn app for Windows 10 gives LinkedIn members more options for how they connect with their professional network. The app is for desktop users and includes many features to make it easier to connect and full control to customize your experience while using the app. (LinkedIn Official Blog)

Google News Feed Now With Machine Learning & Follow Buttons
Google Search is now making it easier to discover, explore and stay connected to what matters most to you. You can follow topics based on search queries that helps Google understand what you’re interested in, and your news feed will be based on your interactions with Google. (Search Engine Roundtable)

Facebook Always Wins: Data Shows Publishers Are Buying Far More Facebook Traffic
Publishers are buying more traffic from the platform despite declining organic reach and monetization issues. The average number of paid monthly impressions from Facebook over the last 18 months has doubled, and publishers are using Facebook to distribute content profitably to achieve their business goals. (DigiDay)

Google Expands Home Service Ads to More Markets, More Business Categories
Google’s Home Services ad product is now available for more business categories in more cities than before. As a customer of this service, your ads can be featured at the top of SERPs with added trust and prestige due to the strict qualifying criteria that advertisers must meet to publish their ads. (Search Engine Journal)

What were your top online marketing news stories this week?

We’ll be back next week with more news! Need more in the meantime? Follow @toprank on Twitter.

The post Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Google Posts: Growing under the radar

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely.

Google have now rolled out their Posts function for small businesses with a Google My Business account.

No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference between Google My Business and Google+, which can lead to some serious head scratching.

Hence why we are taking the time to explore what Google Posts are and what they mean for small businesses (and celebrities, big businesses and Twitter).

Google has also refrained from making a big song and dance of Posts – so the amount of information out there is particularly limited on this occasion. To add to the confusion, the term ‘Google Posts‘ or ‘Posts on Google‘ is not actually the official name given to this feature, as per some of the Google search algorithm updates, Posts has been named as such by the wider community.

The term Google Posts was presumably born out of the language used by Google when describing the feature, e.g ‘post with Google‘.

Let’s start from the beginning: What are Google Posts?

Originally tested during the 2016 US elections, Posts offered candidates the ability to submit updates that would appear directly in the search engine results pages (SERPs) and Google Maps.

These posts were also categorized with dropdowns, further helping users to access critical information. In 2016, selected businesses and individuals, including musicians, were used to trial Posts. Apparently these test results were good enough for a wider roll out in 2017.

The posts appear as cards in the SERPs with various calls to action including ‘more‘ and social sharing to Facebook, Twitter and Google.

The big G state that:

“Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use image, videos and even animated GIFs to engage your audience, and ad inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source – you – and complements existing results from across the web.”

How to use Google Posts

First things first, if you’re based in London like us, Google haven’t fully rolled posts out to everyone so you have to join the waiting list. In our opinion it is definitely worth registering.

Once you have been approved, the format appears to be reasonably simple. Simply log on to your GMB account, select ‘Create a Post‘ and follow the options.


Image credit: Google. (Very telling that Google are using mobile screenshots, reinforcing their mobile first approach)

You can use Google Posts in a variety of formats including events (with dates and times), image based, video, animated GIFs and text based posts.

Google say that each post will be removed after 7 days, after the date for an event has expired “to ensure that posts are timely”

Impact on SEO

Click-Through Rate

In a case study last year on Search Engine Watch, Rebecca Sentance noticed that Google Posts were appearing for search terms such as ‘engagement rings Buffalo‘, i.e non branded search terms. This was particularly exciting, however upon investigation it would appear that Google has now backtracked on this decision to have Posts.

Probably a good thing – it would be a safe bet that the underbelly of the SEO world would look to spam Posts should they appear for transactional terms. Regardless, as discussed in a previous blog post, SEO is more than just onsite, content and links.

Great SEO also takes into account the whole user flow, including improving click-through rates from results pages, which Posts should contribute to.

We will have to wait for a wider roll out to see the real effect that Google Posts will have on CTR. However, it does not take a huge leap of faith to bet that, if used properly, Posts will draw the eye and add to credibility and subsequently improve CTR.

The fact that you can incorporate autoplay GIFs into Posts that appear in search adds another dimension to your appearance in the SERPs. We believe that early adopters could gain a critical edge over competition in the SERPs, especially for those in 2nd, 3rd or 4th place who could differentiate their listing from those above them.

Finally, let’s face it, Google has an assumed level of authority with most internet users. That’s what makes them so profitable – people trust Google’s search results. They may not trust them as a brand, but that’s slightly different.

Accompanying your Google Posts is a nice blue tick next to your name, giving your brand a boost in terms of social verification. Google has endorsed you. If that doesn’t have an effect, then we can all forget about the influence of status in all walks of life.

Mobile vs desktop

This is where there is a big difference for Posts. The long and short of it is that Posts are almost immediately viewable when scrolling on mobile (just under the maps result) whereas for branded search on desktop they are on the right hand side Knowledge Graph, below all of your other GMB information.

Desktop:

Mobile:

With Google’s push towards mobile-first indexing and AMP, Posts take a prominent position in the SERPs on mobile. Does this dictate that they will be considered a ranking factor? Not necessarily. However, expect businesses to receive higher levels of engagement and CTR from mobile when compared with desktop, especially for branded searches.

On the other hand, this advantage could be neutralized for non branded searches where the Post carousel is appearing directly beneath the search result, rather than under the business‘ GMB profile.

How do Google Posts influence your ranking?

Considering the almost stealthy roll-out of Posts, we do not expect Google to comment on whether Posts will be taken into account as a ranking factor in search. For the moment, therefore, we would recommend concentrating on utilizing them as a feature to improve CTR, and therefore traffic, to content.

Posts are certainly not a social network in the traditional sense, when compared with the major platforms such as Facebook, Instagram, Twitter and Snapchat. Furthermore, we only need look at the ambiguous information out there on how social media may or may not affect ranking ability to guess that Google will not be commenting on the influence of Posts on SERPs for some time – if ever.

Are posts a spin off of Google Authors?

Posts appear to be somewhat of a spin off of the now defunct Google Authorship experiment, but with more functionality, i.e. the ability to advertise events in Posts. Much like Google Authorship, Posts will provide almost instantly indexable content and another dimension to search results.

Businesses will be able to drive traffic through search results to specific pieces of content or key calls to action from Posts, adding further options for users compared with the more standard main search link or associated sitelinks.

Top stories and Twitter carousel

Again, we will need to see this roll out fully to see the impact on search results, but it is an interesting conundrum for Google. Currently big brands will tend to have Google’s ‘Top Stories‘ and a Twitter carousel appear in search results. Add Posts to this equation and it raises interesting questions. Which takes priority? Content published directly to their GMB page, or Twitter/news outlets?

One would imagine that Google would look after their own interests, but their recent record €2.4 billion fine by the EU for essentially providing biased Google shopping results may influence their decisions on this matter.

Posts do seem to compete more directly with the Twitter carousel due to their time-sensitive nature, which is not exactly great news for the already presumably very sweaty and sleep deprived team at Twitter. Especially considering the language used on Google’s page explaining Posts: “Your Presence on Google, Fresher than Ever”.

Moving forward

We are actually quite excited about the potential of Posts. It adds another dimension to our role as SEOs, and we can see early adopters using it to significantly boost content marketing efforts.

Interestingly – and a topic which has been briefly touched upon by Search Engine Watch – the way in which businesses utilize Posts could be a substantial influencing factor on their effectiveness. Businesses will have to be conscious of whether they use it to promote new products, events, provide key information (e.g guides), or a blend of content.

First impressions count, even before the user has clicked on your search result. Subsequently, early adopters should look to define their strategy for Posts quickly rather than being an early adopter for the sake of it.

Source:: searchenginewatch.com

CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

Marketers in financial industries are in the midst of a major digital transformation.

Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first.

The team at H&R Block has taken digital transformation to the next level by utilizing the artificial intelligence from IBM Watson to help tax preparers dig deeper and help customers save money.

To gain a better understanding of what it’s like to work in marketing at a financial institution, I reached out to Zerlina Jackson, Director of Web Experience at H&R Block. Zerlina has nearly eight years of marketing experience in the financial sector and was able to shed some light on topics that are top of mind for nearly every marketer.

Zerlina will be presenting at Content Marketing World this September and was kind enough to provide insights into what her role at H&R Block entails, what it truly takes to create an exceptional customer experience and some takeaways from her presentation at the conference.

What does your role as Director of Web Experience at H&R Block entail? What does your day look like? What do you like best?

I manage the strategy and day to day operations for hrblock.com, blockadvisors.com, and other pre-authentication web properties that influence client conversion. We focus on two strategic disciplines to optimize our web experiences; driving traffic and closing traffic. Our driving traffic strategy consist of developing programs to ensure our information is found beyond hrblock.com (i.e. google quick answers, local listings, optimizations for SEO). While our closing traffic strategy ensures that our prospects and clients have the best experience possible when engaging with our web properties.

At H&R Block, no two days are the same. One of the things that surprises most people is that we’re developing things year-round. In a typical day, I could develop a web strategy plan, consult on user experiences and designs, develop a project plan, analyze program results, evaluate new technologies, and meet with business/agency partners. We definitely keep ourselves pretty busy. But the best part of my job is that I get to work with an amazing team of smart people every day that are all in a constant pursuit of excellence. And we get to do some really cool stuff.

How have the other positions you’ve held in your career impacted how you approach digital marketing today?

I’ve been lucky to work for some amazing organizations. I started my career at Domino’s Pizza and I worked with some of the most innovative digital marketers around (ordering a pizza online changed lives). The great thing about Domino’s (besides the fact that there was an official company cheer) was that we were in uncharted territory. It was great to be part of a team that was doing something that hadn’t been conquered before and there wasn’t a blueprint.

At PNC I worked managing the website for the Corporate & Institutional Banking business which was very different from selling pizzas online. The sales cycles for closing a Corporate Banking deal was years, and the needs of the clients were much different. The website didn’t play a major role in the sales cycle but provided bankers with the information needed for client engagement.

Although both roles were different (Dominos with fast consumer sales cycle vs. PNC with slower business sales cycle), I learned a valuable lesson from both. At Domino’s & PNC it was all about develop the best possible experience for clients to ensure that you maximized conversion. The conversions were clearly different at each organization, but the notion of ensuring that the digital experience is optimized to the client, has stuck with me throughout my career.

What do you think it really takes to create an exceptional client experience in today’s fast-paced and overloaded digital world?

Take the 3 second rule of capturing a user’s attention before they bounce from a website, combine that with the new normal of simultaneous device use, and it creates quite a challenge for UX designers. However, I believe in keeping things simple. The two questions we ask prior to creating any experience is:

  1. What does the user want to know or do?
  2. How can we meet their goals with the least amount of friction (easy to understand / easy to take action)?

We keep everything focused on our user goals and then align business goals to those experiences. Once we create an experience, we constantly validate our theories through testing and optimization programs.

Has there been a defining moment in your career that you credit for your success and if so, what was it?

Prior to entering the web world I was working in IT and completing my Master’s degree when I took a marketing course and fell in love. I moved to the digital team because I thought it would be a great way to combine those two passions. Then I decided to go work in the financial industry at the height of the financial crisis (not the smartest decision I’ve ever made). There I met a mentor who challenged me to grow my UX skills. And then I came to H&R Block to challenge myself again and continue to grow in a new direction. So, I don’t think I would say there was one defining moment, but several small moments that has allowed me to do amazing things with amazing people.

Do you have any advice for other marketers who are making the transition from content creation and strategy to a marketing leadership role like yours?

It can be a difficult transition to go from program executer and actual SME to leader and supporter of SMEs. You must let go of having all the answers (project statuses, timelines, and details) and trust your team so that they can do their best work. My advice would be to lean into your new role of learning how to develop people, clear roadblocks, influence executives, etc. and allow your team to lean into their new roles as well. You’re going to make mistakes and that’s ok but have that same level of grace with people who are learning your old position. Someone once told me, “Just because your title changed doesn’t mean you are a leader. Leadership is developed with each interaction within and outside of your team.” I’ve always found that to be a helpful reminder that how I represent myself, represents my team.

In your presentation at Content Marketing World you’ll be sharing the insights into how content marketing and agency collaboration can drive qualified traffic. Without giving it all away, what are 3 things attendees will learn from your session?

We can’t wait to share some of our learnings from this season! Three things we want attendees to walk away with are:

  1. Why this initiative was a vital part of the overall H&R Block content strategy and how it may be applicable to your organization as well.
  2. Tight deadlines, competing priorities, and dev restrictions were all challenges that we had to overcome. We want to share how we brought it all together.
  3. How to be innovative and experiment without disrupting your normal workflow.

Which speaker presentations are you looking forward to most at Content Marketing World 2017?

This is such a great lineup it’s hard to choose but I honestly can’t wait to hear from Colson Whitehead.

Want More?

Thank you for sharing your insights and expertise with us Zerlina!

If you’d like to learn more from Zerlina and 14 of her fellow Content Marketing World speakers, check out the final eBook in our series, In-Flight Content Guide: Making the Most of Your Content Journey.


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CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector | http://www.toprankblog.com

The post CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

How to effectively combine online and offline lead generation

Leadfeeder

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation.

In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward.

Looking at the two it is easy to see that online leads are going to be the more important source of generation. It produces the most, after all.

That isn’t an excuse to ignore the harder work involved in offline lead curating, as that will ramp up your marketing benefits by leaps and bounds. Especially in terms of B2B interaction – something that we should all be trying our best to take advantage of.

Bringing offline and online lead generation together

Finding ways to combine offline and online leads isn’t nearly as difficult as it sounds. Actually, the two really help the other to succeed.

Here are some ways you can start making each work for the other, making your marketing strategy more effective than ever before.

Online lead generation helps more informed offline marketing decisions

Cold calling has got too old. Online marketing has turned the things around: These days you can make sure your lead is ready (and even waiting) for your sales call. Here are a few examples of how your online lead generation efforts can lead to more “offline” deals.

Leadfeeder lets you identify companies behind your website logs and provides you with detailed contact information for you to build that connection further. Normally, a combination of online and offline relationship building works best. For example, you can engage with the lead on social media and then bring that connection offline by giving them a call.

Offering free downloads or a free product prior to getting in touch could be even more powerful. For example, at Internet Marketing Ninjas, we give away free case studies and whitepapers and have a nice private dashboard where we can see what exactly was downloaded by a particular lead. This helps our sales team to put together a more targeted proposal before giving this lead a call.

Giving away freebies (free services or products) is another effective option here, and it can be less work than you may think. As an example, SE Ranking allows marketing companies to install a lead generation widget for visitors to request a free report. The free report will be generated, white-labeled and sent to the prospect automatically by SE Ranking and as a result you have a qualified lead with no work done (apart from attracting that visitor with your content).

From here on out, you can get in touch with the customer by phone and hopefully get a deal:

Seranking lead generation

Salesforce provides more ways to qualify your leads automatically before you reach out to them offline. Once leads begin to respond to nurturing efforts and their scores increase, you can automatically assign them to sales for follow up.

Salesforce

Use social media listening to better under understand your customers

Social media provides a lot of opportunities for businesses to understand their customers better and thus build their offline lead generation strategy accordingly. What questions do your customers ask on social media? What do they think about you or your competitors? How can you design their offline experience to serve them better?

Brand24 is one of the most powerful social media listening platform allowing you to find online leads, identify where to promote your products and find customers before they find you. It provides one of the most powerful sentiment analyses on the market – and lets you snatch leads from your competitors by being the first to engage with their unhappy customers.

It also integrates nicely with Slack allowing your whole team to better engage with social media leads more efficiently (and learn more about your customers too!).

Brand24

Make your offline marketing materials link to your online assets

Let’s say you create a stack of physical brochures that you are giving out at a trade show. You don’t want to make people work to find you online… make it easy for them! Or maybe you have business cards to give out. Your website should be right there, easy to see, the URL clear.

Businesses have been utilizing this marketing tactic for ages now. Yet, many of them still need a reminder. Here’s an old Mashable post encouraging businesses to design social-media-friendly business cards, for example.

Canva is an easy way to design online marketing materials which you can also re-use offline:

Canva

Social media pages are also a great inclusion, as it ties in all your sources of leads nicely. If you give out other promotional items, such as pens, magnets, keychains, etc., make sure they also reflect your online presence.

Start looking for community outreach opportunities

Recently there was a local art fair put on downtown in my city. The booths were mostly local companies and artists, but among them were some huge names in the telecom, financial and medical business. They were giving away free items, holding contests and answering questions from people visiting their booths.

I have seen these same brands at other community events such as library gatherings, unveilings, and charity auctions. All of them promoted those appearances heavily online ahead of time and used the chance at being face to face to take photos and run social media contests. It is great PR.

To get you inspired, here’s a neat example of an “offline” event utilizing Twitter marketing: in 2015 Pubcon organized “Pregame Twitter Tailgate Party” contests, giving away prizes for the best tweets promoting the conference.

Online tools provide a great way to organize and funnel those leads before you reach out to invite them to become part of your competitor. I use Salesmate to organize leads that integrate well with my favorite online apps:

Salesmate apps

Get to those conventions on social live feeds

This is my favorite tip on this list. Social media sites like Youtube, Twitter and Facebook allow you to livestream. So the next time you are at a big convention or floor show, make sure you are showing your followers.

Hype up a hashtag to follow for a couple of weeks in advance, take questions or run interviews and show your followers what is going on. It is a great way to catch some attention where otherwise you might have been ignored. Plus it shows people at the convention who you are, as well.

There’s a great guide over at Convince and Convert on how brands are using streaming video for conference marketing. As an example, Nissan streamed the launch of its 2016 Maxima at the New York auto show and Dunkin Donuts summer music effort across seven platforms, including Periscope and Spotify.

Beautiful together

Online and offline lead generation are not at odds. They are a chance to combine your efforts for greater value! Start including both in your marketing campaigns and you will be amazed at how much more productive those efforts will be.

Have a tip for combining online and offline leads? Let us know in the comments!

Source:: searchenginewatch.com