Kategorie-Archiv: SEO

Automating Ourselves Out of Existence

Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist.

One of the big things I have been noticing over the past year or so is an increasing level of automation in ways that are not particularly brilliant. 😀

Just from this past week I’ve had 3 treat encounters on this front.

One marketplace closed my account after I made a bunch of big purchases, likely presuming the purchases were fraudulent based on the volume, new account & an IP address in an emerging market economy. I never asked for a refund or anything like that, but when I believe in something I usually push pretty hard, so I bought a lot. What was dumb about that is they took a person who would have been a whale client & a person they were repeatedly targeting with ads & turned them into a person who would not recommend them … after being a paying client who spent a lot and had zero specific customer interactions or requests … an all profit margin client who spent big and then they discarded. Dumb.

Similarly one ad network had my account automatically closed after I had not used it for a while. When I went to reactivate it the person in customer support told me it would be easier to just create a new account as reactivating it would take a half week or more. I said ok, went to set up a new account, and it was auto-banned and they did not disclose why. I asked feedback as to why and they said that they could not offer any but it was permanent and lifetime.

A few months go by and I wondered what was up with that and I logged into my inactive account & set up a subaccount and it worked right away. Weird. But then even there they offer automated suggestions and feedback on improving your account performance and some of them were just not rooted in fact. Worse yet, if they set the default targeting options to overly broad it can cause account issues in a country like Vietnam to where if you click to approve (or even auto approve!) their automated suggestions you then get notifications about how you are violating some sort of ToS or guidelines … if they can run that logic *after* you activate *their* suggestions, why wouldn’t they instead run that logic earlier? How well do they think you will trust & believe in their automated optimization tips if after you follow them you get warning pop overs?

Another big bonus recently was a client was mentioned in a stray spam email. The email wasn’t from the client or me, but the fact that a random page on their site was mentioned in a stray spoofed email that got flagged as spam meant that when the ticket notification from the host sent wounded up in spam they never saw it and then the host simply took their site offline. Based on a single email sent from some other server.

Upon calling the host with a friendly WTF they explained to the customer that they had so many customers they have to automate everything. At the same time when it came time to restoring hosting that the client was paying for they suggested the client boot in secure mode, run Apache commands x and y, etc. … even though they knew the problem was not with the server, but an overmalicious automated response to a stray mention in a singular spam email sent by some third party.

When the host tried to explain that they „have to“ automate everything because they have so many customers the customer quickly cut them off with „No, that is a business choice. You could charge different prices or choose to reach out to people who have spent tens of thousands on hosting and have not had any issues in years.“ He also mentioned how emails can be sent to spam, or be sent to an inbox on the very web host that went offline & was then inaccessible. Then the lovely customer support person stated „I have heard that complaint before“ meaning they are aware of the issue, but do not see it as an issue for them. When the customer said they should follow up any emails with an SMS for servers going offline the person said you could do it on your end & then later sent them a 14-page guide for how to integrate the Twillio API.

Nothing in the world is fair. Nothing in the world is equal. But there are smart ways to run a business & dumb ways to run a business.

If you have enough time to write a 14-page integration guide it probably makes sense to just incorporate the feature into the service so the guide is unneeded!

Businesses should treat their heavy spenders or customers with a long history of a clean account with more care than a newly opened account. I had a big hedge fund as a client who would sometimes want rush work done & would do stuff like „hey good job there, throw in an extra $10,000 for yourself as a bonus“ on the calls. Whenever they called or emailed they got a quick response. 😀

I sort of get that one small marketplace presuming my purchases might have been a scam based on how many I did, how new my account was, and how small they were, but the hosting companies & ad networks that are worth 9 to 12 figures should generally do a bit better. Though in many ways the market cap is a sign the entity is insulated from market pressures & can automate away customer service hoping that their existing base is big enough to offset the customer support horror stories that undermine their brand.

It works.

At least for a while.

A parallel to the above is my Facebook ad account, which was closed about a half decade or so ago due to geographic mismatch. That got removed, but then sort of only half way. If I go to run ads it says that I can’t, but then if I go to request an account review to once again explain the geographic difference I can’t even get the form to submit unless I edit the HTML of the page on the fly to seed the correct data into the form field as by default it says I can not request a review since I have no ad account.

The flip side of the above is if that level of automation can torch existing paid accounts you have to expect the big data search & social companies are taking a rather skeptical view of new sites or players wanting to rank freely in their organic search results or social feeds. With that being the case, it helps to seed what you can to provide many signals that may remove some of the risks of getting set in the bad pile.

I have seen loads of people have their YouTube or Facebook or whatever such account get torched & only override the automated technocratic persona non grata policies by having followers in another channel who shared their dire situation so it could get flagged for human review and restoration. If that happens to established & widely followed players who have spent years investing into a platform the odds of it happening to most newer sites & players is quite high.

You can play it safe and never say anything interesting, ensuring you are well within the Overtone Window in all aspects of life. That though also almost certainly guarantees failure as it is hard to catch up or build momentum if your defining attribute is being a conformist.

Categories:

Source:: seobook.com

Engineering Search Outcomes

Kent Walker promotes public policies which advantage the Google monopoly.

His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues – that’s his job.

With that in mind, his most recent blog post defending the Google monopoly was exceptional.

Force Ranking of Inferior Search Results

„When you have an urgent question — like “stroke symptoms” — Google Search could be barred from giving you immediate and clear information, and instead be required to direct you to a mix of low quality results.“

On some search queries users get a wall of Google ads, the forced ranked Google insert (or sometimes multiple of them with local & ecommerce) and then there can even be a „people also ask“ box above the first organic result.

The idea that organic results must be low quality if not owned & operated indicates 1 of the following 3 must be true:

  • they should not be in search
  • their content scraping & various revenue shifting scams with their ad tech stack demonetized legit publishers
  • their forced rank of their own content is stripping them of the signals needed to rank websites & pages

Whenever Google puts a „people also ask“ box above the first organic result that is them saying they did not know what to rank, or they are just trying to create a visual block to push the organic result set down the page and user attention back up toward the ads.

The solution to Google’s claims is easy to solve. Either of the following would work.

  • Have an API that allows user choice (to set rich snippet or vertical defaults in various categories), or
  • If the vertical inserts remain Google-only then for Google to justify force ranking their own results above the organic result set Google should also be required to rank those same results above all of their ads, so that Google is demonetizing Google along with the rest of the ecosystem, rather than just demonetizing third parties.

If the thesis that this information needs to be front and center & that is a matter of life or death, then asking searchers to first scroll past a page or two of ads is not particularly legitimate.

Spam & Security

„when you use Google Search or Google Play, we might have to give equal prominence to a raft of spammy and low-quality services.“

Many of the worst versions of spam that have repeatedly made news headlines like fake tech support, fake government document providers, and fake locksmiths were buying distribution through Google Ads or were featured in the search results through Google force ranking their own local search offering even though they knew the results were vastly inferior to Yelp.

If Google did not force rank Google local results above the rest of the organic result set then the fake locksmiths would not have ranked.

I have lost count of how many articles I have read about hundreds or thousands of fake apps in the Google Play store which existed to defraud advertisers or commit identity theft, but there have been literally thousands of such articles. I see a similar headline at least once a month without eve looking for them. Here is one this week for scammers monetizing the popularity of Wordle with fake apps.

Making matters worse, some of the tech support scams showed the URL of a real business and rerouted the call through a Google number directly to a scammer. A searcher who trusted Google & sees Apple.com or Dell.com on Google Ads in the search results then got connected with a scammer who would commit identity theft or encrypt their computer then demand ransom cryptocurrency payments to decrypt it.

After making the ads harder to run for scammers Google decided the problem was too hard & expensive to sort out so they also blocked legitimate computer repair shops.

Sometimes Google considers something spam strictly due to financial considerations.

Their old remote rater documents stated *HELPFUL* hotel affiliate websites should be labeled as spam.

Years later the big OTAs are complaining about Google eating their lunch as well as Google is twice as big as the next player.

At one point Google got busted for helping an advertiser route around the automated safety features built into their ad network so that they could pay Google to run ads promoting illegal steroids.

With cartels, you can only buy illegal goods and services from the cartel if you don’t want to suffer ill consequences. The same appears to be true here.

The China Problem

„Handicapping America’s technology leaders would threaten our leading sources of research and development spending — just as bipartisan voices in Congress are recognizing the need to increase American R&D investment to stay competitive in the global race for AI, quantum, and other advanced technologies.“

We are patriotic, and, but China… is a favorite misdirection of a tech monopolist.

The problem with that is while Eric Schmidt warns it is a national emergency if China overtakes the US in AI tech, Google also operates an AI tech lab in China.

In other words, Eric Schmidt is trying to warn you about himself and his business interests at Google.

Duplicitous? Absolutely.

Patriotic? Less than Chamath!

Who the fuck did this? pic.twitter.com/BD4NKpila6— Girolamo Carlo Casio (Free Twatter) (@INArteCarloDoss) January 19, 2022

Inflation

„the online services targeted by these bills have reduced prices; these bills say nothing about sectors where prices have actually been rising and contributing to inflation.“

Technology is no doubt deflationary (moving bits on an optical line is cheaper than printing out a book and shipping it across the world) BUT some dominant channels have increased the cost of distribution by increasing the chunk size of information and withholding performance information.

Before Google Analytics was „free“ there was a rich and vibrant set of competition in web analytics software with lots of innovation from players like ClickTracks.

Most competing solutions went away.

Google moved away from an installed licensing model to a hosted service where they can change the price upon contract renewal.

Search hid progressively more performance information over time, only sampled data from larger data sets, & now you can sign up for Google Analytics 360 starting at only $150,000 per year.

The hidden search performance data also has many layers to that onion. Not only does Google not show keyword referrers on organic search, but they often don’t show your paid search keywords either, and they keep extending out keyword targeting broader than advertisers intend.

Yesterday’s announcement on match type changes had me crawling through query data this morning. I’m staring at many 2-3 word exact match keywords that are matching to 8-word queries. G thinks ‚deck paint‘ and ‚how do i put paint on my deck‘ mean the exact same thing. CPA is 10x.— Brad Geddes (@bgtheory) February 5, 2021

Google used to pay Brad Geddes to run official Google AdWords ad training seminars for advertisers, so the idea that *he* has to express his frustrations on Twitter is an indication of how little effort Google is putting into having open communications channels or caring about what their advertisers think.

This is in accordance with the Google customer service philosophy:

he told her that the whole idea of customer support was ridiculous. Rather than assuming the unscalable task of answering users one by one, Page said, Google should enable users to answer one another’s questions.

Those who were paying for ads get the above „serve yourself“ treatment, all the while Google regularly resets user default ad settings to extend out ad distribution, automatically ad keywords, shift to enhanced AdWords ad campaigns, etc.

Then there are other features which would be beneficial and offered in a competitive market that have been deprioritized. Many years ago eBay did a study which showed their branded Google AdWords ad buys were cannibalistic to eBay profits. Google maintained most advertisers could not conduct such a study because it would be too expensive and Google does not make the feature set available as part of their ad suite.

Missing Information

„When you search for local businesses, Google Search and Maps may be prohibited from highlighting information we gather about hours of operation, contact information, and reviews. That could hurt small businesses and local retailers, as well as their customers.“

Claiming reviews or an attempt to offer a comprehensive set of accurate review data as a strong point would be economical with the truth.

Back when I had a local business page my only review was from a locksmith spammer / scammer who praised his own two businesses, trashed a dozen other local locksmiths, crapped on a couple local SEO services, and joked about how a local mover smashed the guts out of his dog. Scammer fake reviewer’s name was rather sophisticated … it was … Loop Dee Loop

About a decade back when Google was clearly losing Google took Yelp reviews wholesale (sometimes without even attributing them to Yelp!) and told Yelp that if they did not want Google stealing their work and displacing them with a copy of it then they should block GoogleBot. Google offered the same sort of advice / threat to TripAdvisor.

A few years before that Google temporarily „forgot“ to show phone numbers on local listings.

After Yelp turned down an acquisition offer by Google & Yelp did a great job making some people aware of how Google was stealing their reviews wholesale without attribution Google bought Zagat & Fromer’s to augment the Google local review data and then sold those businesses off.

This is sort of the same playbook Google has run in the past elsewhere. After Groupon said no to Google’s acquisition offer, Google quickly provided daily deal ads to over a dozen Groupon competitors to help commoditize the Groupon offering and market position.

Ultimately with the above sort of stuff Google is primarily a volume aggregator or has lower editorial costs than pure plays due to the ability to force bundle their own distribution. And they use the ability to rank themselves above a neutral algorithmic position as a core part of their biz dev strategy. When shopping search engines were popular Google kept rewording the question set they sent remote raters to justify rank demotion for shopping search engines & Google also came up with innovative ranking „signals“ like concurrent ranking of their own vertical search offering whenever competitors x or y are shown in the result set & rolled out a „diversity“ algorithm to limit how many comparison shopping sites could appear in the search results. The intent of the change was strictly anti-competitive:

„Although Google originally sought to demote all comparison shopping websites, after Google raters provided negative feedback to such a widespread demotion, Google implemented the current iteration of its so-called ‚diversity‘ algorithm.“

As a matter of fact, part of one of many document dumps in recent years went further than the old concurrent ranking signal to a rank x above y feature which highlights how YouTube can be hard coded at a number 1 ranking position.

Part of that guide highlighted how to hardcode ranking YouTube #1.

If you re-represent content & can force rank yourself #1 (with larger listings) that can be used to force other players onto your platform on your terms. Back when YouTube was must less of a sure thing Google suggested they could threaten to change copyright.

This same approach to „relevancy“ is everywhere.

Did you watermark your images? Well shame on you, as that is good for a rank demotion

And if there are photos which are deemed illegal Google will make you file an endless series of DMCA removal requests even though they already had the image fingerprinted.

Now there are some issues where there is missing information. These areas involve original reporting on local politics & are called news deserts. As the ad pie has consolidated around Google & Facebook that has left many newspapers high and dry.

Private equity players like Alden Global Capital buy up newspapers, fire journalists, and monetize brand equity as they drive the papers into the ground.

If you are sub-scale maybe Google steals your money or hits you with a false positive algorithm flag that has you seeking professional mental health help.

Big players get a slower blood letting.

Google has maintained they do not make any money from news search, but the states lawsuit around ad tech made it clear Google promoted AMP for anti-competitive purposes to block header bidding, lied to news publishers to get them to adopt AMP and eat the tech costs of implementation, did a deal with their biggest competitor in online advertising Facebook to maintain the status quo, charge over double what their competitors do for ad tech, and had a variety of bid rigging auction manipulation algorithms they used to keep funneling more money to themselves.

Internally they had an OKR to make *most* search clicks land on AMP pages within a year of launch

„AMP launched as an open source project in October 2015, with 26 publishers and over 40 publications already publishing AMP files for our preview demo. Our team built g.co/ampdemo and is now racing towards launching it for all of our users. We’re responsible for the AMP @ Google integrations, particularly focusing on Search, our most visible product. We have a Google-wide 2016 OKR to deliver! By the end of 2016, our goal is that 50%+ of content consumed through Search is being consumed through AMP.“

You don’t get over half the web to shift to a proprietary version of HTML in under a year without a lot of manipulation.

So, when Google tells buyers an ad sold for one price and they tell sellers it sold for a lower price, isn’t that just plain old fraud? I mean, on top of the anti-competitive tying and all that, fraud is illegal, isn’t it?— Jerry Neumann (@ganeumann) January 14, 2022

Categories:

Source:: seobook.com

SEMrush IPO (SEMR)

On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday.

There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeable market cap. According to this SeekingAlpha post at the IPO price SEMrush had a valuation of about $1.95 to $1.99 billion. For comparison sake, here are some other companies & valuations.

  • Facebook acquired Instagram for $1 billion.
  • Google acquired YouTube for $1.65 billion.
  • Yelp trades at around a $2.9 billion market cap.
  • Yahoo! was acquired by Verizon for $4.48 billion.
  • Hubspot has a market cap of around $20.4 billion.

A couple years ago Gannett bought AdWords reseller WordStream. A few years before that they bought ReachLocal. The Hearst publishing empire also bought iCrossing long ago. Marin Software remains publicly traded, but they are only valued at about $20 million.

Newspapers reselling Google AdWords ads isn’t really SEO though. Beyond those sorts of deals, many of the publicly traded SEO stuff has been only tangentially relevant to SEO, or crap.

There are some quality category-leading publishers which use SEO as a means of distribution but are not necessarily an SEO service provider like TripAdvisor, BankRate, and WebMD. Over time many of these sorts of companies have been gobbled up by Red Ventures or various private equity firms. Zillow, Yelp and TripAdvisor are some of the few examples which still exist as independent companies.

So that puts most of the publicly traded SEO stuff in one of the following categories…

  • small scale – does anyone other than Andy Beal & Mike Grehan still remember KeywordRanking / WebSourced / Think Interactive / MarketSmart Interactive?
  • hope and nope – sites like Business.com were repeatedly acquired but never really gained lasting relevance.
  • affiliate networks – which reliant on partners with SEO traffic like Quinstreet & Commission Junction. many affiliate networks were hit hard as the barrier to entry in SEO increased over the years. Quinstreet is doing well in some verticals but sold their education division to Education Dynamics for $20 million. CJ was part of the Publicis Groupe acquisition of Epsilon.
  • pump and dump scams – Demand Media, owner of eHow, which later rebranded as Leaf Group & still trades at a small fraction of their IPO price.

[Editorial note: 8 days after writing this post LEAF announced a $304.3 million all cash buyout offer from Graham Holdings at 21% above current market prices and was trading at $8.63 a share. If you bought shares at $40 or $30 or $20 and hoped it would at some point come back – nope – the losses are crystalized on a take out. Graham Holdings formerly owned the Washington Post but sold it to Jeff Bezos 8 years ago for $250 million.]

The one lasting counter-example to the above is Barry Diller’s IAC. [edit: added … here is the WSJ recommending the stock 3 months later, even after a big run]

IAC’s innovation ecosystem is surreal. Across time & across markets he is the best creator of vertical leading properties later spun off as their own companies. He’s owned Expedia, TripAdvisor, LendingTree, HomeAdvisor, Match.com, TicketMaster and so many other category leaders. His buying of Ask.com did not pan out as well as hoped as web browsers turned the address bar into a search box, his ability to differentiate the service went away after they shut down the engine in 2008, he was locked out of mobile search marketshare by default placement contracts & Google pushes back against extension bundling, but just about everything else he touched turned to gold. A lot of their current market cap is their ownership of Vimeo, which by itself is valued at $6 billion.

[Added a section on Vimeo here since it was spun out after this post was originally published.] Vimeo was a throw in when IAC bought CollegeHumor owner Connected Ventures. IAC was willing to sell Vimeo to Kodak for around $10 million over a decade ago, but there was no transaction. Around that time I ran a membership website here and we were going to use Vimeo for delivery of our videos but they deleted our paid subscription claiming Vimeo wasn’t for businesses and was just for artistic uses. They probably did that hundreds or thousands of times over the years and then realized … wait, we should allow businesses to use this, everyone else will just upload to YouTube. So they switched focus to business use, YouTube kept increasing ad load, and Vimeo kept becoming more appealing on a relative basis. This year YouTube updated their terms of service allowing them to monetize and and all uploaded videos, which only makes Vimeo look that much more appealing to businesses which are on the face about paying a small monthly subscription for video hosting. When IAC spun out Vimeo this year (VMEO) it was valued at north of $6 billion. Someone like Microsoft could buy it and promote it in Bing search results the way Google does YouTube.

What is the most recent big bet for Barry Diller? MGM. Last August he bet $1 billion on the growth of online gambling. And he was willing to bet another billion to help them acquire Entain:

IAC has to date invested approximately US$1 billion in MGM with an initial investment thesis of accelerating MGM’s penetration of the $450 billion global gaming market. IAC notes in its letter of intent that IAC continues to strongly support this objective for MGM whether or not a transaction with Entain is consummated.

Barry Diller not only accurately projects future trends, but he also has the ability to rehab broken companies past their due dates.

The New York Times bought About.com for $410 million in 2005 & did little with it as its relevance declined over time as its content got stale, Wikipedia grew and search engines kept putting more scraped content in the search results. The relentless growth of Wikipedia and Google launching „universal search“ in 2007 diminished the value of About.com even as web usage was exploding.

IAC bought About.com from the New York Times for $300 million in August of 2012. They tried to grow it through improving usability, content depth and content quality but ultimately decided to blow it up.

They were bold enough to break it into vertical category branded sites. They’ve done amazingly well with it and in many cases they rank 2, 3, 4 times in the SERPs with different properties like TheSpruce, TheBalance, Investopedia, etc. As newspapers chains keep consolidating or going under, IAC is one of the few constant „always wins“ online publishers.

At its peak TheBalance was getting roughly 2/3 the traffic About.com generated.

Part of the decline in the chart there was perhaps a Panda hit, but the reason traffic never fully recovered is they broke some of these category sites into niche sites using sub-brands.

All the above search traffic estimate trend charts are from SEMrush. :)

I could do a blog post titled 1001 ways to use SEMrush if you would like me to, though I haven’t yet as I already have affiliate ads for them here and don’t want to come across as a shill by overpromoting a tool I love & use regularly.

I tend to sort of „not get“ a lot of SaaS stocks in terms of prices and multiples, though they seem to go to infinity and beyond more often than not. I actually like SEMrush more than most though & think they’ll do well for years to come. I get the sense with both them and Ahrefs that they were started by programmers who learned marketing rather than started by marketers who cobbled together offerings which they though would sell. If you ever have feedback on ways to improve SEMrush they are fast at integrating it, or at least were in the past whenever I had feedback.

When SEMrush released their S-1 Dan Barker did a quick analysis on Twitter.

Some stats from the S-1: $144 million in annual recurring revenues @ 50% compound annual growth rate, 76% gross margins, nearly 1,000 employees and over 67,000 paying customers.

SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y

They spent $54 million on marketing last year, for revenue of $125 million.

(gross profit $95m, net loss $7m) pic.twitter.com/iz5nybcwfA— dan barker (@danbarker) March 1, 2021

At some point a lot of tool suits tend to overlap because much of their data either comes from scraping Google or crawling the open web. If something is strong enough of a point of differentiation to where it is widely talked about or marketed then competitors will try to clone it. Thus spending a bit extra on marketing to ensure you have the brand awareness to be the first tool people try is wise. Years ago when I ran a membership site here I paid to license the ability to syndicate some SEMrush data for our members & I have promoted them as an affiliate for what seems like a decade now.

When Dan Barker did his analysis of the S-1 it made me think SEMrush likely has brighter prospects than many would consider. A few of the reasons I could think of off the top of my head:

  • each day their archive of historical data is larger, especially when you consider they crawl many foreign markets which some other competitive research tools ignore
  • increasing ad prices promote SEO by making it relatively cheaper
  • keyword not provided on organic search means third party competitive analysis tools are valuable not only for measuring competitors but also measuring your own site
  • Google Ads has recently started broadening ad targeting further and hiding some keyword data so advertisers are paying for clicks where they are not even aware what the keyword was

That last point speaks to Google’s dominance over the search ecosystem. But it is also so absurd that even people who ran AdWords training workshops point out the absurdity.

Yesterday’s announcement on match type changes had me crawling through query data this morning. I’m staring at many 2-3 word exact match keywords that are matching to 8-word queries. G thinks ‚deck paint‘ and ‚how do i put paint on my deck‘ mean the exact same thing. CPA is 10x.— Brad Geddes (@bgtheory) February 5, 2021

In Google maximizing their income some nuance is lost for the advertiser who must dig into N-Gram analysis or look at historical data to find patterns to adjust:

The account overall has a CPA in the $450 range. If the word ‘how‘ is in the query, our CPA is over double. If someone searches for ‘quote,‘ our CPA is under $300. If they ask a question about cost, the CPA is over $1000. Obviously, looking for quotes versus cost data is very different in the eyes of a user, but not in the matching search terms of Google.

Every ad network has incentive to overstate its contribution to awareness and conversions so that more ad budget is allocated to them.

  • Facebook kept having to restate their ad stats around video impressions, user reach, etc.
  • Facebook gave themselves a 28 day window for credit for some app installs.
  • Google AMP accidentally double counted unique users on Google Analytics (drives adoption = good).
  • Google Analytics came with last click attribution, which over-credits the search channel you use near the end of a conversion journey.

There are a lot of Google water carriers who suggest any and all of their actions are at worst benevolent, but when I hear about hiding keyword data I am reminded of the following quote from the Texas AG Google lawsuit.

„Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own.“

That lawsuit details the great lengths Google went to in order to leverage their search monopoly to keep monopoly profit margins on their display ad serving business.

AMP was created with the explicit intent to kill header bidding as header bidding shifted power and profit margins to publishers. Some publishers saw a 50% rise in ad revenues from header bidding.

Remember how Google made companywide bonuses depend on the performance of the Google Facebook clone named Google+? Google later literally partnered with Facebook on a secret ad deal to prevent Facebook from launching a header bidding solution. The partnership agreement with Facebook explicitly mentioned antitrust repeatedly.

Bid-rigging?! Is this bid-rigging? As in, one of the „supreme evils of antitrust“? As in, the thing that if RE investors do it at foreclosure auctions they go to prison? pic.twitter.com/w7ez6gwfZd— John Newman (@johnmarknewman) December 16, 2020

When a company partners with its biggest direct competitor on a bid rigging scheme you can count on it that the intent is to screw others.

So when you see Google talk about benevolence, remember that they promise to no longer lie in the future & only deceive others into working against themselves via other coercive measures.

We went from the observation that you can’t copyright facts to promoting opinion instead:

The Internet commoditized the distribution of facts. The „news“ media responded by pivoting wholesale into opinions and entertainment.— Naval (@naval) May 26, 2016

to where after many thousands of journalists have been laid off now the „newspaper of record“ is promoting ponzi scheme garbage as a performance art piece:

The NYT made a NFT!

My new column is about NFTs, and I also turned the column into a NFT and put it up for auction on @withFND, with proceeds going to charity.

Bid away, and you could own the first NFT in the paper’s 170-year history. https://t.co/9ItGZvID8B— Kevin Roose (@kevinroose) March 24, 2021

Is it any wonder people have lost trust in institutions?

A one-hour @CBCNews special that examines the media’s role in the polarization of America and the unmaking of a citizen — Big News is now streaming. pic.twitter.com/tm5QB2P4Ro— CBC Gem (@cbcgem) March 26, 2021

The decline of About.com was literally going to be terminal without the work of Barry Diller to revive it. That slide reflected how over time a greater share of searches never actually leave Google:

Of those 5.1T searches, 33.59% resulted in clicks on organic search results. 1.59% resulted in clicks on paid search results. The remaining 64.82% completed a search without a direct, follow-up click to another web property. Searches resulting in a click are much higher on desktop devices (50.75% organic CTR, 2.78% paid CTR). Zero-click searches are much higher on mobile devices (77.22%)

The data from the above study came from SimilarWeb, which is another online marketing competitive research tool planning on going public soon.

Google „debunked“ Rand’s take by focusing on absolute numbers instead of relative numbers. But if you keep buying default placements in a monopoly ecosystem where everyday more people have access to a computer in their pocket you would expect your marketshare and absolute numbers to increase even if the section of pie other publishers becomes a smaller slice of a bigger pie.

Google’s take there is disingenuous at the core. It reminds me of the time when they put out a study claiming brand bidding was beneficial and that it was too complex and expensive for advertisers to set up a scientific study, without any mention of the fact the reason that would be complex and expensive is because Google chooses not to provide those features in their ad offering. That parallels the way they now decide to hide keyword data even from paying advertisers in much the same way they hide ad fees and lie to publishers to protect their ad income.

Google suggests they don’t make money from news searches, but if they control most of the display ads technology stack & used search to ram AMP down publishers throats as a technological forced sunk cost while screwing third party ad networks and news publishers, Google can both be technically true in their statement and lying in spirit.

„Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own.“

There are many more treats in store for publishers.

Google Chrome stopped sending full referrals for most web site visitors late last year. Google will stop supporting third party cookies in Chrome next year. They’ve even floated the idea of hiding user IP addresses from websites (good luck to those who need to prevent fraud!).

Google claims they also going to stop selling ads where targeting is based on tracking user data across websites:

„Google plans to stop selling ads based on individuals‘ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry. The Alphabet Inc. company said Wednesday that it plans next year to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. … Google had already announced last year that it would remove the most widely used such tracking technology, called third-party cookies, in 2022. But now the company is saying it won’t build alternative tracking technologies, or use those being developed by other entities, to replace third-party cookies for its own ad-buying tools. … Google says its announcement on Wednesday doesn’t cover its ad tools and unique identifiers for mobile apps, just for websites.“

Google stated they would make no replacement for the equivalent of the third party cookie tracking of individual users:

„we continue to get questions about whether Google will join others in the ad tech industry who plan to replace third-party cookies with alternative user-level identifiers. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products. We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not — like PII graphs based on people’s email addresses. We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment.“

On the above announcement, other ad networks tanked, with TheTradeDesk falling 20% in two days.

These are all Google’s competitors in advertising technology, collapsing after Google announced that it won’t let them do targeted advertising anymore, but that Google itself will continue to do it. https://t.co/S6Axcrw5a0— Matt Stoller (@matthewstoller) March 5, 2021

Competing ad networks wonder if Google will play by their own rules:

“One clarification I’d like to hear from them is whether or not it means there’ll be no login for DBM [a historic name for Google’s DSP], no login for YouTube and no login for Google properties. I’m looking for them to play by the same rules that they so generously foisted upon the rest of the industry,” Magnite CTO Tom Kershaw said.

Regulators are looking into antitrust implications:

„Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said.“

The web will continue to grow more complicated, but it isn’t going to get any more transparent anytime soon.

„Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own.“

As the Attention Merchants blur the ecosystem while shifting free clicks over to paid and charging higher ad rates on their owned and operated properties it increases the value of neutral third party measurement services.

The trend is not too hard to notice if you are remotely awake.

While I was writing this post Google announced the launch of a „best things“ scraper website featuring their scraped re-representations of hot selling items. And they are cross-promoting competitors in „knowledge“ panels to dilute brand values & force the brand ad buy.

Oh man. Check out this bullshit on our GMB Knowledge Panel. Are they going to list competitors on everyone’s listings now? pic.twitter.com/ITwiZGyRxs— Darren Shaw (@DarrenShaw_) March 26, 2021

Shortly after Google launched their thin affiliate scraper site full of product ads they announced an update to demote other product review sites.

Where Google can get away with it, they will rig things in their favor to rip off other players in the ecosystem:

Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit. The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems.

If I could give you one key takeaway here, it would be this:

„Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own.“

Categories:

Source:: seobook.com

The Wrong People Won

Chasing New Markets

My initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers.

I wrote an ebook which originally had inconsistent formatting and it was riddled with spelling and grammar errors. I learned to write by writing poorly and often while reading great writers daily.

Ultimately it did not matter that my efforts were subpar on some fronts as few people read early copies, and I was receptive to feedback on how to improve it and rapidly did.

The above process … growing while few people see your ugly work … is actually one of the advantages of *NOT* taking venture capital. You get to learn at your own pace while risks are low and only really lean into something when you know it is working. You keep making small bets that won’t kill you and then when something works better than you expect you can *REALLY* lean into it.

I ultimately did that with SEO, blogging, and a couple other areas I can’t mention too much as I had partners on some projects.

This blog never even started as its own site. It was a section on a different site that was spun out to become its own site when it was obvious blogs were being algorithmically over-promoted due to the cross linking from other bloggers and the instant exposure RSS feeds offered.

Instead of begging a book publisher to publish a book I had a higher margin product and the book publishers were begging me. The market was inverted and an outcast won by bypassing traditional gatekeepers.

When SEO was easy it was the same sort of deal. As long as you tried to learn about what the algorithms valued & put effort behind it you could rank for almost anything.

Early on that meant begging, buying, or borrowing links any way you could. If a project was throwing off big money you’d try public relations and to get high quality links to help reinforce the position and increase its longevity. But even junky links worked fantastic back in the day. That’s part of why there was so much blog comment spam, referrer spam, expired domains, cheeseball web directories which actually had pagerank in the URL, article directories, private blog networks, all sorts of other paid links like Text-Link-Ads.com, etc. etc. etc.

New channels provide new opportunities. Small players prove the model, drive adoption, and then over time the affiliate or independent publisher is replaced by some big publisher or a scrape-n-displace offering from the central market operators.

The Media Water Cycle

If you take a broad enough view of the world the above sort of water cycle repeatedly happens across all media formats and channels.

  • New channels emerge
  • Smaller players and hobbyists are attracted to the new and shiny object
  • Limited competition & regulation
  • Channel grows wildly
  • Channel locked down by regulation or a monopoly

When the channels are new they have the greatest chance of failure, but the biggest potential rewards for early adopters.

As channels are established and competition increases almost all the profit margins get handed over to the central market operator. Everything gets adjust on an „as needed“ basis. Anything that hands too much of the profits over to a third party publisher gets cloned by the central network operator, becomes against the terms of service, or is algorithmically or manually neutralized by the central market operators.

  • affiliates used to be able to sit at the end of the conversion funnel and extract profits from the most valuable keywords, but new algorithmic signals make it hard to stay competitive with limited value add, differentiation, or brand building
  • commercial keywords are all ads in the search results above the fold & many brands feel the need to bid on their pre-existing brand equity for defensive purposes
  • Google hid keyword data from organic search & later started to hide some from paid search campaigns as well.
  • the Chrome browser by default only allows extensions to be downloaded from their official store & while Google got a lot of Chrome distribution through negative option bundling on Flash security updates, they prohibit app bundling in their app store
  • Apple’s iOS and Google Android allow the central network operators to track third party app usage. The Apple Appstore and Google Play have mandatory 30% rakes and may disallow certain widely used apps after those features have been baked into the operating system or cloned and default bundled on new phones.
  • YouTube takes a 45% revenue share rake & the ad inventory is sold exclusively through Google tools where Google takes up to another 20% rake off the top
  • Amazon uses your sales data and product design to create what amounts to an effective clone job of it (going so far as to say there are fake safety issues to demand to see where it was manufactured) and then you are forced to bid on your own brand as Amazon gives itself free ads on your brand for their product clone job
  • Google and Facebook try to suck content into their networks via Instant Articles and AMP. Google gives AMP priority placement in their search results (just like they did previously with Google+, Google Checkout, Google Base / Google Shopping / YouTube / etc etc etc).
  • Rather than competing, Google and Facebook partnered to illegally bid rig auctions to destroy header bidding & preserve monopoly profit margins, keeping control over external publishers. Google also pushes „privacy“ obfuscation which harms third party publishers and third party ad networks while bypassing those firewalls for its own ad network. They are also looking to use their web browser to do away with cookies, further kneecapping other ad networks.
  • Early Pinterest Ads sent users offsite and often cost only a couple cents a visit while all the internal cross promotion & viral spread across Pinterest was effectively free. Then over time advertisers start getting charged for pins even being opened and getting a user to actually leave Pinterest and click through can cost $5 or $10 a click. Long after I saw Reddit threads about how I was a washed up hack who could not compete in the modern market I literally used Pinterest to seed the growth of a site which now gets about a million organic search visits a month. I recently tried further promoting that site on Pinterest in some new areas, but the economics no longer works for that particular site on that channel.

Oligarchs Don’t Stay in Power by Being Fair

If you play by the rules suggested by private market participants you are betting that they won’t dramatically change their ecosystem at the drop of a hat and they won’t compete against you.

And that bet is a REALLY bad bet.

Networks do not stay on top & in control by stagnating. They change with society & if they are influential enough they also change the structure of society.

The Texas AG lawsuit of Google for manipulating the online display ad market lays bare how power works:

Google employees agreed that, in the future, they should not directly lie to publishers, but instead find ways to convince publishers to act against their interest and remove header bidding on their own.

I could easily write a 100 page blog post on that lawsuit while feeling guilty for leaving many things out.

For example, did you know Google stole AdSense earnings from publishers in the AdTrader ad network and lied about refunding that money to advertisers as AdTrader also managed some of the advertiser accounts which got a $0.00 rebate:

We confirmed through multiple sources, both within and outside of Google, through our Google invoices, and data collected from Google APIs that Google never actually refunded any of the confiscated publisher earnings to the advertisers. In fact, Google’s own support team admitted that they never had a system in place for such refunds.

Google is the network I have studied most and know the most about, though others certainly know Facebook equally well. All the large networks growth the predacious exploits.

Even with limited Facebook usage I know they have at various points in time promoted: games, hype headline fake news, lists and viral quiz junk from Buzzfeed, real actual news sites, the Instant Articles version of real actual news, live video, friend content, etc. Facebook also bought Onavo, a VPN network to track the growth of competing apps. That data was used to inform their WhatsApp purchase. And they could see which features from what external networks they should clone, like when Instagram copied much of SnapChat’s offering.

You can follow the Facebook terms of service in everything you do, but the odds of that delivering you real and sustainable profit streams is low.

„You can be unethical and still be legal that’s the way I live my life“ – Mark Zuckerberg

Optimize and Reinvent

Few publishers will be experts at both optimizing for the flaw or overpromotion in the current algorithm or network set up AND being good at reinventing themselves to appeal to the algorithms of tomorrow. You ultimately want to use some of any excess profits to build a destination people seek out so you are less dependent on the central network operators.

At the same time, if you ignore the algorithms and just hope for the best you are probably going to lose to a competitor who clones most of your strategy AND manipulates the result set.

You sort of have to figure out what is being over-promoted today AND then try to figure out what will matter tomorrow, while reinvesting profits to the point you are no longer really faking it until you make it.

Realizing that all success is temporary is vital to encourage yourself to take advantage of the opportunities in front of you, while also ensuring you have a plan B in place that acts as a bridge to tomorrow in case your primary channel bombs.

Almost all profit margins (particularly for newer players lacking access to connections, massive cashflows, strong legacy brands, etc.) come from operating somewhere in the gray area. Behave in a manner that is legal, but push the boundaries of terms from other players.

Google funded eHow. Demand Media was ultimately a pump and dump operation. Those who followed it late got their asses handed to them, but those who got in early had plenty of profits they could reinvest in other lower risk ventures. At one point Mahalo publicly listed their page-level earnings data. One of my buddies went through and put that keyword list through TextBroker and uploaded a few hundred articles to an old blog. After about a year that led to a free house for one of their family members. 😀

Now Google has far more data to use so it is hard to be anywhere near as exploitative or lowbrow as an eHow or a Mahalo was and expect that stuff to back out.

When Matt Cutts was on TWIG in 2013 he stated:

If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is break their spirits. There are parts of Google algorithms specifically designed to frustrate spammers. Some of the things we do is give people a hint their site will drop and then a week or two later, their site actually does drop. So they get a little bit more frustrated. So hopefully, and we’ve seen this happen, people step away from the dark side and say, you know what, that was so much pain and anguish and frustration, let’s just stay on the high road from now on.

Some of the stuff I like best is when people say „you know what, this SEO stuff is too unpredictable, I am just going to write some apps.“

This past year is the year when „writing some apps“ was revealed to have the same core problems that SEO has. Central market operators grabbing their tithings (fight between Apple and entities like Spotify and Epic Games, Google Play pushing through similar 30% rake requirements) and then outright banning apps like Parler from their app stores.

COVID-19 Accelerated Shift to the Web

The COVID-19 pandemic moved everyone and everything online.

The ad money follows the attention stream. If the central network operators pay creators nothing then those creators who have a following will find other ways to monetize. Cygnus was early to SEO and he was early to influencer marketing.

Selling a sliver of attention and then using that funds flow to improve website usability, website design, content quality, brand awareness, reach, etc. … is usually going to work out better for most people than trying to raise venture capital. Many small bets and incremental improvements yields much higher odds of success than a few really big bets.

Speaking of bets, I follow the stock market a bit because it teaches a lot about human psychology, markets and marketing.

Well before the COVID-19 crisis happened the repo market froze. In fact, the Federal Reserve was discussing alternative ways to fund the market’s liquidity without looking like they were directly subsidizing and bailing out hedge funds:

the new approach could also create political problems for policy makers, analysts said. The problem centers on the central bank lending directly to hedge funds, the little-regulated investment vehicles that tend to serve wealthy or institutional investors. … Though hedge funds are key participants in the market—where they both borrow and lend cash—lending to them directly through the FICC would raise questions about whether the government was backstopping their bets, analysts said.

When the COVID-19 crisis happened optics no longer mattered. Bailouts ensued. Without them levered hedge funds were screwed as many instruments became illiquid and spreads blew out even in bedrock stable markets:

Of particular concern: The hedge funds were using trading strategies similar to those employed by Long-Term Capital Management, a fund that collapsed in 1998 and nearly caused a financial meltdown. The bet that hedge funds were making earlier this year was simple enough. Called a basis trade, it involved exploiting a price difference in the Treasury market, generally by selling Treasury futures contracts — promises to deliver a bond or note at a set price on a set date — and buying the comparatively cheap underlying securities.

Shiny New Object to Bet On

Toward the end of last year and early this year Bitcoin was a rocket ship on the thesis of mass money printing leading to currency debasement and revaluing finite alternatives to fiat cash upward.

And then regulators began dropping hints while banks started to put the breaks on it. And XRP got kicked hard by the SEC, leading to delisting.

Tether may be an absolute scam (it’s hard to short Patio11’s knowledge), but in spite of that there are a lot of retail traders bored at home chasing anything that moves. There are ETFs like GBTC sucking up a huge share of the Bitcoin float with no intent of ever liquidating any of the position.

If sports and society shut down and people are stuck in their homes gambling is an unsurprising source of entertainment. Barstool Sports founder David Portnoy got this and quickly became a day trader when he didn’t have any sports to talk about. 😀

Above I mentioned a bit how the Federal Reserve was ultimately bailing out hedge funds. In an easy money market where central banks are printing tons of money what a lot of hedge funds do is buy higher beta growth names while shorting lower beta value stocks, particularly if they feel those companies are destined to go under.

In some cases the short bets believe ideas from a category apply to a specific company in a way they do not. And that can lead to a massive short squeeze, especially if the company announces a buyback and/or insiders buy.

In other cases, the shorts are so confident in their position, they go HOG WILD with low interest leverage and literally short the entire float of a company, trying to drive it into bankruptcy.

Recently Melvin Capital and some other well-connected hedge funds went short GameStop’s stock and people who visited a Subreddit named WallStreetBets took the other side of that position.

Here is the original thread from 4 months ago discussing the gamma squeeze.

GME has a 52-week low of $2.57. After being pumped by the Subreddit the stock closed today at $347.51, leading to billions in losses for hedge funds which shorted over 100% of the stock.

According to @S3Partners, short sellers lost $14.3 billion on $GME stock today… just today.— Riley de León (@RileyCNBC) January 27, 2021

The hedge funds that shorted over 100% of a stock … were market manipulators aiming to manipulate a market. They were counterfeiting:

how do you get 130% of the available shares short? It would seem impossible and is unless someone cheats.

There are some players in the market who have „market maker“ status but also trade their own books or have cross-interests with those who do. Allegedly there are „Chinese walls“ between those pieces (or interconnected entities.) Quite obviously that is a load of crap because otherwise what you’ve seen would be impossible but it clearly not only has happened before but is still happening to this day. These entities are how you wind up with short sales where the locate and borrow hasn’t happened first and the position remains open across time. This is supposed to be illegal but other than a few hand-slaps in the futures markets for physical commodities I’m not aware of any criminal prosecution for doing it.

And let’s be clear here: This practice is counterfeiting.

When they win, that is capitalism.

When they lose, they get bailed out, contact regulators and have pressure applied to prevent THE WRONG PEOPLE from winning.

There are over 2.6 million Wall Street Bet users and only 10,000 hedge funds. The power of the proletariat is now!— Reddit Investors (@redditinvestors) January 27, 2021

The SEC published a statement on market volatility, the Biden administration mentioned it was watching GameStop, Nasdaq’s CEO suggested halting trading to allow hedge funds to steamroll Reddit users, the Discord group for WallStreetBets was shut down, and Reddit (at least temporarily) banned the WallStreetBets subreddit for hate speech.

That WallStreetBets was temporarily nuked will likely make the degenerate gamblers even more aggressive.

Emergency Press Conference – The Suits Shut Down @wallstreetbets @WSBChairman My prediction is tomorrow will be intergalactic for $amc $gme $nok

(Im not a financial adviser. Don’t listen to me) pic.twitter.com/oYrsPOz8Vx— Dave Portnoy (@stoolpresidente) January 28, 2021

You can see a lot of moves coming if you understand internet culture.

does one throw one, two, three, four, or five hundy at $TR on open? :)— uoɹɐɐ (@aaronwall) January 26, 2021

But in many ways we are now where the outcomes will be pre-determined in order to ensure THE RIGHT PEOPLE win.

Wall Street Bets does to the suits what the suits have been doing to main street for a century. Then one call to Reddit, one call to Discord, one call to Robinhood…

It there anyone out there who still doesn’t think the system is rigged against the little guys?— Tyler Winklevoss (@tyler) January 28, 2021

Politicians will determine outcomes after the fact.

I’m assuming that the next time a hedge fund starts to make too much money shorting and destroying a business, that they will be de-platformed from their Blomberg terminal and throttled by their prime broker in the name of orderly markets and consumer protection.— Tyler Winklevoss (@tyler) January 28, 2021

The more THE WRONG PEOPLE win, the more intervention there will be to correct the natural order.

The Fed throws in trillions in liquidity & stocks fly higher it’s cool.
Pelosi loads up on $TSLA calls the stock flies higher it’s cool.
Bunch of little retail guys load up on calls & stocks fly higher it requires White House & Treasury monitoring & servers get shut down.

Right.— Sven Henrich (@NorthmanTrader) January 28, 2021

Risk is much higher than most perceive because outcomes matter more than process & some multi-generational politically-connected wealth is losing badly to THE WRONG PEOPLE.

Gamestop:
Perhaps they got lucky.
Maybe just a flash in pan.
So dismiss them if u want.
But if read their messages u see its not just about money.
They’re discovering their voice.
& that they’re powerful.
IMO this is partly why wont be so easy for Fed to bailout Eurodollar Mkt…— Santiago Capital (@SantiagoAuFund) January 28, 2021

An upstart online stock broker set trade commission prices to zero. Other brokers followed. And now that broker is telling stock buyers which tickers they are no longer allowed to buy.

Robinhood will not allow opening positions in $GME $AMC $BB $BBBY $NOK $KOSS $NAKD— Open Outcrier (@OpenOutcrier) January 28, 2021

When THE WRONG PEOPLE win we find our two sided markets become one way trades.

It’s hard to find market manipulation more flagrant than this, but since it’s being done to protect the wealthiest and most powerful — Wall St oligarchs who own and control the establishment wings of both parties — it’s very hard to imagine the government treating it as such: https://t.co/VJnXpMAqkJ— Glenn Greenwald (@ggreenwald) January 28, 2021

Can that be called a marketplace or even an attempt at a remotely honest market?

No.

And it is even worse than it looked initially, as Robinhood not only prevented customers from buying $GME stock, but created a cascading wave of selling by placing „theft by conversion“ forced sell orders at market on customer accounts.

They are automatically selling shares. pic.twitter.com/o9XCdL9ND1— Sunny (@555Sunny) January 28, 2021

When Robinhood placed „at market“ sell orders for their clients – WITHOUT THEIR KNOWLEDGE OR PERMISSION – they literally *created* the interim market bottom.

Robinhood literally auto sold people’s positions at the BOTTOM #Robinhood $GME #Stocks pic.twitter.com/JekgDq2FHc— Astral Trades (@AstralTrading) January 29, 2021

That is fraudulent, criminal market manipulation.

When hedge funds ‚collude‘ and discuss top picks at Ira Sohn (and prices move as they speak), that is legal + legit.

When 2.5 million retail investors spot an opportunity to make money and ‚collude‘, that is totally illegal + not legit.

Brokers then collude to screw them!— Puru Saxena (@saxena_puru) January 28, 2021

Only losers actually eat creative destruction:

„just like 2008, trading was shut down to save the hides of erstwhile high priests of “creative destruction.” Also just like 2008, there are calls for the government to investigate the people deemed responsible for unapproved market losses. … it was all well and good for investment banks and executives of phoney-baloney companies to gorge themselves on funhouse profits on a funhouse economy, but when amateurs decided to funnel just a bit of this clown show into their own pockets, finance pros wailed like the grave of Adam Smith had been danced upon.“

We are now at the point that the internet is no longer a spot for weirdo outcasts & instead it is reshaping the rest of society.

The times and methods change, but the players remain the same.

If you’re looking for an analog on how Citadel might be playing this Melvin/$GME/@RobinhoodApp fiasco, remember that back in the early 2000’s Citadel invested in Comscore so they could get exclusive rights to their traffic data DAYS before anyone else. Same game, different name— PAA Research (@ActAccordingly) January 29, 2021

Thanks for your attention and your money:

Both of these stories are narratives for our very own Hunger Games, a spectacle that chews up the participants in the arena while delivering enormous profits to the networks (media, financial and political) that put them on. Media networks count their profits in eyeballs, in the attention the Games garner. Financial networks count their profits the old-fashioned way, in the sheer volume of dollar-generating order flow the Games produce. As for politicians, they get their most valuable coin of the modern realm – an issue. The wackos on the left get to propose insane transaction taxes. The wackos on the right get to tell us how much liBeRtY we are enjoying by giving Ken Griffin all of our money. The very serious centrists get to tell us about how we need “a national conversation” about the T+2 settlement issues raised here.

In Need of False Gods

After people get repeatedly screwed spite and revenge become motivators. Some will not mind napalming themselves so long as the entire ship goes down.

Part of a person as awful as Trump getting elected as president was micro-targeted South Park inspired videos sent to minorities reminding them of Hillary Clinton’s super predators speech.

And who could forget her laughing about having the head of Libya murdered, a former nation which fell apart to such an extreme degree they had open air slave auctions.

Rescuing the Criminals, Dumping the Costs on You

Another part of Trump getting elected was Obama promising „Hope and Change“ but then standing between banks and pitchforks for the intentional and malicious fraud that led to the 2008 economic blowup.

A Citigroup insider had the Obama cabinet picked out before he was even elected.

Citigroup was the biggest TARP recipient.

Citicorp is the same company which illegally merged with Travelers, then had that merger made legal after the fact by getting the Great Depression era Glass-Steagall Act regulation repealed:

“I think we will look back in 10 years‘ time and say we should not have done this but we did because we forgot the lessons of the past, and that that which is true in the 1930’s is true in 2010,“ said Senator Byron L. Dorgan, Democrat of North Dakota. “I wasn’t around during the 1930’s or the debate over Glass-Steagall. But I was here in the early 1980’s when it was decided to allow the expansion of savings and loans. We have now decided in the name of modernization to forget the lessons of the past, of safety and of soundness.“

After the internet stock bubble popped the Federal Reserve lowered rates dramatically and left them there far too long, creating a massive hunt for yield. This led to a housing bubble and deteriorating loan standards with fog-a-mirror NINJA loans and similar dominating the market due to the insatiable demand for „risk free“ yield. Entities like Citigroup created a ton of bogus mortgage paper they knew was garbage. Their entire board of advisors was repeatedly emailed by Richard M. Bowden about the fraud:

I started issuing warnings in June of 2006 and attempted to get management to address these critical risk issues. These warnings continued through 2007 and went to all levels of the Consumer Lending Group. We continued to purchase and sell to investors even larger volumes of mortgages through 2007. And defective mortgages increased during 2007 to over 80% of production.

If you control the government economic outcomes are determined by politics.

Citigroup was so confident in their control of the political outcomes they continued to dump bad loans on the FHA after Fannie Mae and Freddie Mac were forced into receivership.

THE RIGHT PEOPLE WON.

„Squeezing the oligarchs, though, is seldom the strategy of choice among emerging-market governments. Quite the contrary: at the outset of the crisis, the oligarchs are usually among the first to get extra help from the government, such as preferential access to foreign currency, or maybe a nice tax break, or—here’s a classic Kremlin bailout technique—the assumption of private debt obligations by the government. Under duress, generosity toward old friends takes many innovative forms. Meanwhile, needing to squeeze someone, most emerging-market governments look first to ordinary working folk—at least until the riots grow too large. Eventually, as the oligarchs in Putin’s Russia now realize, some within the elite have to lose out before recovery can begin. It’s a game of musical chairs: there just aren’t enough currency reserves to take care of everyone, and the government cannot afford to take over private-sector debt completely.

From long years of experience, the IMF staff knows its program will succeed—stabilizing the economy and enabling growth—only if at least some of the powerful oligarchs who did so much to create the underlying problems take a hit.

But there’s a deeper and more disturbing similarity: elite business interests—financiers, in the case of the U.S.—played a central role in creating the crisis, making ever-larger gambles, with the implicit backing of the government, until the inevitable collapse. More alarming, they are now using their influence to prevent precisely the sorts of reforms that are needed, and fast, to pull the economy out of its nosedive. The government seems helpless, or unwilling, to act against them.

The third Citigroup bailout, in late February, converted government-owned preferred stock to common stock at a price significantly higher than the market price—a subsidy that probably even most Wall Street Journal readers would miss on first reading.“ – Simon Johnson, The Quiet Coup

Any government which intentionally subsidizes and promotes massive fraud undermines its legitimacy.

Citigroup winning while most people lost was *explicit* government policy:

“When you look at who benefits from the Chinese trade surplus and the US trade deficit, it’s the same group of people,” he said. In the US it was the banking elites, while in China it tended to be the political elites, but in both countries ordinary workers lost out

Obama was so rotten he made Trump look like a reasonable choice.

Soulless Corporations Promoting Racism as a PR Diversion

Who were the people hurt worst by Citigroup’s fraud?

Poor minorities.

So it should come as no surprise Citigroup published „research“ on how racism is holding back the U.S. economy.

Believing you can somehow know an individual simply by the color of their skin or by their ethnic heritage is the epitome of ignorance, has been the source for unimaginable evil throughout history, and it is something that woke progressives and white supremacists have in common.— Leonydus Johnson (@LeonydusJohnson) January 30, 2021

Don’t blame Citigroup for stealing your house, crashing the economy, and causing millions of people to lose their jobs. Instead, blame white people. Perhaps you could hit an old white man walking down the street in the back of the head with a brick and upload your crime videos to your social media channels. #hope #change

Large & corrupt companies which plunder society pretend to care about subgroups as a cheap form of public relations and to keep their brand from being associated with what they actually do.

Crash the economy, spread misinformation, then as people point fingers back and forth for your bad deeds everyone can blame the victims.

„Not only were many of those people who’d been foreclosed upon or laid off or forced to watch their 401Ks lose half their value still in emotional shock, but the underlying corruption was not exactly easy for them to see. Propaganda blasted out on every channel, to the effect that it was your own fault if you took on an adjustable-rate mortgage that went sideways, or bought too big of a house. People above all feel shame when they can’t pay their debts, and many took it to heart when pundits said the crash was caused by people buying houses they couldn’t afford.

Those criticisms often came out as racial politics, as conservative media figures hammered the theme of the “water drinkers” who crashed the economy at the expense of the “water carriers.” Listening to these takes, resentment in some neighborhoods grew toward the family down the street who’d been foreclosed upon, leaving a boarded-up eyesore on the block and collapsing property values for those left. The Tea Party movement, launched by a rant on CNBC against a proposed bailout for minority homeowners in particular, steered public anger away from Wall Street and toward the “bad behavior” of the “losers” down the street.

Why they were pissed off gets to the second question, about the bailouts, ZIRP, the TARP, even the CARES Act. While so many people went into personal tailspins from 2008 on, their nightmares were often compounded watching as the very people who caused the crash — including the banks and mortgage originators who knowingly pumped mountains of fraudulent subprime instruments into the economy — not only got saved but were further enriched, by bailouts and an array of extravagant Fed programs.

Some people got ripped off three times. First, they were personally sold dodgy exotic mortgages. Next, their retirement funds were sold the same kinds of dicey loans in the form of securities. Lastly, when it all blew up, they paid taxes to bail out the whole shooting match.“ – Matt Taibbi

No bank wants to have the brand Wells Fargo has earned for opening up millions of fake customer accounts to charge fees to, stealing people’s cars after charging them for bogus force placed insurance policies, etc.

Executives at those companies concerned primarily with stock option values know being corrupt and donating to BLM is more profitable than running a business honestly & ethically. Fraud is alpha.

If Obama the president matched Obama the candidate the Citigroup board would have been imprisoned, that bank would have been dismantled, and the above „research“ about racism which diverts attention away from crimes by the likes of Citigroup would not have been published.

Large institutions – particularly those which are bailed out after committing massive fraud – are able to survive market cycles. Most individuals carry debt of some sort (education, healthcare, housing, auto, other financed purchases). When the economy craters if they lose their job they may also lose their homes and be forced to sell whatever other financial assets they have near the market bottom to afford food.

Institutions vs Individuals

The pain of Citigroup’s fraud was felt widely across the economy.

„I was in my early teens during the ’08 crisis. I vividly remember the enormous repercussions that the reckless actions by those on Wall Street had in my personal life, and the lives of those close to me. I was fortunate – my parents were prudent and a little paranoid, and they had some food storage saved up. When that crisis hit our family, we were able to keep our little house, but we lived off of pancake mix, and powdered milk, and beans and rice for a year. Ever since then, my parents have kept a food storage, and they keep it updated and fresh. Those close to me, my friends and extended family, were not nearly as fortunate.“ – ssauronn

Citigroup’s fraud led to many deaths of despair:

US life expectancy was rising almost every year for decades straight. However, it peaked in 2014, and has been in a multi-year sideways trend for the first time in decades. This recent flat-lining in life expectancy has been a uniquely US phenomenon. Life expectancy continues to increase in virtually every other highly-developed country/continent. Life expectancy went up from 2014-present in Japan, the Euro Area, Canada, Australia, etc.

Income & wealth inequality – particularly if it is driven from the combination of the offshoring of the industrial base Clinton & Bush did then the sort of fraud Citigroup did – often leads to a breakdown of cooperation across society, and then, arbitrary violence.

If you make people’s lives miserable and tell them they are victims many of them will believe you.

Some of them will live down to the standards you set and see any isolated incident as a pattern of conduct which deserves retribution.

The media tells people economics is violence, words are violence, they are victims, they are owed something, and … surprise … that drives violence.

Violence is a (temporary) shortcut to status for young men with lots of testosterone but limited prospects or success in society.

Growing up in a single parent home on welfare only adds further fuel to that fire because there is not only a sense of entitlement and unfairness, but often elevated stress levels and a deep sense of shame and resentment.

My Daughter Was Nearly Killed by Racism

I now have a 4 year old daughter. I have screwed up a great many things in life, but I don’t know anybody more confident than she is.

When my wife was pregnant with our only kid I nearly died from a sepsis infection & my daughter was nearly a miscarriage.

The above is not hyperbole.

Here I was in the hospital getting multiple IV antibiotics.

When they told me I might die soon I was like „oh well, that’s that.“

Then my wife came over and heard that & was crying uncontrollably. I then realized the sort of cascading set of dire outcomes and played it off like the infection was nothing while pushing to do whatever I could to get better fast before other bad outcomes happened.

A couple months later our dog died and my wife then gave an emergency early birth. His death caused an early term birth. If I had died a few months earlier then almost certainly my daughter would have been a miscarriage, then my wife likely would have committed suicide.

About a decade prior – around the time Obama was making Citigroup whole on their frauds while passing the costs onto the rest of society – a racist black guy sucker punched me while calling me nigger. That chipped the root of one of my teeth. Slowly over the next decade part of my jaw rotted away from an infection that exploded into near death in the middle of my wife’s pregnancy. And my daughter nearly had no life.

Writing the above will have many people suggest it is I that am racist for suggesting the racist person who tried to kill me should have had a longer prison sentence for his other previous violent crime convictions, or maybe we should restructure the economy away from financial bubbles, monopolies, and offshoring.

I’m of the view that anyone who is convicted of multiple separate violent crimes should be permanently caged or put to sleep, because when you commit violent acts repeatedly you do not deserve to live as you are not only harming the person you sucker punch or such, but you could also end the life of their unborn child.

The sepsis happened while we were traveling. The initial hotel we were staying at was sold out on the final day so I just happened to stay in a hotel across the street from a hospital. A few hours before jumping on a 15 hour flight I went over to the hospital and they turned me away saying it was just a dental issue. Then my wife brought be back over, they looked at me, and were like … oh, you are about to die.

That infection came back no less than 3 times. I had to get multiple teeth ripped out. I’ve had multiple fixed bridges.

If you add up the health expenses, emotional issues (more for my wife than me – much harder to lose someone you love than it is to die), inability to work, having teeth being wired in place, what seems to be dozens of dental visits, getting teeth ripped out repeatedly, etc … my social „safety“ net payment funding kids being born into broken homes with no dad not only nearly liquidated my family, but also cost millions extra.

I absolutely despise race baiters who promote arbitrary violence and the big crimebanks like Citigroup which plunder society leaving people hopeless.

Fuck those people with a rusty chainsaw.

Likewise the Marxist scum that founded Black Lives Matters and is buying about a house a year while promoting people like me being sucker punched by racist low-IQ pay-to-breed garbage or enslaved to pay for the „Marxist’s“ 3rd, 4th, or 5th estate.

I live on the other side of the world and thus do not get to vote on how 30%, 40%, or (if Biden uncaps FICA) 50%+ of my labor is spent.

Why do we need to remove the FICA cap?

So we can pay fraud-based prices for medicines used by others.

Insulin back up to $1,500 for a 90 day supply. Thank President Biden. Big Pharma’s investment paying off. Meanwhile, minimum wage increases looking iffy, trade protections disappearing, low-wage immigration influx incoming, energy jobs cut, and stimulus checks shrinking.— Robert Barnes (@barnes_law) February 11, 2021

Last year when I ACHed income tax payments I sent in over 1,000 times what the president did.

One of my friends told me they didn’t blame Trump they blamed the system, but I thought that was an absurd claim as a leader should not only comply with and improve rules, but they should also set an example.

The idea I should pay a thousand times more while having no vote or voice *AFTER* leaving on account of being nearly killed by a racist person who called me nigger, WHILE also being lectured about racism … is a bit much.

The reasons I liked Trump (before the $750 income tax payments and nutbag January 6th fiasco) were:

  • he was hated by the media, so they’d cover wrongdoings (even making some up)
  • until the COVID-19 crisis hit, he was broadening the economy (which is why he got higher minority votes than any republican presidential candidate in decades in spite of the COVID-19 lockdowns)
  • his administration pushed through an antitrust lawsuit against Google for their monopolistic bundling practices (which will at least restrain Google slightly, provided Biden is not a third Obama term)

The above being said, the January 6th fiasco was absolutely idiotic, and looked like it was something out of South Park.

Obama’s Third Term

Google’s Eric Schmidt played a vital role in the Obama elections & administration. Their relationship was so close it was called „The Android Administration.“

When the FTC investigated Google the Obama administration intervened to prevent justice. To pay back Eric Schmidt for his help on the presidential campaigns Obama’s interventions undermined market competition for a decade:

Federal investigators were convinced: Google’s push to take over mobile internet searches was illegal. They had the evidence and urged their bosses to sue. But those politically appointed bosses overruled them. Nearly a decade later, the Justice Department and state regulators are suing Google over the same multibillion-dollar smartphone contracts that investigators for the Federal Trade Commission flagged years ago — and arguing that the deals present some of the strongest evidence that Google has built a monopoly.

The FTC had all the evidence they needed to prosecute along with absolute proof of intent to monopolize the market through illegal tying & bundling.

„Rubin also touted internally Google’s plan to corner the mobile phone market… In a 2009 email to then-CEO Eric Schmidt, Rubin said a pending contract with Verizon to drop Microsoft’s Bing search engine and sign on with Google would let the company “own the U.S. market.”‘

jfc— Matt Stoller (@matthewstoller) March 16, 2021

The FTC lawyers recommended suing.

But then the Obama administration full of future tech monopoly lobbyists stepped in and disappeared the case without action. They ignored the attorneys and used the staff economist claims rather than the work of the attorneys to justify disappearing the case based on limited search marketshare for mobile at the time.

and don’t miss the must-read, where-are-they-now section https://t.co/r3T3G7zr7n

One of these things is not like the other… #KanterForAAG pic.twitter.com/TIIAquBBq9— Luther Lowe (@lutherlowe) March 16, 2021

About a decade ago Andy Rubin described Google’s payments then to mobile carriers as „humungous.“ Those have only grown larger with time. What was once a small mobile search market is now the majority of search volume. Google now pays Apple at least $12 billion per year to retain default search placement across Apple devices.

Now Schmidt’s shadowy „use AI everywhere in weaponry“ startup is deeply embedded in the Biden administration. A Google lawyer is being considered for the top justice department inside the Biden administration, which would ensure ongoing INjustice is served.

We are back to an administration loved by the media. The controversy are hence reduced to casual magazine cover shoots.

Mainstream media: please serve your vital roll in society. Cover that casual photoshoot and not the Darth Vader aspects of Eric Schmidt, expansions of kill lists for suspects, etc.

The mainstream media & tech companies are so proud of election interference they literally brag about it. The following quote sounds like something out of Fox News or the New York Post, but it was published by Time:

the participants want the secret history of the 2020 election told, even though it sounds like a paranoid fever dream–a well-funded cabal of powerful people, ranging across industries and ideologies, working together behind the scenes to influence perceptions, change rules and laws, steer media coverage and control the flow of information. They were not rigging the election; they were fortifying it.

A half-year of violent demonstrations. Unelected private actors changing election laws & interpretations of election laws & illegally bundling private funds to change the outcome of an election. There were even Facebook pages dedicated to paying people to vote. And hundreds of thousands of people nationwide on standby to hold demonstrations just in case the vote does not go as they planned. It’s a reach to call that democracy.

There still is some actual journalism being done though. I am glad to see articles like this one, which shows just how absurd this page joebiden.com/opioidcrisis/ is.

How many media outlets are telling you that we should nuke the Keystone pipeline for the environment, but then get the oil from half-way around the world from a murderous thug autocrat, who we give a free pass to for LITERAL MURDER because he has oil?

the White House is concealing the names of the seventy-six Saudi operatives to whom they are applying visa bans for participating in Khashoggi’s assassination, absurdly citing “privacy” concerns — as though those who savagely murder and dismember a journalist are entitled to have their identities hidden. … The U.S. has instituted policies of torture, kidnapping, mass warrantless surveillance, and due-process-free floating prisons in the middle of the ocean where people remain in a cage for almost 20 years despite having never been charged with a crime. The Biden Justice Department is currently trying to imprison Julian Assange for life for the crime of publishing documents that revealed grave crimes by the U.S. government and its allies, and is attempting to do the same to Edward Snowden. One need not look toward the barbarism of U.S. allies to see what propagandistic dreck is the claim that the U.S. stands steadfastly opposed to authoritarianism in the world: just look at the U.S. Government itself.

A lot of the instability in society is not some accidental biproduct of something else, but is rather intentional government policy.

When rule of law only applies to some of the people some of the time instability can be arbitraged in both directions by those with access to capital and political power. Each additional slice of instability is another opportunity to go long or short some sector of the market.

What do you think has happened to the price of oil recently?

Up, up, up.

The same New York Times which published the above Biden headlines, gave Trump the following coverage:

“In Extraordinary Statement, Trump Stands With Saudis Despite Khashoggi Killing.” was the Times headline, in a piece that said Trump’s decision was “a stark distillation of the Trump worldview: remorselessly transactional, heedless of the facts, determined to put America’s interests first, and founded on a theory of moral equivalence.” The paper noted, “Even Mr. Trump’s staunchest allies on Capitol Hill expressed revulsion.”

What is important is WHO, not WHAT.

Literal murder doesn’t actually matter, unless it can be used to aid in the character smear of someone you dislike.

WHO not WHAT.

„Free“ Trade & Deindustrialization

Biden pushed against the „racist“ attribution of the COVID-19 crisis to its source in China, though few have considered how „free trade“ with a country with over a million slaves would impact living standards as it deindustrializes the country and destroys the middle class.

If a country has a live organ harvesting program for its own citizens, do we want to have close ties to it?

If a state-controlled economy dumps fentanyl into your country and repeatedly hacks thousands of companies for economic espionage & theft of trade secrets they deserve nothing but ire and disrespect, at least until those problems go away.

„Normalizing“ relationships with such a country is idiotic. The only way to normalize those relationships is to undermine & crash their political & economic structure – reciprocate what they have done to you. Put the screws to them as they try to do to you, rather than letting them set up parallel systems to undermine you and sew internal division. Brutish authoritarians only understand force.

While we are seeking out a just global society, does LeBron James say „technically the Chinese Uighur slaves who make my Nike shoes are not black, so it is all good! #BLM“

A decade ago, no one would’ve put NBA superstar LeBron James and Apple CEO Tim Cook in the same family album, but here they are now, linked by their fantastic wealth owing to cheap Chinese manufacturing (Nike sneakers, iPhones, etc.) and a growing Chinese consumer market. The NBA’s $1.5 billion contract with digital service provider Tencent made the Chinese firm the league’s biggest partner outside America. In gratitude, these two-way ambassadors shared the wisdom of the Chinese Communist Party with their ignorant countrymen. After an an NBA executive tweeted in defense of Hong Kong dissidents, social justice activist King LeBron told Americans to watch their tongues. “Even though yes, we do have freedom of speech,” said James, “it can be a lot of negative that comes with it.” – Tablet

Free capital flows plus structural trade deficits from „free trade“ with slave states = declining domestic living standards.

If you want lives to matter & have good outcomes you need to address the core issues. You want strong families, a growing middle class, and to lift trade partner countries up rather than having much of your citizenry see their living standards reduced to being near that of your worst trade partners.

If you have an average to below average IQ, did not come from wealth, have high living costs, and you must compete against literal slaves your life is probably going to suck.

Declining living standards can be masked temporarily through manipulating economic data, but fake data can’t restore hopes and dreams and aspiration for something better.

When I was inside the Fed, it was acknowledged internally that the core PCE was a broken metric that understated & misrepresented true inflation. The decision was made to continue using the broken gauge because Fed models would not work if true inflation was used.

QE is a lie. https://t.co/E3LlQhTPyv— Danielle DiMartino Booth (@DiMartinoBooth) January 4, 2021

That loss of hope will fuel deaths of despair, desperation, and a desire to believe in just about anything.

The race baiting „equality of outcomes“ promoters only throw further fuel on the fire by telling people they are victims and pointing their ire in the wrong direction.

Burning down the local nail salon in a riot is not going to change the Federal Reserve bailing out hedge funds who are manipulating the stock market. It will not make the local economy more vibrant. It will not bring jobs back. It will not fix the free trade with slave state issue.

Instead of acting like an enraged victim, read Kurt Vonnegut’s Harrison Bergeron and then consider what skills you can lean into to make a positive change in the world.

The process and outcome of that „free trade“ with slave states & papering it over with increasing debt leverage was well known in advance: deindustrialization, consolidation, economic bubbles, lower living standards, more corrupt politics, mass migration waves, etc.

Look no further than this 1994 Charlie Rose video interview of Sir James Goldsmith.

Ultra-wealthy plutocrats were willing to partner with the CCP and sacrifice the US middle class in order to gain more wealth and political power.

THE RIGHT PEOPLE won.

Why did they trade with an authoritarian regime and send millions of American manufacturing jobs off to China thereby impoverish working Americans? Because it made them rich. They salved their consciences by telling themselves they had no choice but to deal with China: It was big, productive, and efficient and its rise was inevitable. And besides, the American workers hurt by the deal deserved to be punished—who could defend a class of reactionary and racist ideological naysayers standing in the way of what was best for progress?

But if Donald Trump saw decoupling the United States from China as a way to dismantle the oligarchy that hated him and sent American jobs abroad, he couldn’t follow through on the vision. After correctly identifying the sources of corruption in our elite, the reasons for the impoverishment of the middle classes, and the threats foreign and domestic to our peace, he failed to staff and prepare to win the war he asked Americans to elect him to fight.

And because it was true that China was the source of the China Class‘ power, the novel coronavirus coming out of Wuhan became the platform for its coup de grace. So Americans became prey to an anti-democratic elite that used the coronavirus to demoralize them; lay waste to small businesses; leave them vulnerable to rioters who are free to steal, burn, and kill; keep their children from school and the dying from the last embrace of their loved ones; and desecrate American history, culture, and society; and defame the country as systemically racist in order to furnish the predicate for why ordinary Americans in fact deserved the hell that the elite’s private and public sector proxies had already prepared for them.

Alternatively put: „There’s class warfare, all right, but it’s my class, the rich class, that’s making war, and we’re winning.“ ― Warren Buffett

The terms liberal and conservative are irrelevant in American economic policy, a holdover from the pre FIRE Economy era. The interests of the finance, insurance, and real estate industries will always take precedence in every policy decision.— Eric Janszen (@ejanszen) November 30, 2020

Become an Insider, or Get Used to Losing

For some people the web was a life raft, but a lot of the easy wins have already been had.

And the central network operators are getting more aggressive with scratch-your-back censorship for those in political power.

Sometimes it can be helpful to view the losses as personally targeted if that creates a fire that drives you to do something great

The WSB/GME business is a perfect distillation of populism: people with a vague but correct sense they get a raw deal but who respond with self-destructive nihilism aimed at purely symbolic targets because they are too ignorant and vain to prefer reality to self-righteous fantasy— Dirty Texas Hedge (@HedgeDirty) January 31, 2021

but that fuel burns fast…then what?

fantasy = There’s a conspiracy against me

reality = I get shitty, substandard service because I’m a nobody and no one gives a shit about me— Dirty Texas Hedge (@HedgeDirty) January 31, 2021

The only solution to the good ole boys club is to get big enough that you are no longer an outsider.

If @The_DTCC did do this, and it’s at least plausible to me that they did, then it really is the establishment shutting down this squeeze by using the plumbing to achieve an outcome they regard as desirable.

That’s not the policy goal of regulated clearing and is problematic.— Silent Cal (@KralcTrebor) January 29, 2021

The hot shiny object has a lot of headlines, a lot of competition, and a lot of manipulation.

It is better to do something which is getting less attention but has more staying power.

As more and more services happen online, more and more of business profit margins are flowing online, and the online networks are having a massive impact on the portions of the economy which remain offline.

The central network operators can choose to ban an outgoing president while ignoring politicians who call for genocide in other markets to curry favor to political leaders.

As Zuck would say …

„You can be unethical and still be legal that’s the way I live my life“

A central problem with the web is network effects and the winner-take-all structure of many markets. It creates a few gigantic winners, but many players along the remaining parts of the value chain get squeezed. You could say that getting hit hard by a Panda or Penguin algorithm update and having a business die overnight is a better outcome than the constant slow squeeze where things get just a little bit worse each month.

Monopolies lower wages. limit opportunities and retard innovation. Most the profits go to key players and shareholders while many jobs get shifted into semi-formal rolls.

You can work for Google and they promise that when you put in your letter at your other job to be one of their temp workers they won’t change their mind and fire thousands overnight.

Ooops.

You can work in an Amazon warehouse until you physically break down and they might be so kind as to park an ambulance outside for you instead of wasting profit margin on air conditioning.

Even many of the creative works which are ultimately shunned by companies accustomed to risk-free monopoly profit margins will get squeezed as the work from home / remote work movement will create the next wave of offshoring jobs which people thought you couldn’t really outsource.

If you live in a high cost area you had better do something you love so it is highly differentiated.

The only hope for players along the rest of the value chain is a shift away from the ad-dominated web to one where people pay for the services they like and the distribution outcome moves away from a star-based system to more of a bell curve.

The good news is many websites are removing friction and making it easier to test paid media options. Twitter recently acquired and integrated a paid newsletter service. But at the end of the day most people will eventually need to shift away from app stores and other controlled platforms so they can better differentiate their offering and have a sustainable business as platforms shift business models and what they prioritize to keep up with new trends.

The Attention Merchants dominating the web do not want to be low margin payment processors though, so they aren’t going to make it easy to build a different web architecture where they become less influential.

Governments the world over are working with the large attention merchants & journalists to promote censorship & distort reality.

Google being based out of Bermuda for many years and growing like a weed during the recent recession while the offline economy cratered will lead to some new complicated global taxes which Janet Yellen has already gave a nod to. Politicians like Senator Elizabeth Warren are suggesting new wealth taxes and a 40% exit tax. If those get approved then the bars on where they kick in will fall after they are in place while the ultra rich find new ways to circumvent the law’s intent (e.g. buy hard-to-value illiquid assets or create a self-managed charity that buys up tons of land & then change its status after that law goes away or some loophole is found in it).

Then there is the whole „Great Reset“ where if lockdowns didn’t kill off your business perhaps some other new regulations will (e.g. maybe carbon taxes to you to subsidize your competitor built off a coal power plant in China).

Tim Berners-Lee will likely end up saving the web he created by promoting decentralization.

If that doesn’t work, we are stuck with Zuck and Eric Schmidt & their partners restructuring society as they see fit.

That would would be increasingly unjust, corrupt and violent.

So I am *REALLY* rooting for Tim Berners-Lee to pull a second rabbit out of a hat.

Categories:

Source:: seobook.com

Apple Search

Google, Google, Google

For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery.

In 2019 Google generated $134.81 billion in ad revenues.

When Verizon bought core Yahoo three years ago the final purchase price was $4.48 billion. That amount was to own their finance vertical, news vertical, web portal, homepage, email & web search. It also included a variety of other services like Tumblr.

Part of what keeps Google so dominant in search is their brand awareness. That is also augmented by distribution as defaults in Chrome and Android. Then when it comes to buying search distribution from other players like Mozilla Firefox, Opera or Apple’s Safari they can outbid everyone else as they are much better at monetizing tier 2 markets and emerging markets than other search companies are since they have such strong ad depth. Even if Bing gave a 100% revshare to Apple they still could not compete with Google in most markets in terms of search monetization.

Apple as a Huge Search Traffic Driver

In 2019 Google paid just under £1.2 billion in default payments for UK search traffic. Most of that went to Apple. Historically when Google broke out their search revenues by region typically the US was around 45% to 46% of search ad revenue & the UK was around 11% to 12%, so it is likely Google is spending north of $10 billion a year to be the default search provider on Apple devices:

Apple submitted that search engines do not pay Apple for the right to be set as the primary default search engine on its devices. However, our assessment is that Google does pay to be the primary default on Apple devices. The agreement between Google and Apple states that Google will be the default web search provider and the same agreement states that Google will pay Apple a specified share of search advertising revenues. We also note that Google does not pay compensation to any partners that set Google Search as a secondary option. This further suggests that Google’s payment to Apple is in return for Apple setting Google as the primary default.

Apple is glad to cash those checks & let Google handle the core algorithmic search function in the web browser, but Apple also auto-completes many searches from within the address bar via various features like website history, top hit, news, Siri suggested website, suggested sites, etc.

A Unique Voice in Search

The nice thing about Apple powering some of those search auto-complete results themselves is their results are not simply a re-hash of the Google search results so they can add a unique voice to the search marketplace where if your site isn’t doing as well in Google it could still be promoted by Apple based on other factors.

High-traffic Shortcuts

Apple users generally have plenty of disposable personal income and a tendency to dispose of much of it, so if you are an Android user it is probably worth having an Apple device to see what they are recommending for core terms in your client’s markets. If you want to see recommendations for a particular country you may need to have a specialized router targeted to that country or use a web proxy or VPN.

Most users likely conduct full search queries and click through to listings from the Google search result page, but over time the search autocomplete feature that recommends previously viewed websites and other sites likely picks up incremental share of voice.

A friend of mine from the UK runs a local site and the following shows how the Apple ecosystem drove nearly 2/3 of his website traffic.

His website is only a couple years old, so it doesn’t get a ton of traffic from other sources yet. As of now his site does not have great Google rankings, but even if it did the boost by the Apple recommendations still provides a tailwind of free distribution and awareness (for however long it lasts).

For topics covered in news or repeat navigational searches Apple likely sends a lot of direct visits via their URL auto-completion features, but they do not use the feature broadly into the tail of search across other verticals, so it is a limited set of searches that ultimately benefit from the shortcuts.

Apple Search Ranking Factors

Apple recently updated their search page offering information about Applebot:

Apple Search may take the following into account when ranking web search results:

  • Aggregated user engagement with search results
  • Relevancy and matching of search terms to webpage topics and content
  • Number and quality of links from other pages on the web
  • User location based signals (approximate data)
  • Webpage design characteristics

Search results may use the above factors with no (pre-determined) importance of ranking. Users of Search are subject to the privacy policy in Siri Suggestions, Search & Privacy.

I have seen some country-code TLDs do well in their local markets in spite of not necessarily being associated with large brands. Sites which do not rank well in Google can still end up in the mix provided the user experience is clean, the site is useful and it is easy for Apple to associate the site with a related keyword.

Panda-like Quality Updates

Markets like news change every day as the news changes, but I think Apple also does some Panda-like updates roughly quarterly where they do a broad refresh of what they recommend generally. As part of those updates sites which were once recommended can end up seeing the recommendation go away (especially if user experience declined since the initial recommendation via an ad heavy layout or similar) while other sites that have good engagement metrics get recommended on related searches.

A friend had a website they sort of forgot that was recommended by Apple. That site saw a big jump on July 9, 2018 then it slid back in early August that year, likely after the testing data showed it wasn’t as good as some other site Apple recommended. They noticed the spike in traffic & improved the site a bit. In early October it was widely recommended once again. That lasted until May of 2019 when it fell off a cliff once more. They had monetized the site with a somewhat spammy ad network & the recommendation mostly went away.

The recommendations happen as the person types and they may be different for searches where there is a space between keywords and the word is ran together. It is also worth noting Apple will typically recommend the www. version of a site over the m. version of a site for sites that offer both, so it makes sense to ensure if you used separate URLs that the www version also uses a responsive website design.

Indirect Impact on Google

While the Apple search shortcuts bypass Google search & thus do not create direct user signals to impact Google search, people who own an iPhone then search on a Windows computer at work or a Windows laptop at home might remember the site they liked from their iPhone and search for it once more, giving the site some awareness that could indirectly bleed over into impacting Google’s search rankings.

Apple could also eventually roll out their own fully featured search engine.

Categories:

Source:: seobook.com