Kategorie-Archiv: SEO

Brave New World: The Model for B2B Marketing Success, Post-Pandemic

Business Meeting in Office with Masks Image

Business Meeting in Office with Masks Image

“The new normal.”

I believe that’s what we would call the opposite of a compelling lede. Nobody wants to hear that phrase anymore, I know it. While that may be the case, it’s an unavoidable truth that our world does, and will, look different in many ways following a globally disruptive pandemic.

Savvy business and marketing leaders are already planning proactively for what lies ahead. They’re assessing what’s changed in the past year, analyzing trends and indicators, and optimizing their strategies to thrive within an altered economic and social environment.

We’re here to help. Read on for research and recommendations that will help you equip your B2B organization for maximum success going forward.

5 Keys to Success in a Brave New World of B2B Marketing

If the last year has taught us anything, it is to expect the unexpected. But that doesn’t mean marketers can’t plan intelligently. While we may still be in a period of flux, the reshaped business environment is coming into focus.

Core fundamentals remain the same: Build awareness, build trust, build loyalty. Be the best answer. Deliver customer experiences that differentiate.

The way we go about accomplishing these things, however, will not be the same. Here are a few key areas I recommend prioritizing and aiming to optimize.

1 — Rethink Marketing Events and Experiences

In-person events will gradually return in some capacity, but even if you value the networking and promotional opportunities these occasions provide, the smart move is not to wait.

Rethink how you deliver experiences, and double down on digital engagement. Collaborate and orchestrate with friendly parties in the same way as partnering organizations do in bringing physical events to life. Bring influencers to your audiences in new ways, turning them into your keynote speakers.

With hybrid workplaces likely to be a permanent reality, much attention is being paid to creating equity and shared experiences for employees both remote and on-site. We should be thinking about audiences and business prospects under this same paradigm, because traveling for meetings or industry events will be substantially less common for a long while – if not forever.

2 — Focus on Doing a Few Things Extremely Well

No business has limitless resources. Spreading your chips too thinly will lead to sub par returns across the board. Instead, decide where you want to truly excel, and channel your full energy into it.

Recently our Joshua Nite wrote about how to create a podcast that rises above the noise. He rightfully points out that, while there is an enormous appetite for the format, there is also a staggering abundance of options. The stakes are high for breaking through.

Joshua’s recommended set of steps is not overly complicated, but does require real investment – of time, budget, and creativity. At TopRank Marketing, we’ve seen our clients and plenty of other B2B brands achieve stellar results through podcasting, but it takes an aligned vision and full buy-in.

The same goes for influencer marketing, building communities, shooting video/live-streams, or creating any content resource for your audience.

If you’re not going to do it right, why bother?

3 — Executive Thought Leadership: The Face of the Franchise

In sports, the “face of the franchise” refers to a superstar player, broadly associated with their team by fans at large. They sell jerseys and tickets. Marketers for these teams wisely play up these magnetic attractions in promo materials.

I’m not saying your CEO is Mike Trout. But company leaders get to where they’re at for a reason, and many brands can benefit from elevating these respected executive voices.

Executive thought leadership is a fast-rising strategic emphasis, and with good reason. According to LinkedIn*:

  • 86% of people say they expect CEOs to publicly speak out about societal challenges
  • 56% of professionals say a business executive’s presence on social media positively influences their purchase decision?
  • 66% say they would be more likely to recommend a company or brand if they followed a company executive on social media

We’ve said it before, we’ll say it again: people do business with other people, not with brand logos. When executives are active and outspoken with their perspectives and industry commentary, it helps put a human face behind the company’s values and expertise. This mattered to customers before the pandemic, and it will surely matter even more in the aftermath.

“The pandemic has forced everyone to rethink how they do business, from doctors to data centers,” Ken Brown, Director of Corporate Communications at Nvidia, told VentureBeat. “After a year of fear and uncertainty, people will look to those who clearly understand how technology can fuel the recovery and deliver exciting new capabilities. Thought leadership is all the more important during these transitional times, to show the way forward.”

Our CEO and co-founder Lee Odden shared his insights on the why and how of effective thought leadership on a recent episode of LinkedIn’s Live with Marketers, and also compiled a list of 20 ways to build executive credibility and thought leadership here on the blog.

4 — Bring More Context to Your Content Marketing

People have grown progressively less and less patient with sales and marketing messages that don’t speak to them directly, or don’t pertain to their situations. Now, after enduring an endless barrage of “unprecedented times” jargon, the need to break through with a clear, meaningful, relevant message is more vital than ever.

Leadspace recently provided a primer on contextual marketing on their blog, where Jim Hopkins describes the approach as “taking segmentation and personalization and putting it on steroids.” It’s a shift from pitching products and services —even in a personalized way — to solving very specific problems for different segments of your audience. Making this practical requires sophisticated analysis and application of customer data, as well as a strategic commitment to quality-over-quantity when it comes to reaching business prospects. (Much like when it comes to marketing tactics, via tip #2.)

Not every business needs to adopt a full-on ABM strategy, but it’s getting harder and harder to succeed in B2B through broad, blanket messaging.

5 — Empower Marketing as the Central Driver of Growth

In March, Janet Balis published a great article at Harvard Business Review highlighting 10 truths about marketing after the pandemic. They’re all insightful and on-point (and several support the recommendations above), but this final one strikes me most:

Old truth: Marketing is important for growth.

New truth: Marketing is at the center of the growth agenda for the full C-suite.

“Covid-19 has created a leadership culture of immediate collaboration focused on the urgent need for resilience,” Balis writes. “Marketing now has the opportunity to seize an ongoing central role in that dialogue, thereby driving the organization’s broader growth and innovation agenda.”

Don’t let this opportunity slip away. Now is the time for marketing to take the lead and drive the business forward on a foundation of strong customer intel and a central emphasis on customer experiences.

If you’re eager to put your own marketing growth and innovation agenda into action, and looking for some help taking things to the next level, we can help. Reach out to TopRank Marketing and let’s chat.

* Disclosure: LinkedIn Marketing Solutions is a TopRank Marketing client

The post Brave New World: The Model for B2B Marketing Success, Post-Pandemic appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing

Dozens of black and white photos of business professionals.

Dozens of black and white photos of business professionals.

How is the shift to remote and hybrid work affecting B2B marketers?

Which trends will endure in the post-pandemic marketing landscape?

The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to forever alter the way B2B marketers and the organizations they work for and with do business.

Let’s take a look at some of these changes, and the trends that are likely to permanently affect B2B marketers, and I’ll offer my own perspective coming from a long-term background in remote work.

Flexibility: Remote & Hybrid Options May Come Permanent

On Monday, March 23, 2007 I started my life of working remotely — a process I wrote about last year as the pandemic first began forcing much of the workforce into unfamiliar remote work situations. In “Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer,” I looked at how B2B marketers can thrive in the new era of remote work, and offered a variety of tips I’ve picked up during my time as a remote worker.

Since then a great deal has changed in the world. I’m up to 5,106 days of working remotely, and what was once a tiny segment of the workforce has over the past year grown to encompass a massive swath of workers worldwide, including those working in the B2B marketing industry.

Leaders at organizations worldwide have shifted from what had been seen as a temporary emergency move to remote work, to implementing permanent and fundamental changes involving remote and hybrid work variations.

[bctt tweet=““It’s a very interesting time for the history of work, not even just the history of remote work. I think fundamentally work is going to change, and it’s never going back to the way it was before.” — Liam McIvor Martin @vtamethodman“ username=“toprank“]

A Convergence of Forces is Driving Remote Worker Relocation Options

This hybrid and remote work sea change has also had far-reaching and sometimes unforeseen implications. Workers in major metropolitan centers have come to realize that they’re no longer necessarily required to be tethered to a particular work location, and not just within their city, as growing numbers of professionals are leaving cities such as San Francisco and New York for locations that are a world away — and not only in size and cost-of-living.

This week CNN’s John D. Sutter explored the phenomenon from a climate change perspective, in “As people flee climate change on the coasts, this Midwest city is trying to become a safe haven,” another factor that has coincided with the pandemic to fuel a new era of remote and hybrid work options.

The safe haven city Sutter’s piece focuses on is Duluth, Minnesota — which happens to be my home of the past 26 years. The city of 86,000, a few hours north of Minneapolis, is where I’ve worked remotely for some 14 years now. My wife Julie and I live next door to Duluth mayor Emily Larson, who shared with Sutter that, “We are known as the San Francisco of the North. I’ll let you decide if you think that’s true.”

Most who visit Duluth do indeed see more than physical similarities with San Francisco — the hills of Duluth line the vast waters of Lake Superior — and I have technology industry friends who have moved here from both San Francisco and New York, thanks to burgeoning remote work opportunities.

The convergence of the pandemic and ongoing climate change create a scenario where more B2B workers than ever now have opportunities to consider living wherever they wish, and as we learn more about the ramifications of widespread remote and hybrid work, many are seeing more positive elements to the shift than negative ones.

B2B marketers and the organizations they work for and with will increasingly need to address these urgent hybrid and remote work changes, whether it’s in attracting and keeping talent, how we communicate with one another, or in the very stories brands are telling in their marketing efforts.

The Ensuing Hybrid Work Disruption

A recent study by one of the world’s biggest employers, Microsoft, has tackled many of these issues, with the March release of “The Next Great Disruption Is Hybrid Work – Are We Ready?

Some of the fascinating take-aways from the Microsoft report, gathered from data in 31 counties and more than 30,000 people, along with more than a trillion anonymous signals from its Microsoft 365 and LinkedIn* products, include the following:

  • 40 percent of the workforce has considered leaving their employer over the past year
  • 73 percent of workers want to continue having flexible remote work options
  • 65 percent crave spending additional in-person time with their teams
  • 66 percent of business decision makers are considering redesigned physical work-spaces to better suit hybrid work
  • 46 percent have said their employer doesn’t provide help with remote work expenses
  • 67 percent want more in-person work or collaboration after the pandemic
  • Time spent in meetings has more than doubled
  • Team chat messaging has increased by 45 percent
  • 1 in 5 have met their colleagues‘ pets or family members virtually over the past year
  • 39 percent say they’re now more likely to be their full and authentic selves at work
  • Remote job postings on LinkedIn have climbed by more than five times
  • 46 percent of remote workers plan to move to a new location this year

On this last point, Karin Kimbrough, chief economist at LinkedIn, noted in the Microsoft report that, “This shift is likely to stick, and it’s good for democratizing access to opportunity,” Kimbrough said. “Companies in major cities can hire talent from underrepresented groups that may not have the means or desire to move to a big city. And in smaller cities, companies will now have access to talent that may have a different set of skills than they had before,” she added.

Microsoft Report Hybrid Image

B2B Marketers Rethink Hybrid & Remote Work

The shift to hybrid, flexible, and remote work options is an active and ongoing process to be certain, however significant movement has already been made. The genie of rethinking work fundamentals has been set in motion, and can’t ever be put back in its bottle.

New studies highlighting shifting perspectives on remote and hybrid work are publishing frequently, such as a recent WeWork and Workplace Intelligence report which found that 64 percent of employees said they were willing to pay for access to office space to support hybrid work, and that 75 percent would forgo at least one job benefit or perk in order to have the freedom to choose their work environment.

A Gartner survey showed that some 80 percent of business leaders plan to allow remote work once the pandemic has ended.

How B2B marketers react to these changes is likely to be crucial to thriving among increased post-pandemic competition.

We hope that this brief glimpse into a few of the remote and hybrid work changes that are already taking place, and others likely to be implemented in the years to come, will help inform your own marketing efforts.

To dig even deeper into remote work issues, be sure to watch our Break Free B2B Marketing video interview episode featuring Liam McIvor Martin, co-founder of Time Doctor and Staff.com: Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work.

Contact us today to find out why brands from SAP, LinkedIn, and Adobe to IBM, Dell, Cherwell Software, monday.com and more have chosen TopRank Marketing, and also check out our careers page including remote and hybrid positions.

*LinkedIn is a TopRank Marketing client.

The post Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

UX: an important SEO ranking factor

UX and its role in SEO an important ranking factor - IKEA example

30-second summary:

  • The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s
  • After years of analyzing data, I found that UX is a critical ranking factor for SEO
  • If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – you’re probably losing at user experience (UX)
  • Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience

I’ve worked with many SEO and CRO campaigns as well as fortune 50 companies over the years. This gives me access to valuable data that helped me understand what is working and what’s not. Over the years by analyzing data I found that UX is a critical ranking factor for SEO.

The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s. While SEO was widely used as a marketing technique, UX (user experience) concentrated on giving the users an enhanced engaging experience on the website.

If you have exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings. Then probably you’re losing at User experience.

But it is quite difficult to find UX-related issues on your website. When you’re only looking at your website from an SEO perspective! You need to take a look at your website with your user’s (customer’s) eyes.

In this guide, I’ll explain UX and guide you on how to implement it into your SEO campaigns to get results.

What is UX?

User experience (UX) is the experience of a user with your website/application. An easy-to-use website will provide a pleasant user experience but an unplanned website will have a bad or poor user experience.

UX focuses on the site architecture, visitor journey, desktop, and mobile layouts, user flows. In short, user experience is driven by how easy or difficult it is to navigate through the user interface elements that the website designers have created.

User interface (UI) focuses on the graphical layout of any application. It includes several factors such as fonts and design styles, text entry fields, transitions, images, and animation interface. In short, anything visual comes under the umbrella of UI.

It is important to note that UI and UX are two different functionalities. While UI revolves around design layout, UX is the experience of the user on the website while they are navigating the web pages.

Since we have a better understanding of the two, let us further understand how we can successfully implement UX into an SEO campaign.

Why does UX matter in SEO?

In recent years, Google has changed its ranking criteria. There was a time when Google was looking for the keyword reparations in your content or the number of backlinks that your website has.

But now the scenario has been completely changed. Google is becoming more user-centric day by day. They are using artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and other kinds of latest technologies to understand, evaluate and provide the best of the best results.

Google has introduced the EAT concept as well as metrics like search intent, page speed, mobile-friendliness, dwell-time are ranking factors to rank on Google. All these factors are part of a rich user experience.

A rich user experience is a factor that creates the difference between the first and second positions. Providing a rich user experience is always helpful for visitors and encourages them to stay longer and engage more on your website. That sends positive quality signals that show your website the best result to Google. And as a result of that Google rewards you with top spots.

How to implement UX into an SEO campaign?

As mentioned above, SEO and UX share common end goals – audience engagement. SEO will answer a person’s query, while UX will take care of their navigational queries once they reach the webpage.

Today, it has become imperative to include the two while designing SEO campaigns or any digital marketing strategy. Google is constantly evolving its user experience and merging effective SEO strategies to give the audience a more meaningful experience.

An excellent example of UX and SEO design is IKEA. We all know what IKEA stands for, but their website forms a story at every step. It guides the user to the correct landing pages and keeps them engaged. The color palette, their tags, and categories make a user stay longer and engaged on the website.

Source: IKEA designed on Canva

Empathy plays a vital role in optimizing your web pages with the right combination of keywords. Those days are no more with us when the exact keyword matches were enough to rank well. Today, it is about putting yourself out there and thinking from a bigger perspective.

Google has done a great job over the past five years of getting away from ranking signals that can be spammed easily such as links and keyword stuffing.

In other words, understanding your audience’s buying intent and analyzing their search queries will lead to refined and sustainable results.

Let us understand the three most critical factors that influence the SEO + UX ranking.

Understand your audience

It is probably one of the trickiest parts of running any successful campaign – Understanding the target audience.

Most companies spend a considerable amount of time researching the audience before concluding who will be their right target. It is why we have spent a sizable amount of time highlighting its importance.

We have often heard of marketers, businesses, and content creators emphasizing the importance of the right target audience. While sometimes it is more or less commonsensical to grasp the audience’s pulse, there are times when you need to explicitly ask:

  • Who is my target audience?
  • What do they want?
  • What they are searching for?
  • How are they looking for the information?
  • Did my searcher bounce right away?
  • Was there any action taken on the link?

These are key questions, Google’s algorithm takes into consideration to understand whether search results are aligned to the searcher’s intent.

For example, Airbnb works on an inclusive design model that concentrates on improving readability across all platforms. Their target audience is clearly defined – travel enthusiasts, people looking for holiday home options, and people looking for holiday hosting solutions. Their focal point has been improving the user experience by leading them to the right landing pages. They coupled it with catchy CTAs that probed the user to take an action. Whether you are a host or someone seeking an extraordinary travel experience, their comprehensive holiday solutions pave the way to make booking a holiday faster and easier.

UX and its role in SEO an important ranking factor - Airbnb example

Source: Airbnb. Designed on Canva

Once you understand your audience completely, it can lead to a page getting clicks and some action taking place if you are on the first of Google search results.

UX helps the audience stay glued to the page while SEO honors their intent to click on the page’s keyword and land. Everything you do, your focal points are always around the satisfactory experience of the users. From addressing their color preferences to the layout and messages, you have to build everything that caters to your customers.

Another critical factor in understanding the audience is the user’s intent. It would help if you addressed it while carrying out a detailed audience persona such as informational, navigational, transactional, or commercial purpose. In each case, the queries have to be predefined to understand the user’s need.

Keyword research

Understanding the intent of potential visitors landing on your web page through search is another crucial factor that makes up for an effective UX and SEO strategy. If your website is not fully optimized with the right set of keywords, there is a bleak chance of it ranking on Google or even leading to any action.

For example, imagine searching for the keywords – “How to wear a bowtie?”

The most logical conclusion is that your search will lead you to a tutorial or a video, right? If the same set of keywords are used by an ecommerce site selling the bowtie, your query will remain unanswered. You may conclude that the website using this keyword is not worth visiting in the future because they apply ‘click-bait‚ words to lead a consumer to their website.

But if the person lands on the right page with the instructions clearly outlined, they stay to learn, thus increasing the dwell time and may browse the website for more information. Here your keyword has played a vital role in leading the consumer straight to the tutorial.

Google keyword planner, Moz keyword explorer, Keywordtool.io, Ahrefs Keywords explorer, or SECockpit are some practical tools used widely to search for the right keywords.

The best way to select the right keywords to fit your SEO strategy is to iterate the keywords you need ranking. Search relevant topics based on your business to portray and understand how the user intent affects keyword usage.

In short, keyword research, before setting up SEO campaigns and merging them with UX, help you evolve with changing market trends.

Site architecture

Designing a website without optimizing it for search engines is a waste of time and vice versa. Both these aspects work together and need to be carefully considered right from the beginning.

The site’s architecture is how the pages flow on your website. From the SEO point of view, good website architecture means Google will easily find and index your page. Simply, links should help Google to navigate smoothly from high to low authority pages. Google Search Console has improved a lot since its early days and became highly informative to SEO technicians, helping them to understand how a website is indexed and appeared to Google.

Using H1, H2 tags, headings, taglines, catchy CTAs, and informational menu labels, decide whether your audience will interact with your website or not. Remember- your homepage should not be more than four clicks away.

Mobile responsiveness

Mobile-responsive design has gained significant importance for both the user experience and SEO. Over 50 percent of all traffic is now driven by mobile search and sites that are not mobile-responsive will compromise the user experience.

According to Google’s page experience document, mobile-friendly websites have priority access to appear above in search results. Enhancing the readability of your readers by incorporating the right font family and text size is a must-have to consider improving the mobile experience. Having a responsive website with the ability to load faster has on varying screen sizes has become a standard these days.

You can check a site’s mobile responsiveness by using Google’s Mobile-friendly testing tool.

Conclusion

Bad SEO + UX ruins the entire motive of brand building. It pays well to give importance to the fine attributes today. It includes domain name, informational content, internal links, optimizing meta tags, meta descriptions, image alt tags, headings, and page titles to make the entire experience worthwhile.

Implementing SEO with UX design may seem a little daunting initially; however, it is critical to boost rankings and build a great brand.

Atul Jindal is Sr. Web Engineer at Adobe Research.

The post UX: an important SEO ranking factor appeared first on Search Engine Watch.

Source:: searchenginewatch.com

B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign

2021 April 9 Edelman Chart

2021 April 9 Edelman ChartB2B Myopia: Brands And Visitors Disagree On What Works On Websites
59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling brand messaging as important when it comes to creating a powerful website experience, compared to only 24 percent of website visitors — two of several findings of interest to digital marketers contained in recently-released survey data. MediaPost

Pinterest Kicks Off ‘Be Their Next‘ B-to-B Campaign
Pinterest has launched its first global B2B campaign aimed at advertisers is the U.S. and five other countries, seeking to bolster B2B brand involvement on the visual-oriented social media platform, and shared survey data showing that Pinterest users are 25 percent more likely to tell others about new products, the firm recently announced. Adweek

Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B
U.S. advertising revenue is expected to climb by 6.4 percent year-over-year in 2021, reaching $240 billion, with digital ad sales up by 13 percent, as the pandemic continued to speed a shift to digital, according to newly-released forecast data. AdExchanger

Consumers Reboot, From Brands To Relationships, Data Shows
The pandemic has made consumer more mindful of the brands they do business with, and millennials are some 24 percent more likely to now feel optimistic about business travel — two of several statistics of interest to online marketers contained in recently-released data from a report that examined over a billion social and search behaviors. MediaPost

YouTube Expands Monetization To More Types of Content
Google has implemented less restrictive advertiser-friendly guidelines on its YouTube platform, including replacing several instances of previous partial monetization with full revenue-earning capability for advertisers, YouTube recently announced. Search Engine Journal

What Metrics Are Creative Teams Tracking?
67 percent of creative teams track completed projects, 42 percent count requested projects, 38 percent measure time spent, while some 36 percent keep track of projects by work type, according to newly-released survey data digging in to the most-tracked metrics among creative teams. MarketingCharts

2021 April 9 Statistics ImageGoogle starts trialing its FLoC cookie alternative in Chrome
Google has begun testing its web-browser cookie tracking replacement system, Federated Learning of Cohorts (FLoC), within its popular Chrome browser, the search giant recently announced. TechCrunch

Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
Just 15 percent of the Gen Z demographic have said that the media does an accurate job when portraying women, according to recently released survey data of U.S. adults of interest to digital marketers, which also showed that baby boomers and Gen Z are the most likely to hold brands accountable for accurate presentation of women. MediaPost

Facebook Launches New Dynamic Ads for Video Streaming Platforms
Facebook has rolled out a new variety of advertisements with the launch of its Dynamic Ads for Streaming option, which offers personalized previews and other new features aimed at brands that offer streaming services, the social media giant recently announced. Social Media Today

Trust Belt: Why We’re Losing Confidence In Technology [Edelman Trust Barometer]
Public trust in the technology sector has diminished, falling from 78 percent worldwide in 2019 to 68 percent in 2021, with an even larger decrease seen among those in the U.S., who had trust in the technology sector drop from 73 percent to 57 percent — one of several findings of interest to digital marketers in recently-released survey data. MediaPost

ON THE LIGHTER SIDE:

2021 April 9 Marketoonist Comic

A lighthearted look at “customer-centric culture” by Marketoonist Tom Fishburne — Marketoonist

April Fools‘ Day: BMW’s self-driving car and Heinz and Innocent create ’smoup‘ — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LinkedIn — Making an Impact with Executive Thought Leadership: 3 Cornerstones — LinkedIn (client)
  • Lee Odden — A Sneak Peek of Chapter 8 of The Common Path to Uncommon Success?!? — Entrepreneurs On Fire

Have you come across your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com