Kategorie-Archiv: SEO

B2B Marketing News: Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study

2021 November 19 Hootsuite Chart

2021 November 19 Hootsuite ChartHere’s What B2B Content Marketers Will be Investing in Next Year
69 percent of B2B content marketers have said that videos will be their top area of content marketing investment in 2022, with 61 percent saying that events will lead their investment areas next year, while 57 said that owned-media assets will top their content marketing spending in 2022 — two of several statistics of interest to digital marketing contained in recently-released survey data. MarketingCharts

New LinkedIn data shows how gen Z is recalibrating the norms of work
Gen Z comprises the fastest growing audience demographic on the LinkedIn (client) platform, with 63 percent visiting the Microsoft-owner professional network at least once a week, and 74 percent saying they use LinkedIn to learn new skills, according to newly-released report data. . The Drum

YouTube gives dislikes the thumbs-down, hides public counts
Google’s YouTube video platform has done away with the default display of thumbs-down count data, moving instead to make that information available only as private feedback to video content publishers, in an effort to foster more respectful interactions between creators and video viewers, YouTube recently announced. The Verge

B2B Buyers Say They’re Engaging Salespeople Late in the Process, But Are Open to Doing So Earlier
The solution identification stage is the most frequent point of first engagement B2B buyers use with sellers, followed by the identification and clarification stage, with the evaluation of solutions phase rounding out the top three first engagement points, according to newly-released survey data of interest to online marketers. MarketingCharts

2021 November 19 Statistics ImageMaking the Business Case for Your Marketing Budget
Building a collaborative relationship with corporate suite peers is a leading way to make the case for marketing budgets, and the Harvard Business Review looks at how CMOs can show the effectiveness of marketing in driving business, using data, trust, and more. Harvard Business Review

Massive CTR Study Reveals Actionable Insights
Differences in Google search desktop and mobile click-through-rate (CTR) insights garnered from 750 billion impressions are featured in newly-released third-party study data, which reveal that in the business and industrial sectors more searches for business-related content are conducted on mobile devices than on traditional desktops. Search Engine Journal

LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Microsoft-owned LinkedIn has undergone testing of specialized business product pages on the platform, as part of ongoing efforts to increase engagement between members, brands, and brand product development teams, the social network recently announced. MediaPost

25% of marketers cite sustainability as ‘general goal‘ rather than employ specific metrics
Gauging the success of sustainability efforts is a top challenge among marketers, with some 42 percent having said that they need to make new technology investments in the area, according to recently-released survey data of interest to digital marketers. The Drum

ON24 teams up with HubSpot in app marketplace
B2B users will be able to better integrate the features of the HubSpot platform and cloud-based hybrid engagement service ON24, with new event data-sharing options available in a forthcoming upgrade to the platforms, ON24 recently announced. MarTech

Budgets Show Spending Across All Social Networks: Trends For 2022
Facebook, Instagram, and LinkedIn are the three top social media platforms when it comes to effectively reaching business goals, according to Hootsuite’s newly-released annual social trends report, which has also shown that younger people are increasingly using social networks to research brands instead of traditional search engines. MediaPost

ON THE LIGHTER SIDE:

2021 November 19 Marketoonist Comic Image

A lighthearted look at the “inflation, shrinkflation, and skimpflation” by Marketoonist Tom Fishburne — Marketoonist

Instagram is Paying Up to $35,000 to Lure Creators Away From TikTok — PetaPixel

Atari Unveils New Logo, Games, And More For 50th Anniversary — Forbes

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 5 Questions 4 With Lee Odden — Demandbase
  • Lane R. Ellis — What’s Trending: Embrace Your Inner Tinker — LinkedIn
  • Lee Odden — Membership Update Fall 2021 [Digital Marketing Institute] — Digital Marketing Institute

Have you found your own top B2B marketing news from the past week? Please drop us a line in the comments below.

Thanks for taking the time to join us for the week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

Four Google SERP features for ecommerce SEO

30-second summary:

  • Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales
  • How do you jump right in front of your potential customers and drive sales in a highly competitive space?
  • SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide

There is perhaps no type of business that is more primed for SEO than ecommerce companies. Think about it: where a local law firm can put up a billboard or buy ad space in a regional newspaper in addition to doing SEO, ecommerce businesses essentially have one resource available to them, the internet.

That’s where they do 100 percent of their business, and it’s where they’re going to reach the customers they want. So, ecommerce companies should spend a lot of time getting their SEO just right. One crucial way of doing that is to optimize your site to appear in Google’s various SERP features.

There are so many ways you can tell users about your business just from the SERP even before they get onto your website. And the information you present could mean all the difference between capturing your ideal traffic and losing it to competition.

Therefore, to market yourself in the best light to all potential customers searching for your products, you have to optimize your website specifically for the SERP features that drive conversions.

How do you do it? Here are four of the most vital Google SERP features for which you should be optimizing your ecommerce business‘ SEO.

1. Rich cards

Back in 2016, Google introduced a new mobile SERP feature called rich cards. By using structured data, SEOs could make a business’s results “richer,” that is, more visually appealing, clickable, and therefore more likely to generate an organic click.

If you search for a certain type of product, results marked up with the proper language tell Google to show the product along with an image that can help users know if they want to explore more. Users simply swipe to see more items.

Now, why am I recommending a SERP feature from 2016?

It’s because in the first quarter of 2021, mobile traffic accounted for almost 55 percent of online traffic worldwide, and that number is only going to increase. Basically, mobile search results are even more relevant today than they were in 2016.

With that in mind, how can you optimize your ecommerce products for rich cards?

You need to use the JSON-LD method of marking up your products. You can then test your work with the various free rich results tools on offer from Google.

2. Google Images results

Somewhat related to rich cards is the need for ecommerce businesses to optimize their content for Google Images results. Relevant images will appear at the top of a SERP, before any organic results.

A good product description does indeed go a long way, but don’t forget to think simply, as well: if customers can see clear, high-quality images of your products, that will help your credibility along, and hence drive conversions.

How do optimize for Google Images results? Well, Google doesn’t read images like it reads text, so it’s all going to come down to how you prepare your images on the back end.

First of all, ensure your images are originally yours. You don’t stand much of a chance trying to rank for stock photos.

Next, give your photos descriptive file names that tie into the pages where they will be placed. In the case of ecommerce, since you’ll probably have a series of photos for each product, give the image files titles that reflect the product, with words separated by hyphens.

Here’s an example: unisex-sneakers-blue-brandname-yoursitename

And don’t forget to provide descriptive alt text to each image in case it can’t load and be seen.

Finally, be sure you’re not uploading huge image files that will weigh down a website. Compress them down as small as you can to give your site enough breathing room while still ensuring the images show what you need them to show. Check out this comprehensive guide on image optimization.

3. Rich snippets

Wait a minute, you might say, why are you talking about both rich cards and rich snippets?

With ecommerce products, rich cards will stop you at the images. You can choose to go a step further for appropriate products by optimizing for rich snippets.

Rich snippets add in extra details about your products. These get placed inside your search results, under the meta title, and above the meta description.

To get rich snippets on your product results, you’ll use structured data just like you did for rich cards. You can choose which information to enter based on what specifically can grab your potential customer’s attention and satisfy their search query.

For ecommerce companies, it makes the most sense to optimize your rich-snippet products for prices, in-stock status, sales, different brands, customer reviews, and star ratings.

Think about each of these features. Doesn’t it make sense that a customer searching for this type of product would want to see this information from your online store?

Rich snippets are one great way of reaching users with extra information without the need for the users actually to click on your result. You’re taking the most concentrated bits of data about your product offerings and jumping right out onto the SERPs at the user.

Sure, you can choose not to do this for your products. But if your competitors are, who do you think stands the better chance of getting a click and making a sale?

Rich snippets are just good ecommerce SEO, plain and simple.

4. Sitelinks

Finally, you should attempt to optimize your site for SERP sitelinks.

I say “attempt” to optimize because this isn’t a SERP feature you can just click on and off, like alt text or structured data.

So we’re all on the same page here, sitelinks are the clickable buttons below your result’s metadata on a SERP. They typically offer opportunities for users to navigate directly to sections of your website.

In the case of ecommerce, the most logical sitelinks you would want to get listed in your result would be for your most popular product categories.

But again, I’m saying “would want” because sitelinks are chosen by Google’s algorithm. That doesn’t mean you can’t influence which sitelinks Google places there. Which pages Google links in your results is based primarily on your site’s navigation.

As SEOs, we always recommend having a direct and easy-to-navigate website structure. It helps the user experience, supports navigation, and prompts Google to crawl your pages.

Other things that help Google crawl your site include keyword-optimized content, smart internal linking, and simple, intuitive menus.

It is through these elements that you stand your best chance of defining what your SERP sitelinks will be. When you tell Google which pages are most important to you and your customers, the search engine will respond in kind by generating helpful sitelinks.

This is yet another example of having your SEO jump right to the SERP at users without them having to do anything.

And when you’re in the competitive ecommerce space, that really matters.

Go forth and optimize

Businesses always have it tough when going up against the competition. Whether you’re a local shop or an international ecommerce brand, there’s always someone else trying to beat you at your own game.

While SEO can never make anyone do anything, we put ourselves on the best possible footing when we take the above steps to optimize our websites for the SERP features.

If you’re not doing these things already, you’ll want to get started as soon as you can! And then sit back and watch what happens.


Kris Jones is the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprises in 2009. Most recently Kris founded SEO services and software company LSEO.com and has previously invested in numerous successful technology companies. Kris is an experienced public speaker and is the author of one of the best-selling SEO books of all time called, ‘Search-Engine Optimization – Your Visual Blueprint to Effective Internet Marketing‘, which has sold nearly 100,000 copies.

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The post Four Google SERP features for ecommerce SEO appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Sign Me Up: How B2B Marketers Will Create Top-Notch Newsletters In 2022

Marketers around table planning newsletter strategy image.

Marketers around table planning newsletter strategy image.

What do B2B marketers need to know about crafting a successful email newsletter strategy in 2022 and beyond?

What’s changed with newsletter creation during the pandemic, and which fundamental qualities will endure the shifts of time as B2B marketing — and most importantly — the people who build and read newsletters, evolve?

While 47 percent of B2B marketers see email as a productive avenue for driving revenue (ANA), digital newsletters typically offer even greater effectiveness, especially as dark social, disappearing web browser cookie data, and an increase in the number of folks using ad-blocking technology are on the rise — a topic we recently explored in „Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social.“

Email newsletter offer a fantastic way to meet some of these challenges head on, while also solidifying the human connections that help drive B2B marketing success.

Let’s open up the digital newsletter engine and take a look at what gears, cogs, wheels, and other content apparatus are needed to build a successful email newsletter in today’s B2B landscape.

Expert Email Newsletter Insight From Ann Handley

Ann Handley, chief content officer at MarketingProfs, is set to soon reach issue number 100 of her long-running, delightfully informative Total Annarchy bi-monthly newsletter, having grown from around two thousand subscribers when it began at the beginning of 2018 to over 41,000 today.

Ann’s latest newsletter, “How I Grew This Newsletter: What Worked, What Didn’t, Weird Metrics I Use,” is filled with helpful tips and tactics she’s learning from the growth of her newsletter, such as:

  • Building what you wish existed
  • Using purpose to define goals
  • Building newsletter reading momentum
  • Focusing on the on-boarding process
  • Creating something unique

Ann explores these and more in her latest newsletter, including the suggestion to focus on email open rates and not so much on click-through rates.

Devoting special effort to building relationships with subscribers and influencers is another recommendation Ann has gleaned and shared from the widespread success of Total Annarchy.

“I’m more interested in the quality of the list than the size of the list,” Ann shared in her most recent newsletter.

Ann has also pointed to the importance of paying particular attention to that very first communication new newsletter subscribers get once they sign up, and to making sure that it reflects your particular tone and shares expectations for what will be arriving via email each month as a subscriber.

The power of asking your existing subscribers to share your newsletter in a soft-handed way with others who might benefit from the content of your newsletter was another recent tip Ann shared.

When it comes to sharing the news of your latest newsletter publishing on social media, Ann suggests highlighting the primary topic covered in the newsletter rather than a generic cookie-cutter message mentioning only that a new issue has been released.

Before the pandemic, Ann spoke in person at the Social Media Marketing World event, and we published a collection of her insights on the nuances of successful online newsletter creation, in “Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann Handley.”

In it, Ann shared more of her newsletter writing and promotion wisdom — ideas that are every bit as relevant now as we heard towards 2022. Here are just a few examples:

  • Consider the newsletters you read and interact with, and pinpoint what drives your own engagement with them
  • Take advantage of email being one of the few places left were people still have control more than algorithms
  • Hone in less on the news portion and more on the letter element
  • Keep newsletters simple and accessible

[bctt tweet=““Email is the only place where people — not algorithms — are in control.” — Ann Handley @AnnHandley“ username=“toprank“]

Learning From Missteps & 26 Years Of Email Spam

Sometimes when looking for what works for email and newsletter marketing, it’s helpful to also see examples of what should be avoided at all costs, and in my “Don’t Do That: Email Marketing Lessons From My 26 Year Spam Archive,” I explored five email marketing take-aways for empathizing, providing unique value, respecting your audience, using character and passion, and seeking out new connection and test opportunities, all framed with examples from some of the craziest examples of email spam.

Empathizing with your audience is an important element used by successful newsletters, as understanding the concerns and hopes of the people you’re connecting with is vital for providing the information your email audience is seeking.

Some things to ask yourself as you seek to empathize with your existing newsletter audience include:

  • Why have they signed up for our newsletter?
  • What are the traits common to our readers?
  • If I were the recipient and not the sender, what would I change?

Another key factor to keep in mind is respecting the fact that whether you have a smallish mailing list or one numbering in the millions, maintaining your email and newsletter audience’s trust is key for long-term success, as our senior content strategist Nick Nelson explored in “Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation.”

[bctt tweet=“It’s better to write for 10 people who truly want to receive your messages than 100 who are ambivalent or worse. @NickNelsonMN #NewsletterMarketing“ username=“toprank“]

The Marketing Message’s Medium Takes Many Forms

via GIPHY

When it comes down to it, your marketing message and how it drives your readers to action or even enlightenment is paramount to success, and not particularly the medium or format in which it’s delivered.

By using the clear and helpful tips and examples we’re explored here, from Ann Handley and others, you’ll have a head-start as you plan how to make your newsletter better than ever in 2022 and well into the future.

Keep up to date with the latest B2B marketing industry news and subscribe to our own TopRank Marketing monthly newsletter, which has provided top-notch marketing insight for over 11 years and more than 132 editions.

No matter how well you’re able to implement newsletter content, crafting award-winning B2B marketing takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to us today to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post Sign Me Up: How B2B Marketers Will Create Top-Notch Newsletters In 2022 appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

How B2B Content Marketing Can Build Trust that Stands the Test of Time

Silouettes of marketing acrobats catching one another image.

Silouettes of marketing acrobats catching one another image.Nothing sends up red flags faster than someone saying “Trust me.” It’s the same as “Honestly, I swear, it’s the truth!” You can’t build trust by demanding it — the more you talk about it, the less credible you sound.

Building trust takes continued action over time. It’s always a work in progress and it’s incredibly fragile.

Brands need to work on building that credibility with their audiences. In the 2020 Edelman Trust Barometer report, 53% of respondents ranked trust as a deciding factor in purchase decisions, second only to affordability. The report also found trust is a crucial indicator for customer loyalty, with half of respondents saying it played a major role.

But here’s the challenge: less than half of those surveyed — in 11 countries across the globe — said they trust major brands.

As content marketers, we should be helping build that relationship. And there’s good news on that front! Advertisers are no longer the least trusted source of information.

We’re now the second least trusted. Politicians are the one institution with less credibility.

Okay, enough doom and gloom. Here are six ways that B2B content marketing can build trust with your buyers.

6 Trust Builders through B2B Content Marketing

I’ve divided this list into two sections. The first three are table stakes — these are things that brands should already be doing, that customers expect and demand. The second three are ways to kick that trust up to the next level.

Base Level Trust Builders

1 — Honesty

You can’t get more basic in building trust than not lying to potential buyers. Your content should never attempt to mislead or misdirect your audience. This includes claims about your solution, or your competitor’s solution.

I would extend the definition beyond product, though, to the quality of the content itself. If you promise practical, valuable content but deliver a sales pitch, that’s dishonest.

2 — Transparency

It’s not just what you say that can damage trust; it’s also what you don’t say. For a business, that could mean using consumer data without their express consent. It can be as major as covering up a scandal, or as small as deleting negative reviews.

In the Information Age, anything hidden will eventually be brought to light. If your business is lacking transparency, it will be found out — and trust will take a serious nose dive.

3 — Consistency

Customer experience expert Shep Hyken says the secret to creating a raving fan is to consistently exceed expectations. It’s the “consistently” part that makes all the difference. For B2B content, that means establishing a regular cadence for publishing high-quality content and continually following through.

It’s much better to publish one amazing content piece a month than four mediocre ones. Set your content calendar to a level of commitment that combines consistency and quality.

[bctt tweet=““It’s much better to publish one amazing content piece a month than four mediocre ones. Set your content calendar to a level of commitment that combines consistency and quality.” — Joshua Nite @NiteWrites“ username=“toprank“]

Next Level Trust Builders

4 — Utility

We all know that content needs to have value for your audience. That’s a given; you’re asking for their attention, so you should reward it. By ‘utility‘ I mean offering value that goes beyond the narrow context of your brand’s solution.

Great B2B content can help your buyer impress their boss, do better at their job, or get that next promotion. If you consider the broader context of their lives beyond their interaction with your solution, you can find all sorts of opportunities to help.

Even if your content isn’t pointing people straight at your “request a demo” link, if it has true utility, it will build trust with the brand. That’s the kind of long-term relationship building that absolutely serves a business purpose.

5 — Sincerity

Do you care about the people you’re marketing to? That may feel like a loaded question. Of course we care about these folks, right? We’re practicing empathy and building personas and personalizing content and we’re doing it all for them.

But do you sincerely want these people to succeed, to be happy and content? Do you genuinely believe your content will help people achieve these goals? If you can say ‘yes‘ to the above, that decency and sincerity will come shining through in your content.

6 — Purpose

A few more statistics to round things out: In the Edelmant Trust Barometer survey, 60 percent of consumers in the U.S. say they would buy or boycott based on whether a brand speaks out on racial injustice. Nearly half said they care about a brand’s impact on the environment.

Utility and sincerity in content are about seeing the audience in the broader context of their lives. Purpose is about seeing your brand in the broader context of the world we live in. What is your brand doing to make the world a better place? How can your content support and amplify those efforts?

Marketers are natural-born storytellers. We can use that superpower to tell stories that desperately need to be heard. For a quick source of inspiration, check out Lush’s Instagram profile. Right next to playlists about their bath and body products are lists tagged “Take Action” and “Decolonize.” Their purpose is an integral part of their brand. This approach may alienate a few potential buyers, but it inspires a community of raving fans who share Lush’s values.

Don’t Let Your Trust Fall

Trust is one of the key ways your brand can differentiate itself to win business, build relationships, and create raving fans. But you can’t simply ask for that trust: It has to be continually earned. Content marketers are in the best position to do that work — if we choose to take up the challenge.

Want to learn more? Check out these content marketing insights from the latest CMI benchmark report.

The post How B2B Content Marketing Can Build Trust that Stands the Test of Time appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com

B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

2021 November 12 CMI / Vidyard Chart

2021 November 12 CMI / Vidyard ChartIAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
In 2022 marketing budgets will increasingly shift to digital, with the bulk of spending shifting to video, social media, digital display ads, and paid search, according to newly-released survey data from the Internet Advertising Bureau (IAB). Partnerships with content publishers having first-party data is also expected to be a top marketing investment area in 2022, the survey showed. MediaPost

Google, Facebook, and Amazon to account for 64% of US digital ad spending this year
Digital advertising spending in the U.S. will grow by $20 billion in 2020, to over $211 billion, and is expected to top $300 billion by 2025 — with the majority of ad revenue being made up by Google, Facebook, and Amazon, according to recently-released ad spending forecast data of interest to digital marketers. eMarketer

Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Dun & Bradstreet has entered into agreements to acquire advertising technology firms NetWise and Eyeota, in a move that would bolster its marketing offerings, especially when it comes to the type of merged professional and consumer data that could lead to more precise ad targeting, Dun & Bradstreet recently announced. MediaPost

Facebook’s work app Workplace to integrate with Microsoft Teams
Facebook has made integration changes that will allow users of its Workplace social app to collaborate and share data with Microsoft’s workplace collaboration offering Teams — including the eventual ability to live-stream video to Workplace from Teams, Facebook recently announced. Reuters

2021 November 11 Statistics ImageWhich Assets Have Produced the Best Results for B2B Content Marketers?
The B2B content assets producing the best results over the past year have included virtual events, research reports, blog posts under 3,000 words, eBooks and whitepapers, along with case studies, all ranking above videos in recently-released survey data of interest to online marketers. MarketingCharts

6 in 10 Marketers Say They Use Customer Data the Majority of the Time When Making Decisions
Some 24 percent of marketers have said that when it comes to making decisions, they always use customer data, with 36 percent using it most of the time, 28 percent sometimes, and eight percent who noted that they used customer data very little, according to newly-released survey data. MarketingCharts

How Sharing Our Stories Builds Inclusion
Exploring personal diversity stories can be key in forming better inclusion programs, according to the Harvard Business Review and its recent look into building a more human-centric approach to inclusion and diversity. Harvard Business Review

Twitter Adds New Option to Let Non-Twitter Users Tune into Spaces
With Twitter’s latest change, listening to Twitter Spaces audio broadcasts will no longer be limited to those having a Twitter account, the firm recently announced, in a move that will likely lead to new opportunities for expanding audiences among digital marketers who utilize Twitter Spaces. Social Media Today

Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Across age demographics between 16 and those 55 and over, viewers watching video content on their phones do so with the volume muted, with newly-released research revealing how digital marketers benefit from captioning when it comes to combating a trend towards increased video muting. MediaPost

7 Things Content Marketers Told Us About Video [New Research]
Some 48 percent of marketers say that they are not using their organization’s existing video content to its fullest potential, despite 88 percent of content marketers who use video reporting that their organization achieves either excellent results from video or results that met expectations — two of numerous findings of interest to digital marketers contained in newly-released survey data. Content Marketing Institute

ON THE LIGHTER SIDE:

2021 November 12 Marketoonist Comic Image

A lighthearted look at the “Chasing Gen Z” by Marketoonist Tom Fishburne — Marketoonist

Bounty CEO Rebrands Business As Metaverse Of Napkins — The Onion

Atari Unveils New Logo, Games, And More For 50th Anniversary — Forbes

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LEX Markets — A Harlem office building heads to an IPO — Crain’s New York
  • Lee Odden / TopRank Marketing — Top 50 SEO & Marketing Blogs & Influencers for 2022 — SEO.co
  • Lee Odden — Membership Update Fall 2021 [Digital Marketing Institute] — Digital Marketing Institute

Have you recently come across your own favorite B2B marketing news from the past week? Please drop us a line in the comments below.

Thank you for joining us for the week’s TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises appeared first on B2B Marketing Blog – TopRank®.

Source:: toprankblog.com