Rank Checker Update

Rank Checker.

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.

If ever the toolbar button doesn’t work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it.

Years ago we created a new logo for rank checker which we finally got around to changing it today. :)

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Source:: seobook.com

How to identify and fix indexation bloat issues

Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly.

It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites.

The more serious cases of indexation bloat usually occur on ecommerce websites, as they tend to utilize user-friendly facetted navigations and filter lists, allowing users to quickly identify the products that they want.

I’ve seen examples first hand of simple Demandware and Open Cart websites with only a few hundred products having millions of URLs appear in Google’s index because of the product filters generating URLs.

Why is indexation bloat a problem?

It’s a known fact that when Google and the other search engines crawl your website, they don’t crawl your website in its entirety. Allowing and asking them to crawl unnecessary URLs wastes this resource.

If search engines aren’t regularly crawling your “money” pages and are instead getting stuck down other rabbit holes without picking up on updates, this could impact your organic performance.

Bloat can also lead to duplicate content issues. While internal website content duplication isn’t as serious an issue as external duplication, it could dilute an individual page’s prominence and relevancy for search terms if the page itself as the search engines aren’t sure which URL to rank for the terms.

Identifying index bloat issues

One early indicator of index bloat is the number of pages appearing within search engine results.

It’s important to note here that the number of pages typically identified using the site: operator within Google and Bing search often show different numbers to what you see in Google Search Console and Bing Webmaster Tools — this isn’t something to worry about.

Website monitoring

While there are ways to resolve index bloat, the best way, in my experience, to deal with it is to prevent it from happening at all.

By checking Google Search Console and Bing Webmaster Tools on a monthly basis, specifically at crawl data, you can record what is and isn’t regular behavior for your website.

Abnormal increases, or spikes in the “Pages crawled per day” and “Kilobytes downloaded per day” can be indicators that Google is accessing more URLs than it has been.

Likewise conducting a site: search within Google and Bing will let you see how many URLs they have in the index, and you’ll know roughly how many pages your website has.

How can I fix indexation bloat?

Identifying that you have an index bloat issue is only step one, now you have to establish what is causing the bloat.

These are some of the most common causes of indexation bloat, but it’s also not uncommon to have more than one of these causes.

  • Domain URLs being served through both http and https protocols
  • Printable versions of pages causing a duplicate URL
  • Parameter URLs caused by internal search
  • Parameter URLs caused by product filters
  • Pagination
  • Blog taxonomies
  • Session IDs in URLs
  • Injection of spam pages following a hack
  • Old URLs not redirected properly following a migration
  • Trailing slashes at the end of URLs causing duplication
  • UTM source

Fixing with meta robots

A page level meta robots tag is my preferred method of dealing with index bloat and is particularly useful if implemented from a server level across multiple pages at once.

Page level meta robots also take precedence over pagination and canonicalization directives, as well as the robots.txt file (unless blocked in the robots.txt file).

These are also effective at removing URLs containing parameters caused by product filters, faceted navigations and internal search functions. Blocking these in the robots.txt file isn’t always best as it can cause some issues between what different Google user agents can see, which can negatively impact paid search campaigns.

Best practice would be to use “noindex,follow” — this way any backlinks pointing to the page will still pass equity onto the domain.

Robots.txt File

Blocking URL parameters in the robots.txt file is both a great preventative and reactive measure, but it isn’t an absolute solution.

All a Robots.txt file does is direct search engines not to crawl a page, but Google can still index the page if the page is being linked to internally or from external sites. If you know where these internal links are, add a rel=”nofollow” to them.

Canonical tags

Self-referencing canonicalization is typically best practice, apart from on bloated URLs. Ecommerce platforms, like Open Cart, can create multiple URLs for the same product and category.

Adding a canonical tag to the headers of the unnecessary product and category URLs pointing to the “main” one will help search engines understand which version of the page should be indexed.

However, the canonical directive is only a directive, and can be ignored by search engines.

Pagination

Pagination issues can arise from blog post and blog category pages, product category pages, internal search results pages; basically any element of a website that has multiple pages.

Because these pages will contain the same meta information, search engines can confuse the relationship between them and could decide it’s duplicate content.

Using rel=”next” and rel=”prev” pagination markup will help the search engines understand the relationship between these pages and, along with configuration in Google Search Console, decide which ones need indexing.

Using Google Search Console’s URL parameter tool

The URL parameter tool can be used to tell Google what specific parameters do to content on a page (i.e. sort, narrow, filter). Like other methods previously mentioned, you need to make sure you’re not accidentally requesting Google to not index URLs that you want in the index, and not to specify a parameters behaviour incorrectly.

Google classifies your parameters into two categories; active and passive. An active parameter is something that impacts content on a page, so a product filter and a passive parameter is something like a session ID or a UTM source.

This should only really be used as a last resort and used correctly in conjunction with other methods, otherwise this could negatively impact the domain’s organic search performance.

Before using this tool, be sure to read Google’s official documentation and guidance.

The URL removal tool

Depending on the authority of your domain, Google could take a while to recognize and filter out the URLs you want removing. After you have implemented something to tell Google not to index the URL again (a page level meta robots tag), you can request that Google removes the URL from index via Google Search Console.

This is only a temporary measure as it will only hide the URL for 90 days from Google search results, but it doesn’t affect Google crawling and indexing the URL.

This is good to use if you don’t want users being able to find certain pages, but each URL has to be submitted individually so this isn’t a great solution if you have severe index bloat.

Index bloat resulting from a hack

Now, obviously if your website has been hacked, index bloat is definitely not going to be a priority concern. But the bloat from a hack can cause issues for the domain.

The below screenshot is of a Swiss (.ch) domain that operates within Europe, weeks after a hack:

The website itself only has around 50 pages, but as you can see Google is currently indexing 112,000.

This means that, among other things, those 50 pages of product and product information pages are now lost among thousands of hacked URLs, so any updates to these pages may take weeks to get noticed – especially if your website doesn’t command a large crawl budget.

Another indicator of this can be a sudden increase in search visibility (for irrelevant terms):

I’ve worked on websites previously where this has been the first indicator. Whilst running a routine monthly check in Google Search Console, a website that dealt in christening gowns had started ranking for “cheap NFL jerseys” and other American sportswear terms.

These visibility spikes are often short-lived, but can destroy the trust between Google and your domain for a long time, so a lot can be said for investing in cyber security beyond https.

Conclusion

Reducing index bloat doesn’t happen overnight, so it’s important to remain patient.

It’s also important to put in place a process or framework, and giving ownership of said process to someone to conduct on a regular basis.

Source:: searchenginewatch.com

20 Awesome Healthcare Marketers to Follow on LinkedIn

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations.

It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.” These healthcare marketers may or may not know how to tango, but their hard work deserves our recognition.

Here are just a few of our favorite healthcare marketers.

Rob Birgfeld, AVP, Chief Digital Marketing Officer, Inova Health System

Rob is a talented marketer who came to the healthcare field four years ago, when he took on the CDMO role for Inova Health System. He’s a jack of all trades: From social media to blogging to product development, Rob keeps Inova’s marketing strategy sound in the short and long term.

Laura Boyd Desmeth, Director of Digital Communications, Medical City Healthcare

In the five years she has been with Medical City Healthcare, Laura has transformed their online presence, creating social media accounts on Twitter, Facebook and YouTube for the institution. She shares a wealth of healthcare and marketing content on her LinkedIn feed.

David Edelman, Chief Marketing Officer, Aetna

David is a LinkedIn Influencer for health care and marketing, and it’s not hard to see why. He regularly publishes insightful posts of his own on LinkedIn, while also sharing other valuable content with his thousands of followers.

Terri Ann Fredette, Director, Marketing & Communications, UC Health

Though she is a data-driven, ROI-focused marketer, Terri still brings personality and heart to her position. Check out Terri’s profile to see the clever commercials UC Health has produced under her direction.

Scott Galbari, Vice President of Marketing and Portfolio, McKesson Imaging and Workflow Solutions

Scott is the conductor of the 500-piece orchestra that is McKesson IWS, working within strict regulatory guidelines to produce compelling content for the organization’s target audience of radiologists, cardiologists, and health system leaders.

Sven Gierlinger, Chief Experience Officer, Norwell Health

Chief Experience Officers go beyond individual marketing campaigns, beyond inbound, outbound, and the funnel, to create holistic, immersive experiences for consumers. For example, check out Norwell Health’s The Return, a short film highlighting a revolutionary prosthetic for amputee swimmers.

Dan Gingiss, Head of Digital Marketing, Humana

In addition to his daily duties at Humana, Dan is an author, podcaster, and frequent publisher on LinkedIn. We listed Dan as one of our 50 Social Media Influencers to Follow, and he’s been busy developing his thought leadership since then.

Kelly Jo Golson, Senior Vice President & Chief Marketing Officer, Advocate Health Care

With nearly 20 years of experience in marketing, Kelly Jo has the knowhow to direct marketing for one of the Midwest’s largest integrated healthcare systems. Her passion for her work, and genuine compassion for health consumers, makes her stand out in the industry.

Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer, Abbott

Named one of PR Week’s Health Influencer 50, Elaine has made her voice heard in the industry. Follow Elaine for original content, like her recent International Women’s Day post on LinkedIn, and insightful marketing and healthcare shares.

Diane Lofgren, Chief Marketing Officer, Sharp Healthcare

In addition to her leadership role at Sharp Healthcare, Diane is the author of Women I Want to Grow Old With. Make sure to follow her on Twitter @Dianelofgren, too – she curates fascinating content on healthcare, marketing, and more.

DeAnn Aston Marshall, MHA, Senior Vice President, Chief Development and Marketing Officer, Children’s Hospital Los Angeles

In her high-profile position at the Children’s Hospital Los Angeles, DeAnn has spearheaded creative campaigns with the potential to make real difference in the lives of sick children. On top of that, she’s a clear and compelling writer – check out this post on Millennials and social responsibility.

Dawn McAvoy, Head of Branding and Advertising, Aetna

Though a relative newcomer to healthcare marketing—she came to Aetna in 2014—Dawn has a wealth of experience in marketing leadership, with a decade of experience in management at Citi. One of her special passions is content marketing to women, bringing value and relevance to an often taken-for-granted demographic.

Roymie V. Mimbiela, Chief Experience Officer (CXO) and Associate Vice President Marketing & Communications, University of Miami Health System

Roymie’s list of accomplishments are as long as her job title. She helped transform the patient experience at University of Miami Health System. She has won multiple awards, including the 2010 Hispanic Women of Distinction Award. And she is a speaker and facilitator, presenting on healthcare marketing, business development, and more.

Mark Mistysyn, Director, Interactive Marketing & Digital Strategy, Wake Forest Baptist Health

Mark has over 20 years of experience in the industry, managing digital strategy for some of the largest hospitals in Pittsburg and North Carolina. Mark’s background in web development combines with marketing knowledge and a passion for healthcare to make him a leader in digital healthcare marketing.

Mark Alan Phillips, Chief Marketing and Commercial Officer, Imaging, GE Healthcare

GE has been quietly killing the social media and content marketing game, with various branches of the business enjoying success on Instagram, Facebook, and even Pinterest. Mark orchestrates the global strategy for GE Healthcare marketing, a standout in a company that is bringing great marketing to life.

Shweta Ponnappa, Senior Director, Digital Marketing, Providence Health & Services

Digital marketing is a rapidly evolving field, and Shwetta is thoroughly equipped to match the right technology with the right message. After cutting her teeth at Amazon, Shwetta moved on to Providence Health & Services, where she specializes in building and running high-quality marketing teams.

Craig Premo, Director of Marketing, Methodist Health System

Content marketing is relatively new territory for healthcare providers. Craig and his team do excellent work managing content creation and curation across social channels for the Methodist Health System. In addition to content strategy, Craig oversees marketing campaigns, web presence, SEO, and monitors brand perception for the health system.

Hijinio Reynoso, Manager, Digital Media at El Camino Hospital

In his four years with El Camino Hospital, Hijinio has achieved impressive results, including increasing the hospital’s Facebook following by over 237%. Make sure to check out his articles published on LinkedIn, including this informative guide to tracking conversions.

Amanda Todorovich, Director of Content Marketing, Cleveland Clinic

Named 2016 Content Marketer of the Year by Content Marketing Institute, Amanda is an inspiration to every content creator longing to add personality and passion to their work. For example, this piece she published last Thanksgiving – it’s got attitude to spare, but is also honest, transparent, and ultimately valuable.

Arra G. Yerganian, Chief Marketing & Branding Officer, Sutter Health

Arra is a graduate of the Harvard Business School for Executive Education and recipient of the 2016 Chief Marketing Officer Award from the International CMO club. He’s also a gifted writer with personality to spare, as evidenced in this article he published last year.

Marketing in Good Health

We all want our marketing to make a difference in people’s lives. Healthcare marketing goes one farther—good marketing of a great health product or system can literally save lives. So it’s a good thing we have these 20 marketers, and many more, on our side.

To fill out your LinkedIn feed with great marketing insights, read 20 Talented Brand Marketers to Follow on LinkedIn.


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Actions for Google Home: Time for brands to get creative

Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK.

As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already. Some sources estimate that Google may already have an installed base one-third the size of Amazon’s Echo, which launched in late 2014.

Ultimately, the more effective and useful hardware will gain the public’s vote. What makes the hardware useful will be the software that powers it – and more specifically, the functionality that it provides.

Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant.

It feels as though we are at something of an inflection point for this technology.

As such, it seems timely to take stock of where we are, showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.

Google ‘Actions‘ = Amazon ‘Skills‘

Google Home is powered by Google Assistant, which has recently been rolled out across all Android devices. Assistant responds to voice commands, and can perform an increasing number of actions.

Actions are Google’s equivalent of Amazon’s ‘skills‘ on Alexa; the full list of Actions can be accessed and enabled from the Google Home app.

Amazon has undoubtedly stolen a march in this regard, with over 10,000 skills already available. Most observers estimate there to be between 100 and 130 Actions available on Home.

A further 20 Actions were added last week by Google – but we are really just starting to scratch the surface of what this technology can achieve.

Google has opened this up to third-parties and has also provided a comprehensive guide to help developers get up and running.

The aim here is to move from a fairly one-dimensional interaction where a user voices a command and Google’s Assistant responds, to a fluid and ongoing conversation. The more interactions a user has with a digital assistant, the more intelligent the latter will become.

Actions: The fun and the functional

We can broadly separate the list of actions into two categories: the fun and the functional.

Some of the more frivolous features of digital assistants do serve to humanize them somewhat, but their use rarely extends beyond the gimmick phase. Just say “Ok Google, let’s play a game”, and the assistant will tell a joke, make animal noises, or speculate on what lies in your future.

On the side of the functional is an integration with If This Then That, which opens up a potentially limitless list of possibilities.

If This Then That integrates with over 100 web services, so there is plenty of room for experimentation here.

There are also a number of integrations with Google products like Chromecast and YouTube, along with third-party tie-ins with Spotify and Uber, for example.

One new – and innovative – use of Google Actions was released by Airbnb last week. The Airbnb Concierge Action serves as an information repository that is unique to each property.

The host can leave tips or prompts with the Assistant, which will then be relaid on to the guest when the correct voice command is made. Guests can also leave recommendations on local restaurants, for example, for the benefit of future visitors.

Marketers should pay attention to this. This is a clear example of a brand understanding that a new medium brings with it new possibilities.

Simply transposing an already existing product onto this new medium would be significantly less effective; we need to view digital assistants through an entirely different lens if we are to avail of their potential.

We have also seen a novel – if slightly mischievous – use (or abuse, depending on your perspective) of Google Home by Burger King this month. Burger King used a television ad slot to interact with Home and ask about one of its burgers, triggering the digital assistant to list the ingredients in a Whopper.

Although Google have moved swiftly to prevent this happening again, brands are clearly seeing Home as an opportunity to experiment and generate some publicity.

Digital assistants provide fertile ground for brands, as they create a new platform to connect with existing or potential customers. Moreover, with only 100 or so Actions available, there is ample room to engage with this now before the market inevitably becomes saturated.

For marketers interested in playing nicely with Google on this, you can sign up here to be informed of any partnership opportunities.

Monetizing voice-enabled assistants

This task is rather straightforward for Amazon, in the short term at least. Users can interact with Alexa to purchase from a selection of millions of items and have them delivered to their door by Amazon.

For Google, it is more complex. Their money-spinning AdWords business has depended on text-based search and a visual response. That input-output relationship is thrown off entirely by a voice-enabled digital assistant.

However, the smart money is on Google to find a way to integrate paid placements into their Home product, even if it takes some trial and error to find a solution that does not diminish the user experience.

During Alphabet’s (Google’s parent company) fourth-quarter earnings call in 2016, Google CEO Sundar Pichai informed investors, “[Home] is the core area where we’ve invested in for the very long term.”

The significance of those words cannot be understated. Google is, like any privately-held company, under pressure from its shareholders to deliver ever greater profits.

Selling hardware alone is unlikely to bring the profits Google needs to keep growing from its already dominant position, so there are clearly plans to monetize their Assistant in an ongoing capacity.

That level of fierce competition will bring advantages for consumers, as the products will improve and prices may even drop.

The advantages for marketers are potentially even greater, should they be willing to take some risks and work to get the most out of this still nascent technology.

Source:: searchenginewatch.com

Why Thin Content Still Ranks as a Top SEO Issue to Solve

Fixing thin content improved search traffic 150% YoY

Why Thin Content Still Ranks as a Top SEO Issue to Solve was originally published on BruceClay.com, home of expert search engine optimization tips.

It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of thin content is still an insidious revenue killer for many websites.

Or put another way, until you have content worth ranking, do not be surprised if you don’t rank well.

By way of example, the client, a B2B lead gen site for industrial parts, is receiving 150% more traffic this year compared to last and getting a record number of inquiries. We’re seeing these stellar results after many months of work that focused heavily on fixing thin content — until content was improved, the traffic suffered!

By focusing on improving content quality, our client is seeing 150% more traffic this year compared to last and getting a record number of inquiries. (click to enlarge)

Then looking at some mobile and newer sites reminded me that low-quality or “thin” content remains a serious problem for many websites, whether they know it or not. A majority of sales inquiries are sites with this problem.


“What a powerful weapon we wield, as SEOs, when we help a site raise its content quality.” -Bruce…
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SEO changes set the right course for a site, but content improvements give it long-term lift.

Why We’re Still Concerned with Thin Content Long After the 2011 Panda Update

Thin content is not a new search engine optimization issue.

It was February 2011 when Google introduced the first Panda update, which targeted low-quality sites and lowered their rankings. In addition to the algorithmic hits from Panda, countless sites have received manual actions penalizing them for having “Thin content with little or no added value.”

Google has only elevated the importance of quality content since then.

An unconfirmed update in early February and the Google Fred Update on March 7 both targeted low-quality content.

Sites that got hit by Fred included content-driven sites with heavy placement of ads, according to reporting by Barry Schwartz. These sites “saw 50% or higher drops in Google organic traffic overnight.”

Besides the algorithms, Google has an army of people reviewing sites manually for signs of quality. Periodically, Google releases its Quality Rater Guidelines, a document used to train these quality raters to spot low- vs. high-quality content. If you’ve gotten a manual action notice or warning in Google Search Console, you have a quality rater to thank. (Or not.) I unconditionally recommend that you read this entire document from Google!

The search engines clearly intend to keep ratcheting down their quality tolerance. The recent updates and penalties further stress the need for websites to fix thin content without delay.


“You cannot afford to ignore thin content on your site and expect to survive.” -Bruce Clay
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Solutions for Thin Content

Identifying thin content on a site is crucial to SEO health, yet it’s only the first step.

Once thin content is diagnosed on your site (whether by a Google manual action notice or through an SEO audit), you need a strategic plan for fixing it. And if you’re uncertain, then your content is probably low quality, too terse, or likely both.

The trick is knowing WHICH strategy is right to fix your unique situation.

The solution has to address your site’s situation uniquely, taking into consideration the scope of the problem AND the resources available to you to do the work.

Remove or Improve?

Site owners often react to the news that their sites have many thin content pages with a surgical approach: Cut it all out!

Removing or no-indexing low-value pages can fix thin content problems some of the time, enabling a site to get back on its feet and start regaining lost rankings with minimal time and effort. For instance, Marie Haynes cites one Panda-penalized site that recovered by removing a forum it had hosted, accounting for several thousand low-quality posts that were separate enough from the main site content to be easily detached.

However, removing content can have a negative SEO effect instead. Cutting off whole sections of a site at once could amputate the legs the website needs to stand on, from an SEO perspective.

Another approach is to simply elevate the quality and depth of the content. It is hard to be a “subject matter expert” in only a few words. And if your content is written poorly, then you gain no love from others — the kiss of death for content.

We prefer this latter approach, but use both at the same time quite often.

@Marie_Haynes Thin content: make it better, make it … thick, and ADD more highQ stuff. @jenstar @shendison

— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) October 7, 2015

If the pages hurting your search engine rankings (for being low quality) are also the ones supporting your keyword relevance (for having keyword-containing bulk content), then you’re stuck. You have little choice but to keep the content, improve its quality, and perhaps add more content readers will appreciate.

Finding a Way to Improve Thin Content — Affordably

For this client’s site, we took the content-improvement approach.

The types of thin content we found on their website included:

  • Product pages with minimal text (just one or two sentences with a few bullets)
  • Pages whose content had been scraped and indexed on many third-party sites
  • Image alt attributes lacking text and/or keywords
  • Autogenerated title and meta description tags that often lacked targeted keywords

Your site may have similar issues, or may contain other types of thin content. Google’s support topic on thin content lists these common forms:

  • Automatically generated content
  • Thin affiliate pages
  • Content from other sources (example: scraped content or low-quality guest blog posts)
  • Doorway pages

Fixing these content problems may involve any or all of the following:

  • Removing pages or no-indexing them
  • Reducing the number of ads
  • Adding at least a few sentences of original text (on filter-category pages, for example)
  • Inserting relevant content from a database (in small doses)
  • Revising title and meta tags to be unique and contain appropriate page keywords
  • Adding original text in image alt attributes and captions
  • Rewriting the page entirely

Our client’s site contained a manageable number of pages (less than 500), so we started chipping away.

The SEO analyst first clarified the silo structure of the site, and then prioritized pages for revision starting with the top-level pages for each silo. In batches of 10 or so at a time, pages were rewritten and reviewed, passing back and forth between the client and the BCI analyst. Important products got brand-new full-page descriptions. Information pages were rewritten with thorough explanations. In all, we fattened up about half of the site’s pages.

The strategy worked. Among the SEO services we provided to this client, by far the higher quality content is yielding the biggest wins. The search engines and site visitors are eating it up, with vastly improved rankings, traffic and leads.

Why Your Thin Content Solution Must Be Your Own

If you have an enterprise site with millions of pages, or an ecommerce site with thousands of products, you might be thinking this approach would never work for you.

And you’d be right!

It’s often simply impossible to rewrite each individual page manually on a large website. Yet quality content is a non-negotiable for SEO. Even large sites have to find a way to fatten up or remove their thin content.

Maintaining quality content requires an ongoing investment to maintain rankings — but each site’s specific strategy has to be practical and affordable to implement.

A Prioritized Approach

First, we look for what’s causing the thin content. A template might be producing non-unique meta tags, for instance. The business may be duplicating pages on other domains. A CMS might be building empty or duplicate pages. Whatever the issues are, we try to identify them early and stop the bleeding.

Next, we prioritize which pages to tackle first. It’s worth the effort to hand-edit content on the most important pages of even the largest sites. This priority list should include the home page, the top-level landing page(s) per silo, as well as the most trafficked and highest-ROI product pages. Putting creative energy into making these pages unique and high quality will pay huge SEO dividends.

It’s also crucial to look at competitors‘ sites. Even if your content is technically clean and unique, is it as high quality as theirs? Remember that “thin content” can be a relative term, since Google is going to choose the highest quality results to present to a searcher.

More and more often, we include some sort of content development along with our SEO services. As we found with the industrial parts site, fixing thin content can make an essential difference.

A parting comment: If nobody would share your content, then it is not good enough.

If your site has thin content or other SEO issues, contact us online or give us a call at 1-866-517-1900.

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Source:: bruceclay.com