Spitzkant Schriftfamilie

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Spitzkant ist die neue Serifen-Schriftfamilie von Julien Fincker, die sich durch starke Kontraste charakterisiert. Spitze, scharfkantige Serifen und Kanten stehen runden und feinen Formen gegenüber, was sie sehr individuell und ausdrucksstark erscheinen lässt. Dadurch ist sie insbesondere für Branding, Editorial, Packaging und Werbung geeignet. Der kontrastreichen Display-Variante wurde eine kontrastärmere Text-Variante beigestellt, sodass Spitzkant in Kombination sowohl für starke Headlines als auch für umfangreiche Fliesstexte geeignet ist. Ein Allrounder, der für viele Zwecke einsetzbar ist.

Die Spitzkant Head- und Text-Familie verfügt über insgesamt 2 optische Größen, 5 Gewichte und 20 Schnitte, von thin bis bold und passenden Kursiven. Mit über 850 Zeichen deckt sie über 200 lateinbasierte Sprachen ab. Sie verfügt dabei über eine Vielzahl an Währungszeichen und einer ganzen Reihe Open Type Features. Es gibt zum Beispiel alternative Zeichen als Stylistic Sets, Small Caps, automatische Brüche und viele weitere Features.

Im Besonderen sei hier die umfangreiche Auswahl an Ligaturen (Standard und Optional) hervorgehoben. Mit über 95 verschiedenen Ligaturen bieten sich viele Möglichkeiten, Headlines und Logos eine individuelle Note zu geben.

Spitzkant kann mit dem kostenlosen „Text Medium“ Schnitt getestet werden und ist bis zum 10. Juli 2020 zu einem 75% reduzierten Preis bei Myfonts erhältlich.

Designer
Julien Fincker

Source:: designmadeingermany.de

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary:

  • The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.
  • It was launched early May, but all leading digital marketers and webmaster community agree that it‘s one of the biggest Google algorithm updates.
  • Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update.

The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of 2020, but the last one didn’t cause as big of an impact as this one.

It was launched early May, but all leading digital marketers and webmaster community agree that it‘s one of the biggest Google algorithm updates.

Research of SEMrush connects this update to change in search intent after the pandemic. Queries that were once intended for just information may now be looking for a service or product on search engines.

That’s why industries like Travel and Real Estate that were already suffering due to lockdown and restrictions were most affected by the May core update.

On the other hand, News, Sports, and Entertainment sites saw an increase in their traffic after the release of this update. Their online channels were already booming as people have more spare time during the lockdown and May core update gave it a boost.

Other leaders of the digital marketing world also shared their insights on this new update that wasn’t contrary to those of SEMrush and brought new information to light. His tests show that sites with the following issues faced up to 10% decrease in their traffic.

  • That don‚t update old content
  • Have thin content
  • Have SEO errors like duplicate meta tags

Likewise, the websites that were wary of these issues experienced growth in their traffic.

Google faced criticism from a lot of webmasters for rolling out an update during COVID-19 outbreak. While digital marketers are offering their resources worth thousands of dollars free of cost, it released such an update to make these difficult times more difficult.

Hundreds of Webmasters shared their experience with May core update on WebmasterWorld explaining why they might have suffered or survived.

While many messages show a negative response complaining about how their rankings have been destroyed, some reported a growth in their website traffic.

An update this big takes time to fully roll out. That’s why some websites experienced a temporary fall but got back on their position after a while.

This reminds us that Google updates are not for penalties. They are just to ensure that all webmasters follow their exact guidelines. Only websites that fail to follow guidelines suffer consequences.

On the other hand, websites that have built a strong and clean SEO foundation always benefit from these updates.

It means you can withstand these updates and, in fact, benefit from them. Now let’s get on to the SEO recipe to not just survive but use May core update to your advantage.

Follow EAT guidelines

The only goal of search engine updates is to provide the best results when users search a query. Google has published comprehensive webmaster guidelines to show what it expects from a website. In order to ensure that all those guidelines are met and the user gets exactly what he expects, it keeps improving the search algorithm.

It has released several major updates over the past decade, but was there a specific reason behind May core update? Many asked and that’s how John Mueller, Senior Webmaster Trends Analyst at Google, responded.

Like always, they didn’t reveal how the update works and only shared some vague hints, and that was all we needed.

Mueller said everything we need to know is in the first official tweet about the May core update, which linked to its blog about Google’s core updates.

That blog post highlights two things:

  • Focus on content
  • Get to know the quality rater guidelines and E-A-T

Some of the most important Google algorithm updates like the Panda update in 2011, Pirate update in 2012, and Fred update in 2017 are more than enough to scrutinize the quality of content.

Next, Google wants us to focus on EAT: Expertise, Authoritativeness, and Trustworthiness.

  • Does your content show expertise in your niche? You will simply feed rewritten content to the visitors without any value if you are not an expert of your niche.
  • Do you have an authoritative name? Reputation is a major ranking factor in SEO. People follow brands, and so does Google.
  • Do users and Google trust you? Trusted sites easily rank – Wikipedia and Forbes are the best examples. You will always find them in top ranks even if the page has thin content.

Refresh old content

It is believed that sites with outdated content saw up to 10% decrease in their traffic after the release of the May core update. Some researches showed that sites, where old content was regularly updated, saw an increase in their traffic.

It was never a secret that Google prefers fresh content in its search engine results pages. Brian Dean listed the content freshness and magnitude of updates in his 210 Google ranking factors.

Content losses its relevance as it gets olds. Users want the latest and accurate information that is not possible with outdated pages.

  • They are unlikely to rank and they affect the ranking of your overall site.
  • If a page is ranked on SERP, it may lose its position if it’s not up to date.

That’s why it’s suggested to either update or remove outdated pages. You can ensure that almost every single one of your articles maintains top positions in SERPs for years by regularly updating content with fresh information, research, and surveys while removing unnecessary and outdated parts.

Build highquality links

Many webmasters that suffered from May core update had lowquality backlinks. Low-quality links don’t necessarily mean comment spam or cheap directories.

Among many other characteristics of a bad link, it includes links from sites that are irrelevant, have low authority, or the content around link is not good enough.

Use of an irrelevant site, low authoritative site, or low-quality content as a source are some of many characteristics that make a bad link.

You should try to get backlinks from ranked articles, preferably posted by niche relevant sites. One high-quality link is considered better than a hundred low-quality backlinks.

Furthermore, ensure that no penalised or bad site is linking to you even if you didn’t ask for it.

Private Blog Network (PBN) is also no longer a good strategy. You can randomize footprints all you want, but Google algorithm is smart enough to identify them, and it doesn’t go unpunished.

Publish long-form, unique content regularly

Google asks for in-depth content and covers every aspect of the topic. You don’t always have to write a twothousandword page although it is more likely to rank.

What you need to avoid is thin content. Automatically generated, spun, duplicated or scraped content is classified as thin – in short, it has no value to offer to the user.

Websites with thin content also saw a decrease in their traffic and ranks as the May core update rolled out.

Some people use them as doorway pages, but they should never be left as they are on a site, either remove or update the page. Even John Mueller discussed this issue in one of his hangout videos and suggested to deindex thin content.

You should update any page that has short content or doesn’t have a keyword focus; it will give you an edge even after this new update.

Hopefully, these pointers will help you steer clear of the difficulties that the update could bring. Share your queries in the comments section. Bon appetite!

Sergio Arboledas SEO Manager at MintTwist. He can be found on Twitter @sergi_seo.

The post The perfect SEO recipe to survive COVID-19 and the May core update appeared first on Search Engine Watch.

Source:: searchenginewatch.com

The data-driven approach to making backlink analysis decisions

30-second summary:

  • The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions.
  • Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and consequently, backlink analysis remains the most important step to organic visibility.
  • However, everyone in our industry keeps facing the same question again and again: How to tell good links from the bad ones?
  • All of the SEOs working with sites with more than 20 pages and brands with more than $200 budget know that looking at each backlink is hardly possible.
  • Is there a data-driven approach to link building? Ann Smarty helps you create a data-driven backlink analysis strategy.

Backlink analysis has always been one of the toughest tasks of digital marketers and one SEOs have never really found an agreement upon.

And Google has never been really too helpful in ending that debate once and for all.

A quick look into the history of link building

A decade or so ago Google had told us to get other webmasters to link to our pages and even provided us with a tool – PageRank Toolbar – to measure the effectiveness of our link building efforts.

That’s when the Pandora box was opened and no one has been able to close it ever since.

The link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions.

Penguin updates and manual penalties followed discouraging the site owners from attempting to manipulate Google’s algorithms. “Get backlinks” in Google’s guidelines was revised into “Build high-quality content”, and “link building” acquired a “spammy tactic” connotation.

Yet, no matter how much Google is trying to push away the “link building” agenda, digital businesses are unable to put it aside. In fact, the more Google is fighting bad links, the more emphasis it puts on backlink analysis and acquisition services.

Whether you (or Google) like it or not, backlinks remain the crucial part of Google’s algorithm, and consequently, backlink analysis remains the most important step to organic visibility.

In fact, backlink analysis is helpful on both fronts:

  • Identifying and removing/disavowing low-quality links, those probably sending poor signals to Google, may trip a filter and revive previously earned high rankings.
  • Identifying high-quality link acquisition methods will improve rankings.

While the importance of backlink analysis is clear to everyone who is not living under the rock, everyone in our industry keeps facing the same question again and again: How to tell good links from the bad ones?

When you look at a backlink, you can mostly tell whether it is natural and helpful. But all of the SEOs working with sites with more than 20 pages and brands with more than $200 budget know that looking at each backlink is hardly possible.

There’s simply no business implications for “tell it when I see it” concept. So what to do?

Is there a data-driven approach to link building?

I was actually inspired to write this article by stumbling across this article on data-based decision making listing multiple benefits of using data over instincts when making business decisions.

Today, the top companies around the world use data to make decisions about their business. The reason they’re leading the way is that they’ve gained a strategic advantage over their rivals simply by shifting their focus to data rather than relying on business acumen alone.

The question is, how does this apply to link building?

Simply put, link building and backlink acquisition are crucial for any business presence and visibility in organic search results. This means they fall under the “business decisions” category which means they are basically unthinkable without data to support them.

But while we recognize the importance behind data, which data can we use to make link building and link removal decisions.

Ever since Google’s toolbar PageRank has been deprecated, marketers have no reliable ways to automatically tell a good link from a bad link.

Or do they?

Focusing on a single source of data is dangerous

Lots of marketers are content to judge a link page quality by looking at one particular source, like Moz DA.

And if you have a hard time explaining to anyone why they shouldn’t rely on any particular number, let me make it very easy for you:

None of the current numbers assessing the authority of a web page or a quality of a particular backlink comes from Google.

Do you need a more convincing argument?

It should be clear to any business owner at this point: You cannot achieve success with one of the marketing channels by 100% relying on a third-party source.

Yet, good link building data exists

In fact, when we say don’t trust numbers when it comes to link building or analysis, we mean “no one source”.

Solid link building data exists and not using it means missing valuable growth opportunities.

The smartest link building approach is about learning to combine multiple data sources and learning to identify patterns (to embrace or avoid).

There are multiple backlink research sources including link-only ones (Majesting and Link Assistant) and multi-feature platforms (SEMrush and Ahrefs). There are also newer platforms that are entering the industry that are worth looking at. Serpstat is the most recent example that claims to include one trillion backlinks for 160 million domains:

This is how different two backlink databases can be: 50% on average.

Source: Serpstat

At Internet Marketing Ninjas, for every backlink we acquire, we pull a crazy amount of data, including:

  • Number of domains referencing a linking page (based on all of these: Ahrefs, SEMrush, Majestic, and Moz)
  • Number of links from Wikipedia pointing to that domain
  • Stats on the author assigned to the linking page (number of pages they authored, number of quotations from all over the web, and more)
  • Number of .gov and .edu links pointing to the linking page
  • How many other links that page has

Again, none of those stats is useful on its own but when looking at all of those numbers, you can be pretty confident of the value of that link.

To help you create your own data-driven link building decisions, here are a few helpful tools and resources:

  • Use multiple tools. I know it may be costly but some free or freemium alternatives may help. Many of these plugins, for example, are free and lots of them include the link analysis component.
  • It’s time we rethink how we measure influencers for SEO.

Conclusion

Backlink analysis is the most misunderstood task in our industry. You will see absolute extremes floating around: From experts solely relying on Mox DA to those denying the value of any number whatsoever.

Yet, the task cannot be successfully accomplished without accumulating and assessing data, so the answer is in embracing a holistic approach, that is, using a lot of data sources and making your decisions based on all of them.

The post The data-driven approach to making backlink analysis decisions appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Hyperspace: 5 Surprising Marketing Lessons From ’80s Arcade Games

Video arcade filled with 1980s-era stand-up video game cabinets image.

Video arcade filled with 1980s-era stand-up video game cabinets image.

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s?

Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games.

Slap that fire button and let’s warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today’s vastly different landscape.

1 — Defender: Fire & Forget for a Constant Content Cadence

Williams Defender Arcade Game

Photo by Author

Williams Electronics‘ Defender is my all-time favorite stand-up video arcade game, an insidiously difficult side-scrolling spaceship-protecting-the-world shooting match juggernaut from 1981 programmed by early video game legend Eugene Jarvis.

I played Defender so much that I eventually won a local video game competition, and can still almost feel where I had callouses on my hands from hour upon hour of game-play long ago.

Defender teaches marketers the importance of keeping up a steady cadence of publishing content. In the case of Defender, the entire universe depended on firing off never-ending shots to protect humanoid figures from a variety of swiftly-moving alien invaders, while for marketers our success depends on keeping our content marketing fire buttons active to stave off audience abandonment and ghosting.

Smart content marketing features a steady publication of relevant information and best-answer content, which may not save the universe, but when done right can hold your audience’s attention and gain new customers, fans and followers through engaging content.

2 — Robotron: Find Marketing Order in a Sea of Content Chaos

Officially Robotron: 2084, this 1982 Williams 2D multi-directional shooting game also primarily developed by Eugene Jarvis is my second-favorite video game, another intensely challenging dive into a strange alien world populated by a colorful array of 8-bit digital baddies.

Robotron teaches marketers the importance of perseverance in what can at first seem like a stormy sea of digital content chaos.

Robotron’s game-play involves protecting the last humans in the universe as an intimidating collection of serious alien killing machines try to do away with the humans and — especially — you.

Marketers similarly can easily feel overwhelmed by the sheer number of social media platforms, digital asset creation apps, and the vast amount of data surrounding the content being published.

Making sense of it all takes time and a concerted effort to learn what can at first seem to be an alien landscape, which can be done when you:

3 — Donkey Kong: Take Your Marketing to “Triple Elevators” Success

via GIPHY

An entirely different flavor of ‘80s arcade game is Nintendo’s 1981 hit Donkey Kong, a deceptively simple multi-level platform game with such staying power in our culture that it is still making news in 2020, as the game’s previous world record high-score holder Billy Mitchell — who featured prominently in the cult indie hit King of Kong documentary — has filed a defamation lawsuit.

In Donkey Kong, an angry gorilla hurls barrels of death and other colorful impediments in the path of your player Mario — a character who debuted here, originally called Mr. Video and later Jumpman. Screen after screen bring newfound challenges in the game, culminating with a stage featuring intricately-timed elevators and then a diabolical conveyor belt challenge.

Donkey Kong teaches marketers that successfully avoiding obstacles can take a brand from the humblest beginning to the loftiest heights, especially when it comes to social media marketing.

Unlike Defender and Robotron, which each have many random and free-form movement elements and options, Donkey Kong instead can teach marketers the value of learning a particular industry’s unique facts to drive success in a known social media environment.

Educate your marketing Mario by dedicating the time to learn the details of each social media platform your brand is using or plans to have a presence on. We’ve written a number of recent articles exploring the latest social media firm marketing features and platform maneuvers, including these:

[bctt tweet=““Successfully avoiding obstacles can take a brand from the humblest beginning to the loftiest heights.” — Lane R. Ellis @lanerellis“ username=“toprank“]

4 — Crystal Castles: Gather Gems & Avoid Tone-Deaf Marketing

Atari’s 1983 arcade game Crystal Castles is another favorite filled with its own marketing lessons even all these years later.

Controlled by a trackball and jump buttons, Crystal Castles sees the player maneuvering a bear around towering castles while picking up enticing gems and avoiding evil trees and dangerous bees.

When released, its bright, colorful graphics and catchy sounds and music — along with level graphics that flew onto and off of the screen accompanied by a tune based on Tchaikovsky’s Nutcracker Suite in a way never seen or heard before — enticed many including myself to repeatedly insert quarters and learn the peculiarities of each castle level.

Crystal Castles teaches content marketers to walk that fine and arduous line between picking up a trail of brand success gems and becoming overly confident and getting ensnared by nasty trees or dancing skeletons in the form of tone deaf marketing.

A while back for Content Marketing World we even published a retro game themed Ultimate Guide to Conquering Content Marketing.

5 — Black Widow: A Vector-Based Web of Influencer Marketing

Atari’s Black Widow hit the video arcade scene in 1982, and was among the first vector-graphic stand-up arcade cabinets.

Players control a black widow spider on its colorful web and during the game must ward off certain insects including mosquitoes, hornets, and beetles, while attracting others using the help of other insects, all the while working to prevent foes from laying eggs.

In 1982 a vector-graphics game stood out at the arcade due to the vast contrast between the darkest black pixels and the fine line-based graphics, offering a welcome escape from the standard bitmap imagery in the majority of arcade games.

Black Widow teaches marketers the importance of working together with others to achieve success beyond what can be attained alone, such as when implementing an always-on influencer marketing program.

Always-on influencer marketing is the practice of ongoing relationship-building, engagement and activation of a specified group of influencers to build community, content and brand advocacy.

In Black Widow the spider works with other insects to rid its web of enemies, and in marketing brands can find great success working with industry influencers on the web of 2020 to gain reach and engagement that can far exceed what a single marketer or team can achieve.

B2B influencer marketing is a specialty of TopRank Marketing, with several recent articles looking at this growing practice including these:

Going From Game Over To Setting Marketing High Scores

via GIPHY

The challenges today’s marketers face are vastly different from those when Defender, Robotron, Donkey Kong, Crystal Castles and Black Widow came out in the early ‘80s, however despite these difficulties there’s also never been a more opportunity-filled playing field, thanks to the vast online publishing possibilities of 2020.

Implementing a successful marketing program takes time, effort, and dedicated strategy, which leads many brands to use a top B2B influencer marketing agency such as TopRank Marketing, which was the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report.

Source:: toprankblog.com

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Source:: designmadeingermany.de