Everything small businesses need to know to launch a campaign on Amazon

Amazon ad

Businessfinancing.co.uk, a financial publisher based in the UK, created an infographic guide aimed at helping small businesses get started with advertising on Amazon.

The infographic, A Small Business Guide to Amazon Advertising, presents a visual summary of advertising options available on the platform and includes some tips that small business can use to get started with launching a campaign.

In this post, we’ll summarize some of the key insights from the guide, including a list of next steps that will help you get ads running on Amazon in no time.

Unless otherwise noted, all statistics and images in this post have been taken, with permission, from the original infographic produced by Businessfinancing.co.uk.

Amazon’s enormous retail reach

Based on gross merchandise value (GMV), Amazon is the second largest ecommerce website in the world (second only to China’s Alibaba) and the largest in the U.S.

It receives over 200 million visits each month and is the first-choice ecommerce destination for many shoppers, with 56% of consumers visiting them before any other website. About 47% of consumers begin their product search on Amazon, versus other search engines such as Google or Bing.

According to a 2018 Poll, nearly 70% of small businesses who sell a product online say that Amazon has had a positive impact on their sales. Advertising on it can help small businesses reach the online retailer’s vast audience in a variety of ways.

If you’re an existing seller:

  • Sponsored products
  • Sponsored brands
  • Sponsored display ads
  • Stores

If you don’t sell directly on the platform:

  • Display ads
  • Video ads

The infographic breaks down what each ad product looks like and summarize some tips for getting started with your first campaign.

Ad products for existing Amazon sellers

There are roughly one million small businesses currently selling on Amazon. That’s a lot of competition, which is why it’s important for businesses to understand the different ad formats available on the platform and what they’re used for.

Sponsored Product Ads: These ads appear in the search results and product detail pages within Amazon. Advertisers pay on a per-click basis, thus there are no up-front fees required. Sponsored product ads are a good fit for sellers, vendors, and kindle authors who want to promote their merchandise/books.

Example of a sponsored product placement on Amazon—Source: Businessfinancing.co.uk

Sponsored Brand Ads: Brand ads appear on Amazon product pages or within the landing page of your store and are triggered by relevant searches. As with sponsored ads, there are no monthly fees associated with brand ads. Advertisers pay only when a user clicks on the ad.

Amazon ad

Example of an Amazon sponsored display placement—Source: Businessfinancing.co.uk

Amazon Stores: An Amazon Store is free to create and acts as a hub where all your products are listed in one place. Stores are suitable for sellers, vendors and agencies. Stores are great to aid with product discovery and branding. They can be designed without any coding using predesigned templates provided by Amazon. Stores are available to sellers enrolled in the Amazon Brand Registry, vendors, and agencies and you do not need to advertise on Amazon to create a store.

Example of an Amazon Store—source: Amazon

What if you’re not an amazon seller?

You can still advertise on Amazon and its associated properties if you’re not currently a seller or vendor on the platform. It offers two ad formats—display ads and video ads—which business can leverage to promote their brand, products, and services.

Display Ads: Display ads (not to be confused with “sponsored display ads) can appear on Amazon, websites operated by them, apps and third-party sites. Display ads can be purchased using their self-service demand-side platform (DSP) or via managed-service option which requires a minimum spend of $35,000. Display ads are priced on a cost-per-thousand (CPM) basis.

Display ads enable businesses to show ads both on and off Amazon, including within apps. When someone clicks on the ad, they can be directed to the product page, your store page, a custom landing page on Amazon.com or an external website.

Video Ads: As with display ads, video ads can link to a product page, external website or landing page. Amazon video ads appear on its owned websites such as IMDb and devices including Fire TV. Video ad pricing varies based on ad format and placement

Example of display and video ads available for non-sellers—Source: Businessfinancing.co.uk

Seven steps to launching your campaign

The infographic outlines—and helps to visualize—a seven-step approach to getting your ads up and running on Amazon quickly.

  1. Pick a descriptive campaign name
  2. Decide on a monthly ad budget
  3. Set an end date for your campaign
  4. Choose “automatic targeting” so Amazon can generate keyword and product matches automatically based on user searches
  5. Select one product per campaign
  6. Select your keywords
  7. Understand the available bidding strategies, then choose the one that’s right for you

Amazon offers three bid strategies for advertisers as shown above— Source: Businessfinancing.co.uk

Amazon provides step-by-step instructions (as well as $50 in free clicks) for sellers who want to get started with advertising on the platform. Their advertising page provides all the relevant details.

Create maximum impact with campaign optimization and monitoring

Once your campaign is launched, you should immediately begin to monitor and optimize its performance. The infographic lists several techniques that small businesses can use to help their ads stand out and perform well including adding negative keywords to ensure your ad isn’t triggered for irrelevant searches (e.g., if you sell dog food, you don’t want your ad to show for someone searching for “cat food.”)

Other tips focus on the type of language to include (and not to include) in your ad copy and the best way to leverage different ad types so that they work together (e.g., by keeping display ads running at all times).

The full infographic is available for free on Businessfinancing.co.uk’s website and contains much more detail than is profiled here.

The post Everything small businesses need to know to launch a campaign on Amazon appeared first on Search Engine Watch.

Source:: searchenginewatch.com

5 Free Online Courses to Sharpen Your B2B Marketing Skills

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No matter how much you already know, in 2020’s always-on B2B marketing landscape there’s always more to learn.

That’s why savvy B2B marketers are continually seeking out new methods and research, and refining and honing their existing skills.

Whether it’s influencer marketing, conversion optimization, or search engine optimization (SEO), with more options available for learning new marketing skills today than ever before, choosing where to start can sometimes seem overwhelming.

Online courses have proven to be an excellent way to enhance your career through learning, and by offering a work-at-your-own-pace cadence, you can fit in as much or as little instruction as your time allows, whenever and wherever you want.

With more than 70 percent of companies recognizing online learning as essential to long-term strategy (Digital Marketing Institute), it’s little wonder that in 2020 online courses are flourishing.

[bctt tweet=““Learn everything. Later you will see that nothing is superfluous.” — Hugh of Saint-Victor“ username=“toprank“]

To sharpen your B2B marketing skills, we’ve picked out five organizations offering a wide variety of online courses for boosting your marketing skills, and as with our previous popular list of „10 Free Online Courses to Optimize Your Marketing Skills,“ each is either entirely free or offers a free trial to try out content.

Let’s start digging in.

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Course 1: Harvard University’s Causal Diagrams — Draw Your Assumptions Before Your Conclusions

Harvard University edX Course Image

Harvard University offers a free course of interest to B2B marketers, designers, and more in its universally-relevant „Causal Diagrams: Draw Your Assumptions Before Your Conclusions,“ a nine-week course exploring methods to cleverly turn expert knowledge into everyday diagrams, and more.

Harvard also offers a surprising selection of additional free online courses, including 14 relating to data science and five in the computer science category.

[bctt tweet=“Best practices in marketing evolve faster than mutant DNA. Don’t rely on the same old messages in the same few channels and expect your audience to respond with enthusiasm. @NiteWrites“ username=“toprank“]

Course 2: edX’s Marketing Analytics: Competitive Analysis and Market Segmentation

edX Marketing Analytics Course Image

The popular edX massive open online course (MOOC) organization, begun in 2012 by MIT and Harvard, offers „Marketing Analytics: Competitive Analysis and Market Segmentation,“ a free four-week online course in competitive analysis and market segmentation, also exploring how to analyze and structure markets.

Additionally, through a wide array of educational institutions, edX offers an impressive number of free online courses of interest to B2B marketers, such as „Market Segmentation Analysis,“ „Strategic Social Media Marketing,“ and many others.

[bctt tweet=““To know that we know what we know, and to know that we do not know what we do not know, that is true knowledge.” — Copernicus“ username=“toprank“]

Course 3: The University of California’s Writing for Social Media

BerkeleyX Screenshot Image

Operating since 2012, BerkeleyX is the University of California at Berkeley’s program of free online learning resources, including „Writing for Social Media,“ with its business-focused look at accurately assessing your audience, relevant content customization, and the importance of telling your brand’s story.

Berkeley, which also utilizes the edX platform, also offers the following marketing and technology related courses:

[bctt tweet=“Buyers desperately want to trust. And we can give them trust with relevant B2B content that features credible voices. – @LeeOdden “ username=“toprank“]

Course 4: University of Pennsylvania’s Viral Marketing and How to Craft Contagious Content

Penn's Online Learning Initiative (OLI) Screenshot Image

The University of Pennsylvania’s robust Penn Online Learning Initiative offers up a healthy dose of free online courses for marketers looking to expand or augment their repertoires, including a course dedicated to exploring „Viral Marketing and How to Craft Contagious Content,“ delivered through another popular digital education platform, Coursera, and taught by The Wharton School’s noted marketing professor Jonah Berger.

[bctt tweet=““Virality isn’t born, it’s made.” — Jonah Berger“ username=“toprank“]

Course 5: University of Colorado’s Digital Advertising Strategy Specialization

University of Colorado Screenshot Image

The University of Colorado offers over 130 MOOCs covering more than 25 specialized departments, including this three-month course exploring „Digital Advertising Strategy Specialization,“ covering search advertising, social media and native ads, and other aspects of digital advertising.

Additional free online courses of interest to digital marketers offered by the University of Colorado include:

[bctt tweet=“Working with influencers to co-create content delivers mutual value. When that content is interactive, it creates an experience that is more engaging and inspires action. @AmishaGandhi“ username=“toprank“]

Keep Growing Your B2B Marketing Skills With Free Online Courses

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B2B marketers who focus on making learning a lifelong endeavor gain an advantage in future-proofing the work they do today, and by growing your current skills and widening your marketing repertoire with new knowledge, whether you’re a CMO or chief executive you’re bound to see newfound success.

We hope the insight you gain from taking any or all of these five online course offerings — or others offered by these organizations — will help to make your 2020 a banner year for your B2B marketing and content marketing campaigns.

As a parting bonus list, here are three additional resources to help you expand your marketing knowledge:

The post 5 Free Online Courses to Sharpen Your B2B Marketing Skills appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Digital Marketing Conferences in 2020: Calendar of 450+ Marketing Events Around the World

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You can attend digital marketing conferences all over the world, and 2020 has more than ever. For this year’s update of our Digital Marketing Conference Calendar, we found more than 450 events scheduled from Los Angeles to Lebanon!

So where will you go in 2020? Use our list to explore and then plan your year ahead. If you’re into marketing, you’ll find a conference for you whether in search, PPC, content marketing, blogging, social media, analytics, UX or a specialized focus like WordPress, local, or video.

Why go to a conference? Attending an event in person is the quickest way to grow professionally. A live event gives you information plus … inspiration, friendships, confidence, and much more.

NOTE: We add events to this list continually — see ones marked “NEW” for updates throughout the year.

Below you’ll find digital marketing conferences organized in three ways: by geographic region, by topic focus, and by month. You can also download the calendar for viewing in your Google Calendar, where you’ll always see the most up-to-date information. (Click here to skip to the full downloadable calendar.)

Just click a marketing conference name to visit its website, get all the details, and register. Happy planning!

2020 Marketing Conferences by Location:

2020 Marketing Conferences by Topic:

To see all 450+ digital marketing events organized month by month through 2020, jump down to the full calendar.

We compile this list of marketing industry events to help you plan ahead. Register early, and you can save hundreds on 2020 conference fees by taking advantage of early bird rates!

2020 Digital Marketing Conferences by Region

Events are listed below by their geographic region: U.S., Canada, Europe, UK, Asia, Australia/New Zealand, Africa, Latin America, and the Middle East. Scroll down if you’d rather view events organized by topic focus or on a month-by-month calendar.

U.S. Conferences

EVENT DATES LOCATION FOCUS
NRF 2020 Vision – Retail’s Big Show Jan 12 – 14 New York, NY Retail/Ecommerce
Bruce Clay SEO Training Jan 13 – 17 Simi Valley, CA Search
Content Marketing Master Class Jan 23 New York, NY Content
MailCon Email Marketing Performance Conference Jan 26 Las Vegas, NV Miscellaneous
Affiliate Summit West Jan 27 – 29 Las Vegas, NV Affiliate
NamesCon Global Jan 29 – Feb 1 Austin, TX Miscellaneous
BlogHer Health Feb 1 Los Angeles, CA Blogging
Social Media Strategies Summit Feb 4 – 6 San Francisco, CA Social Media
Keys to Digital Marketing Success Feb 5 Lisle, IL Digital
Owner Summit Feb 6 – 7 New Orleans, LA Digital
Product Marketing Summit Austin Feb 6 – 7 Austin, TX Miscellaneous
Pubcon Austin Feb 6 Austin, TX Digital
Women in Marketing LA Feb 6 Los Angeles, CA Digital
WordCamp Phoenix, AZ Feb 7 – 8 Phoenix, AZ WordPress
FLOCK Lights, Cameras, and Microphones Feb 8 New Orleans, LA Miscellaneous
DeveloperWeek Feb 12 – 16 San Francisco, CA Web Development
Podcast Movement Evolutions Feb 12 – 15 Los Angeles, CA Miscellaneous
SMX West Feb 19 – 20 San Jose, CA Search
WorkbenchCon Feb 20 – 22 Atlanta, GA Content
10X Growth Conference Feb 21 – 23 Las Vegas, NV Miscellaneous
B2B Marketing Exchange Feb 24 – 26 Scottsdale, AZ B2B
eTail West Feb 24 – 27 Palm Springs, CA Retail/Ecommerce
Digital Marketing for Financial Services West Summit Feb 25 – 26 San Francisco, CA Digital
Social Media Week Feb 26 – 28 Austin, TX Social Media
Dad 2.0 Summit Feb 27 – 29 Washington, DC Blogging
Devopsdays Charlotte Feb 27 – 28 Charlotte, NC Web Development
WordCamp Miami, FL Feb 28 – Mar 1 Miami, FL WordPress
Alt Summit Mar 1 – 6 Palm Springs, CA Content
Social Media Marketing World Mar 1 – 3 San Diego, CA Social Media
ANA Masters of Data and Technology Mar 2 – 4 Orlando, FL Data/Analytics
RampUp Mar 2 – 3 San Francisco, CA Digital
ConveyUX Mar 3 – 5 Seattle, WA Digital
ANA Brand Masters Conference Mar 4 – 6 Scottsdale, AZ Digital
Wisdom 2.0 Mar 5 – 8 San Francisco, CA Digital
WordCamp Dayton, OH Mar 6 – 7 Dayton, OH WordPress
WordCamp Greenville, SC Mar 7 Greenville, SC WordPress
Borrell Local Online Advertising Conference Mar 9 – 10 Miami, FL Advertising; Local
Ragan’s Social Media Conference Mar 11 – 13 Orlando, FL Social Media
AMA International Collegiate Conference Mar 12 – 14 New Orleans, LA Miscellaneous
SEMpdx Engage Mar 12 – 13 Portland, OR Digital
SXSW Conference Mar 13 – 21 Austin, TX Miscellaneous
FLOCK Reaching Higher Ranks Mar 14 Fort McDowell, AZ Search
WordCamp Lancaster, PA Mar 14 Lancaster, PA WordPress
Local Search Association Conference Mar 16 – 18 San Antonio, TX Local
Localogy 20/20 Mar 16 – 18 San Antonio, TX Local
AMA Marketing Management Bootcamp Mar 19 – 20 Scottsdale, AZ Miscellaneous
WordCamp Albuquerque, NM Mar 20 – 21 Albuquerque, NM WordPress
Dent Mar 22 – 25 Santa Fe, NM Digital
ShopTalk Mar 22 – 25 Las Vegas, NV Retail/Ecommerce
Digital Summit Mar 23 – 25 Phoenix, AZ Digital
Gartner Data & Analytics Summit Mar 23 – 26 Grapevine, TX Data/Analytics
LocalU Advanced Mar 25 Atlanta, GA Local
Digiday Publishing Summit Mar 25 – 27 Vail, CO Miscellaneous
Industry Insights Summit Mar 25 – 28 Napa Valley, CA Miscellaneous
Product Marketing Summit NY Mar 25 – 26 New York, NY Miscellaneous
Pubcon Florida Mar 25 – 26 Miami, FL Digital
American Academy of Advertising Annual Conference Mar 26 – 29 San Diego, CA Advertising
SearchLove West Mar 26 – 27 San Diego, CA Search
WordCamp Washington, DC Mar 27 – 29 Washington, DC WordPress
WordCamp Jacksonville, FL Mar 28 – 29 Jacksonville, FL WordPress
WordCamp San Antonio, TX Mar 28 – 29 San Antonio, TX WordPress
Adobe Summit Mar 29 – Apr 2 Las Vegas, NV Digital
LeadsCon Mar 30 – Apr 1 Las Vegas, NV Digital
#PerfMatters Web Performance Conference Mar 31 – Apr 1 Redwood City, CA Web Development
Digital Summit Mar 31 – Apr 2 Los Angeles, CA Digital
Marketing Analytics and Data Science West Mar 31 – Apr 2 San Francisco, CA Data/Analytics
Traffic & Conversion Summit Mar 31 – Apr 2 San Diego, CA Digital
Washington Marketing Summit Mar 31 Seattle, WA Digital
ConversionXL Live Apr 5 – 7 Austin, TX UX/Conversion
Digital Sales and Marketing World Apr 5 – 7 Hartford, CT Digital
Hero Conf Apr 8 – 9 Austin, TX Advertising/SEM/PPC
Midwest Digital Marketing Conference Apr 8 – 10 St. Louis, MO Digital
An Event Apart Apr 13 – 15 Washington, DC Web Development
ANA Email Evolution Conference Apr 13 – 15 Nashville, TN Miscellaneous
Digital Summit Seattle Apr 14 – 16 Seattle, WA Digital
AMA Digital Marketing Bootcamp Apr 15 – 16 Washington, DC Digital
MarTech West Apr 15 – 17 San Jose, CA Digital
WordCamp Atlanta, GA Apr 18 – 19 Atlanta, GA WordPress
B2B Online Apr 20 – 22 Chicago, IL B2B
Bruce Clay SEO Training Apr 20 – 24 Simi Valley, CA Search
ContentTECH Summit Apr 20 – 22 San Diego, CA Content
Digiday Modern Retail Summit Apr 20 – 22 Miami, FL Retail/Ecommerce
eTail Connect East Apr 20 – 22 Miami, FL Retail/Ecommerce
The Web Conference Apr 20 – 24 Taipei, Taiwan Miscellaneous
AMA Marketing and Sales Summit Apr 21 – 23 Winter Park, FL Digital
Content Marketing Conference Apr 21 – 23 Boston, MA Content
Devopsdays Baltimore Apr 21 –22 Baltimore, MD Web Development
SmashingConf SF Apr 21 – 22 San Francisco, CA UX/Conversion
SponsorshipX Apr 21 – 23 Las Vegas, NV Miscellaneous
Advanced Search Summit Apr 22 – 24 Napa Valley, CA Search
ANA Brand Activation Marketing Conference Apr 22 – 24 San Diego, CA Digital
Digital Summit Apr 22 – 23 New York, NY Digital
Product Marketing Summit Denver Apr 22 – 23 Denver, CO Miscellaneous
TOPO Summit Apr 23 – 24 San Francisco, CA Digital
Social Media Strategies Summit Apr 28 – 30 Chicago, IL Social Media
Everything Food Conference Apr 30 – May 2 Layton, UT Miscellaneous
AMA Leadership Summit May 1 – 3 Chicago, IL Miscellaneous
UX Burlington May 1 Burlington, VT UX/Conversion
Women in Travel Summit May 1 – 3 Kansas City, MO Miscellaneous
WordCamp Chicago, IL May 2 – 3 Chicago, IL WordPress
WordCamp San Diego, CA May 2 – 3 San Diego, CA WordPress
SiriusDecisions Summit May 3 – 6 Austin, TX B2B
Social Media Week May 5 – 7 New York, NY Social Media
Digital Summit May 6 – 7 Tampa, FL Digital
Michigan Marketing Summit May 6 Detroit, MI Digital
Mom 2.0 Summit May 6 – 8 Los Angeles, CA Blogging
Sellers Summit May 6 – 8 Fort Lauderdale, FL Retail/Ecommerce
DigiMarCon East May 7 – 8 New York, NY Digital
WordCamp Houston, TX May 9 – 10 Houston, TX WordPress
An Event Apart May 11 – 13 Seattle, WA Web Development
Experiential Marketing Summit May 11 – 13 Chicago, IL Digital
PASBA Spring Marketing & Technology Conference May 11 – 14 Scottsdale, AZ Miscellaneous
Programmatic I/O May 11 – 12 San Francisco, CA Digital
ANA Masters of B2B Marketing Conference May 12 – 14 Scottsdale, AZ B2B
C3 May 12 – 13 New York, NY Digital
The Social Shake-Up May 12 – 14 Atlanta, GA Social Media
Digital Summit May 13 – 14 Kansas City, MO Digital
Incite Marketing Summit May 14 – 15 San Diego, CA Digital
Confab May 17 – 20 Minneapolis, MN Content
Digital Marketing Strategies Conference May 17 – 19 Napa Valley, CA Digital
ANA In-House Agency Conference May 18 – 20 Carlsbad, CA Miscellaneous
Digital Summit May 18 – 20 Atlanta, GA Digital
Interact20 May 18 – 19 Columbus, OH Digital
Loyalty Expo May 18 – 20 Charlotte, NC UX/Conversion
DigiMarCon South May 20 – 21 Houston, TX Digital
Ohio Marketing Summit May 20 Columbus, OH Digital
Marketing Health The Conference May 21 New York, NY Miscellaneous
DigiMarCon Cruise May 23 – 28 Baltimore, MD Digital
B2B Marketing Ignite May 27 – 28 Chicago, IL B2B
Digiday Programmatic Marketing Summit May 27 – 29 Scottsdale, AZ Digital
#WeAllGrow Summit May 28 – 30 Palm Springs, CA Miscellaneous
AMA Marketing and Public Policy Conference May 28 – 30 Marina del Rey, CA Miscellaneous
WordCamp Kent, OH May 30 – 31 Kent, OH WordPress
WordCamp Montclair, NJ May 30 – 31 Monclair, NJ WordPress
Connect CMO Leadership Summit May 31 – Jun 2 Las Vegas, NV Miscellaneous
Gartner Marketing Symposium Jun 1 – 3 San Diego, CA Digital
Marketing Analytics Summit Jun 1 – 4 Las Vegas, NV Data/Analytics
Digital Summit Jun 2 – 4 Houston, TX Digital
Social Innovation Summit Jun 2 – 3 Washington, DC Miscellaneous
CASE Annual Conference on Marketing & Branding Jun 3 – 5 New Orleans, LA Miscellaneous
DigiMarCon Silicon Valley Jun 3 – 4 San Francisco, CA Digital
Event & Arena Marketing Conference Jun 3 – 6 Minneapolis, MN Miscellaneous
ICX Summit Jun 3 – 5 Columbus, OH Miscellaneous
SearchLove East Jun 8 – 9 New York, NY Search
SMX Advanced Jun 8 – 10 Seattle, WA Search
RetailX Jun 9 – 11 Chicago, IL Retail/Ecommerce
SmashingConf Austin Jun 9 – 10 Austin, TX UX/Conversion
DATAx San Francisco Jun 10 – 11 San Francisco, CA Data/Analytics
DigiMarCon West Jun 10 – 11 Los Angeles, CA Digital
AMA Digital Marketing Bootcamp Jun 11 – 12 San Diego, CA Digital
Digital Summit Jun 11 – 12 Portland, OR Digital
DeveloperWeek New York Jun 16 – 18 New York, NY Web Development
DigiMarCon Midwest Jun 17 – 18 Chicago, IL Digital
Social Media Week LA Jun 17 – 18 Los Angeles, CA Social Media
Social Media Week Lima Jun 17 – 18 Lima, Ohio Social Media
VidCon Jun 17 – 20 Anaheim, CA Miscellaneous
App Promotion Summit Jun 18 New York, NY Miscellaneous
MN Search Summit Jun 19 St. Paul, MN Search
World Domination Summit Jun 23 – 29 Portland, OR Digital
Colorado Marketing Summit Jun 25 Denver, CO Digital
FLOCK NYC Jun 27 New York, NY Miscellaneous
An Event Apart Jun 29 – Jul 1 Boston, MA Web Development
MozCon Jul 6 – 8 Seattle, WA Digital
ANA Digital & Social Media Conference Jul 7 – 9 San Diego, CA Social Media
Digiday Brand Summit Jul 8 – 10 Napa Valley, CA Miscellaneous
Bruce Clay SEO Training Jul 13 – 17 Simi Valley, CA Search
Marketing AI Conference Jul 14 – 16 Cleveland, OH Miscellaneous
Digital Summit Jul 16 – 17 Austin, TX Digital
Affiliate Summit East Jul 26 – 28 New York, NY Affiliate
Commerce Next Jul 28 – 29 New York, NY Retail/Ecommerce
Digital Summit Aug 3 – 4 Boston, MA Digital
Podcast Movement Dallas Aug 5 – 8 Dallas, TX Miscellaneous
Oregon Marketing Summit Aug 6 Portland, OR Digital
eTail East Aug 10 – 13 Boston, MA Retail/Ecommerce
Digital Summit Aug 11 – 12 Denver, CO Digital
An Event Apart Aug 17 – 19 Minneapolis, MN Web Development
Inbound Aug 18 – 21 Boston, MA Digital
Digital Summit Aug 19 – 20 Minneapolis, MN Digital
WordCamp Minneapolis Aug 20 – 22 Minneapolis, MN WordPress
Digital Summit Aug 26 – 27 Philadelphia, PA Digital
Intrigue Summit August New York, NY Digital
Digital Summit Sep 1 – 2 Washington, DC Digital
Digital Book World Sep 14 – 15 Nashville, TN Content
Brand ManageCamp Sep 15 – 16 Las Vegas, NV Miscellaneous
DeveloperWeek DC Sep 15 – 16 Washington, DC Web Development
Product Marketing Summit SF Sep 15 – 16 San Francisco, CA Miscellaneous
B2B Marketing Expo Sep 16 – 17 Los Angeles, CA B2B
Connect to Convert Sep 16 – 18 Boston, MA UX/Conversion
Digital Summit Sep 16 – 17 Detroit, MI Digital
ANA Data & Measurement Conference Sep 23 – 25 Naples, FL Data/Analytics
eTail Connect West Sep 23 – 25 San Diego, CA Retail/Ecommerce
Tastemaker Conference Sep 24 – 25 Brooklyn, NY Blogging
Digital Summit Sep 30 – Oct 1 Chicago, IL Digital
FinCon Sep 30 –Oct 3 Long Beach, CA Miscellaneous
Marketing Analytics and Data Science East September New York, NY Data/Analytics
Advertising Week New York Oct 5 – 8 New York, NY Advertising/PPC/SEM
An Event Apart Oct 5 – 7 Orlando, FL Web Development
MarTech East Oct 6 – 8 Boston, MA Digital
Digital Summit Oct 7 – 8 Miami, FL Digital
Reach Oct 7 – 8 Chicago, IL Miscellaneous
TBEX North America Oct 7 – 9 Lafayette, LA Blogging
Bruce Clay SEO Training Oct 12 – 16 Simi Valley, CA Search
DX Summit Oct 12 – 14 Huntington Beach, CA Digital
NY KnowGo Oct 12 Union Park, NY Advertising/PPC/SEM
Pubcon Pro Oct 12 – 15 Las Vegas, NV Digital
Content Marketing World Oct 13 – 16 Cleveland, OH Content
Digital Summit Oct 15 – 16 Charlotte, NC Digital
Product Marketing Summit Boston Oct 15 – 16 Boston, MA Miscellaneous
Adobe Max Oct 19 – 21 Los Angeles, CA Miscellaneous
ANA Masters of Marketing Conference Oct 20 – 23 Orlando, FL Digital
Digital Summit Oct 20 – 21 Nashville, TN Digital
Seattle Interactive Conference Oct 20 – 22 Seattle, WA Digital
SmashingConf NY Oct 20 – 21 New York, NY UX/Conversion
LavaCon Content Strategy Conference Oct 25 – 28 New Orleans, LA Content
State of Search Conference Oct 26 – 27 Dallas, TX Search
AI Dev World Oct 27 – 29 San Jose, CA Web Development
Social Media Strategies Summit Oct 27 – 29 New York, NY Social Media
WordCamp US Oct 27 – 29 St. Louis, MO WordPress
Digital Summit Oct 28 – 29 Salt Lake City, UT Digital
The Transformation of Search Summit October New York, NY Search
MarketingProfs B2B Forum Nov 3 – 6 San Francisco, CA B2B
Product Marketing Summit Chicago Nov 11 – 12 Chicago, IL Miscellaneous
SMX East Nov 11 – 12 New York, NY Search
AMA Symposium for the Marketing of Higher Education Nov 15 – 18 Chicago, IL Miscellaneous
ANA Multicultural Marketing & Diversity Conference Nov 15 – 17 Orlando, FL Miscellaneous
DeveloperWeek Austin Nov 16 – 18 Austin, TX Web Development
Yext Onward19 Nov 16 – 18 New York, NY Search
Internet Summit Nov 17 – 19 Raleigh, NC Digital
Wisconsin Marketing Summit Nov 19 Milwaukee, WI Digital
FUTR North America Summit November New York, NY Retail/Ecommerce
Digital Summit Dec 7 – 9 Dallas, TX Digital
An Event Apart Dec 14 – 16 San Francisco, CA Web Development
Growth Marketing Conference December San Francisco, CA Miscellaneous

Canada Conferences

EVENT DATES LOCATION FOCUS
The Queen’s Marketing Association Conference Jan 9 – 11 Toronto, Ontario Digital
Dx3 Canada Mar 10 – 11 Toronto, Ontario Retail/Ecommerce
iMEDIA Social Media Conference Mar 13 – 14 Edmonton, AB Social Media
Rocky Mountain Summit Mar 17 – 18 Banff, AB UX/Conversion
Web A Quebec Apr 21 – 23 Quebec Digital
eTail Canada May 4 – 6 Toronto, Ontario Retail/Ecommerce
Social Media Camp May 5 – 7 Victoria, BC Social Media
Shopify Unite May 6 – 8 Toronto, ON Retail/Ecommerce
DigiMarCon Canada May 13 – 14 Toronto, Ontario Digital
Product Marketing Summit Toronto May 13 – 14 Toronto, ON Miscellaneous
PR Trends Boot Camp May 28 – 29 Ottawa, ON Miscellaneous
WordCamp Calgary May 29 – 30 Calgary, AB WordPress
SocialWest Jun 3 – 5 Calgary, AB Social Media
Conquer Local Conference Jun 8 – 10 Montreal, QC Local
Social Media Day Halifax Jun 12 Halifax, NS Social Media
Collision Conference Jun 22 – 25 Toronto, ON Miscellaneous
SponsorshipX Jun 25 – 27 Montreal, QC Miscellaneous
Traction Conference Aug 5 – 6 Vancouver, BC Digital
Unbounce Call To Action Conference Sep 29 – Oct 1 Vancouver, BC UX/Conversion
Product Marketing Summit Vancouver Oct 22 – 23 Vancouver, BC Miscellaneous

Europe Conferences

EVENT DATES LOCATION FOCUS
WordCamp Zaragoza, Spain Jan 17 – 18 Zaragoza, Spain WordPress
SUPERWEEK Jan 27 – 31 Hungary Data/Analytics
Savant eCommerce Berlin Jan 28 – 29 Berlin, Germany Retail/Ecommerce
Bloggers UTD The Travel Gathering Feb 1 Mechelen, Belgium Blogging
Interaction Week Feb 2 – 7 Milan, Italy UX/Conversion
SEO Zraz Conference Feb 20 Bratislava, Slovakia Search
3XE Conversion & UX Feb 13 Dublin, Ireland UX/Conversion
E-Commerce Berlin Expo Feb 13 Berlin, Germany Retail/Ecommerce
WordCamp Chiclana Feb 14 – 16 Chiclana de la Frontera, Spain WordPress
WordCamp Vienna Feb 15 Vienna, Austria WordPress
UXIstanbul Conference Feb 18 Istanbul, Turkey UX/Conversion
Digital Thinkers Conference Feb 19 – 21 Amsterdam, Netherlands Web Development
Global Summit Feb 19 – 20 Lazise, Verona, Italy Digital
FITC Amsterdam Feb 24 – 25 Amsterdam, Netherlands Web Development
MWC Barcelona Feb 24 – 27 Barcelona, Spain Miscellaneous
Social Media Week Hamburg Feb 24 – 28 Hamburg, Germany Social Media
TES Affiliate Conference Feb 28 – Mar 2 Lisbon, Portugal Affiliate
WordCamp Valladolid, Spain Feb 28 – 29 Valladolid, Spain WordPress
WordCamp Prague Feb 29 Prague, Czechia WordPress
Conversion & Ecommerce Conference February Dublin, Ireland Retail/Ecommerce
Digiday Publishing Summit Europe Mar 3 – 5 Dubrovnik, Croatia Miscellaneous
Digital 1to1 Spain Mar 4 – 6 Barcelona, Spain Retail/Ecommerce
ITB Berlin Mar 4 – 8 Berlin, Germany Miscellaneous
DMX Dublin Mar 5 Dublin, Ireland Digital
Minsk iGaming Affiliate Conference Mar 5 Minsk, Belarus Affiliate
Marketing Kingdom Malta Mar 6 St. Julian’s, Malta Digital
WordCamp Málaga, Spain Mar 7 – 8 Málaga, Spain WordPress
IX2 Contentixx Mar 10 – 11 Berlin, Germany Content
Savant eCommerce Amsterdam Mar 10 – 11 Amsterdam, Netherlands Retail/Ecommerce
TBEX Europe Mar 10 – 13 Catania, Sicily, Italy Blogging
IX2 SEO Campixx Mar 12 – 13 Berlin, Germany Search
SEO & Love Mar 14 Verona, Italy Search
International Search Summit Munich Mar 17 Munich, Germany Search
Booster Conference Mar 18 – 20 Bergen, Norway Web Development
SMX Munich Mar 18 – 19 Munich, Germany Search
inOrbit Mar 19 – 20 Portorose, Slovenia Digital
WordCamp Genève, Suisse Mar 20 – 21 Geneva, Switzerland WordPress
Munich Frontend Conference Mar 21 Munich, Germany UX/Conversion
Marketing Festival Mar 23 – 24 Prague, Czechia Digital
The Social Conference Mar 26 Amsterdam, Netherlands Social Media
Affiliate Expo Mar 27 – 29 Rome, Italy Affiliate
Online Marketing Konferenz Bielefeld Mar 27 Bielefeld, Germany Digital
WordCamp Antwerp, Belgium Mar 27 – 29 Antwerp, Belgium WordPress
UX Copenhagen Mar 30 – 31 Copenhagen, Denmark UX/Conversion
E-Marketing Paris Mar 31 – Apr 2 Paris, France Digital
E-Show Barcelona Mar 31 – Apr 1 Barcelona, Spain Retail/Ecommerce
FrontCon Apr 1 – 3 Riga, Latvia Web Development
ScanAgile Apr 1 – 2 Helsinki, Finland Web Development
Digital Olympus Event Apr 6 Krakow, Poland Digital
ECIR European Conference on Information Retrieval Apr 14 – 17 Lisbon, Portugal Miscellaneous
WordCamp Turin, Italy Apr 17 – 18 Turin, Italy WordPress
Internet i Fokus Apr 21 Malmö, Sweden Digital
Savage Marketing Apr 21 Amsterdam, Netherlands Digital
Dublin Tech Summit Apr 22 – 23 Dublin, Ireland Miscellaneous
ADworld Experience Apr 23 – 24 Bologna, Italy Miscellaneous
NextBlock Conference Kyiv Apr 23 Kyiv, Ukraine Affiliate Marketing
WordCamp Bilbao Apr 24 – 26 Bilbao, Bizkaia, Spain WordPress
YoastCon Apr 24 Wijchen, Netherlands Search
WordCamp Bucharest Apr 25 Bucharest, Romania WordPress
Beyond Tellerrand Apr 27 – 29 Düsseldorf, Germany Web Development
WordCamp Retreat Soltau Apr 30 – May 3 Soltau, Germany WordPress
AdsCamp May 4 – 5 Cologne, Germany Advertising/PPC/SEM
Brand Minds May 4 Bucharest, Romania Miscellaneous
I-COM Global Summit May 11 – 14 Cadiz, Spain Data/Analytics
WordCamp Athens May 16 – 17 Athens, Greece WordPress
WordCamp Plovdiv May 16 – 17 Plovdiv, Bulgaria WordPress
AMA Global Marketing SIG Conference May 18 – 21 Taormina, Sicily, Italy Digital
DES Digital Enterprise Show May 19 – 21 Madrid, Spain Digital
User Experience Lisbon May 19 – 22 Lisbon, Portugal UX/Conversion
Voxxed Days Frontend Bucharest May 19 – 20 Bucharest, Romania Web Development
3XE Social & Content May 21 Dublin, Ireland Content
WordCamp Irun May 23 – 24 Irun, Spain WordPress
LOCALCOMM May 24 – 26 Berlin, Germany Local
Slovenian Marketing Conference May 26 – 27 Portorož, Slovenia Digital
EMAC Annual Conference May 27 – 29 Budapest, Hungary Digital
Product Marketing Summit Amsterdam May 27 – 28 Amsterdam, Netherlands Miscellaneous
National Sales & Marketing Summit May 28 Dublin, Ireland Digital
Affiliate Summit Euro Jun 3 – 4 Amsterdam, Netherlands Affiliate
WordCamp Europe Jun 4 – 6 Porto, Portugal WordPress
Congreso Web Jun 7 – 8 Zaragoza, Spain Search
NDC Oslo Jun 8 – 12 Oslo, Norway Web Development
SEonthebeach Jun 12 – 13 La Manga, Spain Search
Gartner Data & Analytics Summit Jun 15 – 16 Geneva, Switzerland Data/Analytics
App Design & Development Conference Jun 24 – 26 Barcelona, Spain Web Development
Richmond Marketing Forum Jun 24 – 25 Bad Ragaz, Switzerland Digital
Affiliate World Europe Jul 8 – 9 Barcelona, Spain Affiliate
iGB Affiliate Amsterdam Jul 14 – 17 Amsterdam, Netherlands Affiliate
Product Marketing Summit Dublin Jul 23 – 24 Dublin, Ireland Miscellaneous
Learn Inbound Aug 30 – 31 Dublin, Ireland Digital
SmashingConf Freiburg Sep 7 – 8 Freiburg, Germany UX/Conversion
DigiMarCon Europe Sep 10 – 11 Amsterdam, Netherlands Digital
TES Affiliate Conference Sep 11 – 14 Prague, Czechia Affiliate
Paris Retail Week Sep 15 – 17 Paris, France Retail/Ecommerce
DMEXCO Sep 23 – 24 Cologne, Germany Digital
MobileHCI Oct 5 – 8 Oldenburg, Germany Web Development
SMX Advanced Europe Oct 5 – 6 Berlin, Germany Search
LocalSearch Summit Oct 11 – 14 Mallorca, Spain Local
3XE Search Oct 15 Dublin, Ireland Search
Women in Travel Summit Europe Oct 16 – 18 Gdansk, Poland Miscellaneous
Digital First Oct 21 – 22 Brussels, Belgium Digital
eTail Nordic Oct 21 – 22 Copenhagen, Denmark Retail/Ecommerce
European Social Marketing Conference Oct 21 – 23 Thessaloniki, Greece Social Media
WordCamp for Publishers Barcelona Oct 23 – 24 Barcelona, Spain WordPress
Gartner Data & Analytics Summit Oct 27 – 28 Frankfurt, Germany Data/Analytics
Web Summit Nov 2 – 5 Lisbon, Portugal Miscellaneous
Social Media Week Holland Nov 12 – 13 Den Haag, Netherlands Social Media
Digital Growth Unleashed Nov 16 – 17 Berlin, Germany UX/Conversion
Rethink! MarTech Nov 23 – 24 Hamburg, Germany Digital
#DMWF Europe November Amsterdam, Netherlands Digital

UK Conferences

EVENT DATES LOCATION FOCUS
iGB Affiliate London Feb 5 – 8 London, England Affiliate
WordCamp Glasgow Feb 8 Glasgow, Scotland WordPress
Digital City Festival Mar 9 – 13 Manchester, England Digital
Gartner Data & Analytics Summit Mar 9 – 11 London, England Data/Analytics
UX In the City Mar 12 – 13 Manchester, England UX/Conversion
Advertising Week Europe Mar 16 – 19 London, England Advertising/PPC/SEM
Design Thinking & Innovation Week Mar 16 – 20 London, England UX/Conversion
App Promotion Summit Apr 2 Mayfair, London Miscellaneous
BET 2020 London iGaming Expo Apr 7 – 9 London, UK Miscellaneous
BrightonSEO Apr 16 – 17 Brighton, England Search
FUTR Europe Summit Apr 22 London, UK Digital
Youth Marketing Strategy Apr 29 – 30 London, England Miscellaneous
Travel Marketing Conference London May 5 – 6 London, England Miscellaneous
Social Day May 12 – 14 London, England Social Media
Gartner Marketing Symposium May 18 – 20 London, England Digital
International Search Summit London May 18 London, England Search
Future Stores May 19 – 20 London, England Retail/Ecommerce
SMX London May 19 – 20 London, UK Search
UX London May 27 – 29 London, England UX/Conversion
DMWF Global May 28 – 29 London, England Digital
Incite Group Brand Marketing Summit Europe Jun 1 – 2 London, England Digital
Digital Travel Summit EU Jun 8 – 9 London, England Miscellaneous
UX Scotland Jun 10 – 12 Edinburgh, Scotland UX/Conversion
B2B Marketing Ignite Jun 23 London, England B2B
eTail Europe Jun 23 – 24 London, England Retail/Ecommerce
Nottingham Digital Summit Jun 23 Nottingham, England Digital
Lead Dev London Jun 24 – 25 London, England Web Development
DigiMarCon Ireland Sep 3 – 4 London, England Digital
SearchLove Conference Sep 7 – 8 London, England Search
MarketEd.Live Sep 21 Nottingham, England Digital
SearchLove London Oct 14 – 15 London, England Search
Hero Conf Oct 19 – 20 London, England Advertising/SEM/PPC
Social Media Week Oct 21 – 22 London, England Social Media
Product Marketing Summit London Dec 2 – 3 London, England Miscellaneous

Asia Conferences

EVENT DATES LOCATION FOCUS
Social Media & PR Conference Jan 13 – 14 Singapore Social Media
Digital Thinkers Conference Jan 23 – 24 Tokyo, Japan Web Development
WordCamp Butwal Jan 25 Butwal, Nepal WordPress
Global Youth Marketing Forum Feb 13 Mumbai, India Miscellaneous
User Experience Hong Kong Feb 21 – 22 Hong Kong UX/Conversion
WordCamp Asia Feb 21 – 23 Bangkok, Thailand WordPress
Retail Leadership Summit Feb 26 – 27 Mumbai, India Retail/Ecommerce
WordCamp Cebu Feb 29 Cebu, Philippines WordPress
Digital Marketing Summit Mar 4 – 6 Seoul, South Korea Digital
10th China Digital Marketing and Ecommerce Innovation Summit Mar 9 – 11 Shanghai, China Retail/Ecommerce
ad:tech New Delhi Mar 19 – 20 New Delhi, India Advertising/PPC/SEM
WordCamp Kolkata, India Mar 22 Kolkata, India WordPress
Video Content Strategy & Production Mar 23 – 24 Singapore Miscellaneous
Digital Travel APAC Apr 20 – 22 Singapore Miscellaneous
Video Content Strategy & Production Apr 20 – 21 Kuala Lumpur, Malaysia Miscellaneous
Content Marketing Summit Asia April Delhi NCR, India Content
3rd Asia New Retail Forum May 21 – 22 Singapore Retail/Ecommerce
Advertising Week Asia May 26 – 28 Tokyo, Japan Advertising/PPC/SEM
Bruce Clay SEO Training in Japan May Toyko, Japan Search
Artificial Intelligence & Innovation Jun 1 – 4 Taipei, Taiwan Miscellaneous
China Digital Marketing Summit Jun 4 – 5 Shanghai, China Digital
Gartner Data & Analytics Summit Jun 8 – 9 Mumbai, India Data/Analytics
iMedia Online Retail Summit Jun 15 – 17 Nusa Dua, Bali, Indonesia Retail/Ecommerce
Forward Marketing Summit Singapore Jun 18 – 19 Singapore Digital
Product Marketing Summit Singapore Jun 24 – 25 Singapore Miscellaneous
Global Marketing Conference at Seoul Jul 9 – 12 Seoul, South Korea Digital
iMedia Brand Summit Jul 22 – 24 India Miscellaneous
SponsorshipX Jul 30 – Aug 2 Tokyo, Japan Miscellaneous
B2B Marketing Leaders Forum Asia Aug 19 – 20 Singapore B2B
Content Marketing Summit Asia Aug 19 Singapore Content
DATAx Singapore Aug 27 – 28 Singapore Data/Analytics
DigiMarCon Singapore Sep 16 – 17 Singapore Digital
Forward Marketing Summit Jakarta Sep 17 – 18 Jakarta, Indonesia Digital
India Affiliate Summit Sep 17 – 18 Gurugram, India Affiliate
Content Marketing Summit Asia Sep 23 Tokyo, Japan Content
Intrigue Summit Sep 30 Ho Chi Minh City, Vietnam Digital
DigiMarCon New Delhi Oct 7 – 8 New Delhi, India Digital
FUTR Asia Summit Oct 20 – 21 Suntec, Singapore Retail/Ecommerce
Chiang Mai SEO Conference Nov 12 – 13 Chiang Mai, Thailand Search
Forward Marketing Summit Hong Kong Dec 3 – 4 Hong Kong Digital
Affiliate World Asia December Bangkok, Thailand Affiliate

Australia & New Zealand Conferences

EVENT DATES LOCATION FOCUS
Intrigue Summit Feb 5 Melbourne, Australia B2B
Online Marketing Conference Feb 10 Sydney, Australia Miscellaneous
Gartner Data & Analytics Summit Feb 17 – 18 Sydney, Australia Data/Analytics
Forward Marketing Summit Sydney Feb 26 – 27 Sydney, Australia Digital
NO/BS Digital Reality Check Mar 11 – 12 Melbourne, Australia Digital
Product Marketing Summit Sydney Mar 11 – 12 Sydney, Australia Miscellaneous
Data and Analytics Leaders Conference Mar 31 Auckland, New Zealand Data/Analytics
iMedia Online Retail Summit Apr 27 – 29 Main Beach QLD, Australia Retail/Ecommerce
Content Marketing Summit Asia May 14 Sydney, Australia Content
iMedia Online Retail Summit May 18 – 20 Taupo, New Zealand Retail/Ecommerce
Retail Global Gold Coast May 27 – 29 Gold Coast, Australia Retail/Ecommerce
Mumbrella 360 Jun 2 – 4 Sydney, Australia Digital
DigiMarCon Australia Jun 24 – 25 Sydney, Australia Digital
CXO Leaders Summit Australia Aug 12 – 13 Sydney, Australia UX/Conversion
Advertising Week APAC Aug 24 – 27 Sydney, Australia Advertising/PPC/SEM

Africa Conferences

EVENT DATES LOCATION FOCUS
DevConf Mar 31 Cape Town, South Africa Web Development
DevConf Apr 2 Johannesburg, South Africa Web Development
Pixel Up! May 4 – 6 Cape Town, South Africa Web Development
Advertising Week Africa May 11 – 14 Johannesburg, South Africa Advertising/PPC/SEM
International Conference on Digital Marketing May 21 – 22 Colombo, Sri Lanka Digital
IDC CIO Summit ME, Turkey & Africa Jun 16 Cairo, Egypt Miscellaneous
Social Media Week Durban Jun 18 – 21 Durban, South Africa Social Media
Social Media Week Sep 15 – 18 Nairobi, Kenya Social Media
DigiMarCon South Africa Oct 14 – 15 Johannesburg, South Africa Digital

Latin America Conferences

EVENT DATES LOCATION FOCUS
Devopsdays Guadalajara Feb 20 – 21 Guadalajara, Mexico Web Development
Advertising Week LATAM Mar 3 – 5 Mexico City, Mexico Advertising/PPC/SEM
WebCraftConf Mar 12 – 13 Kingston, Jamaica Web Development
UXConf BR May 15 – 16 Porto Alegre, Brazil UX/Conversion
MarTech Insight Summit May 18 – 20 Riviera Maya, Mexico Miscellaneous
Conferência Gartner Data & Analytics May 19 – 20 São Paulo, Brazil Data/Analytics
World Marketing & Sales Forum Mexico May 27 – 28 Mexico City, Mexico Digital

Middle East Conferences

EVENT DATES LOCATION FOCUS
Digital Transformation Middle East Jan 20 – 21 Dubai, UAE Digital
Digital Marketing Summit Dubai Feb 13 Dubai, UAE Digital
UXI Live Feb 23 – 24 Rishon LeTsiyon, Israel UX/Conversion
Saudi International Digital Marketing & E-Commerce Expo Mar 2 Riyadh, Saudi Arabia Digital
Dubai Lynx Mar 8 – 10 Dubai, UAE Digital
Middle East Social Media Festival Apr 9 – 10 Beirut, Lebanon Social Media
UX Salon May 10 – 11 Tel Aviv, Israel UX/Conversion
DMIExpo May 24 – 28 Tel Aviv, Israel Affiliate
DigiMarCon Middle East Oct 20 – 21 Dubai, UAE Digital
DMIExpo Nov 15 – 18 Tel Aviv, Israel Affiliate
Marketing & Sales Show Nov 24 – 25 Dubai, UAE Digital

2019 Digital Marketing Conferences by Topic Focus

Here you can find events listed by their primary focus, though many cover a wider range of topics as well. Click the conference links to read detailed descriptions. (See the full calendar here.)

Advertising / PPC

EVENT DATES LOCATION
Advertising Week LATAM Mar 3 – 5 Mexico City, Mexico
Borrell Local Online Advertising Conference Mar 9 – 10 Miami, FL
Advertising Week Europe Mar 16 – 19 London, England
ad:tech New Delhi Mar 19 – 20 New Delhi, India
American Academy of Advertising Annual Conference Mar 26 – 29 San Diego, CA
Hero Conf Apr 8 – 9 Austin, TX
AdsCamp May 4 – 5 Cologne, Germany
Advertising Week Africa May 11 – 14 Johannesburg, South Africa
Advertising Week Asia May 26 – 28 Tokyo, Japan
Advertising Week APAC Aug 24 – 27 Sydney, Australia
Advertising Week New York Oct 5 – 8 New York, NY
NY KnowGo Oct 12 Union Park, NY
Hero Conf Oct 19 – 20 London, England

Affiliate Marketing

EVENT DATES LOCATION
Affiliate Summit West Jan 27 – 29 Las Vegas, NV
iGB Affiliate London Feb 5 – 8 London, England
TES Affiliate Conference Feb 28 – Mar 2 Lisbon, Portugal
Minsk iGaming Affiliate Conference Mar 5 Minsk, Belarus
Affiliate Expo Mar 27 – 29 Rome, Italy
NextBlock Conference Kyiv Apr 23 Kyiv, Ukraine
DMIExpo May 24 – 28 Tel Aviv, Israel
Affiliate Summit Euro Jun 3 – 4 Amsterdam, Netherlands
Affiliate World Europe Jul 8 – 9 Barcelona, Spain
iGB Affiliate Amsterdam Jul 14 – 17 Amsterdam, Netherlands
Affiliate Summit East Jul 26 – 28 New York, NY
TES Affiliate Conference Sep 11 – 14 Prague, Czechia
India Affiliate Summit Sep 17 – 18 Gurugram, India
DMIExpo Nov 15 – 18 Tel Aviv, Israel
Affiliate World Asia December Bangkok, Thailand

B2B Marketing

EVENT DATES LOCATION
Intrigue Summit Feb 5 Melbourne, Australia
B2B Marketing Exchange Feb 24 – 26 Scottsdale, AZ
B2B Online Apr 20 – 22 Chicago, IL
SiriusDecisions Summit May 3 – 6 Austin, TX
ANA Masters of B2B Marketing Conference May 12 – 14 Scottsdale, AZ
B2B Marketing Ignite May 27 – 28 Chicago, IL
B2B Marketing Ignite Jun 23 London, England
B2B Marketing Leaders Forum Asia Aug 19 – 20 Singapore
B2B Marketing Expo Sep 16 – 17 Los Angeles, CA
MarketingProfs B2B Forum Nov 3 – 6 San Francisco, CA

Blogging

EVENT DATES LOCATION
Bloggers UTD The Travel Gathering Feb 1 Mechelen, Belgium
BlogHer Health Feb 1 Los Angeles, CA
Dad 2.0 Summit Feb 27 – 29 Washington, DC
TBEX Europe Mar 10 – 13 Catania, Sicily, Italy
Mom 2.0 Summit May 6 – 8 Los Angeles, CA
Tastemaker Conference Sep 24 – 25 Brooklyn, NY
TBEX North America Oct 7 – 9 Lafayette, LA

Content Marketing

EVENT DATES LOCATION
Content Marketing Master Class Jan 23 New York, NY
WorkbenchCon Feb 20 – 22 Atlanta, GA
Alt Summit Mar 1 – 6 Palm Springs, CA
IX2 Contentixx Mar 10 – 11 Berlin, Germany
ContentTECH Summit Apr 20 – 22 San Diego, CA
Content Marketing Conference Apr 21 – 23 Boston, MA
Content Marketing Summit Asia April Delhi NCR, India
Content Marketing Summit Asia May 14 Sydney, Australia
Confab May 17 – 20 Minneapolis, MN
3XE Social & Content May 21 Dublin, Ireland
Content Marketing Summit Asia Aug 19 Singapore
Digital Book World Sep 14 – 15 Nashville, TN
Content Marketing Summit Asia Sep 23 Tokyo, Japan
Content Marketing World Oct 13 – 16 Cleveland, OH
LavaCon Content Strategy Conference Oct 25 – 28 New Orleans, LA

Data and Analytics

EVENT DATES LOCATION
SUPERWEEK Jan 27 – 31 Hungary
Gartner Data & Analytics Summit Feb 17 – 18 Sydney, Australia
ANA Masters of Data and Technology Mar 2 – 4 Orlando, FL
Gartner Data & Analytics Summit Mar 9 – 11 London, England
Gartner Data & Analytics Summit Mar 23 – 26 Grapevine, TX
Data and Analytics Leaders Conference Mar 31 Auckland, New Zealand
Marketing Analytics and Data Science West Mar 31 – Apr 2 San Francisco, CA
I-COM Global Summit May 11 – 14 Cadiz, Spain
Conferência Gartner Data & Analytics May 19 – 20 São Paulo, Brazil
Marketing Analytics Summit Jun 1 – 4 Las Vegas, NV
Gartner Data & Analytics Summit Jun 8 – 9 Mumbai, India
DATAx San Francisco Jun 10 – 11 San Francisco, CA
Gartner Data & Analytics Summit Jun 15 – 16 Geneva, Switzerland
DATAx Singapore Aug 27 – 28 Singapore
ANA Data & Measurement Conference Sep 23 – 25 Naples, FL
Marketing Analytics and Data Science East September New York, NY
Gartner Data & Analytics Summit Oct 27 – 28 Frankfurt, Germany

Digital Marketing

EVENT DATES LOCATION
The Queen’s Marketing Association Conference Jan 9 – 11 Toronto, Ontario
Digital Transformation Middle East Jan 20 – 21 Dubai, UAE
Keys to Digital Marketing Success Feb 5 Lisle, IL
Owner Summit Feb 6 – 7 New Orleans, LA
Pubcon Austin Feb 6 Austin, TX
Women in Marketing LA Feb 6 Los Angeles, CA
Digital Marketing Summit Dubai Feb 13 Dubai, UAE
Global Summit Feb 19 – 20 Lazise, Verona, Italy
Digital Marketing for Financial Services West Summit Feb 25 – 26 San Francisco, CA
Forward Marketing Summit Sydney Feb 26 – 27 Sydney, Australia
RampUp Mar 2 – 3 San Francisco, CA
Saudi International Digital Marketing & E-Commerce Expo Mar 2 Riyadh, Saudi Arabia
ConveyUX Mar 3 – 5 Seattle, WA
ANA Brand Masters Conference Mar 4 – 6 Scottsdale, AZ
Digital Marketing Summit Mar 4 – 6 Seoul, South Korea
DMX Dublin Mar 5 Dublin, Ireland
Wisdom 2.0 Mar 5 – 8 San Francisco, CA
Marketing Kingdom Malta Mar 6 St. Julian’s, Malta
Dubai Lynx Mar 8 – 10 Dubai, UAE
Digital City Festival Mar 9 – 13 Manchester, England
NO/BS Digital Reality Check Mar 11 – 12 Melbourne, Australia
SEMpdx Engage Mar 12 – 13 Portland, OR
inOrbit Mar 19 – 20 Portorose, Slovenia
Dent Mar 22 – 25 Santa Fe, NM
Digital Summit Mar 23 – 25 Phoenix, AZ
Marketing Festival Mar 23 – 24 Prague, Czechia
Pubcon Florida Mar 25 – 26 Miami, FL
Online Marketing Konferenz Bielefeld Mar 27 Bielefeld, Germany
Adobe Summit Mar 29 – Apr 2 Las Vegas, NV
LeadsCon Mar 30 – Apr 1 Las Vegas, NV
Digital Summit Mar 31 – Apr 2 Los Angeles, CA
E-Marketing Paris Mar 31 – Apr 2 Paris, France
Traffic & Conversion Summit Mar 31 – Apr 2 San Diego, CA
Washington Marketing Summit Mar 31 Seattle, WA
Digital Sales and Marketing World Apr 5 – 7 Hartford, CT
Digital Olympus Event Apr 6 Krakow, Poland
Midwest Digital Marketing Conference Apr 8 – 10 St. Louis, MO
Digital Summit Seattle Apr 14 – 16 Seattle, WA
AMA Digital Marketing Bootcamp Apr 15 – 16 Washington, DC
MarTech West Apr 15 – 17 San Jose, CA
AMA Marketing and Sales Summit Apr 21 – 23 Winter Park, FL
Internet i Fokus Apr 21 Malmö, Sweden
Savage Marketing Apr 21 Amsterdam, Netherlands
Web A Quebec Apr 21 – 23 Quebec
ANA Brand Activation Marketing Conference Apr 22 – 24 San Diego, CA
Digital Summit Apr 22 – 23 New York, NY
FUTR Europe Summit Apr 22 London, UK
TOPO Summit Apr 23 – 24 San Francisco, CA
Digital Summit May 6 – 7 Tampa, FL
Michigan Marketing Summit May 6 Detroit, MI
DigiMarCon East May 7 – 8 New York, NY
Experiential Marketing Summit May 11 – 13 Chicago, IL
Programmatic I/O May 11 – 12 San Francisco, CA
C3 May 12 – 13 New York, NY
DigiMarCon Canada May 13 – 14 Toronto, Ontario
Digital Summit May 13 – 14 Kansas City, MO
Incite Marketing Summit May 14 – 15 San Diego, CA
Digital Marketing Strategies Conference May 17 – 19 Napa Valley, CA
AMA Global Marketing SIG Conference May 18 – 21 Taormina, Sicily, Italy
Digital Summit May 18 – 20 Atlanta, GA
Gartner Marketing Symposium May 18 – 20 London, England
Interact20 May 18 – 19 Columbus, OH
DES Digital Enterprise Show May 19 – 21 Madrid, Spain
DigiMarCon South May 20 – 21 Houston, TX
Ohio Marketing Summit May 20 Columbus, OH
International Conference on Digital Marketing May 21 – 22 Colombo, Sri Lanka
DigiMarCon Cruise May 23 – 28 Baltimore, MD
Slovenian Marketing Conference May 26 – 27 Portorož, Slovenia
Digiday Programmatic Marketing Summit May 27 – 29 Scottsdale, AZ
EMAC Annual Conference May 27 – 29 Budapest, Hungary
World Marketing & Sales Forum Mexico May 27 – 28 Mexico City, Mexico
DMWF Global May 28 – 29 London, England
National Sales & Marketing Summit May 28 Dublin, Ireland
Gartner Marketing Symposium Jun 1 – 3 San Diego, CA
Incite Group Brand Marketing Summit Europe Jun 1 – 2 London, England
Digital Summit Jun 2 – 4 Houston, TX
Mumbrella 360 Jun 2 – 4 Sydney, Australia
DigiMarCon Silicon Valley Jun 3 – 4 San Francisco, CA
China Digital Marketing Summit Jun 4 – 5 Shanghai, China
DigiMarCon West Jun 10 – 11 Los Angeles, CA
AMA Digital Marketing Bootcamp Jun 11 – 12 San Diego, CA
Digital Summit Jun 11 – 12 Portland, OR
DigiMarCon Midwest Jun 17 – 18 Chicago, IL
Forward Marketing Summit Singapore Jun 18 – 19 Singapore
Nottingham Digital Summit Jun 23 Nottingham, England
World Domination Summit Jun 23 – 29 Portland, OR
DigiMarCon Australia Jun 24 – 25 Sydney, Australia
Richmond Marketing Forum Jun 24 – 25 Bad Ragaz, Switzerland
Colorado Marketing Summit Jun 25 Denver, CO
MozCon Jul 6 – 8 Seattle, WA
Global Marketing Conference at Seoul Jul 9 – 12 Seoul, South Korea
Digital Summit Jul 16 – 17 Austin, TX
Digital Summit Aug 3 – 4 Boston, MA
Traction Conference Aug 5 – 6 Vancouver, BC
Oregon Marketing Summit Aug 6 Portland, OR
Digital Summit Aug 11 – 12 Denver, CO
Inbound Aug 18 – 21 Boston, MA
Digital Summit Aug 19 – 20 Minneapolis, MN
Digital Summit Aug 26 – 27 Philadelphia, PA
Learn Inbound Aug 30 – 31 Dublin, Ireland
Intrigue Summit August New York, NY
Digital Summit Sep 1 – 2 Washington, DC
DigiMarCon Ireland Sep 3 – 4 London, England
DigiMarCon Europe Sep 10 – 11 Amsterdam, Netherlands
DigiMarCon Singapore Sep 16 – 17 Singapore
Digital Summit Sep 16 – 17 Detroit, MI
Forward Marketing Summit Jakarta Sep 17 – 18 Jakarta, Indonesia
MarketEd.Live Sep 21 Nottingham, England
DMEXCO Sep 23 – 24 Cologne, Germany
Digital Summit Sep 30 – Oct 1 Chicago, IL
Intrigue Summit Sep 30 Ho Chi Minh City, Vietnam
MarTech East Oct 6 – 8 Boston, MA
DigiMarCon New Delhi Oct 7 – 8 New Delhi, India
Digital Summit Oct 7 – 8 Miami, FL
DX Summit Oct 12 – 14 Huntington Beach, CA
Pubcon Pro Oct 12 – 15 Las Vegas, NV
DigiMarCon South Africa Oct 14 – 15 Johannesburg, South Africa
Digital Summit Oct 15 – 16 Charlotte, NC
ANA Masters of Marketing Conference Oct 20 – 23 Orlando, FL
DigiMarCon Middle East Oct 20 – 21 Dubai, UAE
Digital Summit Oct 20 – 21 Nashville, TN
Seattle Interactive Conference Oct 20 – 22 Seattle, WA
Digital First Oct 21 – 22 Brussels, Belgium
Digital Summit Oct 28 – 29 Salt Lake City, UT
Internet Summit Nov 17 – 19 Raleigh, NC
Wisconsin Marketing Summit Nov 19 Milwaukee, WI
Rethink! MarTech Nov 23 – 24 Hamburg, Germany
Marketing & Sales Show Nov 24 – 25 Dubai, UAE
#DMWF Europe November Amsterdam, Netherlands
Forward Marketing Summit Hong Kong Dec 3 – 4 Hong Kong
Digital Summit Dec 7 – 9 Dallas, TX

Local Marketing

EVENT DATES LOCATION
Borrell Local Online Advertising Conference Mar 9 – 10 Miami, FL
LSA Localogy 20/20 Mar 16 – 18 San Antonio, TX
LocalU Advanced Mar 25 Atlanta, GA
LOCALCOMM May 24 – 26 Berlin, Germany
Conquer Local Conference Jun 8 – 10 Montreal, QC
LocalSearch Summit Oct 11 – 14 Mallorca, Spain

Miscellaneous (Specialized)

EVENT DATES LOCATION
MailCon Email Marketing Performance Conference Jan 26 Las Vegas, NV
NamesCon Global Jan 29 – Feb 1 Austin, TX
Product Marketing Summit Austin Feb 6 – 7 Austin, TX
FLOCK Lights, Cameras, and Microphones Feb 8 New Orleans, LA
Online Marketing Conference Feb 10 Sydney, Australia
Podcast Movement Evolutions Feb 12 – 15 Los Angeles, CA
Global Youth Marketing Forum Feb 13 Mumbai, India
10X Growth Conference Feb 21 – 23 Las Vegas, NV
MWC Barcelona Feb 24 – 27 Barcelona, Spain
Digiday Publishing Summit Europe Mar 3 – 5 Dubrovnik, Croatia
ITB Berlin Mar 4 – 8 Berlin, Germany
Product Marketing Summit Sydney Mar 11 – 12 Sydney, Australia
AMA International Collegiate Conference Mar 12 – 14 New Orleans, LA
SXSW Conference Mar 13 – 21 Austin, TX
AMA Marketing Management Bootcamp Mar 19 – 20 Scottsdale, AZ
Video Content Strategy & Production Mar 23 – 24 Singapore
Digiday Publishing Summit Mar 25 – 27 Vail, CO
Industry Insights Summit Mar 25 – 28 Napa Valley, CA
Product Marketing Summit NY Mar 25 – 26 New York, NY
App Promotion Summit Apr 2 Mayfair, London
BET 2020 London iGaming Expo Apr 7 – 9 London, UK
ANA Email Evolution Conference Apr 13 – 15 Nashville, TN
ECIR European Conference on Information Retrieval Apr 14 – 17 Lisbon, Portugal
Digital Travel APAC Apr 20 – 22 Singapore
The Web Conference Apr 20 – 24 Taipei, Taiwan
Video Content Strategy & Production Apr 20 – 21 Kuala Lumpur, Malaysia
SponsorshipX Apr 21 – 23 Las Vegas, NV
Dublin Tech Summit Apr 22 – 23 Dublin, Ireland
Product Marketing Summit Denver Apr 22 – 23 Denver, CO
ADworld Experience Apr 23 – 24 Bologna, Italy
Youth Marketing Strategy Apr 29 – 30 London, England
Everything Food Conference Apr 30 – May 2 Layton, UT
AMA Leadership Summit May 1 – 3 Chicago, IL
Women in Travel Summit May 1 – 3 Kansas City, MO
Brand Minds May 4 Bucharest, Romania
Travel Marketing Conference London May 5 – 6 London, England
PASBA Spring Marketing & Technology Conference May 11 – 14 Scottsdale, AZ
Product Marketing Summit Toronto May 13 – 14 Toronto, ON
ANA In-House Agency Conference May 18 – 20 Carlsbad, CA
MarTech Insight Summit May 18 – 20 Riviera Maya, Mexico
Marketing Health The Conference May 21 New York, NY
Product Marketing Summit Amsterdam May 27 – 28 Amsterdam, Netherlands
#WeAllGrow Summit May 28 – 30 Palm Springs, CA
AMA Marketing and Public Policy Conference May 28 – 30 Marina del Rey, CA
PR Trends Boot Camp May 28 – 29 Ottawa, ON
Connect CMO Leadership Summit May 31 – Jun 2 Las Vegas, NV
Artificial Intelligence & Innovation Jun 1 – 4 Taipei, Taiwan
Social Innovation Summit Jun 2 – 3 Washington, DC
CASE Annual Conference on Marketing & Branding Jun 3 – 5 New Orleans, LA
Event & Arena Marketing Conference Jun 3 – 6 Minneapolis, MN
ICX Summit Jun 3 – 5 Columbus, OH
Digital Travel Summit EU Jun 8 – 9 London, England
IDC CIO Summit ME, Turkey & Africa Jun 16 Cairo, Egypt
VidCon Jun 17 – 20 Anaheim, CA
App Promotion Summit Jun 18 New York, NY
Collision Conference Jun 22 – 25 Toronto, ON
Product Marketing Summit Singapore Jun 24 – 25 Singapore
SponsorshipX Jun 25 – 27 Montreal, QC
FLOCK NYC Jun 27 New York, NY
Digiday Brand Summit Jul 8 – 10 Napa Valley, CA
Marketing AI Conference Jul 14 – 16 Cleveland, OH
iMedia Brand Summit Jul 22 – 24 India
Product Marketing Summit Dublin Jul 23 – 24 Dublin, Ireland
SponsorshipX Jul 30 – Aug 2 Tokyo, Japan
Podcast Movement Dallas Aug 5 – 8 Dallas, TX
Brand ManageCamp Sep 15 – 16 Las Vegas, NV
Product Marketing Summit SF Sep 15 – 16 San Francisco, CA
FinCon Sep 30 –Oct 3 Long Beach, CA
Reach Oct 7 – 8 Chicago, IL
Product Marketing Summit Boston Oct 15 – 16 Boston, MA
Women in Travel Summit Europe Oct 16 – 18 Gdansk, Poland
Adobe Max Oct 19 – 21 Los Angeles, CA
Product Marketing Summit Vancouver Oct 22 – 23 Vancouver, BC
Web Summit Nov 2 – 5 Lisbon, Portugal
Product Marketing Summit Chicago Nov 11 – 12 Chicago, IL
AMA Symposium for the Marketing of Higher Education Nov 15 – 18 Chicago, IL
ANA Multicultural Marketing & Diversity Conference Nov 15 – 17 Orlando, FL
Product Marketing Summit London Dec 2 – 3 London, England
Growth Marketing Conference December San Francisco, CA

Retail / Ecommerce

EVENT DATES LOCATION
NRF 2020 Vision – Retail’s Big Show Jan 12 – 14 New York, NY
Savant eCommerce Berlin Jan 28 – 29 Berlin, Germany
E-Commerce Berlin Expo Feb 13 Berlin, Germany
eTail West Feb 24 – 27 Palm Springs, CA
Retail Leadership Summit Feb 26 – 27 Mumbai, India
Conversion & Ecommerce Conference February Dublin, Ireland
Digital 1to1 Spain Mar 4 – 6 Barcelona, Spain
10th China Digital Marketing and Ecommerce Innovation Summit Mar 9 – 11 Shanghai, China
Dx3 Canada Mar 10 – 11 Toronto, Ontario
Savant eCommerce Amsterdam Mar 10 – 11 Amsterdam, Netherlands
ShopTalk Mar 22 – 25 Las Vegas, NV
E-Show Barcelona Mar 31 – Apr 1 Barcelona, Spain
Digiday Modern Retail Summit Apr 20 – 22 Miami, FL
eTail Connect East Apr 20 – 22 Miami, FL
iMedia Online Retail Summit Apr 27 – 29 Main Beach QLD, Australia
eTail Canada May 4 – 6 Toronto, Ontario
Sellers Summit May 6 – 8 Fort Lauderdale, FL
Shopify Unite May 6 – 8 Toronto, ON
iMedia Online Retail Summit May 18 – 20 Taupo, New Zealand
Future Stores May 19 – 20 London, England
3rd Asia New Retail Forum May 21 – 22 Singapore
Retail Global Gold Coast May 27 – 29 Gold Coast, Australia
RetailX Jun 9 – 11 Chicago, IL
iMedia Online Retail Summit Jun 15 – 17 Nusa Dua, Bali, Indonesia
eTail Europe Jun 23 – 24 London, England
Commerce Next Jul 28 – 29 New York, NY
eTail East Aug 10 – 13 Boston, MA
Paris Retail Week Sep 15 – 17 Paris, France
eTail Connect West Sep 23 – 25 San Diego, CA
FUTR Asia Summit Oct 20 – 21 Suntec, Singapore
eTail Nordic Oct 21 – 22 Copenhagen, Denmark
FUTR North America Summit November New York, NY

Search

EVENT DATES LOCATION
Bruce Clay SEO Training Jan 13 – 17 Simi Valley, CA
SEO Zraz Conference Feb 20 Bratislava, Slovakia
SMX West Feb 19 – 20 San Jose, CA
IX2 SEO Campixx Mar 12 – 13 Berlin, Germany
FLOCK Reaching Higher Ranks Mar 14 Fort McDowell, AZ
SEO & Love Mar 14 Verona, Italy
International Search Summit Munich Mar 17 Munich, Germany
SMX Munich Mar 18 – 19 Munich, Germany
SearchLove West Mar 26 – 27 San Diego, CA
BrightonSEO Apr 16 – 17 Brighton, England
Bruce Clay SEO Training Apr 20 – 24 Simi Valley, CA
Advanced Search Summit Apr 22 – 24 Napa Valley, CA
YoastCon Apr 24 Wijchen, Netherlands
International Search Summit London May 18 London, England
SMX London May 19 – 20 London, UK
Bruce Clay SEO Training in Japan May Toyko, Japan
Congreso Web Jun 7 – 8 Zaragoza, Spain
SearchLove East Jun 8 – 9 New York, NY
SMX Advanced Jun 8 – 10 Seattle, WA
SEonthebeach Jun 12 – 13 La Manga, Spain
MN Search Summit Jun 19 St. Paul, MN
Bruce Clay SEO Training Jul 13 – 17 Simi Valley, CA
SearchLove Conference Sep 7 – 8 London, England
SMX Advanced Europe Oct 5 – 6 Berlin, Germany
Bruce Clay SEO Training Oct 12 – 16 Simi Valley, CA
SearchLove London Oct 14 – 15 London, England
3XE Search Oct 15 Dublin, Ireland
State of Search Conference Oct 26 – 27 Dallas, TX
The Transformation of Search Summit October New York, NY
SMX East Nov 11 – 12 New York, NY
Chiang Mai SEO Conference Nov 12 – 13 Chiang Mai, Thailand
Yext Onward19 Nov 16 – 18 New York, NY

Social Media

EVENT DATES LOCATION
Social Media & PR Conference Jan 13 – 14 Singapore
Social Media Strategies Summit Feb 4 – 6 San Francisco, CA
Social Media Week Hamburg Feb 24 – 28 Hamburg, Germany
Social Media Week Feb 26 – 28 Austin, TX
Social Media Marketing World Mar 1 – 3 San Diego, CA
Ragan’s Social Media Conference Mar 11 – 13 Orlando, FL
iMEDIA Social Media Conference Mar 13 – 14 Edmonton, AB
The Social Conference Mar 26 Amsterdam, Netherlands
Middle East Social Media Festival Apr 9 – 10 Beirut, Lebanon
Social Media Strategies Summit Apr 28 – 30 Chicago, IL
Social Media Camp May 5 – 7 Victoria, BC
Social Media Week May 5 – 7 New York, NY
Social Day May 12 – 14 London, England
The Social Shake-Up May 12 – 14 Atlanta, GA
SocialWest Jun 3 – 5 Calgary, AB
Social Media Day Halifax Jun 12 Halifax, NS
Social Media Week LA Jun 17 – 18 Los Angeles, CA
Social Media Week Lima Jun 17 – 18 Lima, Ohio
Social Media Week Durban Jun 18 – 21 Durban, South Africa
ANA Digital & Social Media Conference Jul 7 – 9 San Diego, CA
Social Media Week Sep 15 – 18 Nairobi, Kenya
European Social Marketing Conference Oct 21 – 23 Thessaloniki, Greece
Social Media Week Oct 21 – 22 London, England
Social Media Strategies Summit Oct 27 – 29 New York, NY
Social Media Week Holland Nov 12 – 13 Den Haag, Netherlands

UX / Conversion

EVENT DATES LOCATION
Interaction Week Feb 2 – 7 Milan, Italy
3XE Conversion & UX Feb 13 Dublin, Ireland
UXIstanbul Conference Feb 18 Istanbul, Turkey
User Experience Hong Kong Feb 21 – 22 Hong Kong
UXI Live Feb 23 – 24 Rishon LeTsiyon, Israel
UX In the City Mar 12 – 13 Manchester, England
Design Thinking & Innovation Week Mar 16 – 20 London, England
Rocky Mountain Summit Mar 17 – 18 Banff, AB
Munich Frontend Conference Mar 21 Munich, Germany
UX Copenhagen Mar 30 – 31 Copenhagen, Denmark
ConversionXL Live Apr 5 – 7 Austin, TX
SmashingConf SF Apr 21 – 22 San Francisco, CA
UX Burlington May 1 Burlington, VT
UX Salon May 10 – 11 Tel Aviv, Israel
UXConf BR May 15 – 16 Porto Alegre, Brazil
Loyalty Expo May 18 – 20 Charlotte, NC
User Experience Lisbon May 19 – 22 Lisbon, Portugal
UX London May 27 – 29 London, England
SmashingConf Austin Jun 9 – 10 Austin, TX
UX Scotland Jun 10 – 12 Edinburgh, Scotland
CXO Leaders Summit Australia Aug 12 – 13 Sydney, Australia
SmashingConf Freiburg Sep 7 – 8 Freiburg, Germany
Connect to Convert Sep 16 – 18 Boston, MA
Unbounce Call To Action Conference Sep 29 – Oct 1 Vancouver, BC
SmashingConf NY Oct 20 – 21 New York, NY
Digital Growth Unleashed Nov 16 – 17 Berlin, Germany

Web Development

EVENT DATES LOCATION
Digital Thinkers Conference Jan 23 – 24 Tokyo, Japan
DeveloperWeek Feb 12 – 16 San Francisco, CA
Digital Thinkers Conference Feb 19 – 21 Amsterdam, Netherlands
Devopsdays Guadalajara Feb 20 – 21 Guadalajara, Mexico
FITC Amsterdam Feb 24 – 25 Amsterdam, Netherlands
Devopsdays Charlotte Feb 27 – 28 Charlotte, NC
WebCraftConf Mar 12 – 13 Kingston, Jamaica
Booster Conference Mar 18 – 20 Bergen, Norway
#PerfMatters Web Performance Conference Mar 31 – Apr 1 Redwood City, CA
DevConf Mar 31 Cape Town, South Africa
FrontCon Apr 1 – 3 Riga, Latvia
ScanAgile Apr 1 – 2 Helsinki, Finland
DevConf Apr 2 Johannesburg, South Africa
An Event Apart Apr 13 – 15 Washington, DC
Devopsdays Baltimore Apr 21 –22 Baltimore, MD
Beyond Tellerrand Apr 27 – 29 Düsseldorf, Germany
Pixel Up! May 4 – 6 Cape Town, South Africa
An Event Apart May 11 – 13 Seattle, WA
Voxxed Days Frontend Bucharest May 19 – 20 Bucharest, Romania
NDC Oslo Jun 8 – 12 Oslo, Norway
DeveloperWeek New York Jun 16 – 18 New York, NY
App Design & Development Conference Jun 24 – 26 Barcelona, Spain
Lead Dev London Jun 24 – 25 London, England
An Event Apart Jun 29 – Jul 1 Boston, MA
An Event Apart Aug 17 – 19 Minneapolis, MN
DeveloperWeek DC Sep 15 – 16 Washington, DC
An Event Apart Oct 5 – 7 Orlando, FL
MobileHCI Oct 5 – 8 Oldenburg, Germany
AI Dev World Oct 27 – 29 San Jose, CA
DeveloperWeek Austin Nov 16 – 18 Austin, TX
An Event Apart Dec 14 – 16 San Francisco, CA

WordPress

EVENT DATES LOCATION
WordCamp Zaragoza, Spain Jan 17 – 18 Zaragoza, Spain
WordCamp Butwal Jan 25 Butwal, Nepal
WordCamp Phoenix, AZ Feb 7 – 8 Phoenix, AZ
WordCamp Glasgow Feb 8 Glasgow, Scotland
WordCamp Chiclana Feb 14 – 16 Chiclana de la Frontera, Spain
WordCamp Vienna Feb 15 Vienna, Austria
WordCamp Asia Feb 21 – 23 Bangkok, Thailand
WordCamp Miami, FL Feb 28 – Mar 1 Miami, FL
WordCamp Valladolid, Spain Feb 28 – 29 Valladolid, Spain
WordCamp Cebu Feb 29 Cebu, Philippines
WordCamp Prague Feb 29 Prague, Czechia
WordCamp Dayton, OH Mar 6 – 7 Dayton, OH
WordCamp Greenville, SC Mar 7 Greenville, SC
WordCamp Málaga, Spain Mar 7 – 8 Málaga, Spain
WordCamp Lancaster, PA Mar 14 Lancaster, PA
WordCamp Albuquerque, NM Mar 20 – 21 Albuquerque, NM
WordCamp Genève, Suisse Mar 20 – 21 Geneva, Switzerland
WordCamp Kolkata, India Mar 22 Kolkata, India
WordCamp Antwerp, Belgium Mar 27 – 29 Antwerp, Belgium
WordCamp Washington, DC Mar 27 – 29 Washington, DC
WordCamp Jacksonville, FL Mar 28 – 29 Jacksonville, FL
WordCamp San Antonio, TX Mar 28 – 29 San Antonio, TX
WordCamp Turin, Italy Apr 17 – 18 Turin, Italy
WordCamp Atlanta, GA Apr 18 – 19 Atlanta, GA
WordCamp Bilbao Apr 24 – 26 Bilbao, Bizkaia, Spain
WordCamp Bucharest Apr 25 Bucharest, Romania
WordCamp Retreat Soltau Apr 30 – May 3 Soltau, Germany
WordCamp Chicago, IL May 2 – 3 Chicago, IL
WordCamp San Diego, CA May 2 – 3 San Diego, CA
WordCamp Houston, TX May 9 – 10 Houston, TX
WordCamp Athens May 16 – 17 Athens, Greece
WordCamp Plovdiv May 16 – 17 Plovdiv, Bulgaria
WordCamp Irun May 23 – 24 Irun, Spain
WordCamp Calgary May 29 – 30 Calgary, AB
WordCamp Kent, OH May 30 – 31 Kent, OH
WordCamp Montclair, NJ May 30 – 31 Monclair, NJ
WordCamp Europe Jun 4 – 6 Porto, Portugal
WordCamp Minneapolis Aug 20 – 22 Minneapolis, MN
WordCamp for Publishers Barcelona Oct 23 – 24 Barcelona, Spain
WordCamp US Oct 27 – 29 St. Louis, MO

Download the Digital Marketing Conference Calendar


FREE RESOURCE: It’s easy to add this Digital Marketing Conference Calendar so you can view it (optionally) in Google Calendar.

Once you add the calendar, you can toggle it on or off in your Google Calendar.

Add this calendar of events to your Google Calendar viewing options.

Fast Facts for 2020

  • We found 477 conferences in all, making 2020 a banner year for marketing folks. And we’ll keep updating this post and the conference calendar through the year.
  • This list contains events in 57 countries!
  • March is the busiest conference month this year with 90 events around the world.
  • London, UK tops the list this year with 26 marketing conferences — more than in any other city in 2020.
  • South by Southwest (SXSW) in Austin, Texas, is the longest event at 10 days!

Have an Event to Add? Submit Your Event

If you know of an event that should be included on this calendar, we want to hear about it!

Only in-person conferences associated with digital marketing will be accepted. Meetups and online-only events are excluded from this calendar.

To submit a conference, please email Social-BC[at]BruceClay[dot]com. Give us the name, dates, and a link to the event website. We’ll be happy to add your event to the calendar.

[conference image credit: Marketing Land]

If you like this resource, please share it! And for more news from Bruce Clay Inc., subscribe to our blog.

The post Digital Marketing Conferences in 2020: Calendar of 450+ Marketing Events Around the World appeared first on Bruce Clay, Inc..

Source:: bruceclay.com

Anchor text variations: Your key to link profile diversity

Google's list of ranking factors

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web pages. While it is a great tool, it can be the downfall of your SEO efforts if not used correctly.

Many people have tried (and are still trying) to manipulate search results. One way to do this is to link from specific anchor text in an attempt to rank for the specific word or phrase. Unfortunately for these folks but fortunately for those of us doing it right, we are no longer in the olden days of SEO and these types of black-hat techniques no longer work. In fact, they are likely to get you penalized.

One of the best ways to stay out of a penalty is by practicing link diversity. There are many ways to do this – you could try linking from various domain extensions, different domain authorities, and using a mixture of “follow” and “nofollow” links. For the sake of this article, however, I want to focus specifically on varying anchor text.

Why vary your anchor text?

Because. Google…

That’s the simple answer, but let’s go a little more in-depth. Google looks at your link profile when deciding how to rank your web pages. Part of your link profile involves the anchor text used to link to your website.

Source: SparkToro

So, you should have specific anchor text that talks about your web pages, right? Well, sort of.

Using specific anchor text is fine, but when you start to use the same anchor text, Google will get suspicious. It will make your backlink profile look unnatural and likely lead to lower search rankings, if not a Google penalty.

When linking to your website, you need to vary the anchor text. Natural links will come from various anchor texts as webmasters link differently. There is no way all websites got together and decided to link to your website from the exact same anchor text. Google knows this, which is why you will be going down the road of a Google penalty if you don’t incorporate diversity.

Using long-tail in your anchor text variations

So, how do you choose anchor text variations? There are many ways to do this, but I will show you some that will keep the meaning of your anchor text to best help with SEO. The first is mixing in long-tail keywords with your exact match anchor text.

Example

Let’s use the keyword phrase “anchor text” as our example. Instead of linking from that exact phrase, use the following long-tail variations:

  • “using variations of anchor text in your backlink profile”
  • “how to vary your anchor text for better link diversity”
  • “how anchor text variations matter in your link profile”

I just made those up, but you can see how we use the exact match keyword within a long-tail anchor text. Google will still see the main anchor text and take that into account, but you also have a variation so as to show a natural link profile (and not artificial link building).

Using LSI Keywords

The above examples I just made up on the fly, but you can get more technical if you want to vary your anchor text and ensure you keep the meaning of the term you are trying to rank for. What do I mean by that?

Sometimes people simply choose anchor text variations that they think are similar. While they may be similar in wording, they may not be similar in meaning. And yes, it makes a difference. The term “anchor text variation” and “exact match anchor text” contain the same keyword, but they will return very different results when you search Google.

Example of using LSI for anchor text variations

Source: Google Search

That is where LSI keywords come into play. LSI stands for latent semantic indexing and is a term used to describe keywords that Google feels are similar to each other. And hey, if Google says they are similar, then they are (since Google is the one who determines where they rank).

You can find LSI keywords in a number of ways. Use an online LSI keyword generator or go to your Google AdWords account and search for specific keyword variations in your ad campaign. You can also simply Google your main term and then look at the bottom of the page for similar searches suggested by Google.

Using the last suggestion mentioned above, I found the following LSI keywords for “anchor text variation”:

  • “how to create anchor text”
  • “anchor text best practices”
  • “anchor text generator”

This means you can use all three of these to link to the same webpage and Google will see them as the same or similar, without penalizing you for using the “exact” same anchor text. Make sense?

Final word on anchor text variation

There are a number of techniques and strategies available to you when it comes to SEO, but building a diverse link profile is one of the highest impacts. Even within the context of diversifying your anchor text, there are multiple strategies, as you can see. For example, you can add advice such as isolating your current anchor text structure to ensure it is diverse. Without going too far and adding a layer of confusion, however, I think you get the main point which is you must vary your anchor text. By doing so you are creating a diverse link profile that will show Google your links are coming naturally, and you aren’t involved in any link building schemes.

What variations have you used for anchor text diversity?

Anthony Gaenzle is the Founder of AnthonyGaenzle.com a marketing and business blog. He also serves as the Head of Marketing and Business Development at Granite Creative Group, a full-service marketing firm.

The post Anchor text variations: Your key to link profile diversity appeared first on Search Engine Watch.

Source:: searchenginewatch.com