Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, making these rankings happen without facing recurrent Google Penalties might seem impossible.

One of the most common ways of boosting the rankings of a website is through link building. A great link-building strategy makes sure that your website is receiving ample amount of traffic through all the inbound and outbound links present on your site and other websites that you are exchanging links with. However, a lot of us end up getting penalized by Google for these links or their performance.

These Google Penalties always mean a disadvantage for your business website and an advantage for your competition. So, what are these Google Link penalties exactly and how can one avoid them when implementing new link strategies on their own website?

Let’s find out.

Excessive reciprocal linking

It is an obvious step to reciprocate some favor to a website source that has been linking to your website for quite some time now. This value exchange, however, now has become more of a link building strategy where two website owners might agree to swap links for their mutual benefits. In anyone’s right conscience, this is a bad link strategy that might end up getting penalized. If not meant for value exchange, you must avoid excessive reciprocal linking for your website at all costs, especially if you are new to blogging.

Manual link spam penalty

Google bots are the usual elements that play cops to faulty or wrongful link building practices. However, there are fair chances of someone from Google’s webspam team reviewing your site for its link profile and handing you a manual penalty. This might not be the case always but is always good to stay alert.

Well, the manual penalty can be quite a task and you might wonder how can someone from the Google team end up on your website and penalize it? Call it bad luck but it could also be a spam report from a competitor that can have caused the team to look into your site’s link profile. A report from a Googlebot can also lead to a manual review and hence, the penalty.

Low-quality link penalty

The whole point of organic link building is to promote ethical link building practices. Earning your links the right way will help you have a better shot at earning better ranks. However, people don’t get the point when they become desperate for links and count in links from almost all sources, regardless of their quality.

Earning your backlinks coming from reputable sites helps you build value for their audience as well as yours. These links testify that your site’s content is so good that it is of value to even other websites and their audience. If you get into the practice of getting your backlinks from low-quality websites, Google can penalize you for them.

Algorithm link spam penalty

When your website is penalized for an action by an algorithm and not a manual action, it is termed as an Algorithm Link Spam Penalty. Under Google’s Penguin Algorithm, these penalties are levied on websites that come around as spam and mostly due to buying links or obtaining them through link networks. Once penalized by this one, your website will see a significant drop in its organic traffic and it might even be completely de-indexed. So, it is better to avoid such practices.

Unnatural outbound link penalty

If your website entertains guest blogs or posting, you must carefully review the content before it goes out for publishing on your website. This content is usually laced with links pointing back to the guests‘ sites and can negatively affect your site’s link profile.

Make sure that you check the submitted content to identify any links from low-quality websites or the spammy ones. Don’t allow ‘Nofollow‘ links in user-generated content. Always manually review and approve the links in the content that these posts contain.

Unnatural links to and from your site

Every website that features a link from your site or to your site must have a natural inclination in relation to the niche of both the websites. However, in an attempt to boost the Search engine page rankings, some websites adopt the way to exchange, buy or sell these links for money or other ranking favors. No matter how smart of a webmaster you are, you are definitely not safe from the prying eyes of Google bots or the manual review team.

Both these penalties are the most common types and are levied when there is a clear violation of Google’s webmaster guidelines. Once you are penalized, you will be notified by Google for a penalty for “unnatural artificial, deceptive, or manipulative outbound links.”

To fix the unnatural links to your website penalty, you can try identifying the presence of the links on your website that violate linking guidelines. To do so, you can download the links to your site from Google Search Console and audit them. Once you have figured them out, remove them right away and if you can’t, you can disavow them. To follow up, you can ask the team to reconsider your link profile for the removal of the penalty.

For unnatural links from your site, you can remove or modify the identified links by adding a rel=”nofollow” attribute. To follow up, ask the team to reconsider.

Private blog network

You can get to the safe zone by avoiding this particular common penalty. If you are not aware of what exactly is a Private blog network, it is a network of blogs/websites that are owned by you and you pretty much use them to link to each other on this network. A highly risky move for a webmaster, this unethical practice isn’t worth the effort because sooner or later, your websites will get penalized. A PBN is manipulative in nature and can cause a lot of damage to your sites‘ online reputation when once caught and penalized by Google.

Conclusion

Getting penalized for your website’s link profile can have quite a negative effect on your site’s reputation in the viewpoint of the Google’s guidelines. No matter how you end up with a penalty, the effort should always be around avoiding them to your best and to go by the most ethical link building practices.

With these references to the most common types of Google Link Penalties, we hope that now you will be able to build a robust link profile for your own website and rank well for them as well.

Source:: searchenginewatch.com

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions?

via GIPHY

Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to the rise of interactive content.

From quirky quizzes to ROI calculators to guided eBooks, interactive content is a rising content marketing star. BuzzFeed is perhaps the most prolific example, creating dozens of quizzes each week that are making their way into social feeds and search results. (And almost all users reportedly finish them).

But why should B2B marketers consider adding interactive content to their mix?

Because B2B is often pegged as bland and boring. And in a crowded content market, not to mention the fact that buyers‘ content preferences are turning increasingly visual, interactive content is the next evolution.

But if that doesn’t convince you, read on for a few more reasons why its time for B2B to embrace interactive content.

#1 – Interactive content is more engaging than static content—for the long-term.

Interactive content may seem a little gimmicky for some marketers—especially those in the B2B space. But the vast majority of marketers who use interactive content agree that it not only grabs attention, but can also hold that attention beyond that initial view.

In fact, according to the Content Marketing Institute (CMI) and Ion Interactive 2017 Interactive Content Study:

• 87% of marketers agree that interactive content grabs the attention of the reader more effectively than static content
• 77% of marketers agree that interactive content has reusable value, resulting in repeat visitors and multiple exposures
• 73% of marketers agree that interactive content, when combined with other more traditional content marketing tactics, enhances message retention among their audiences.

So, if you’re aiming for awareness, engagement, and attention, interactive content holds incredible potential. But I’d also add that this is only true if you deliver quality, relevant content in an interactive format.

As my colleague Josh Nite points out: “[Interactive content is] absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience.”

[bctt tweet=“#InteractiveContent is absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience. – @NiteWrites“ username=“toprank“]

#2 – Interactive content can differentiate you from your competitors.

Content has always been a foundational element of B2B marketing. Buyers don’t make hard and fast decisions. Instead, they do their research, weigh their options, and have multiple engagements with sales reps before they sign on the dotted line. Interactive content can help you make an impression and stand out in a crowed, competitive content landscape.

In addition, according to the aforementioned report, just 46% of marketers report using interactive content right now—which was flat year-over-year. And if history is any indicator, I’d wager that interactive content adoption among B2B marketers is far lower since the industry is typically slower to adopt new tactics.

But that won’t always be the case. Harnessing the opportunity right now has the potential to differentiate your B2B brand from the competition early on, showcasing your commitment to innovation.

#3 – Interactive tools can provide you with exclusive data and analytics.

Savvy marketers are driven by data insights. And many of the interactive content tools you’d leverage for an asset come with their own analytics dashboards, allowing you to get near real-time data on how your audience is interacting and absorbing your content.

For example, Ceros, an interactive content software that simplifies the creation process, provides all the basic KPIs such as visitors, opens, and pageviews, as well as engagement metrics like time spent and interaction clicks. But they also track inbound referrals, social shares, video plays, and outbound link clicks.

Oh, and that data is viewable in its Analytics Dashboard within second of it happening.

While traditional analytics platforms and the data within them is invaluable, from my perspective, this more niche data can help uncover some insights that can help you refine your asset on the fly or consider how to improve other content types moving forward.

#4 – Interactive content can drive results at every stage of the funnel.

From educating buyers to creating customer loyalty, interactive content can serve a purpose (and drive results) at every stage of the funnel. Interactive content users report using the tactic for lead generation, lead nurturing, customer retention, and the list goes on.

And interactive is especially powerful, when combined with other tried-and-true content marketing tactics.

For a top-of-funnel example, Prophix, a leading provider of corporate performance management (CPM) software solutions, wanted to drive awareness around its report on the evolution of financial planning and analysis, as well as its solutions.

By repurposing its original research and adding influencer perspectives, we created an interactive quiz to help empower their audience to crush their jobs now and into the future.

This anchor asset, which was promoted using a supporting mix of blog content, social amplification, email, and more, saw a view rate 6-times higher than the benchmark for a similar resource. In addition, the page where it lived garnered 3-times the average share rate.

What Opportunity Does Interactive Content Hold for Your B2B Brand?

Interactive content is here to stay. But the real opportunity doesn’t lay in the interactivity itself. The real value creation is in the excitement or connection that you can make with your audience, as well as the potential to hold their attention for long enough to engrain your message or inspire action.

[bctt tweet=“The real opportunity with #interactivecontent doesn’t lay in the interactivity itself. The real value creation is in the excitement or connection that you can make with your audience. – @CaitlinMBurgess“ username=“toprank“]

So, B2B marketers. If you’re ready to break away from boring and drive better engagement, interactive content deserves your consideration.

How can you leverage interactive content? Check out our post featuring five ways of making marketing magic with interactive content.

The post Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com