Hochschulkalender 2018/19 Heinrich-Heine-Universität Düsseldorf

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Zu Beginn des Wintersemesters 2018/19 wurden die Kalender vom Allgemeinen Studierendenausschuss der Heinrich-Heine-Universität Düsseldorf an alle Studenten verteilt. Sie bieten viel Platz für Notizen und Termine, geben aber auch wertvolle Tipps für das Studium, den Studentenalltag und Veranstaltungen in Düsseldorf. Durch die Vielzahl der unterschiedlichen Hochschulinternen Gruppen und Gremien, ist der Kalender besonders für neue Studenten eine große Hilfe.

Studierendenausschuss Heinrich-Heine-Universität Düsseldorf

Studio Boldig

Source:: designmadeingermany.de

Brandcraft Re-Branding

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Individuelle Premium Accessoires nach Maß. Ein Traum für jede Marke. Welche Marken wünscht sich nicht auch eigene, hochwertige Leder- und Canvas Accessoires? Einsetzbar zur Positionierung der Marke, als nachhaltige Maßnahme zur Kunden- wie auch zur Mitarbeiterbindung.

In enger Zusammenarbeit mit dem Kunden entwickelte Studio Pona die neue Ausrichtung wie auch den Gesamtauftritt der Marke Brandcraft. In Intensivworkshops wurden Markenkernwerte herausgearbeitet. Auf Basis derer die neue Gestaltung entwickelt und implementiert wurde. Gesetze Farben, die Mischung aus klassischer Typografie und moderner Umsetzung, der Fokus auf das Produkt. Bewusste Reduktion als Stilmittel.Der konsequente Premium-Anspruch an die Brandcraft-Produkte wird nun auch durch das überarbeitete Corporate Design getragen und unterstützt.

Die Umsetzung des Erscheinungbilds auf unterschiedlichste Kommunikationsmaterialien wie den Brand-Folder und der Website verankern beim Betrachter das hochwertige Gesamtbild der Marke Brandcraft.

Der überarbeitete, responsive Webauftritt zeigt die hochwertigen Accessoires die Brandcraft für seine Klienten fertigt. Er zeigt die Designqualität die Brandcraft bietet und fungiert zudem als Showroom der Marke. Studio Pona entwickelte die Neuausrichtung des Auftritts und realisierte diesen in enger Abstimmung mit Brandcraft.

Die hochwertige Geschäftsausstattung verbindet Materialität mit dem Qualitätsanspruch der Marke Brandcraft. Hochwertige Gmund Papiere, kombiniert mit edler Heißfolienprägung betonen den manufakturellen Charakter Brandcrafts.

Studio Pona

Source:: designmadeingermany.de

Google Activity Cards: Inviting users to be better connected with their past search activity

google activity card

The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful.

Access to our respective search histories is not a new Google feature. Each of us can – if we have a Google account – simply click Settings > History, and from there browse, search for, or delete any past searches we want to.

The launch of Google’s new activity cards on January 9th appears to be building on the principle of giving the user more control.

So what functionality do they offer? And what are their implications for transparency, SEO and how we move around online?

What are Google activity cards?

For certain searches, we will begin seeing a small card marked “Your related activity” at the very top of the SERPs. We can expand this card to show results we have clicked on when making similar searches in the past.

The spiel from Google is that this is particularly useful for long running tasks:

“Whether it’s meal planning for a new food regimen, researching new stretching routines for post-gym recovery or picking up a new hobby. You might come back to Search to find information on the same topic, hoping to retrace your steps or discover new, related ideas.”

Bringing bookmarking/pinning functionality to search

There is more to activity cards than merely offering another set of results to peruse.

In a couple of clicks users can save searches to collections. This gives another layer of organization where users can view and scroll through a digital pinboard of relevant past searches they have made.

It is also just as simple to delete any unwanted results from the card too.

google activity card

More transparency?

We have known for a long time that certain search results appear because we have clicked through to that page in the past.

Activity cards make things more transparent, even for the most casual Google user.

It is now far more clear to visualize what in a set of SERPs is appearing there because of our own behavior rather than the strength/popularity of the content according to other users.

Implications for SEO and user journeys

It’s a little too early to see any definite implications these cards will have for search engine optimization and how much they will change our journeys as users.

Bear in mind that at this stage the cards are only appearing for selected searches. Specifically, the cards appear on so-called long running tasks where Google deems them relevant.

That said, for results that do include activity cards, those cards can be seen to occupy the most important part of the SERP. They appear right at the top of the page, even above sponsored listings.

This might frustrate digital marketers if we see sponsored and organic listings in the main SERP receive less traffic.

It also might make life a little more difficult for newer sites if Google’s users – for certain searches, at least – already have a well-clicked plethora of personally trusted domains.

Additionally, those who are skeptical about the risk of digital echo chambers may also view such personalized results as a problem rather than a solution.

Broadly a positive move

While it remains to be seen whether activity cards make any drastic changes to search and our habits, I think they are a positive move in terms of transparency and control for the user.

We found many key takeaways from the recent appearance of Google’s CEO Sundar Pichai at Congress in December.

One of the main ones, though, was realizing just how difficult a task Google has in assuring everyday search users that they can trust the search results.

Google spend a lot of energy helping users believe that the results they receive appear due to metrics such as whether content is fresh, popular, or has been visited by the user before – rather than by favoritism or bias on the part of the company itself.

These clearly-labelled activity cards might promote greater awareness of just why users receive the results that they do.

Similarly, there is also something to be said for introducing casual users to be more hands-on with taking ownership of their search activity.

Users still need to click through to Settings to view/delete searches from all their history. However, seeing how easy it is (just a couple of clicks) to browse and delete results in the activity card may promote other ways users can find things they’ve searched for in the past. It can also help users remove things they want to get rid of.

The post Google Activity Cards: Inviting users to be better connected with their past search activity appeared first on Search Engine Watch.

Source:: searchenginewatch.com

How to Choose a B2B Marketing Agency that Can Evolve with Your Needs

How to Choose an Agency That Will Evolve with Your Needs

How to Choose an Agency That Will Evolve with Your NeedsB2B brands‘ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business.

To keep pace with the changing marketplace, many B2B brands are working to find the perfect balance between growing out their in-house digital marketing team and partnering with an external digital marketing agency. Most brands are seeking agency partners to provide a spectrum of services, from tactical support to creative strategy and content innovation. And they need a partner that can adapt and evolve along with their marketing needs and opportunities.

So, the question is: To find that partner that can grow and adapt to your needs, what should you be looking for?

In our humble opinion, the best brand/agency partnerships help brands stay ahead of their competitors with integrated strategies, an eye on the latest and greatest, and the ability to measure and iterate on the success of campaigns. Here are some key characteristics that you should be on the lookout for.

What to Look for in a B2B Marketing Agency Partner

#1 – They have an eye (and hand) on emerging trends.

Interactive content. Influencer marketing. Podcasting. Virtual Reality. As the B2B landscape and B2B buyers evolve, brands and marketers need to adapt their digital and content marketing strategies to not only stand out from their competition and reach their target audience audience, but connect and resonate with buyers. And that means carefully investing in new types of content and strategies.

Of course, dipping your toe into new waters can be scary, and you’ll need to set aside time, resources, and budget for testing new mediums and following trends. And at the end of the day, you need the expertise to get it done. That’s where an experienced agency partner can help you gain traction.

For example, if you’re interested in going bold with interactive content; look for an external agency with experience here to help you:

  • Planning: An experienced marketing agency likely already has a planning checklist developed and has worked through the kinks you haven’t even considered yet; like where to host, how to optimize multi-media files, and how to create a UX experience in an non-static asset.
  • Tools and Equipment: New trends often require new technology. Tap into a marketing agency’s existing tool set and expertise using the tools.
  • Optimization: Another benefit of agency specialization is that they’ve already optimized the process, the promotion mix and experience, so your brand gets the benefit of all that experience; instead of having to start from scratch.
  • Measurement: A great agency partner will be able to help you set up tracking and provide reporting to tell you if and how emerging trends are really working for you.

#2 – They possess undeniable strategic acumen.

External agencies are great at providing support and creative ideas as needed for projects. However, the development of agency talent, expertise and context, provides agencies with strategic expertise to help you develop the marketing approach that informs their tactical support.

Tapping into an outside perspective to deep dive into owned, competitive, or prospect data to develop a comprehensive strategy and recommendation can be a really impactful set up in planning. External agencies can offer brand support in:

  • Owned and competitive audits.
  • Strategic roadmaps.
  • Customer or prospect research and profiles.
  • Overcoming marketing pain points like a lack of qualified leads or a sudden drop in traffic.

#3 – They challenge the status quo.

In-house marketing teams offer the benefit of people that are deeply immersed within the brand and the team. Frequently they sit in the same building, same floor as the rest of the team, making them easily accessible for questions, brainstorming, and strategy development.

This can be a great benefit when it comes to the free flow of information and integration across team. However, familiarity can be stifle innovation. But the good news is that it can empower an outsider to think differently.

By offering a third-party, neutral perspective, an agency can drive tough conversations that push you out of your comfort zone to create next-level strategies, and help:

  • Persuade: Agencies‘ specialization and work across many clients can drive knowledge and credibility which may be able to convince a marketing team to take the next step.
  • Bring new ideas: Agency marketers, who live and breathe new marketing, and often focus on creative hires, can supply brands with new tactical or creative approaches which can push the envelope and grab attention within the marketplace.

#4 – They prioritize client relationships.

The relationship an external agency creates with your brand and in-house team is so critical. The best agency/brand relationships are based on trust and genuine alignment of goals.

Strong relationships are a key factor in creating innovative and successful marketing tactics. As you are considering agency partners, look for:

  • Alignment of values, purpose and mission: Agencies and brands that fit and work best together tend to have alignment around key culture items. Teams which exemplify the brand/agency core values are able to connect and enjoy working collaboratively toward the same goals.
  • Engaged Listening: Agency partners need to advise, but they should also be adept listeners. During the prospecting phase, a potentially great agency partner should be able to really listen to your business‘ needs and present a solution that syncs with your brands‘ objectives.
  • Thoughtfulness: Yes, great agency partners are responsive to your needs and queries. Perhaps more important than a quick response; is thoughtfulness and quality of response. A really great partner will offer you well thought out and creative solutions to challenges and questions, to really drive results.
  • A referral from someone you trust: When it doubt, ask your colleagues and associates for a referral to an agency they love. If they love them, that agency is already more likely to align with your values, be familiar with your brand voice and requirements, and think of you as a highly valuable partner.

#5 – They’re committed to transparency of contracts, tactics, and data.

Along with prioritizing the relationship, the right agency partner will build trust with your brand by offering transparency, which comes to everything from contract deliverables to the results of your core KPIs.

If you are partnering with an agency to help you test emerging trends; it’s especially critical that a great partner share what is and is not working, so your teams can together optimize and iterate.

Whether it’s a change in timeline, a tweak to a tactical mix or an honest assessment of how you’re tracking against benchmarks, a good partner will drive straight forward conversations that help you move forward in the best way.

#6 – They know your niche.

In B2B it can be especially tough to get up to speed on a new vertical or product. Tapping into an agency that has a similar client base to you; speeds the learning curve as much as possible.

Industry trends (like IOT for example) often span verticals; so look for a partner that understands the lingo, but also has an existing network of influencer and contacts.

Better Together: Find a Partner You Can Grow With

The agency place within your marketing department will continue to evolve as your team does. And partnering with right agency can provide you with a partner who will help you innovate tactically and strategically, while providing your in house team with the support they need to reach their goals in 2019 and beyond.

What do you look for in a great agency partnership? Tell us in the comments section below.

We’re fortunate enough to have built client relationships that stand the test of time. For many, we engage in an always-on approach to digital marketing, allowing us to capitalize on opportunities and tackle challenges. Get a small glimpse into what an ongoing partnership looks like by learning how we were able to make small tweaks to yield big results for one legacy client.

The post How to Choose a B2B Marketing Agency that Can Evolve with Your Needs appeared first on Online Marketing Blog – TopRank®.

Source:: toprankblog.com

Typographic Society Munich – Programmbuch 2018

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The Typographic Society Munich is the largest organisation in Europe for typographers and people who are interested in typography and design. Since being founded in 1874 the designers‘ club establishes a foundation for sophisticated and interdisciplinary thinking and dialogues among content and form, text and photo, tradition and innovation, design and technology. The tgm represents quality and education for the branch of communication and offers a huge accompanying training program. As Chairwoman of the club I curated several lectures in the last years, inviting design and typography celebrities. Throughout the years designers like Stefan Sagmeister, Mirko Borsche, Eike König, Mario Lombardo, Sascha Lobe, Fons Hickmann, Amir Kassaei or Kurt Weidemann to name a view, followed these invitations and appreciated the warm welcome of our community.

To show the wide range of offerings we traditionally create a yearbook. More over I tried to give the content based complexity of our proposal a clear and neat arrangement. Therefore the new release is a compilation of four different books, which should invite the reader to inform themselves, to browse, to experience and to participate. The first one exposes all the topics, facts and dates for the further education programs. Part two presents all the people and their stories who are involved in the club, who are on stage and behind the scenes. The third book is a journey into the past and also the future of tgm’s conferences, excursions and other specials. And finally there is room for the reader’s own ideas, experiences and criticism as a foundation for a future dialogue with tgm.

Every offer under the roof of tgm is a result of solidarity. It is a result of people and companies who are united by the common interest in typographic quality. This project has only been possible with the support of Kösel Druck, Geese Paper, Mycolorserver and the collaboration with Boah Kim


Source:: designmadeingermany.de