Google is testing a new “Message” option on sponsored ad results. Clicking it takes users directly to Google Messages. This appears alongside sponsored ad sites, and it looks like it could be tied to a new SMS or messaging setting for advertisers.

Here is a screenshot of how it looks.

This could give advertisers another direct way to connect with potential customers straight from a sponsored ad, letting users message a business instead of just visiting the website or calling.

Image Credit: Ivan Radic

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Source:: searchenginewatch.com