Google AI Mode is now showing offers within the Shopping ads that appear at the bottom of the page. Previously, these ads only showed the product image, product name, price, brand name, and reviews. Now I spotted a discount offer, “Buy 4 get $20 off,” displayed within the ad. When you click it, a popup opens with the offer details. This is the same way offers already appear in traditional SERP Shopping ads.

Here is a screenshot of the offer appearing swithin AI Mode.

Here is a screenshot of what appears when I click on it.

Google has been running a lot of tests on AI Mode ads recently, and it looks like it is putting more focus on them. Adding offers to these ads could be a good thing for advertisers, since a visible deal may encourage more clicks.

The post Google AI Mode now showing offers in Shopping ads appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Google appears to be testing a new design for the ads that show up at the bottom of AI Mode responses. Until now, those ads sat on a grey background. In the new version, they have a white background with border.

We spotted the new design ourselves. Here’s a screenshot of the new look:

And here’s what the older design looked like, with the grey background:

This comes not long after we covered another change to AI Mode ads, where the ad titles started showing up in blue.

The post Google tests new design for ads at bottom of AI Mode responses appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Google Ads has added a new setup option inside Performance Max (PMax) called “Google Business Profile (optimised for ads).” With it, PMax campaigns can send users to a Google-hosted Business Profile experience instead of always sending them to the advertiser’s website.

This was spotted by Thomas Eccel, who posted about it on X.

He wrote:

“Google Ads News! PMax campaigns to send users to your Google Business Profile with a new setup interface.Google Ads has added a new interface option inside PMax: called “Google Business Profile (optimised for ads)” Instead of always sending users to your website, PMax can now take them to a Google-hosted Business Profile experience designed for ads.”

Here is the screenshot he shared.

This could change how local and service businesses think about PMax. If clicks go to a Business Profile instead of a website, advertisers may see traffic and conversion data shift to calls, directions, and other profile actions, and their website may get fewer visits.

The post Google Ads PMax adds option to send users to Google Business Profile appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Bing is testing light blue bubbles on desktop. Previously, these appeared with a white background.

Bing recently made a similar change to its “People also ask” questions, switching the background to light blue. That change appears to be live for everyone, so Bing may be rolling the same color treatment out to sitelinks.

Here is a screenshot of this.

This is just a color change, but personally I think it looks good and could make the sitelinks easier for users to notice.

The post Bing tests light blue bubbles for sitelinks on desktop appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Google is testing a larger three-dot menu icon on ads in the SERP. I spotted this while scrolling through the results. It could be a test or it could be a bug, but it’s worth sharing either way.

Here is a screenshot of the larger three-dot icon.

Here is a screenshot of how it normally looks.

I’m not sure how a larger icon would help users, but it does not look fine to me.

The post Google tests larger three-dot menu icon on ads appeared first on Search Engine Watch.

Source:: searchenginewatch.com