Google appears to be testing a new design for its Shopping ads in search results. Until now, these ads showed the product image, name, price, and review rating. In the new test, Google also shows key features of the product in a grey background.

I spotted this while searching for “ramps for home.” Here is a screenshot:

Showing key features inside Shopping ads looks like a good addition. If users can see a product’s main features right in the search results, they may be more likely to click through.

The post Google tests product features in Shopping ads appeared first on Search Engine Watch.

Source:: searchenginewatch.com