Yahoo appears to be testing popular links and reviews within its search ads. I spotted a review below a shopping ad, and a popular link shown with a separate ad.

Here is a screenshot of the review in Yahoo’s results:

And here is the popular link shown with the ad:

Similar tests have shown up elsewhere in recent days. Bing tested reviews and popular links in ads, and Google tested top pages and reviews within ads.

The post Yahoo tests reviews and popular links in search ads appeared first on Search Engine Watch.

Source:: searchenginewatch.com