Archiv für den Monat: Oktober 2026

Google beats Rolling Stone publisher’s lawsuit over AI search

A US judge dismissed Penske Media and Chegg’s lawsuits over Google’s use of their content in AI search on September 30.

The companies alleged that Google used its search dominance to obtain their content for free, then republished it in products competing for readers. Judge Amit P. Mehta granted Google’s motions to dismiss.

The content-for-traffic argument failed

Their reciprocal dealing claims depended on an alleged exchange of content for search referrals. Mehta found insufficient facts establishing an agreement. Such an agreement can be unwritten, but the complaints failed to plausibly allege mutual assent.

The court also rejected Penske’s tying claim, found deficiencies in antitrust standing and market definitions, and declined to hear the remaining state-law unjust enrichment claims. A final, appealable order accompanied the opinion.

Publishers‘ dependence on referrals leaves a legal gap

The decision exposes the difficulty of treating the web’s longstanding commercial expectations as an enforceable exchange. Publishers can invest in material partly because search sends readers, yet that reliance provides no negotiated commitment about future referrals. A claim built around that exchange needs more than evidence that the arrangement has become less attractive.

The court acknowledged the harm alleged by publishers and pointed to legislation as the route for addressing broader economic disruption.

The post Google beats Rolling Stone publisher’s lawsuit over AI search appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Google shopping ads missing product images on mobile

Google Shopping Ads Missing Product Images on Mobile

Google Ads appears to be showing product titles without accompanying images. This was spotted by Arpan Banerjee on LinkedIn, who wrote: “Google Ads is just showing product titles and not images.”

I tried to replicate this myself several times but couldn’t. This could be a test, though it’s also possible this is simply a bug.

Here is a screenshot.

Personally, I’m not a fan of this. Shopping ads without images tend to look empty and less engaging, and if this is intentional, it seems unlikely to roll out widely.

The post Google shopping ads missing product images on mobile appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Google updates guidance on publishing AI-generated content

google ai doc

Google has updated its guidance on using generative AI content on websites. Google now advises users to check every piece of AI-generated content before publishing it, to ensure accuracy and trustworthiness.

We found this via SER.

Google wrote: “When creating content for the web, focus on accuracy, quality, and relevance, especially when automatically generating the content. Keep in mind that generative models don’t retrieve facts but predict a likely sequence of words based on their training data. Because of this, generative AI outputs may contain inaccuracies (also known as hallucinations). It is critical to manually fact-check and review all AI-generated content for accuracy and trustworthiness before publishing.”

Why did Google update this documentation?

Google stated that it updated the help documentation to keep it in sync with presentations used at its developer events. Google previously updated this document back in October 2025.

The post Google updates guidance on publishing AI-generated content appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Google asks users to take practice quizzes in AI Mode

Google Search is showing a new prompt that asks users to take a practice quiz in AI Mode directly from the search results page.

The “Take practice quizzes in AI Mode” card appears at the bottom-right of the page, with “Not interested” and “Continue” buttons.

Image Credit: Venkat | Search Engine Watch

Clicking Continue opens AI Mode with a prefilled prompt based on the search result. In our test, a search for Grammarly for Chrome triggered the prompt. AI Mode displayed, “Generate a quiz to test my knowledge related to the following,” followed by text from the search result.

AI Mode then generated a five-question quiz from that content, with multiple-choice answers and progress indicators.

Google introduced customized practice quizzes in Search in August, with the feature available in English through AI Overviews and AI Mode.

The new prompt adds another way to start one of these quizzes, taking content from a Search result and carrying it straight into AI Mode.

The post Google asks users to take practice quizzes in AI Mode appeared first on Search Engine Watch.

Source:: searchenginewatch.com

Bing tests new ad design within SERP

bing short ad

Bing is testing a new design for ads within its SERP. Previously, these ads appeared differently, but now Bing seems to be testing a new layout featuring a blue background box with the favicon, title, URL, and a short description.

Here is a screenshot of this.

Personally, I like this design. I hadn’t seen it before, so I’m assuming this is a new test, though I could be wrong.

The post Bing tests new ad design within SERP appeared first on Search Engine Watch.

Source:: searchenginewatch.com